The low value of reproductive labor, and the related “crisis of care,” are often attributed to gendered attitudes about work. This article traces this explanation to the attempted synthesis of Marxist and feminist theories of ideology in the 1970s and offers a sympathetic critique with implications for both contemporary theories of labor and the “new ideology critique.” It reconstructs the explanatory role of ideology in feminist analyses of unwaged housework and tracks its uptake in theories of “reproductive labor” more broadly, via what I call the “naturalization thesis.” While these analyses have been influential, I show that they do not provide a convincing account of either gender oppression or the low value of reproductive labor. I offer an alternative explanation for the latter rooted in labor processes and patterns of capital accumulation and argue for the reintegration of ideology critique with the critique of political economy.