This study was conducted to assess the ethical consumer practices of selected public and private senior high school of district 1 Tondo, Manila in terms of ecological consciousness and social consciousness. After assessing this, a proposed strategic learning plan for applied economics subject was formulated. This study used purposive sampling in the selection of schools participants, while convenience sampling for students as respondents in gathering data and information needed for the study and collecting data among the selected senior high schools in district 1 Tondo, Manila. In the construction of the questionnaire, the researcher adopts and translate a validated research instrument with the permission of the original owner. The researcher sought the assistance among experts and master teachers coming from different schools to check tagalog translation and validation of the research instrument. Letter of request sent to the division’s office and principal of the school for the administration of the survey. The researcher personally administered the questionnaire to avoid problems that may occur. This study found out that students seldom practiced ethical consumer practices in public senior high school while students from private senior high school sometimes practice ethical consumer practices in terms of ecological consciousness and social consciousness. It is evidently implied with their answers in the survey. Through T-test of independent means, it was revealed that there is a significant difference on the assessment between the public and private senior high school students in ethical consumer practices because the assessment showed the extensiveness of the difference in terms of ecological consciousness and social consciousness of both public and private schools students. Furthermore, they need to strengthen their practices. A proposed strategic learning plan for applied economics subject specifically in consumption topic was formulated based from the findings of the study.