The entire classical cosmological history between two extreme de Sitter vacuum solutions is discussed based on Einstein’s equations and non-equilibrium thermodynamics. The initial non-singular de Sitter state is characterised by a very high energy scale, which is equal or smaller than the reduced Planck mass. It is structurally unstable, and all of the continuous created matter, energy, and entropy of the material component comes from the irreversible flow powered by the primeval vacuum energy density. The analytical expression describing the running vacuum is obtained from the thermal approach. It opens a new perspective to solve the old puzzles and current observational challenges plaguing the cosmic concordance model driven by a rigid vacuum. Such a scenario is also modelled through a non-canonical scalar field. It is demonstrated that the resulting scalar field model is shown to be a step-by-step a faithful analytical representation of the thermal running vacuum cosmology.