Value Of Commerce Research Articles

Incidence of trust in corporate value generated by ICT in commerce and services microbusinesses

The main objective of this study is to identify the impact of trust on the construction of corporate value in commerce and services microbusinesses. This work is based on identifying the challenges faced by SMEs (Small and Medium-sized Enterprises), which are conditioned by the type of business and the regulatory and incentive variables that exist in the territory, affecting their permanence and stability in the market and their financial and commercial development. A local study is carried out in Bogotá, Colombia, through a descriptive research project, using a quantitative analysis method (SPSS) to process data obtained from local microbusinesses. As a result, it was observed that trust has a discrete impact on the creation of corporate value, which is created from the use of ICT (Information and Communication Technology). This leads to the recognition that it is necessary to strengthen horizontal networks with suppliers, clients, and similar businesses, as well as vertical networks with entities and public associations, to generate lasting and strong links that increase the competitiveness of these business units in the face of exogenous risks shaped by the social, economic, and cultural characteristics of the territory, which are increasingly conditioned to the use of communication technology.

How does omnichannel retailing deliver customer value? Insights from science mapping and future agenda

ABSTRACT Retailers need to adopt an omnichannel strategy to survive and thrive in the digital era, considering the industry’s competitiveness and technological disruption. If sources of consumer value in omnichannel commerce are not fully understood, retailers may not be able to respond and adapt to this crucial transition since customers are value-conscious in addition to having changing buying habits. Our study aims to uncover sources of customer value specific to the context of omnichannel retailing. Bibliometric data from 295 Scopus-indexed articles related to customer value in omnichannel retailing was retrieved and subjected to network analysis and science mapping using VOS Viewer and Biblioshiny app respectively. Our findings identified five clusters of customer value in omnichannel retailing and seventeen research themes that can be classified into four categories (established, emerging, niche, and basic). Based on these insights, we propose five dimensions of omnichannel retail value. Additionally, a future research agenda for the field is offered along with the identification of core research gaps.

Engage to co-create! The drivers of brand co-creation on social commerce

PurposeConsumers nowadays are no longer bystanders in the process of production but are proactive collaborators with the power to co-create value with brands. This study aims to explore the impact of social commerce on the co-creation process of brand value in a social commerce setting.Design/methodology/approachA questionnaire survey was conducted online to gather 300 eligible responses. The data were empirically validated using the partial least squares structural equation modelling (PLS-SEM) method.FindingsThe results indicated that brand engagement (BEN) is vital to brand co-creation (BCC) in social commerce, which could be driven by social-hedonic value (SHV) and social information sharing (SIS).Research limitations/implicationsThis study stresses the influence of consumer autonomy in the process of BCC by probing the role of SIS. Moreover, by considering the prevailing trend in social media, this study offers a nuanced perspective on the values of social commerce from the viewpoint of SHV.Practical implicationsThis study may serve as a useful guide for practitioners to improve their digital outreach strategy on social commerce to forge stronger relationships, encourage further engagements and promote value co-creation within their brand community.Originality/valueThis examines the effect of relationship quality (RQU) and BEN on BCC through a relational viewpoint.

Varanasi—The Making of a Smart Heritage City

One of the oldest cities in the world, Varanasi is home to more than one religion. It is an acclaimed centre of spirituality for Hindus and Buddhists while being equally sacred for Jains and Sikhs. The city is located along the river Ganga, which many believe is a celestial incarnation to grant salvation. Varanasi is a million-plus-population city; an increasingly important provincial metropolitan centre enshrined with the values of commerce, religion, ritual and tradition; and caught between the confluence and contestations of traditions and modernity. Since 2016, Varanasi has been incorporated under India’s Smart Cities Mission (SCM) to develop the city into a smart city with a strong focus on heritage and tourism. The present article is an attempt to trace the journey of the city that has developed as a palimpsest over centuries; it deliberates the contemporary urban landscape and maps out recent urban and infrastructure developments of the city and its concerns. This article also argues that Varanasi has focused on locally specific everyday urbanisms with heritage and culture and pivoted to making itself a Smart Heritage City.

Analysis on the Development Value of Curatorial Commerce

The rapid changes in the development of contemporary society drive exhibitions to create more diversified ideas and ways to cope with the needs of different audiences. In the field of curation, the diversification of ideology and artistic resources is also presented. Commercial curation is a mode of production significance in the field of curation, which leads to the constant elimination of the boundary between art and business. More and more exhibitions are connected with commercial activities. For the modern society with increasingly vigorous material and cultural demands, curation plays an essential role in the transmission of culture and spirit. The space presenting 'artistic works' and 'artistic activities' combined with the drive of the capital market and commercial curatorial exhibition has enough prospects for development. Curatorial commerce integrates aesthetics into people's life, which combines characteristics of The Times and science and technology. However, it the success of curatorial commercialization needs the curators' correct planning to improve the art collection's universality and not let the curators deviate from the focus and become overly commercialized. At the same time, this requires calling on the world to respect human intellectual property rights.

Understanding small and medium enterprises’ behavioral intention to adopt social commerce: a perceived value perspective

PurposeThis study aims to examine the factors (Stimuli) enhancing perceived utilitarian, social and conditional values (Organisms) of social commerce (s-commerce) platforms and their impact on small and medium enterprises’ (SMEs’) behavioral intention (Response) to adopt s-commerce.Design/methodology/approachSurvey data were gathered from 304 Indian SMEs using s-commerce platforms. Data were analyzed using SmartPLS 3 software.FindingsThe results indicated that perceived values significantly impact SMEs’ behavioral intention to adopt s-commerce. Among conditional, utilitarian and social values, the conditional value of s-commerce sites was found to be the strongest motivator for SMEs to adopt s-commerce.Research limitations/implicationsThis research contributes to the growing literature on s-commerce, explaining how perceived value influences the decision of SMEs to adopt s-commerce platforms.Practical implicationsAmong the significant influencers, perceived usefulness and perceived reputation were found to be the most effective triggers that stimulate perceived values of s-commerce sites. The findings draw due attention from policymakers toward environmental cues such as the legal and regulatory environment, which are instrumental in creating the most important perceived value for SMEs, i.e. conditional value.Originality/valueBy employing the inputs from the theory of consumption values and the Stimulus-Organism-Response framework, this original study looked beyond the technology factors and examined the role of perceived values of s-commerce platforms in shaping SMEs’ behavioral intention to adopt.

Factors affecting Co-Creation Intention of Customers in Social Commerce

This paper investigates the effects of social support, social commerce information sharing, and social commerce value on brand engagement and the effect of brand engagement on co-creation intention. This paper also investigates the mediating role of brand engagement on the relation between social support, social commerce information sharing, social commerce value and co-creation intention. The study used survey data from 279 Indonesians with experience using social commerce sites and make purchase transactions through social media sites. The model was tested using PLS structural equation modelling with WarpPLS 8.0 program. The empirical findings indicate that social support, social commerce information sharing, and social commerce value has a significant direct effect on brand engagement. The study also revealed that brand engagement has a significant direct effect on co-creation intention. The mediation test results indicate that brand engagement does not mediate social support, social commerce information sharing, and social commerce value on co-creation intention. This study provides an understanding that co-creation intention has become a common feature within the social commerce context and managers should make efforts to effectively engage with customers by implementing the relevant social commerce feature.

Data mining analytics investigate WeChat users’ behaviours: online social media and social commerce development

PurposeAs of December 2021, WeChat had more than 1.2 billion active users worldwide, making it the most active online social media in mainland China. The term social commerce is used to describe new online sales through a mix of social networks and/or peer-to-peer communication or marketing strategies in terms of allowing consumers to satisfy their shopping behaviour through online social media. Thus, given the numerous active users, the development of online social media and social commerce on WeChat is a critical issue of internet research.Design/methodology/approachThis empirical study takes WeChat as the online social media research object. Questionnaires for WeChat users in China were designed and distributed. All items are designed as nominal and ordinal scales (not Likert scale). The obtained data was put into a relational database (N = 2,342), and different meaningful patterns and rules were examined through data mining analytics, including clustering analysis and association rules, to explore the role of WeChat in the development of online social media and social commerce.FindingsPractical implications are presented according to the research findings of meaningful patterns and rules. In addition, alternatives to WeChat in terms of further development are also proposed according to the investigation findings of WeChat users’ behaviour and preferences in China.Originality/valueThis study concludes that online social media, such as WeChat, will be able to transcend the current development pattern of most online social media and make good use of investigating users’ behaviour and preferences, not only to stimulate the interaction of users in the social network, but also to create social commerce value in social sciences.

CYBERCRIME MONEY LAUNDERING CASES AND DIGITAL EVIDENCE

The widespread dependence on digital systems and increased value of digital commerce in the metaverse boosted cyber vulnerability. The cybercrime will be more profitable than the global trade of all major illegal drugs combined, while Cybersecurity Ventures expects global cybercrime costs to grow by 15 percent annually by 2025. Cybercrime changed traditional money laundering methods which is difficult to detect since it could be committed from anywhere in the world. The threat posed by cybercrime money laundering methodologies has been aggravated by the Covid-19 pandemic.
 To investigate cyber laundering the e-evidence are crucial, which is confirmed by the EU Commission estimate that 85 percent of criminal investigations require electronic evidence. Additional challenge for law enforcement authorities presents the fact that the organised cybercrime is joining forces and their likelihood of detection and prosecution is estimated to be 0.05 percent in the USA. Furthermore, the digital evidence is often held by service providers as private companies based in another country, which causes many obstacles to access to those data by investigative and law enforcement authorities. 
 The paper identifies impact of Covid-19 on cybercrime and increased risks of cyber laundering. In relation to investigation and prosecution of cyber money laundering, the paper analyzes challenges for investigative authorities to gather data and evidence in cyber money laundering cases and efforts of EU and USA authorities to facilitate access to digital evidence and relevant data stored by service providers. The paper refers to possible shortcomings of proposed instruments and need for efficient response and adaptation to changes in the cybercrime.

The development and validation of a scale to measure perceived value of mobile commerce (MVAL-SCALE)

Mobile commerce (m-commerce) has unique characteristics that differentiate it from in-store and electronic commerce (e-commerce) in several aspects. Therefore, existing customer perceived value (CPV) scales developed for conventional business contexts may not thoroughly capture the CPV of m-commerce (M-VAL). Although a significant and increasing body of literature examined the benefits and costs of mobile shopping, extant literature revealed that no studies had operationalised all of the essential facets to measuring M-VAL. In order to address this gap, this research reported on four studies and generated a scale to encapsulate the holistic approach of M-VAL. A 25 item M-VAL scale was developed through a rigorous scale construction and validation process. The findings showed that M-VAL is a multidimensional, second order, and reflective construct consisting of three primary dimensions and nine sub-dimensions. The M-VAL dimensions are specifically derived as utilitarian value (information value, economic value, and convenience value), interaction value (interface value, visual value, gamification value, and customisation value) and credibility value (system credibility value and social credibility value). The nine sub-dimensions can be concluded as distinct from the dimensions in earlier models in various aspects and are consistent with the unique nature of m-commerce. Notably, the study developed the CPV scale especially for m-commerce, taking into account several elements that differentiated m-commerce from in-store and e-commerce.

Distinguishing the most valuable consumers in social commerce using graphical evaluation and review technique – in the view of incentives

PurposeThe incentive cost of enterprises increases significantly with the rapid growth of the social commerce (SC) market. In this context, enterprises need to develop the optimal strategy to improve incentive effectiveness and reduce cost. Different types of consumers’ responses to incentives bring different values to enterprises. Hence, this paper proposes the social commerce value network (SCVN) to help enterprises study the contributions of different types of consumers to the network.Design/methodology/approachBased on the graphical evaluation and review technique (GERT), the authors construct the social commerce value GERT (i.e. SCV-GERT) network and design three progressive experiments for estimating the value contributions of “network stage”, “consumer type”, and “resource type” to the SCVN under the same incentives. The authors initialize the SCV-GERT model with consumer data in SC and distinguish the most valuable consumers by adjusting the incentive parameters.FindingsThe results show that the SCV-GERT model can well describe the value flow of SCVN. The incentive on forwarding consumers brings the greatest value gain to the SCVN, and social trust contributes the most to forwarding consumers.Practical implicationsUnder the guidance of the results, platforms and enterprises in SC can select the optimal type of consumers who bring the maximum network value so as to improve the effectiveness of incentive strategy and reduce marketing costs. A four-level incentive system should be established according to the ranking of the corresponding value gains: forwarding consumers > agent consumers > commenting consumers > potential consumers. Enterprises also need to find ways to improve the social resource investments of consumers participating in SC.Originality/valueThis paper investigates the incentive problem in SC grounded in the SCVN and uses the GERT method to construct the SCV-GERT model, which is the first attempt to introduce GERT into the SC context. This study also makes up for the lack of comparative research on different types of consumers in SC and can provide support for enterprises’ customer relationship management and marketing decisions.

Pre- and Post-Fault Operations of Six-Phase Electric-Drive-Reconstructed Onboard Charger for Electric Vehicles

The concept of electric-drive-reconstructed onboard charger (EDROC) potentially opens the door to harness the existing drivetrain in electric vehicle (EV) to do the job of battery charger, thus performing a remarkable value in commerce. In this article, the pre- and post-fault operations of an EDROC are studied, which incorporates an asymmetrical six-phase permanent magnet synchronous machine (ASPMSM) drive. At first, the decomposed currents of the machine in healthy and faulty cases are solved and their trajectories are depicted, indicating that a rotating field will exist if an open-phase fault (OPF) occurs. Afterward, a rotating field cancellation scheme based on the minimum copper loss criterion is proposed by rearranging stator currents, with two constraints under consideration that are responsible for generating pulsating field and balanced grid currents, respectively. Following this, a control scheme shared for both pre- and post-fault conditions is proposed, where the carrier-based modulation without any zero-sequence signal injection is employed. Finally, the proposed rotating field cancellation scheme is verified by experimental results.

Decision Making With an Alternative Mindset in an Online Shopping Environment: Identifying User Intentions Toward Facebook-Commerce.

Considering the current global trend in the digital economy, Facebook commerce (f-commerce) is an indispensable component of today’s digital commerce. The purpose of this research is to test the proposed model to validate current theories that evaluate the relationships between online trust and customer f-commerce usage intentions. It has also been proposed to improve usage intention by integrating the relationship between perceived value and trust in electronic commerce (e-commerce). The data was gathered using a structured questionnaire and analyzed with structural equation modeling (SEM; n = 435). In this study, gender has been discussed as a moderating factor. The findings describe the positive relationships that exist between antecedents of trust and user intentions toward f-commerce. Furthermore, according to the findings of the study, females are more concerned than males about developing their intentions to utilize f-commerce for online shopping. Theoretical and practical implications are also presented in this study.

Investigation of Attributes Influencing the Attractiveness of Mobile Commerce Advertisements on the Facebook Platform

Examining and analyzing the determinants facilitating consumers’ intention to buy via mobile commerce platforms have untapped potential when it comes to advertisement potential and perceived advertising value. Therefore, this paper examines various aspects of the advertisements on mobile commerce platforms and analyzes the importance of intention to buy. The goal of the article is to analyze and determine which aspects of the advertisements have an influence on expediting purchase through mobile commerce. The underlying hypothesis for this investigation is the applicability of the perceived advertising value of mobile commerce, positively associated with attitude towards advertising channels. The Facebook social network has been chosen as an advertisement channel as it is the most popular and biggest investment-generated channel. It is also proven that subjective norms are positively associated with the intention to buy via mobile commerce. This, combined with perceived advertising values and attitudes towards Facebook ads on mobile commerce, influenced the intention to buy.

The impact of e-commerce drivers on e-customer loyalty: Evidence from KSA

E-commerce and online shopping is the future of global trade, hence the importance of building E-customer loyalty and maintaining it in the electronic markets becomes even more important. This paper attempts to identify factors affecting the value of electronic commerce in the Saudi environment. Likewise, it explores the impact of these factors on E- customer loyalty. Simple random sampling was used for the purposes of the current study, as the first study included 247 electronic customers. Data were collected through electronic questionnaires sent to the study participants. The results show that the factors had a positive impact in building E- customer loyalty Care, Character, Choice, Convenience, Customization, and Cultivation. Basically, e-commerce is considered a pioneer in business organizations today, and this is witnessed by its increasing and growing profits and expanding its market share, through its focus on the E-loyalty customers. Basically, e-commerce is considered a pioneer in business organizations today, and this is witnessed by its increasing and growing profits and expanding its market share, through its focus on the E-loyalty customers.

Assessing the business values of e-commerce and information technology separately and jointly and their impacts upon US firms' performance as measured by productive efficiency

The business values of information technology (IT) and electronic commerce (EC) have been discussed for years, yet virtually all previous studies have evaluated the values of IT and EC independently, instead of jointly; and ignored their impacts on the firm's performance and inputs relationships. This pioneering firm-level study bridges the gap by empirically investigating the complex relationships among IT and EC investments, relationships of inputs, and US firms' performance at the firm, industry, and sector levels, based on a panel dataset. We undertake a detailed analysis of the empirical results, seek to answer five major research questions, and discuss managerial and strategic implications.

Exploring the factors affecting the use of C2C in Colombia

This study analyses the factors that users of consumer-to-consumer (C2C) commerce value as direct influences in the intention to use and the acceptance of a marketplace. An empirical model is formulated, which integrates three variables that evaluate trust and, in turn, other variables that influence C2C intention and purchases, taking a sample of 686 surveys gathered using the Internet in Colombia. The results show that trust is a fundamental factor in this type of electronic commerce in Colombia, given that C2C users seek intermediation pages with third-party recognition (TPR) and high web quality; similarly, key variables in the adoption of this type of commercial platform include finding low prices and social influence. The perception of trust in this type of electronic commerce is a broader concept that requires the analysis of psychosocial factors. For companies that manage marketplaces, this study allows them to focus on key actions and tools in their websites. This study allows one to get to know the users of this transactional system, specifically for the Latin American region, highlighting the variables that they most consider when engaging in direct commerce between people. The results show that C2C requires marketplaces that guarantee the necessary conditions for a purchase/sale transaction with trust and quality.

The Lone Hut: Migration, Identity, and Twinship in Wole Soyinka's The Swamp Dwellers

Nigerian playwright and Nobel laureate Wole Soyinka once described The Swamp Dwellers as an exploration of economic displacement and cultural disruption resulting from the pillage of natural resources by colonial governments and international corporations. Soyinka set his play deep in the Niger Delta, a place of dense mangrove swamps and the folkloric Mami Wata—a half-human, half-fish seductress, to highlight the environmental degradation and lost livelihoods of the Yoruba, Ogoni, and other indigenous peoples. By focusing on a handful of characters who inhabit or pass through a small hut built by Makuri and Alu, an impoverished elderly couple eking out an existence in the heart of the swamp, Soyinka reveals how migration and acculturation erode traditional values and reshape identity in ways that encourage avarice and self-interest over family and community, promote political and economic corruption, and accelerate the replacement of indigenous belief systems with the depersonalized transactional values of commerce and trade.

The path of support-to-sales: mediating role of seller collaborative information exchange in social commerce

PurposeThis paper aims to systematically investigate the direct and indirect effects of four types of support – peer instrumental support, peer emotional support, platform business support and platform communication support – on seller trade volume in social commerce. It also aims to uncover the path of support-to-sales of the seller from a platform perspective and provides a more complete picture of the social commerce phenomenon.Design/methodology/approachThis paper uses multi-source data including primary survey data and secondary data on trade volume to test the hypotheses. PROCESS mediation model is used to analyze the multi-source data set.FindingsThis study finds that the positive effects of peer instrumental support, platform business support and platform communication support on seller trade volume are fully mediated by seller collaborative information exchange. Also, peer emotional support has a significant negative effect on seller trade volume and collaborative information exchange can serve as a buffer to mitigate the negative effect.Research limitations/implicationsThe authors provide new insights into what types of support are or are not conducive to improving transaction volume of individual sellers and highlight the mediating role of seller information exchange in this value generation process in social commerce. These findings advance current knowledge of how seller interactions increase value in social commerce. The chosen research setting may limit the generalizability of the findings of this study.Practical implicationsThis paper offers valuable implications for social commerce platforms on how to better serve their sellers to achieve high growth. Specifically, the findings suggest that platforms should encourage instrumental support and information exchange among peer sellers. In addition, platforms should expand seller support from a single-focus on sellers’ business to a dual-focus on both sellers’ business and socialization in social commerce.Originality/valueThis paper fulfills an identified need to study how sellers can better derive value from the social interactions and how social commerce platforms can effectively influence transactions, support sales and serve as a selling platform.

An Empirical Study on Consumers’ Perceived Value of Social Commerce

This study examines consumers’ perceived value in social commerce in terms of utilitarian, hedonic and social values. We developed a comprehensive model on consumers’ perceived value in social commerce, including antecedents of perceived values such as information quality, personalization, perceived playfulness, interactivity, and social presence, and the relationship between perceived value and attitude and purchase intention. Data was collected from an online survey. Results from the data analysis suggest that information quality and personalization affect consumers’ perceived utilitarian value; pesonalization, perceived playfulness and interactivity influence consumers’ perception on hedonic value; whereas interactivity and social presence contribute to consumers’ perceived social value.