Abstract
E-commerce and online shopping is the future of global trade, hence the importance of building E-customer loyalty and maintaining it in the electronic markets becomes even more important. This paper attempts to identify factors affecting the value of electronic commerce in the Saudi environment. Likewise, it explores the impact of these factors on E- customer loyalty. Simple random sampling was used for the purposes of the current study, as the first study included 247 electronic customers. Data were collected through electronic questionnaires sent to the study participants. The results show that the factors had a positive impact in building E- customer loyalty Care, Character, Choice, Convenience, Customization, and Cultivation. Basically, e-commerce is considered a pioneer in business organizations today, and this is witnessed by its increasing and growing profits and expanding its market share, through its focus on the E-loyalty customers. Basically, e-commerce is considered a pioneer in business organizations today, and this is witnessed by its increasing and growing profits and expanding its market share, through its focus on the E-loyalty customers.
Highlights
The world has witnessed an increasing interest in electronic commerce as an inevitable and necessary consequence of recent developments in the field of information and communication technologies
The factors studied in this research as e-commerce drivers were chosen for related studies, numerous studies found similar results
Based on the study of Srinivasan et al (2002), with regard to the influences that determine the factors of electronic loyalty to customers, it was found that the internal factors of the organization such as Design and Care are affected by the ethics of electronic commerce, the quality of information, customer confidence, the quality of the user interface, and customer satisfaction, and it is one of the most important effects that increase the loyalty of electronic customers
Summary
The world has witnessed an increasing interest in electronic commerce as an inevitable and necessary consequence of recent developments in the field of information and communication technologies. There has been a significant shift from the traditional form of trade to the modern electronic form, electronic commerce has become a tangible reality in the current environment, and many countries are seeking to maximize the role of electronic commerce, especially considering the changing world. E-commerce is a feature of the knowledge-based economy, and it is one of the most important applications of information and communication technology (ICT), which countries should pay attention to keep pace with the modern environment and the developments imposed by their representative in the growing interest in e-commerce. The importance of research is embodied in the researchers' attempt to determine the nature, characteristics, applications, and impact of E-commerce on customer loyalty. The most important aspect in determining a successful Internet strategy is to create resilience as well as awareness for the e-customer while knowing that future success depends on being able to change focus and / or adjust the strategy for future business needs (Guah, 2006)
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