Wildlife Value Research Articles

Messaging with appeal to intrinsic or relational values shows potential to shift demand for wildlife as pets

Abstract Overharvesting of wildlife for trade is a key driver of biodiversity loss. Messaging that is aligned with people's values could play a significant role in reducing this impact through behaviour change. Using an online survey, we sought to gauge the willingness among bird hobbyists, breeders, and song contestants to change their bird‐keeping behaviours, and to identify barriers to such change. We then evaluated the persuasiveness of various messages that potentially align with people's values (e.g. addressing conservation, cultural and health considerations), each framed as positive or negative, and with outcomes involving a move to commercially bred birds or cessation of purchasing wild‐caught birds. We identified a degree of plasticity in behaviour, with most respondents perceiving the keeping of wild‐caught birds to be a conservation problem, and a majority claiming they would attempt to breed birds in the future. However, while most respondents acknowledged the illegality of both buying and catching wild birds, they also recognised that most birds in markets are wild‐caught because they are easier and cheaper to source than captive‐bred birds. Messages about the damage done by over‐exploitation to wild bird populations, to the future of bird‐keeping itself, and about the benefits of keeping captive‐bred over wild‐caught birds, were most effective. Messages about generational, legal and especially health concerns appeared to gain little traction. The persuasiveness of these messages varied little across bird‐keeping groups, but age‐ and user‐groups differed in their most trusted sources of information and the media they consulted. Our results suggest that appealing to people's concern over the intrinsic value of wildlife or the relational value of cultural heritage might be more effective at shifting demand for wildlife products than more instrumental or utilitarian considerations. Effective messaging should focus on the negative impacts of over‐exploitation on Indonesia's wildlife and/or national heritage, and on the positive aspects of sustainable captive‐bred alternatives, and be transmitted via multiple media, including local and faith leaders (choice varying geographically), to maximise outreach to the diverse bird‐keeping community. Read the free Plain Language Summary for this article on the Journal blog.

Growth and globalization of the Central African wildlife economy: Insights from a 23-year study of wild meat markets on Bioko Island, Equatorial Guinea

The commercial trade in wild meat is booming in Central Africa. Addressing this issue is a global priority because the trade poses a major threat to biodiversity and human health. We investigated the impact of socioeconomic factors, public health emergencies, and conservation efforts on the wild meat trade using daily surveys of wild meat markets on Bioko Island, Equatorial Guinea (EG), from 1997 through 2021. Bioko is an ideal location for examining how external factors impact the wild meat market trade. Although small, the island has large areas of intact forest that host populations of commercially valuable wildlife; low-cost protein substitutes are available; and Malabo, the island’s only large metropolitan area and wild meat trading hub, hosts a wealthy class of urbanites. We found significant associations between global market trends and the wild meat trade, especially China’s foreign investment and oil production in the US and EG. Economic crises like EG’s 2009 economic downturn that followed a global crash in oil prices and reduced production, redirected demand towards cheaper mainland wildlife carcasses amid reduced consumer demand. Public health emergencies had the most comprehensive impact on the wild meat trade. The 2014 Ebola outbreak and the COVID-19 pandemic both induced shifts in market demand, and the COVID-19 pandemic disrupted trade routes, affecting both urban and rural markets. Internally, we observed market decentralization over the last decade and changes in wildlife supply chains during public health emergencies. Conservation policies, including anti-poaching measures and educational outreach, temporarily influenced wildlife market trends, sometimes leading to trading surges in endangered primate carcasses. Our study highlights the importance of monitoring global market trends, public health campaigns, and adapting conservation strategies to disrupt wildlife supply chains and curb consumer demand for wild meat.

Demographics and wildlife value orientations: insights for managing wildlife in the Alps

ABSTRACT Wildlife value orientations affect how people connect with animals. Traditionalists primarily consider wildlife as a source of sustenance. Societal values, however, are shifting toward mutualism, which sees wildlife as deserving of rights and care. This article examined factors that influence wildlife value orientations of tourists (n = 420) in an Alpine region in Italy, where human-wildlife conflicts are common. The questionnaire included 14 wildlife orientation statements coded on 7-point scales. Three quarters of respondents held a mutualism value orientation, and 7% were traditionalists. The remaining sample was either distanced (people who do not care about wildlife–10%) or pluralist (respondents with no clear orientation–8%). Mutualism was explained by demographics; women and urbanites tended to be mutualists. In particular, women and residents in big cities are more likely to be mutualists compared to male and rural-resident respondents.

Promoting long-term local ownership of natural heritage through outreach: the case of the endemic Bolivian titi monkeys

Abstract Adequate knowledge and learning about local biodiversity are a prerequisite for effective attitudinal changes in favour of species protection. Outreach activities are considered a useful tool for sharing information with local stakeholders who play a crucial role in conserving wildlife. We conducted two outreach campaigns focused on schoolchildren in two villages to share information on the natural history of the Bolivian endemic titi monkeys, Plecturocebus olallae and Plecturocebus modestus, to promote their conservation. We assessed the students’ ability to retain new information and their understanding of biodiversity through pre- and post-questionnaires, finding an improvement in the knowledge about these two endemic primates from pre- to post-talk assessments, as well as an increase in their awareness about local efforts to preserve biodiversity between outreach campaigns. We also found signals of appropriate experiential learning on wildlife value and its relationship with human activities. Additional outreach work across two decades resulted in important achievements that reflect positive attitudinal changes in favour of the endemic primates and biodiversity, with a remarkable involvement of local people. In this way, we show how outreach work can promote important local support for biodiversity conservation, how primates can act as flagship species, and the need to reinforce knowledge acquisition and learning processes to consolidate conservation actions in the long-term.

Public safety considerations constraint the conservation of large old trees and their crucial ecological heritage in urban green spaces

Large old trees in urban public green spaces deliver a diversity of values essential for human well-being, including biodiversity conservation. Yet, the conservation of large old trees bearing key wildlife microhabitats interferes with safety considerations. This intuitive notion, however, is backed by an insufficient and scattered body of evidence. Here, we empirically examined this process using data on 5974 trees across 510 sample plots, organized as quintuplets within 102 sample sites, including urban parks, cemeteries, recreational forests, and historic reserves in the urban agglomeration of Kraków, Poland. Our analyses demonstrate that trees situated in areas frequently visited by people, or those near walking paths, benches, or playgrounds, have elevated accident hazards and, therefore, necessitate intensive tree surgeries (pruning and logging) to remain harmless. Large old trees, which bear the most diverse microhabitats and pose greater risks when they collapse, are especially affected by these measures. Accordingly, we found that the co-occurrence of large trees with elevated accident hazards results in significant losses of dead and sloped trees, and trees with cavities, injuries, crown deadwood, fungal fruiting bodies, or epiphytes, particularly in parks and, to a lesser extent, in recreational forests. Apparently, some tree-related microhabitats, such as injuries, cavities, and microsoils, also emerge in risky spots after pruning. Our findings underscore that the conservation of large old trees and their ecological functions faces significant challenges due to safety considerations. To address conservation challenges and harmonize human coexistence with biodiversity, we recommend enhancing environmental awareness and reevaluating arboricultural and planning policies. This would involve establishing strategic and pocket reserves on city peripheries and interiors, allowing larger older trees to thrive and develop important microhabitats without compromising public safety. Otherwise, we risk losing many large old trees and/or their superior value for wildlife, which will regenerate over decades, if not centuries.

Fire season matters for midstory hardwood control: Impacts of fire season and firing technique on plant communities

In the southeastern USA, lack of historical fire regimes often leads to hardwood encroachment into early successional plant communities and managed pine stands, reducing wildlife value and timber yields. Land managers lack information on how firing technique interacts with fire season to influence plant communities. We designed an experiment to quantify these interactions in east-central Mississippi with pairs of 4 m × 8 m plots randomly assigned a backing and heading fire in each of three seasons: February (Feb), May–June (May/Jun), and September–October (Sep/Oct). We used thermocouples to monitor fire temperature and tagged midstory trees to monitor response. We lit heading fires with an 18–25 kph wind generated by a backpack blower and backing fires into the ambient wind. Despite backing fires producing longer residence times than heading fires and raising temperature above the lethal threshold of 60 °C an average of 54 s longer, firing technique did not influence midstory response one growing season post-fire. Backing and heading fires produced similar maximum temperatures. For both firing techniques, May/Jun resulted in the highest midstory mortality rates which were 3-fold greater than Sep/Oct and 4-fold greater than Feb. Among all three fire seasons, trees with a 2.5 cm diameter at breast height (DBH) had approximately a 75% chance of top-kill which decreased to <20% as trees approached 6.5 cm DBH. We found no effects of fire season on fire temperature, rate of spread, flame height, or percent crown scorch. We found no significant interactions between fire season and firing technique. Understory analysis revealed Sep/Oct produced the greatest increase in forb coverage, May/Jun resulted in the most grass coverage, and Feb produced the most brambles (Rubus spp.). On sites with similar species, weather, and fuel conditions to ours, land managers should emphasize fire season over firing technique for midstory control and understory manipulation. Where midstory hardwood control with fire is a priority, fire return intervals should be frequent enough to prevent trees from exceeding 2.5 cm DBH to avoid trees escaping fire's reach. These data can help managers reduce midstory competition with crop trees and promote understory development for wildlife.

Wildlife values can inform strategic conservation communication efforts

ABSTRACT The ways in which people value wildlife, or “wildlife value orientations,” shape attitudes and behaviors and can even predict support for environmental issues. As such, wildlife value orientations can be used strategically to inform communication strategies. We used a national, experimental framing survey (n = 1,998) to investigate how the two most predominant wildlife value orientations in the US – domination and mutualism – affect people’s intentions to engage in conservation behaviors. Results showed that respondents on the mutualistic scale were more likely to express strong intentions to donate, engage in political activity, and adopt simple actions in support of conservation. In mutualistic-oriented respondents, pessimistically framed messages generally increased intentions to donate, but both optimistic and pessimistic-framed messages were likely to backfire and reduce intentions to adopt personal conservation actions. Our findings provide preliminary empirical evidence that wildlife value orientations could guide more effective communication approaches leading to behavior change.

Sustaining the Public’s Positive Feelings towards Ungulates at the Local Level

In Europe, spatial distributions and densities of ungulates have been increasing, triggering both negative and positive feelings. Ecosystem-based and collaborative approaches to wildlife management have been introduced to, among other things, consider the perspectives of the local public. Consequently, it becomes necessary to understand the public’s emotional appraisals and feelings toward the presence of moose and other ungulates. We studied four socio-ecological contexts in Sweden. Statistical analyses of a postal questionnaire (N = 1111) showed that negative feelings were weak and positive feelings were modest across all settings. In particular, wildlife value orientation of mutualism and perceptions of moose and other ungulates as supporting recreation opportunities sustained positive feelings. Currently there seems to be little need among the public to cope with negative implications of ungulates. Management may benefit from informing about adequate strategies and building social trust if negative impacts of ungulates were to become salient to the public.

Economic valuation of snake conservation in Greece

Snakes are at the same time valuable and vulnerable because they offer many ecosystem services but are also threatened by humans, both directly through persecution and indirectly through habitat destruction. The implicit human fear of snakes often leads to negative attitudes and behaviors. Increasing support and collecting funds are therefore critical for their future survival. We carried out face-to-face interviews of Greek residents (n = 936) for implementing a multiple-bounded discrete choice approach to estimate willingness to pay (WTP), the effects of cognitions, emotions, and sociodemographics on WTP and infer support for snake conservation. A mean annual WTP of €28.0 per household was estimated, suggesting that about €26.6 million per year could be collected during a fundraising campaign. Survey participants had higher mutualism than domination wildlife value orientations and reported moderately low levels of attractiveness and moderately high levels of fear toward snakes. Participants more mutualism-oriented who found snakes more attractive were WTP a higher amount for their conservation than those less mutualism-oriented who found snakes less attractive. Young, females, with higher income, non-farmers, and pet owners were WTP a higher amount for the conservation of snake species than old, males, with lower income, farmers, and non-pet owners. Findings revealed that considerable funds could be collected for snake conservation, further suggesting pro-conservation attitudes among the participants. Further, findings revealed groups with high and low WTP and support of the animals. This information would be valuable if used for creating and implementing tailored education and outreach programs aimed at increasing public support for the protection and survival of snake populations.

Flower Strips as an Ecological Tool to Strengthen the Environmental Balance of Fields: Case Study of a National Park Zone in Western Poland

Maintaining biodiversity in agrocenoses is becoming an important element of sustainable development strategies. Flower strips can perform various functions, and their use in the agricultural landscape is a form of a natural mechanism for regulating the agricultural habitat and improving the effectiveness of biological methods of combating crop pests. This manuscript is a case study in Wielkopolska National Park, a valuable wildlife area situated in a temperate zone characteristic of the climate conditions of western Poland. The purpose of this study was to analyze the species composition of plants in a flower strip two years after sowing a mixture of seeds of perennial plants, and to determine the diversity of the collected arthropods depending on the flowering intensity of plants in the strip. The most intense flowering period in the flower strip occurred in June, when the number of flowering plants was the highest and belonged to one species, Trifolium repens (81.52% of all flowering plants). In the same month, the largest share of beneficial arthropods were specimens from Hymenoptera/Parasitica (29.15%), which may indicate their preference for T. repens. The share of beneficial arthropods in relation to all caught arthropods was higher in June (58.74%) than in July (35.16%), with Hymenoptera predominating, represented mainly by Parasitica, which may indicate their preference for species from the genus Trifolium.

Ecological Dominance Orientation as a predictor of Wildlife Value Orientations and Support for Lethal Wildlife Management

While many environmental psychologists have relied on the Wildlife Value Orientations (WVOs) scale to understand the individual patterns in cognitions and behaviors related to wildlife, limits in scope constrain its application across other topics. Conversely, Ecological Dominance Orientation (EDO), defined as preference to maintain an anthropocentric arrangement between humans and the natural environment, has demonstrated applicability across a variety of contexts. Despite both constructs being applied in the field, the relationship between the two constructs remains understudied. We sought to understand the associations between EDO and WVO within the context of support for lethal control of deer within two communities located in Georgia, USA. Results suggest that EDO strongly predicted WVOs and had a strong, positive direct and indirect effect on support for lethal control. Future research centered on EDO may help bridge our understanding of individuals’ beliefs about wildlife and other parts of the natural world.

Wildlife and the restorative potential of natural settings

How does the likelihood of encountering wildlife affect residents’ expectations about psychological restoration when visiting a local natural setting, and their choices among settings for future recreation? Do urban and rural residents differ in such expectations and choices? We addressed these questions in a web-based experiment with 223 adult residents randomly sampled from urban and rural areas in each of three regions in Sweden. Residents in all six areas can encounter fear-irrelevant wildlife (roe deer, squirrel) near the home, but the presence of fear-relevant wildlife (wolf, wild boar) differs across the areas. The respondents read scenarios concerning encounters with each of these four animals during recreational visits to a nearby natural setting. The scenarios varied in how frequently the person could expect to encounter each animal across visits (never, sometimes, often). For all 12 scenarios, respondents answered questions about anticipated experiences and restoration outcomes, and the effect of encounter likelihood on future recreational setting choices. Across all areas, with all outcomes, increased likelihood of encounters with the wolves and wild boar detracted from anticipated restorative potential, whereas increased likelihood of encounters with roe deer and squirrel enhanced anticipated restorative potential. A similar pattern showed in recreational setting choices. A domination wildlife value orientation moderated the effects of encounter likelihood for wolf and wild boar, whereas a mutualistic orientation moderated the effects of encounter likelihood for squirrel and roe deer. Our results suggest that wildlife management and public health practice could work together not only to address the fears of residents, but also to enhance the restorative quality of local natural settings by protecting wildlife.

Influence of irregular shelterwood treatments on intensity and severity after a large wildfire in lodgepole pine stands: A case study from the interior British Columbia.

Climate change has significantly impacted the wildfire regimes in lodgepole pine forests, resulting in prolonged fire seasons and altered fire behaviour. In North America, fire patterns have shifted towards more frequent and severe wildfires after a century of fire suppression. In response, silviculture practices in fire-prone areas should aim to restore diverse forest structures that are resistant or resilient to wildfires. In Western Canada, where forestry is a key industry, interest in seeking silvicultural solutions for promoting forest resilience to wildfires has increased following the devastating wildfire seasons between 2017 and 2023. Irregular shelterwood, a silvicultural system with a relatively short history of implementation in British Columbia, has been deployed in ecologically sensitive areas to promote structural heterogeneity and meet management goals for biodiversity and wildlife values. Although the impacts of irregular shelterwood on wildlife habitat and abundance have been well studied, the interaction between wildfire and the stand structure created by irregular shelterwood remains poorly understood. To understand the effectiveness of the irregular shelterwood in building wildfire resilience, we present a study of a lodgepole pine stand that was treated with irregular shelterwood and partially burned in a wildfire in 2017. This study collected ground fuel, canopy fuel, and tree data from four stand types (irregular shelterwood treated-burnt, treated-unburnt, untreated-burnt, and untreated-unburnt) and analyzed the difference in char height and fire-induced mortality between burnt and unburnt conditions, with irregular shelterwood treatment being a variable. The results demonstrated reduced wildfire effect in the irregular shelterwood stand in this region of British Columbia. This observation was made at a stage where the openings have not been colonized by regeneration. This case study provides valuable insights into the effectiveness of irregular shelterwood in mitigating wildfire risk, and proposes a potential silviculture solution to promote forest resilience to wildfire.

Behavioral Risk related Coronavirus transmission along wildlife value chains in Dong Nai province, 2022

ABSTRACT: Introduction: In Dong Nai province, Coronavirus serology from existing evidence has identified positive cases in bamboo rats, porcupines, and domestic pigs. The study aimed to determine the behavioral risk during wildlife farming related to Coronavirus in Dong Nai province, in 2022. Methods: Cross-sectional design on 413 actors along the wildlife value chain of bamboo, porcupine, civet, and sambar deer in two districts of Tan Phu and Vinh Cuu and 16 veterinary, health, forest ranger, and environmental officers from provincial to commune level from June to September 2022. Information was collected using semi-structured questionnaires, in-depth interviews, and focus group discussion guidance. Results: Farmers are the central actor in the wildlife value chain.75,5% of farms have both wildlife and domestic animals. 48,4% of people do not worry about transmitted diseases in their farms. Use of personal protective equipment (PPE) is infrequent and unavailable. Waste is rarely treated, most of it is collected to fertilize crops. Conclusion/Recommendation: Sanitation in raising, transporting, and slaughtering wildlife is still limited. The study proposes interventions to enhance waste treatment, animal health, human health monitoring, and biosafety practices in captive wildlife farms. Keywords: coronavirus, wildlife, waste treatment, Veterinarian, forest protection

The non-consumptive economic value of wildlife: the case of three cetacean species

The conservation of wildlife is one of the most pressing issues in the current times, but wildlife conservation economic values have often been largely ignored due to an absence of market prices, as setting an economic value on biodiversity or whole ecosystems can be challenging. Nevertheless, valuing wildlife can be of great significance to improve decision-making in the conservation field, as it can provide a complementary perspective based on economic principles. Whale-watching provides an opportunity for the economic valuation of wildlife. Specifically, it offers a framework in which the economic revenue allows the economic valuation of the targeted cetaceans to be estimated through the direct and indirect expenditure of the tourists who purchase whale-watching tours. Here, we performed an economic analysis based on population abundances of the three main species targeted by the whale-watching companies in the Strait of Gibraltar (Spain): long-finned pilot whales (Globicephala melas), common dolphins (Delphinus delphis) and killer whales (Orcinus orca). These species generated a total annual income of €4,089,056, €1,876,833, and €505,389, respectively, and each individual would generate an average of €14,048, €951, and €36,099 each year, respectively. Incorporating life expectancy, this corresponded to a total population value of €112,426,185, €16,685,147, and €19,171,107, respectively, over their lifetime. These values provide an idea of the potential contribution of cetaceans to the local economy but only represent their non-consumptive value based on tourism. Our results reinforce the idea that a sustainable, high-quality whale-watching culture, under ACCOBAMS High-Quality Whale-Watching requirements, should be promoted to ensure a sustainable industry, stable economic income and the viability of cetacean populations in the Strait of Gibraltar.

Knowledge and values drive acceptability of lethal control of kangaroos among the Australian public

Wildlife management actions are increasingly contingent on acceptance by the broader public. Consequently, understanding factors that influence acceptability of different management options is important. In Australia, kangaroos (native large herbivores, Macropus spp., Osphranter spp.) are managed using lethal control for a range of context-specific reasons. We surveyed 1293 members of the Australian public to test whether acceptability of lethal control of kangaroos depends on the reason for the control, values towards wildlife (assessed using the Wildlife Values Orientation questionnaire), and knowledge about kangaroos. We also tested whether acceptability could be shifted by providing relevant information. Lethal control of kangaroos for biocentric reasons (i.e., agricultural protection, biodiversity conservation, animal welfare) was more acceptable than lethal control of kangaroos for anthropocentric reasons (i.e., human consumption, human safety). Acceptability was greater among survey respondents high on the domination orientation (i.e., valuing wildlife for human benefits), and lower among those high on the mutualism orientation (i.e., valuing wildlife for its own intrinsic value). Acceptability was also positively associated with knowledge of kangaroo ecology and management. Provision of information did not impact acceptability of lethal control for any reason except for human use, which, while not significant, showed promise that acceptability of lethal control for this reason could be influential to the public. Additionally, while the acceptability of lethal control varied widely among the Australian population, there was little evidence of polarisation, suggesting that large sectors of the public may be amenable to different perspectives.

Social and cultural aspects of human–wildlife conflicts: Understanding people's attitudes to crop‐raiding animals and other wildlife in agricultural systems of the Tibetan Plateau

AbstractThe social dimensions of human–wildlife conflicts are becoming increasingly important. In regions where crop‐raiding is a common issue, local people's attitudes toward wildlife is an important indicator of how successful conservation efforts are likely to be. One such area is the east Tibetan Plateau—a biodiversity hotspot with well‐preserved forest ecosystems and mountain villages where subsistence farming is practiced. In this context, we conducted a survey of people's tolerance toward wildlife in five Tibetan villages that experience conflicts arising from crop‐raiding incidents. We interviewed 83 respondents, 76 of whom were participants in a compensation scheme that provided payments for crop damage. Wildlife tolerance was generally high, mostly due to mutualistic wildlife values, whereby people believed they should coexist with animals equally instead of exploiting them as natural resources. Tolerance was influenced by people's wildlife preference rather than the level of damage to croplands: people were likely to show higher tolerance toward culturally important species even when they were crop‐raiding animals. While economic and mitigation efforts as part of traditional conservation management led to increased tolerance, the compensation scheme and fencing were less important than wildlife preference. We suggest that conservation management for human‐wildlife conflicts should develop region and stakeholder‐specific engagement strategies. Crucially, such strategies should incorporate cultural considerations to fully address the complex human dimensions inherent in these issues.

Animal-named businesses are low-cost, accessible indicators of wildlife socio-cultural value

Wildlife not only play a pivotal role in providing irreplaceable ecosystem services but also hold immense socio-cultural value for communities by shaping cultural identities and fostering human connections with the natural world. However, quantifying the socio-cultural value of wildlife is challenging and typically relies on targeted participant-based interviews or questionnaires. This study explores an alternative approach by analyzing animal-named businesses as indicators of wildlife socio-cultural value. As a case study, all 4,767 animal-named businesses in New Zealand (excluding animal-focused businesses like veterinarians) were compiled. Analyses of these businesses confirmed that socio-cultural values are conveyed through businesses names including personal connections to animals and cultural reverence. Furthermore, significant geographic animal-region associations were identified, revealing spatial patterns in socio-cultural values. Overall, the analysis of animal-named businesses provides a scalable, widely-accessible, cost-effective method to explore socio-cultural value and uncovers connections that can be used to support management efforts and target further research.

Mutualism in marine wildlife value orientations on Cape Cod: Conflict and consensus in the sea and on the shore

Wildlife value orientations drive attitudes and behavior related to wildlife species. In the United States, a shift in value orientations toward wildlife from domination to mutualism has been well-documented. Few studies, however, have examined value orientations toward wildlife in the marine environment among multiple stakeholders. A 2021 survey of residents, commercial fishers, and tourists on Cape Cod, Massachusetts, USA measured marine wildlife value orientations in the context of intense stakeholder conflicts over rebounding populations of seals and white sharks. Respondents in all three stakeholder groups were more oriented toward mutualism than domination, but differed in intensity. Tourists scored highest on mutualism and lowest on domination, followed by residents. Commercial fishers had the highest domination and lowest mutualism scores, but their mutualism values exceeded their domination values. The Potential for Conflict Index2 revealed consensus on mutualism and domination measures was highest among tourists and lowest among commercial fishers, indicating a greater diversity of commercial fisher views. The shared mutualism orientation provides a foundation for coexistence in the face of marine environment challenges.

Barking up which tree? Characterizing farmers, farms, and a behavioral framework regarding livestock guardian dog use in South Africa

Livestock guardian dogs are one of several predator control methods employed by livestock farmers around the world, but little is known about the factors that predict their use. Here we aim to understand the dimensions which influence guardian dog use by farmers. In a quantitative survey among 113 livestock farmers in South Africa, using Boosted Regression Trees, we explored and characterized the factors associated with guardian dog use. We showed that practical factors (e.g., predator type, number of farming enterprises, mitigation methods, and the frequency and extent of specific predator problems) were more likely to be significant determinants of guardian dog use than sociodemographic factors. However, psychosocial constructs relating to wildlife value orientations, empathy for predators, tolerance to predators, tangible and intangible cost, benefits of predators, like or dislike of predators, and number of positive experiences, were also determinants of guardian dog use. Utilizing the foundational constructs of the Theory of Planned Behavior (TPB) and Wildlife Tolerance Model (WTM) we built upon these findings to show that constructs of attitude, subjective norms, and perceived behavioral control explained 49 % of the variance in behavioral intention to use or continue using a guardian dog. The relationship between attitude and the behavioral intent to use or continue using a guardian dog had less significant association with guardian dog use than either perceived behavioral control or subjective norms had. Nonetheless, attitude was most strongly associated with the constructs of belief in a specific non-governmental organization, mutualistic Wildlife Value Orientations and perceptions of affordability, ease of use and the effectiveness of guardian dogs. The TPB model, incorporating elements of the WTM, provides a framework to guide and improve adoption of guardian dog programs or other intervention strategies within conservation contexts.