Recent observations of shale gas breakthroughs in the Weiyuan marine shale gas play in the Sichuan Basin have attracted great interest. To better understand these breakthroughs, we have used core description, cyro-focused ion beam scanning electron microscopy data, X-ray diffraction data, organic geochemistry, and well-logging data to better understand the reservoir characteristics carbonaceous shale, calcareous shale, and siliceous shale lithology, with a focus on organic-rich shale units. We find that conventional well-log methods are effective in mapping the spatial distribution of organic-rich shale in the Weiyuan area where the total organic carbon (TOC) content in the Longmaxi Formation ranges from 1.35% to 6.95%, averaging 4.42%. The kerogen is type I-II, and the vitrinite reflectance (Ro) is greater than 2.57%, which indicates that the formation is susceptible to shale gas accumulation. The clay mineral content ranges from 48 to 63 wt% (avg. 51 wt%) with illite and chlorite averaging 73.8% and 25.7%, respectively. The brittle mineral quartz and plagioclase content ranges from 32 to 61 wt% (avg. 47 wt%). Compared to the surrounding lithologic units, the marine shale exhibits relatively high gamma ray, neutron, sonic, resistivity, potassium, and uranium (U) values and relatively low density, photoelectric effect, and thorium/U values, allowing us to construct crossplots to define the units of interest. Using the same process, we quantify the TOC content providing a spatial distribution of organic-rich shale using conventional well logging.