Magneto-electric (M-E) response at the molecular level arises from the interaction of matter with the electric and magnetic fields of light, and can manifest itself as nonlinear M-E magnetization (MNL) or M-E rectification (PNL). However, there is presently a limited understanding of how molecular material properties impact M-E response. Here we investigate the relationship between M-E nonlinear coefficients and the third-order electric susceptibility, χ(3), finding that MNL is proportional to χxxxx(3) while PNL scales with χzzxx(3) due to a cascaded nonlinearity. By applying a sum-over-states (SOS) expression for the elements of χ(3) to valence-bond charge-transfer (VB-CT) models, we formulate practical guidelines for the design of materials expected to exhibit enhanced M-E properties. On this basis, we predict that many conventional nonlinear optical chromophores with large values of χxxxx(3) may be suitable for generating optical magnetism at low intensities. In the case of M-E rectification, analysis ...
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