Tourism Value Research Articles

Oil spill assessment maps of the central Salish Sea – Marine seafloor & coastal habitats of concern – A tool for oil spill mitigation within the San Juan Archipelago, Washington State, USA

The potential for oil spills within the San Juan Archipelago of the central Salish Sea of Washington State, USA, has been an increasing concern for some time. Within this region, the spectacular islands, coastline, and underwater environment has drawn tourists, fisher people, residents, and researchers from around the world to play, live, and study. The diverse biological resources of the region provide sustenance for many of the islanders and supports a valuable tourist industry for whale watching; salmon, crab, and shrimp fishing; and underwater diving – all of which can be adversely impacted by an oil spill.The present plans to ship more hydrocarbon products, including diluted bitumen (dilbit), from transfer sites located along the coastline of mainland British Columbia, Canada, has the potential to increase tanker vessel traffic seven-fold through the San Juan Archipelago (Seattle Times, June 22, 2019). This, along with other types of marine traffic such as cruise ships, tug-and-tow barges, articulated tank barges, bulk carriers, freighters, and general cargo shipping will increase the risk of a collision, grounding, or other events that may lead to a significant oil spill. To date, the central Salish Sea region is only marginally prepared for an oil spill tracking, containment, and recovery action. Thus, a need exists to stage equipment for the mitigation of an oil spill event if critical marine habitats are to be protected. We focus on some of these critical benthic habitats such as for rockfish (Sebastes spp.), lingcod (Ophiodon elongatus), the forage fish Pacific sand lance (Ammodytes Personatus), eelgrass (Zostera marina) meadows that are recruitment habitat for herring (Clupus herengus), and kelp (Nerocystis luetkeana) forests.To strategically locate or assemble any mitigation apparatus for a rapid response to an oil spill, a map showing critical marine habitats is a necessity. Such a map should highlight the most critical habitats along the marine transportation corridors (primarily Rosario Strait, Haro Strait, and Guemes Channel) as well as the relatively isolated sounds and bays including Padilla Bay, Samish Bay, and Fidalgo Bay that could act as depotcenters for oil accumulation. This study addresses that need and usefulness for such a map, as no longer can it be said that what lies beneath the sea's surface is “out-of-sight”, and thus “out-of-mind”. This means that this study is critical to the development of realistic Natural Resources Damage Assessment (NRDA) settlements and can be used to inform developments of future Geographic Response Plans (GRPs) of the State of Washington. The process described here is not unique to the central Salish Sea and can be used as a template elsewhere for NRDA's and other protective measures after being modified to account for specific habitats deemed critical to those areas.

Identification of Geodiversity and Geosite Assessment around Geohazard Area of Suoh Aspiring Geopark in West Lampung, Sumatra, Indonesia

Indonesia has been actively promoting the Sustainable Development Goals (SDGs) agreed upon at the United Nations General Assembly in 2015. Pursuing economic expansion through extraction of natural resources is an obsolete paradigm that is becoming increasingly outdated. Therefore, the geopark concept has broken the idea of economic progress that damages the environment. Geoparks seek to safeguard geodiversity, educate the public about geological history, and assist the long-term economic growth of geopark areas, particularly through geotourism. Geotourism is a sort of creative tourism that is fast growing across the world. This paper aims to assess the existing status and geotourism potential in order to identify the best geosites for the West Lampung region’s initial geopark development. The methods of this study are a geology and geopark literature review, fieldwork, data analysis, and synthesis. The procedure includes inventorying and identifying geodiversity. The study looked at rock and outcrops to piece together the geological history of the West Lampung region. This study showed that the West Lampung region offers several remarkable geosites with significant geotourism development potential. Asam Lake, Nirwana Crater, and Point View Suoh Valley in the Suoh part have the greatest final values, followed by Batubrak Fault Depression in the Fault Depression section. The Batubrak Fault Depression and Asam Lake have significant scientific and tourist value, particularly in terms of portrayal, uniqueness, perspectives, scenery, and natural surroundings. In the Suoh section, Nirwana Crater, Kopi Susu Crater, Keramikan Crater, and Point View Suoh Valley have significant scientific importance but poor educational and tourism value, while the other sites have low scientific, tourist, and educational value, thus placing the area at the bottom of the assessment even though overall it is of medium value. It can be concluded that several geosites in West Lampung have poor value due to some factors such as location accessibility, tourism infrastructure, and location management. Looking at the total findings, basic tourism infrastructure, visitor center, and tour guide services, as well as promotional efforts, are important factors in attracting more tourists to the West Lampung geosites.

Tourism for poverty reduction in developing countries: Does it really hold for Tanzania?

ABSTRACT Despite the increase in tourism, the contribution of tourism to poverty reduction is questionable. Using secondary data with poverty index as a dependent variable, the effects of tourism value, total trade value, foreign direct investment, gross domestic product, and exchange rates were tested using econometric time series analysis for Tanzania from 1987 to 2020. The results for the long-run effects indicate all five variables significantly influence on human development as a proxy for poverty. Foreign direct investment has a negative effect, unlike the other variables. These results offer support to the Tourism Led Growth Hypothesis for a developing country like Tanzania in sub-Saharan Africa. Thus it is logical to continue promoting tourism in conjunction with the facilitation of export trade as a means of poverty reduction. Attracting foreign direct investments should continue but put into consideration policies, regulations, and the business environment that facilitate local business linkages with tourism which will reduce profit leakages.

Experiential Value, Place Attachment, and Environmentally Responsible Behavior of Forest Health Tourism—A Case of China

With the increasing concerns about the environmental issues of forest health tourism, the environmentally responsible behavior of tourists becomes the key to the sustainable development of forest health tourism. Therefore, the article takes experiential value as an entrance point, innovatively introduces the scenario of forest health tourism, and divides experiential value into the functional value, hedonic value and symbolic value. Then, a theoretical model of the experiential value of forest health tourism, two place perception concepts of place attachment, and environmentally responsible behavior is constructed. The research team assembled 498 valid questionnaires for the empirical investigation in the Fuzhou National Forest Park in China. Structural equation modeling was used to test the theoretical hypotheses and to explore the cumulative driving effects of the experiential value and place attachment in forest health tourism on environmentally responsible behavior. The results showed that the experiential value of forest health tourism had a significant positive effect on the environmentally responsible behavior. It also had a significant positive effect on place attachment, which also strengthened the environmentally responsible behavior. In addition, place attachment is considered to be an important mediator of the effect of forest health tourism’s experiential value on the intention of environmentally responsible behavior. Place attachment is a more important element driving environmentally responsible behavior than the elements of the forest health tourism’s experiential value. Place attachment has a greater impact on tourists’ environmentally responsible behavior than place identification. This highlights the importance of place attachment in influencing the environmentally responsible behavior of tourists. These results provide a useful theoretical basis and practical reference for promoting environmentally responsible behavior in forest health tourism.

Research on the Integration and Development of Folk Art and Cultural Tourism Industry under the Modern Cultural Background

China is a big multi-ethnic family, with numerous cultural tourism resources, while folk culture has unique characteristics and its tourism value is extremely high. Folk art can not only create a different kind of folk cultural experience for tourists, but also provide a way for tourists to learn about exotic cultures and customs, so that they can relax their mood to the greatest extent and enjoy their body and mind. At the same time, in equal communication with each other, we can enhance mutual friendship and enhance the cultural quality of tourists. Based on this, this paper, based on the modern cultural background, puts forward the innovative development countermeasures of the integration of folk art and cultural tourism industry. Developing and protecting folk culture tourism is an important factor to promote the sustainable development of local tourism economy and one of the important pillars of economic development. Therefore, this study can provide some reference and guiding significance for the inheritance and innovation of traditional folk culture and the development of tourism industry.

Yoga as Serious Leisure Activity: Socio-Demographic Differences in Mindfulness Levels Among Yoga Retreat Participants

Yoga retreats are an emerging component of international well-being tourism. This form of tourism focuses on groups with specific demographic characteristics and interests, highlights natural destinations of high tourism value, and supports the development of personal well-being through such practices as mindfulness. This study investigated the demographic characteristics of 203 Greek yoga retreat tourists in relation to their mindfulness levels. The study also investigated the effect of different yoga practices in asana, meditation, and philosophy courses on the formation of mindfulness. The 'Mindful Attention Awareness' scale (Mantzios, Wilson & Giannou, 2015), consisting of 15 items, was used to evaluate mindfulness and psychographics were successfully tested. The results show statistically significant differences in mindfulness between subgroups of participants of different marital status, financial profile, age, and number of years practicing yoga meditation and philosophy. The study concludes that yoga is a serious leisure activity with high personal and work life involvement. The findings enrich data regarding yoga retreats in Greece and establish the profile of yoga retreat participants according to mindfulness, asana, meditation, and philosophical practice participation. Tourism providers can give prominence to the concept of mindfulness as a dominant theme in the wellness tourism industry and, as a consequence, develop and improve the quality of yoga retreat services.
 
 Received: 30 August 2022 / Accepted: 13 October 2022 / Published: 5 November 2022

Performance evaluation of the development of eco-cultural tourism in Fujian Province based on the method of fuzzy comprehensive evaluation

The performance evaluation serves as a crucial means of examining the economic, ecological and social benefits of eco-cultural tourism in a holistic manner and a vital method of assessing the sustainable development of regional eco-cultural tourism. However, due to the non-profit features of public resources, it is hard to evaluate the performance of eco-cultural tourism in an objective manner through the conventional approach that depends on economic performance as the primary evaluation indicator. Therefore, based on the balanced score card, this paper aims to build a system of performance evaluation indicators custom-tailored to the eco-cultural tourism development in Fujian Province from four aspects, namely, financial performance, public benefits, internal process and learning and growth. By adopting the method of fuzzy comprehensive evaluation, the study intends to objectively assess the economic value, efficiency and public benefits of eco-cultural tourism in Fujian Province. In addition, by adopting the method of Analytic Hierarchy Process (AHP), the study has identified the weights of the performance evaluation indicators, namely, 0.558 for public benefits, 0.122 for financial performance, 0.057 for internal process and 0.263 for learning and growth. Judging from the fuzzy comprehensive evaluation, the effects are found to be at the average level for the eco-cultural tourism development in Fujian Province, scoring between 60 and 74. As shown by the research findings, although Fujian Province is endowed with optimal resources of eco-cultural tourism, further efforts need to be made in exploring and optimizing the building of eco-cultural tourism.

Economic Valuation of Marine Tourism Based on Bio-Ecoregion (Case Study in Batukaras Beach, Pangandaran District, West Java Province, Indonesia)

The COVID-19 pandemic has an impact on all economic sectors and the order of life in society, including the marine tourism sector. As in the Batukaras Beach tourism area, West Java Province. This research aims to analyze the factors that influence the level of tourist visits marine tourism area of Batukaras Beach and the economic value of marine tourism. The research conducted in May 2021 – June 2022. The data used primary and secondary data, using purposive sampling as many as 106 respondents using multiple linear regression and travel cost method. Based on the results of the research, the factors that influence marine tourism visits are variables X1 natural conditions of marine tourism, X2 types of marine tourism attractions, X3 distance traveled, X4 length of time for tourism activities, X5 level of education, X6 income level, X7 age, X8 travel cost. Based on this research it was obtained economic value of the marine tourism environment based on travel expenses in Batukaras Beach is IDR 79,795,000. Consumer surplus or tourists' willingness to pay based on the individual travel cost method is IDR 2,975.08/individual/visiting and economic value of marine tourism based on willingness to pay in Batukaras Beach IDR 1,039,130,027.

Impacts of woodland planting on nature-based recreational tourism in upland England – A case study

Upland landscapes provide important ecosystem services (ES) to society. One cultural ES– nature-based recreational tourism (NBR) – is a growing industry in upland regions that provides an important revenue to areas where other industries are often in decline. NBR tourism is a service that relies partly on the aesthetic appearance of the landscape and changes in land management, such as increasing woodland cover, changes the appearance of the landscape and may therefore have a positive or negative impact on the economic value generated by NBR tourism. We tested this query, by carrying out a survey of NBR tourists, using photo visualisation of different woodland scenarios, in a pastoral upland landscape in a UK National Park. This was conducted to estimate the economic value of NBR tourism under different woodland scenarios and participant’s preferences. The findings presented in this paper suggest that NBR tourism generates a substantial income to the area and that the economic value would not decrease, if woodland cover were to increase up to 75%. The findings also make an important observation on how there is a difference between peoples’ preference for woodland levels and the probability of return visits.

Geoheritage of the Kandalaksha region (Kola Peninsula, White Sea, Arctic Russia), Evaluation, and Geotourism Opportunities

The subarctic Kandalaksha region abounds in many tourist values and is notably characterized by a richness of geology, nature, history, and landscape. Its mountains are located directly on the coast of the White Sea. The skerry-fiord coast is the habitat of many seabirds that nest on its many islands. There is also large mammals such as seals and bears. The coastal area and islands are a reserve within the National Park that was established to protect the breeding areas of the seabirds. Despite its location near the Arctic Circle, the area has a relatively mild climate. Many of the villages and towns in the area have a centuries-old history inextricably linked to the indigenous peoples (Karelians, Sami) who inhabited the area, as well as to the “Pomors,” the first Russian colonizers of the area. On top of this, this is a location with an environment that contains numerous examples of flora and fauna, as well as a geologically and geomorphologically interesting landscape connected with glaciation, abrasion, and isostatic movements. Here, the geological substrate, made up of Paleoproterozoic collisional structures of the Lapland Granulite Belt, was repeatedly tectonically rejuvenated within the forming aulacogen of the White Sea and the Kola-Lapland Mobile Belt, along with numerous Paleozoic intrusions of kimberlite and alkaline rocks. The youngest processes are associated with Pleistocene glaciation and isostatic relaxation in the Holocene. All these features contribute to the high tourist potential of the area. At present, it is being developed in a more or less organized way with the participation of private capital. This article presents a proposal for the systematic development of the area in question and the formalization of tourist routes in the area. This article aims to meet this need by proposing a tourist trail in the Kandalaksha area so as to enable tourists to explore this remarkable area.

A contextualized study of the usage of the augmented reality technology in the tourism industry

This study aims to evaluate the acceptance of augmented reality (AR) technology among Persepolis visitors. The mixed and extended Unified Theory of Acceptance and Use of Technology (UTAUT) model was developed via the content analysis method. The innovation resistance and the perceived fee were also incorporated into UTAUT. The proposed AR technology acceptance model was tested using a survey. The research population includes all Persepolis tourists and visitors. The results indicated that social influence, effort expectancy, and enjoyment positively affect the perceived value of tourists and, eventually, the use of AR. The perceived fee and the innovation resistance have no negative effect on the perceived value and AR use. Besides, no significant difference was observed among tourists of different sites regarding the use of augmented reality technology.

Protection and Tourism Development of Cultural Heritage of Place Names in Chengdu, China

Place names that contain rich regional cultural connotations are “living fossils” of history and culture, and they are of great tourist value. Taking the main urban area of Chengdu City as an example, this paper analyzes the cultural characteristics and connotations of place names, as well as their tourist values. This value is believed to mainly include stimulating tourists' interest in traveling, presenting local tourism features, enhancing the travel experience of the visitors and serving the tourism economy. Then this paper discusses the problems of place name cultural heritage and puts forward the tourism development strategies for Chengdu's place name culture. Such strategies could include establishing a tourism place name system of Chengdu scenic spot names, using place names in the restoration and development of ancient scenery, combining place names with food tourism resources and high-quality tourism commodities, developing cultural and creative products related to Chengdu place names, strengthening the theoretical discussion on Chengdu place name culture and conducting dissemination activities for Chengdu place name culture.

Tourism business clusters: A tool for transforming MSEMs in the tourism industry in Tanzania

This study explores the need to consider the tourism business cluster’s approach in Tanzania to transform the tourism industry. The methodology for this study was qualitative. The study involved 114 respondents, who were randomly drawn from the sample frame of tourism businesses maintained by the tourism organizations in Tanzania. It was found that over 98 percent of the tourism MSMEs in Tanzania were not familiar with tourism value chains. Even those who seemed to understand the concept (2%) understood only the most visible sub-sectors of travel and tourism, especially at the destination level and on issues such as air, road, rail transport, accommodation, food, and beverage outlets. Over 99 percent of the tourism MSMEs operate in isolation from other sector players in Tanzania. The need for the establishment of tourism clusters is crucial in ensuring that Tanzania destination continues to be competitive.

Importance and main ecological and environmental problems of lakes in China

<p indent="0mm">Lakes including reservoirs are sensitive to global environmental change and human activities in the basin. They are sensitive sentinels and regulators of global environmental change and regional climate. Meanwhile, lakes are important constituent of “landscape, forest, farmland, lake, grassland and sand” life community. Remote sensing monitoring showed that there were 2670 lakes (≥<sc>1 km²)</sc> with a total water area of <sc>80662.4 km²,</sc> and 5156 reservoirs (≥<sc>1 km²)</sc> with a total water area of <sc>39697.1 km²</sc> in China in 2020. China Water Statistical Yearbook 2021 showed that the number and storage capacity of completed reservoirs increased from 86822 to 98566, and from <sc>416.9</sc> to <sc>930.6 km³</sc> from 1980 to 2020. Therefore, there is a total lakes and reservoirs area of <sc>120359.5 km²,</sc> but only accounting for 1.25% of China’s land area. Although the area of lakes and their proportion of land area are very limited, lakes play a vital role in ensuring the ecological civilization construction and promoting the economic and social development of the basin. Unfortunately, the importance and ecological service values of lakes are seriously underestimated and lack the real quantification. Therefore, this study systematically explores and quantifies the importance and ecological services of lakes in China from seven different perspectives. First, lakes are the most and the best centralized drinking water sources (CDWSs) contributing 40.6% of the CDWSs vs. river (30.8%) and groundwater (28.6%), and act as the backbone of the safety of drinking water in China based on 1093 CDWSs from 340 prefecture-level cities and 55 county-level cities (population ≥1 million). Second, lakes have important regulation and storage functions and play a key role in flood control and drought resistance. Based on the national lake survey data, the total amount of water regulation of natural lakes (≥<sc>1 km²)</sc> is close to <sc>150 km³.</sc> Meanwhile, the joint operation of the Yangtze River Basin in 2021 indicated a total regulation capacity of <sc>106.6 km³</sc> and a total flood control capacity of about <sc>69.5 km³</sc> of 47 control reservoirs. Third, lake basins play an important role in the national economic development and food security. Of China’s nine major commercial grain production areas, seven are located in Jianghuai lakes zone and northeast plain lake zone. Fourth, lakes are one of the richest biodiversity ecosystems on earth. Among the 62 international important wetlands in China, there are 26 lake wetlands including Lake Poyang, Lake Dongting, Lake Qinghai etc accounting for 41.9%. Fifth, lake fishery plays an important role in China’s fishery production evidenced by China Fishery Statistical Yearbook 2021, which showed that the aquaculture area of lakes was 2186662 hectares, accounting for 42.7% of the national freshwater aquaculture area and 30.8% of the national aquaculture area in 2019. Sixth, lakes have important tourism value and contribute to beautiful business cards of many cities. Among the 45 national tourist resorts in China, there are 15 lakes tourist resorts, accounting for one third, highlighting the rich tourism value resources of lakes. Seventh, lakes are an important part of the northern ecological security barrier. Lake Hulunhu, Lake Wuliangsuhai, Lake Daihai, Lake Qinghaihu, Lake Bositenghu, and Lake Aibihu act as the key nodes of northern ecological security barrier. In addition, lakes play a big role in energy storage and power generation, agricultural irrigation, inland navigation, carbon sequestration and pollution reduction and regional climate regulation. Large numbers of lakes with different types are widely distributed throughout China exhibiting obvious regional differentiation. Moreover, lakes are facing many ecological and environmental problems which reduce their value of providing ecological services. Specifically, eutrophication and cyanobacteria bloom have not been fundamentally alleviated, which threats the water quality safety of lake drinking water sources. The aquatic vegetation of the lakes is seriously degraded, which weaken their purification capacity and reduce their biodiversity. The synergistic effects of rapid climate change and intense human activities cause either lake flooding, shrinkage or salinization. Warm and humid climate results in a rapid expansion of the lakes on the Tibetan Plateau, which significantly increase the risk of glacial lake outburst. Aiming the above-mentioned ecological and environmental problems, this study puts forward the strategies and countermeasures for lake protection and management including lake-basin system studies, scientific regulation of water resources, cyanobacteria bloom early warning and control, national lake ecological restoration project, basin industrial structure upgrading, and lake protection legislation, which will promote the improvement of lake environmental and the construction of beautiful lakes.

Exploring tourists' purchase intention of food-related souvenirs

This study aims to understand the association between food souvenirs and a destination. Most related studies focused on locally consumed food while this study aims at food that can act as a souvenir. Food image plays an important role in shaping destination brand and perceived tourist value, which consequently contributes to purchase intention for food souvenirs. In short, the study examines how local food consumption improves perceived tourist value, which eventually contributes to tourists' intention to purchase food-related souvenirs. 355 tourists who purchased brown sugar steamed cake while visiting Penghu Island in Taiwan were surveyed. The study performed structural equation modeling to test the mediating effects of destination brand and perceived tourist value on souvenir food image prompting purchase intention for food souvenirs. The findings indicate that food souvenirs image contributes more strongly through perceived tourist value than through destination brand.

WISATA MINAT KHUSUS “ECOSPORT” SEBAGAI WISATA ALTERNATIF DI DESA GOBLEG, BULELENG BALI

This article aims to analyze the potential for special interest tourism in the waterfall area of ​​Gobleg Village, Buleleng, Bali to be developed as an alternative "ecosport" tourism. This study is a qualitative study whose data was collected by direct observation at the research site, then conducted interviews with the manager of the waterfall area and reviewed literature. The data that has been collected will be analyzed using a SWOT (strengths, weakness, opportunities and threats) analysis to find out that this ecosport special interest tourism potential is feasible to be developed in the waterfall tourism area in Gobleg Village. The results of the analysis show that the waterfall area in Gobleg Village has potential that can be developed more deeply, so that it can provide more benefits for managers and the economy of the community in the Gobleg Village waterfall tourist area. In addition, ecosport tourism is an alternative choice of tourist attractions and activities that can be offered to tourists, so that it will increase the selling value and interest of tourists in visiting and exploring this waterfall tourist area. This article is also expected to be able to provide a new contribution to the development of destinations that have potential that can be explored and developed further with a combination of activities packaged in one tourist activity.

The sustainability opportunity study (SOS) – diagnosing by operationalising and sensemaking of sustainability using Total Quality Management

PurposeA key issue to manage sustainability is to be able to operationalise it. Relevant indicators require an appropriate definition of sustainability and sustainable development for the studied organisation. A common problem is inadequate understanding of what sustainability is from an organisational perspective. The purpose of this paper is to propose how to understand, define and measure diagnosing of sustainability from an outside-in perspective.Design/methodology/approachThe building, health care, education and tourism value chains are studied. Based on interpreted stakeholder sustainability needs the stages of understanding, defining and measuring of diagnosing are reviewed, and interpretations proposed. This is with focus on identifying the vital few sustainability impacts in the studied value chains.FindingsThe resulting definitions and proposed performance indicators for the chosen areas indicate that the approach works resulting in proposed definitions and indicators for sustainability and sustainable development based on stakeholders need focus. Having clear definitions and performance indicators will support working effectively with sustainable development.Research limitations/implicationsThe resulting definitions and proposed performance indicators for the chosen areas indicate that the approach works. Further, proposed definitions and indicators for sustainability and sustainable development based on stakeholder needs focus is useful. Having clear definitions and performance indicators will help an organisation engage with sustainability and be sustainable within an organisational context.Practical implicationsThe proposed approach enables using quality management for sustainable development.Social implicationsSocial sustainability is viewed from a poverty and affordability perspective.Originality/valueResults indicate that there is a value in using an outside-in approach with focus on stakeholder needs in connection with a process-based approach. The approach is in contrast with the customary way of defining sustainability which mostly is based on an inside-out approach identifying several indicators and then adding these to a measure of sustainability.

Evolution and Cyclicality in Rural Tourism •

Tourism is one of the fastest-growing economic sectors in the world, and any settlement that can harness and promote its potential can benefit from it. It is not only the prerogative of cities but can also make a significant contribution to the survival and development of smaller settlements. The development of tourism in a given area is not a sudden, rapid process, but usually takes place over several decades, through cyclical phases. Our research is based on the different hypothetical models of the stages of tourism developed by Noronha (1977) and Butler (1980), the applicability of which was examined in rural areas through the example of the Inner-Őrség. Nowadays Őrség (Guard’s Country) is one of the most popular tourist destinations in Hungary, where the small settlements of the area have built on their natural, architectural and cultural assets and they have been able to exploit their potential by using the right marketing techniques. The villages of the Inner-Őrség have developed at different rates since their discovery as tourist destinations, and depending on their role in the settlement network, their accessibility and tourist values, the different phases of tourism development took place at different speeds in their territory. Therefore, the intensity and impact of tourism varies in each village despite the strong interaction between them. In the present study, we seek to identify the trends and characteristics of the development of tourism in the examined area by using the results of the available statistical data, in order to obtain a more accurate picture of the role of tourism in the settlements concerned.

The Impact of Selected Film Productions on the Development of Film Tourism and the Tourism Attractiveness of the Region

This paper examines how a Polish television drama series Father Matthew is used for promoting the town of Sandomierz and its vicinity. It aims to identify the tourism values presented in the film production and to describe promotional activities related to film tourism based on the results of surveys. The empirical part presents the results of surveys conducted in 2022 investigating the respondents’ interest in film and its effect on travelling for tourism. It was established which cultural and natural values were used to promote the town by exhibiting them in the TV drama series. Reference was made to the quantity and nature of information directly regarding the plot of Father Matthew published by national and regional media in Poland. It was demonstrated that the indicated film production is the main form of the town’s promotion – used for building a complete tourism product. It enhances the town’s attractiveness and recognisability and increases the use of its tourism facilities – thus stimulating the development of film tourism.

Complexity analysis about formation mechanism of residents’ value co-creation behavior in tourism communities: Based on the social embeddedness perspective

The interactive behavior between residents and tourists will directly affect tourists' consumption experience and tourism value perception, but few researchers pay attention to residents' value co-creation behavior. Based on the social embeddedness perspective, this paper constructs a theoretical model of value co-creation behavior driven by demographics, individual factors, and social embeddedness factors, using the fuzzy set Qualitative Comparative Analysis (fsQCA). The results showed that 25 pathways were found to promote residents' value co-creation behavior (RVCB), among which attitude towards the behavior, place attachment, subjective norms, and relational embeddedness were necessary conditions. Only one condition cannot drive residents to form value co-creation behavior. The factors influencing residents’ value co-creation behavior were complex and heterogeneous. Ultimately, this work expanded the research on value co-creation behavior and had an essential practical guide for the sustainable development of tourism destinations.