Purpose - the tendencies of development of rural areas of Kazakhstan are shown. Methods - economic analysis, statistical methods were used in analyzing the data on the number of rural population in dynamics, graphical - for structuring the information and its visual presentation. Results - the article outlines the current trends and prospects of rural settlements (RS) of the republic, considers demographic processes, economic factors, migration flows. Special attention is paid to the state support initiatives aimed at improving the living standards of rural residents. The authors highlight the stages of building up the resources of rural areas of the country in the context of the implementation of state programs, each of which has specific goals and objectives aimed at improving the lives of rural residents, reducing their outflow from rural to urban areas caused by limited employment opportunities, low standard of living, insufficient access to quality services: education, health care. It is noted that in 20 regions of Kazakhstan adapted and implemented the program "One Village - One Product" (OVOP), focused on the production of the most promising products with high market potential, the creation of sustainable value chains of agricultural products for agricultural enterprises and farmers, promoting saturation of the domestic market with high-quality competitive food products. Conclusions - solving the problems of strengthening rural areas is in direct dependence on the effective policy of the state in the sphere of agro-industrial complex. Currently, emphasis is placed on the future of the Kazakhstani village, its modern infrastructure. Organizational, managerial and economic approaches, digitalization in agriculture allows to accelerate the pace of integrated socio-economic development of RS, increase the income of the rural population, stabilize the demographic situation and increase the investment attractiveness of territories.