The surprising insulating and superconducting states of narrow-band graphene twisted bilayers have been mostly discussed so far in terms of strong electron correlation, with little or no attention to phonons and electron-phonon effects. We found that, among the 33492 phonons of a fully relaxed $\theta=1.08^\circ$ twisted bilayer, there are few special, hard and nearly dispersionless modes that resemble global vibrations of the moir\'e supercell, as if it were a single, ultralarge molecule. One of them, doubly degenerate at $\Gamma$ with symmetry $A_1+B_1$, couples very strongly with the valley degrees of freedom, also doubly degenerate, realizing a so-called $\text{E}\otimes\text{e}$ Jahn-Teller (JT) coupling. The JT coupling lifts very efficiently all degeneracies which arise from the valley symmetry, and may lead, for an average atomic displacement as small as $0.5~$mA, to an insulating state at charge neutrality. This insulator possesses a non-trivial topology testified by the odd winding of the Wilson loop. In addition, freezing the same phonon at a zone boundary point brings about insulating states at most integer occupancies of the four ultra-flat electronic bands. Following that line, we further study the properties of the superconducting state that might be stabilized by these modes. Since the JT coupling modulates the hopping between AB and BA stacked regions, pairing occurs in the spin-singlet Cooper channel at the inter-(AB-BA) scale, which may condense a superconducting order parameter in the extended $s$-wave and/or $d\pm id$-wave symmetry.