We use some exact results in scalar field theory to revise the analysis by Coleman and Callan about false vacuum decay and propose a simple non-perturbative formalism. We introduce an exact Green’s function which incorporates non-perturbative corrections in the strong coupling regimes of the theory. The solution of the scalar field theory involves the Jacobi elliptical function and has been used to calculate the effective potential for any arbitrary coupling values. We demonstrate the use of this formalism in a simple λ ϕ 4 theory, and show that the effective potential exhibits a false minimum at the origin. We then calculate the false vacuum decay rate in the thin wall approximation, and suggest simple analytic formulae that may be useful for the analysis for the first-order phase transition beyond the perturbative regime. In our methodology, we show that the standard results obtained in perturbation theory are reproduced by making the coupling values very small.