pH measurements are used to assess both the free acidity of aqueous solutions and the concentrations, mi, of chemical species i related to hydrogen ion, H+, through chemical equilibrium, provided that measurements in reference solutions with well-known compositions are also carried out. Seawater is a highly complex electrolytic matrix of variable composition, rich in NaCl, where the determination of pH=−lg aH+ (aH+=mH+γH+ is the activity of the specified ion, H+ with the concentration mH+ and activity coefficient γH+≠1) is an issue of controversy.Electroneutrality prevents measurement of individual ion activity coefficients, which are affected and depend on the other ions in presence, namely the counter ions. Nevertheless, mean activity coefficients, γ±=γ+γ−, in this case γ±=γH+γCl−, can be experimentally assessed from the application of the Nernst equation to Harned cell (Pt|H2 vs. Ag|AgCl electrodes, without transference) in solutions of known mH+ and mCl−. In this work measurements of electrical potential, E/V, have first been taken in strategically planned solutions, ranging from 0.01molkg−1 HCl+(NaCl) to 0.01molkg−1 HCl+(NaCl+KCl+CaCl2+MgCl2), of ionic strength, I≈0.67molkg−1 at 15°C, 25°C and 35°C with experimental pressure corrected to reference pressure of 1atm. Mean activity coefficients were experimentally assessed with associated uncertainty. Further addition of sodium sulfate, Na2SO4, targeting artificial seawater (ASW), originates acid–base equilibria that affect the free hydrogen ion concentration, mH+. The changes introduced by the addition of sulfate in the measured Harned cell potential have been used to assess the free proton concentration and, based on the obtained results, to propose for the first time a procedure aiming to calculate values of bisulfate association constants with the corresponding uncertainty at 25°C for both studied media. Further, the effective ionic strength of artificial seawater (ASW) was calculated and compared with the value obtained using the salinity based equation largely conveyed in the literature.