Mechanism Of Value Co-creation Research Articles

Knowledge Element Relationship and Value Co-Creation in the Innovation Ecosystem

In the era of Innovation 3.0, more and more enterprises are working together to build an innovation ecosystem to achieve value creation. The various participants in the innovation ecosystem promote resource aggregation and integration through cross boundary collaboration, jointly creating the value of the ecosystem. Value co-creation has become the core goal pursued by the participants in the innovation ecosystem. As an innovative participant in the innovation ecosystem, it is particularly necessary for enterprises to explore the formation mechanism of value co-creation from the perspective of enterprise knowledge characteristics. This article analyzes the value co-creation mechanism of innovation ecosystems from the perspective of including internal knowledge bases and external relationships. Based on the dimension of knowledge element relationships, a theoretical model is constructed to investigate the impact of enterprise knowledge element relationships on value co-creation in innovation ecosystems and explore the mediating role of knowledge synergy and the moderating role of innovation ecosystem normativity. The relationships are modeled based on survey data collected from 427 Chinese companies, and multiple regression analysis and bootstrap methods are used to empirically test the hypotheses. The research results show that different dimensions of knowledge element relationships have different impacts on value co-creation. Knowledge element substitution negatively affects value co-creation, while knowledge combination diversity positively affects value co-creation. However, there is an inverted U-shaped relationship between knowledge element complementarity and value co-creation. Knowledge synergy partially mediates the relationship between knowledge element relationships and value co-creation, and innovation ecosystem normativity has a two-stage moderating effect on the path from knowledge element relationships to knowledge synergy to value co-creation. This article enriches the research content of knowledge management in innovation ecosystems, guides enterprises in the innovation ecosystem to reasonably construct their own knowledge systems, and promotes the formation of innovation ecosystem norms, thus promoting the development of value co-creation activities.

Simulation Study on Value Cocreation Mechanism of Digital Creative Industry Innovation Ecosystem Based on SEM-SD Model

Simulation Study on Value Cocreation Mechanism of Digital Creative Industry Innovation Ecosystem Based on SEM-SD Model

The coordination mechanism of value co-creation between developers and users in digital innovation ecosystems

The coordination mechanism of value co-creation between developers and users in digital innovation ecosystems

The Interplay Between Tourism Ethnocentrism, Residents’ Support for Tourism and Destination Brand Value Co-Creation in Emerging Tourism Destinations: Lessons from Tanzania

ABSTRACT Even though the concept of value co-creation has received significant attention in the field of tourism research, there have been few studies that explore the mechanisms of value co-creation from the perspective of local residents. Therefore, in order to address this significant gap in knowledge within the tourism domain, this study adopts a resident-centered dominant logic to develop a research model and test the hypothesized relationship between tourism ethnocentrism, residents’ support for tourism, and the co-creation of destination brand value. The conceptual model was tested among 357 local residents in Dodoma City, Tanzania, by collecting data through a survey approach. The collected data were analyzed using structural equation modeling. The results indicate a positive relationship between tourism ethnocentrism and residents’ support for tourism. More specifically, residents’ support for tourism was found to mediate the effect of tourism ethnocentrism on the co-creation of destination brand value. These findings provide valuable insights into the mechanisms that can foster the co-creation of destination brand value among local residents.

Value Co-Creation Process in Multi-Stakeholder Partnerships: The Case of Hakka Heritage Tourism in Taiwan

The purpose of this study is to explore how multi-stakeholder co-create collective value in a local context. Moreover, we aim to examine what barriers between the participators and what mechanisms could reduce these barriers, and then induce the local value. This paper presents a collaborative project that the university implemented in Jia-dong, a township of Pingtung county in Taiwan. Jia-dong is a traditional Hakka cluster with rich and historical elements. The purpose of collaborative project is to integrate Jia-dong’s developmental factors and help to create local value. This case study demonstrates that different stake-holder motivations and their ability to provide resources, differences are observed in the value creation activities and mechanisms at three stages: mobilization, expansion, and stabilization. This paper contrib-utes in two aspects: first, it highlights the evolution of collaborative rela-tionships among stakeholders during the process of value co-creation, and second, it provides a deep understanding of the role of value co-creation mechanisms is deeply understood while collaborative barriers derive from developing the local tourism.

Subject Embedding, Relationship Interaction, and Resource Integration: The Value Co-Creation Mechanism in Rural Communities

Globalization and urbanization have reshaped the way that service ecosystem subjects interact with each other in rural communities, providing conditions and possibilities for realizing value co-creation in rural communities. Therefore, this study selected rural communities in Guiyang City, China, as research subjects and explored the value co-creation mechanism in rural communities from the perspective of service ecosystems. The authors construct a theoretical framework encompassing “value co-creation conditions, value co-creation processes, and value co-creation results”. The study found that the core mechanism in the process of value co-creation is “subject embedding, relationship interaction, and resource integration”. At the macro level, resource sharing is achieved through complex and heterogeneous interactions among multiple subjects, under the influence of institutions, policies, and cultures. At the meso level, organizations complement each other’s resources through the cooperation and empowerment of other actors horizontally, under the influence of structure, function, and rules. At the micro level, individuals optimize resources through cooperative and empowering interactions, under the influence of motivations and value preferences. Finally, the integration of individual, organizational, and overall values constitutes public values, under the joint cross-level action of institutional and cultural elements. This study provides a new theoretical perspective for exploring the value co-creation mechanism in rural communities and provides important practical insights for promoting the sustainable development of rural communities.

The Magic of Brand Experience: A Value Co-creation Perspective of Brand Equity on Short-form Video Platforms

Many companies are utilizing short-form video platforms to enhance the value co-creation between brands and consumers and ultimately create brand equity. However, there is a research gap in the present literature regarding the significance of consumers' participation in short-form video platforms affecting corporate brand equity. The present study aims to address this research gap by incorporating value co-creation theory to investigate the role and mechanism of value co-creation generated by consumer participation in short-form video platforms, i.e., corporate-initiated value co-creation and customer-initiated value co-creation, on corporate brand equity. The current study used a survey methodology to collect 481 samples from TikTok users using a convenience sampling method. The present study used structural equation modeling on the collected data. The findings show that corporate-initiated value co-creation can positively influence corporate brand equity, in which brand experience plays a partially mediating role. Customer-initiated value co-creation can also promote brand equity, whose role is also partially mediated by brand experience. This study theoretically contributes to the value co-creation concept and its theoretical association with brand equity and brand experience. This research also offers practical implications for practitioners regarding the utilization and enhancement of brand experience to improve clients' engagement in value co-creation activities. Doi: 10.28991/ESJ-2023-07-05-09 Full Text: PDF

The role of social movements in transformative tourism development: Lessons learnt from a case study in Lithuania

This study responds to the need for theoretical and empirical research on value co-creation in tourism. Previous research has mainly adopted a perspective centred on the collaborative relationships between tourists and service providers, i.e., has been focused on a relationship called ‘one-to-one’. According to the emerging trends in value co-creation theory, value co-creation activities, however, are more complex. The research provides empirical support to previous general conceptualisations of value-creation and brings some new insights to value co-creation involving multiple actors from a perspective called ‘many-to-one’. The research is focused on the role of the most active stakeholder in transformative tourism that represents ‘many’ actors as a whole – the social movement. The paper describes a case on a transformative tourism initiative that is a particularly rich setting for expanding value-cocreation in a network of activities’ research for a more complex understanding of value networks in the tourism sector. The case study examines extensively the role of social movements in transformative tourism development through value co-creation. The findings develop a more complex value co-creation mechanism and enable the conceptualisation of the value co-creation process by identifying drivers of collaboration, value co-creation activities, and outcomes. The research demonstrates the potential of social movements for the development of transformative tourism in value co-creation and has implications for both entrepreneurs and policymakers seeking to develop transformative tourism and leaders of a new generation of social movements aiming to transform society.

The Role of Service-Dominant Logic Strategic Orientations in Driving Customer Engagement in Online Retailing

Motivating customers’ engagement can be a crucial differentiating factor for the dynamically changing landscape of online retailing. This study draws on service-dominant (S-D) logic and behavioral literature to propose a conceptual model that depicts how a firm's S-D orientation and strategic capabilities stimulate customer engagement, leading to enhanced performance. The model captures the underlying mechanism of value cocreation in an online retailing context. The authors test the model using an experimental research design: 872 participants navigated a quest toward a hypothetical purchase in nine versions of a mock e-commerce website specializing in cycling equipment, and which contained various cues representing different S-D orientations. Findings suggest that S-D orientation has a positive impact on customers’ brand attitudes, affecting their engagement dispositions, purchase intentions, and ultimately (dis)engagement behaviors. In addition, relational, individuated, and developmental strategic capabilities appear to have a stronger impact on customer engagement in online retailing.

Value co-creation in smart tourism destinations

PurposeThis study aims to describe the concept of smart tourism, placing emphasis on the smart tourism ecosystem and value co-creation concept within the system at a destination level. The work also summarizes the key challenges associated with smart tourism implementation and development.Design/methodology/approachThe study was conducted as a critical literature review, discussing the outcomes of a wide range and scope of relevant academic literature on the chosen concepts.FindingsSmart tourism can be described as the use of information and communication technology (ICT) technologies to facilitate and enrich tourism products, services and experiences. Within the smart tourism ecosystem, all stakeholders – customers, suppliers, intermediates, the public sector, service providers, destination management organizations and others –participate in the synergies and value co-creation, also share the benefits from it. The ultimate aim of a smart tourism ecosystem is to create sustainable economic, social and environmental benefits for all and promote destination competitiveness. Smart tourism implementation is also associated with several challenges, of which the most important are participation, an overwhelming amount of data, data privacy and technology adoption.Originality/valueThe paper provides a critical review of the recent and relevant literature in order to define and discuss the mechanisms of value co-creation in a smart tourism ecosystem and the challenges associated with it.

Value Network Construction in High-Tech Parks

With the rapid development of information technology, the industrial boundary is gradually blurred, and industrial cross-border integration brings new impetus for innovation development and value co-creation. High-tech industrial parks are characterized by industrial diversification, but few studies have analyzed how industrial integration in high-tech parks enhances the value creation of the entire high-tech park from a value perspective. In this study, we build a value network model of the Beijing Economic-Technological Development Area (BDA) based on grounded theory research methods to explore the mechanism of value co-creation among industrial chains in the BDA. Additionally, we found that the communication network infrastructure represented by 5G, the Internet of Things, and the Industrial Internet, the new technology infrastructure represented by artificial intelligence and blockchain, and the computing infrastructure represented by the data center in BDA are integrated with the leading industries, which improves the value of the industry and promotes the digitalization, networking, and intelligent transformation and upgrading of the industry. Contributions for future research are presented.

Literature review of value co-creation in education institutes: current states and future perspectives

Abstract Education has an essential place and influence on the future and current economy and society in general. Understanding the mechanisms of value co-creation in the education environment is therefore of paramount importance for improving the quality of educational services. Value co-creation focuses on the interaction with the learner with the aim of better academic performance and students’ satisfaction. This paper presents areas in which value co-creation is applied in higher education institutions and the results of its implementation, both for universities and students. Value co-creation promotes and enhances the interaction between educational institutions and students and seems to have a positive impact not only on academic performance, but also on students’ satisfaction and engagement levels. The process of value co-creation allows educational units and students to work together to optimise their experience and enhance their ability to actively participate in the educational process.

Understanding and exploring the value co-creation of cloud computing innovation using resource based value theory: An interpretive case study

Research on the intrinsic mechanisms of how cloud computing ecosystems may enable value co-creation within business alliances and partnerships and their underlying mechanisms are scarce. Having identified this gap in the extant literature, and acknowledging that cloud computing is still taking off, our study seeks to explore and develop an understanding of the underlying mechanisms of value co-creation within business alliances of cloud computing providers and third-party enterprises. This study is informed by the Resource Based View (RBV)Theory and four layers of value co-creation to build on a qualitative case study using the interpretivist epistemological stance. In this study we illustrate how knowledge is shared between two firms and unpack the value co-creation process for the design and delivery of innovative cloud services. In terms of the RBV, it was discovered that reputation as a resource is valuable because it offers the smaller firms with the assets of global reach and a large partner network, which eventually may support in building its competitive advantage. For the larger organization the alliance offered the ability to provide clients with an innovation without additional facilities, and personnel.

Micro-Level Mechanisms to Support Value Co-Creation for Design of Digital Services

This study identifies micro-level value co-creation mechanisms that support the design of digital services. As services are now becoming digital—or at least digitally enabled—how to design digital services that enable value co-creation between a service provider and customers has become an increasingly important question. Our qualitative research study provides one answer to this question. Based on 113 in-depth laddering interviews analyzed using interpretive structural modeling, our study shows that value co-creation mechanisms differ between business-to-business and customer-to-customer digital service types. We identify five mechanisms to support value co-creation in the design of digital services: (1) Social use, (2) Customer orientation and decision making, (3) Service experience, (4) Service use context, and (5) Customer values and goals. We claim that firms can readily utilize these mechanisms to improve their customers’ service experiences.

Platform Matters: How Can Virtual Knowledge Communities Achieve Value Co-Creation Among Users in the Sharing Economy?

Under the sharing economy model, how value is co-created has changed significantly, with users beginning to participate more actively and proactively in the value creation process of enterprises, gradually becoming the core driver of value creation. Virtual knowledge communities have developed rapidly among the application areas of the sharing economy. In the context of high-quality development, the flourishing development of virtual knowledge communities helps promote the entire flow of knowledge in society and better serves the national innovation-driven development strategy. At the same time, a series of problems have emerged in the rapid development of virtual knowledge communities, such as poor user experience, a single way of realization and uneven content in the communities. As an important channel and hub for users to exchange information and acquire knowledge, the core problem that virtual knowledge communities need to solve is attracting users and motivating them to share their expertise and actively participate in the value-creation process. Based on the Zhihu case, this paper aims to explore the value co-creation mechanism of users in virtual knowledge communities to optimize platform services, enhance user participation and promote the exchange and dissemination of knowledge.

Cooking Class Travel in Thailand: An Investigation of Value Co-Creation Experiences

Cooking class travel (CCT) is a special form of food economy that is emerging worldwide, especially in Southeast Asian countries, such as Thailand. CCT is a touristic activity with strong value co-creation characteristics, but it is scarcely investigated on how tourists and hosts can work together to co-create the experience and value in CCT. Thus, based on value co-creation theory, this study adopts a rigorous content analysis approach to inspect the value co-creation mechanism of CCT in Thailand. Results reveal a value co-creation framework for CCT—from resources to practices to the final outcomes—offering academia and practitioners an in-depth insight into this fast-developing type of tourism economy and extending value co-creation theory to a new research area.

Value Co-Creation An Exploratory Study of Sagala Multi-Brand Virtual Kitchen

Culinary businesses accounted for 40% of Indonesian MSMEs at the height of the COVID-19 pandemic, making them one of the most affected industries. The transformation of the business model into a cloud kitchen or virtual kitchen is one of the innovation methods that can benefit the post-pandemic situation. This business model is thought to offer a value co-creation strategy. The authors note that Sagala, one of the virtual kitchens, has both a strong future and a low entry barrier. In order to analyze and assess Sagala's value co-creation, this study will employ The DART approach. Interviews with individuals from the staff, delivery, and customer categories were done as part of this exploratory study. Furthermore, the results show that Sagala's value co-creation initiative is a success, but conversation, particularly with delivery personnel, still has to be enhanced. Therefore, it is advised to create a framework to accept complaints and suggestions from both customers and delivery personnel. It is advised to create the value co-creation mechanism for the cloud kitchen company as further research.

Research on the Co-creation Mechanism and Realization Path of Social Capital Participating in Rural Tourism Farmers' Value from The Perspective of Common Prosperity

In this paper, farmers in tourist destinations are taken as an example to study the co-creation mechanism of social capital and rural farmers' value under the background of common prosperity. Through the case study and contribution study of the value co-creation mechanism of the consortium, this paper establishes the value co-creation mechanism of farmers in rural tourist destinations with social capital as a universal model, and verifies the accuracy and fitting precision of the model with existing cases. Taking the leading enterprises, the support of government policies, tourism and agricultural products as variables, this paper studies their impact on rural economic income as a whole. Through model research, this paper solves the problems of market mechanism disorder and unfair distribution in the three distributions of common prosperity, and combines the concept of rural tourism development and value co-creation. The research results are universal, providing a reference model for social capital to participate in the development of value co-creation of farmers in tourist destinations, and providing new ideas and ideas for farmers in tourist destinations to achieve common prosperity.

Smart power consumption in energy digital economy: A perspective of the value co-creation mechanism

Residential load is one of the important components of the seasonal peak load of the power grid, and it is increasing each year, with a huge demand response potential. With the development of the energy digital economy, the demand response of the new power system shows the characteristics of multi-stakeholder participation. The development mode based on the value co-creation has become a prominent support for market-oriented reform, and the need for the promotion of smart electricity use is increasingly prominent. In order to realize the in-depth exploration of residents’ demand response potential and the sustainable development of “value co-creation” of smart electricity consumption with the participation of multi-stakeholders, this study adopts both the social network analysis method and the counterfactual analysis approach to reveal the general characteristics of agents promoting the residents to participate in the value co-creation of smart electricity positively. The results show that 1) for social network, both the absolute resource advantage and the structural hole have obvious positive guidance on the agent; however, the incentive effect of the relative resource advantage is not significant; 2) for individual nodes , the role positioning of each agent has obvious guiding function for realizing the value co-creation; and 3) for interrelationship among main agents, the functional relationship has a significant degree of interdependence.

A Study on the Relationship between Innovation and Corporate Performance: In the Context of China’s Fitness Service Industry

Based on the current literature and practice literature, and in the new business era in which digital technology and many industries converge and lead to “consumer seizure of power”, value co-creation is becoming the most competitive and creative strategic concept. The quantitatively designed study is to consider that, as a brand-new form of value creation, value co-creation subverts the traditional view that value is created by enterprises in one direction and customers are only value consumers, highlighting that value is jointly created by enterprises and customers in the interactive process. The purpose of this study is to analyze the implementation effect of value co-creation. Findings pointed out that the current academic achievements are insufficient in the internal mechanism and mechanism of value co-creation carried out by enterprises as the research object, especially the lack of strong arguments and theoretical guidance for enterprises to establish value co-creation practices with consumers. The implications are that the appropriate quantitative research is urgently needed to fully verify the role and impact of value co-creation. The joint creation of value between enterprises and consumers is the source of sustainable competitiveness for enterprises and an inevitable choice for the future development of enterprises.