Utilization Of Social Media Platforms Research Articles

Role of Social Media Platforms in Dissemination of Knowledge, Ideas, and Innovation among Employees within Governmental Organizations- A Sociological Study in Southern Punjab

This study aims to assess how social media platforms contribute to the information, ideas, and innovations that are shared among employees of government organizations. The following will be the research's main purposes; (A) To evaluate the degree to which social media platforms increases knowledge and ideas between employees in organizations (B) To access how social media platforms encourage ideas generation procedure between employees within organizations. (C) To scrutinize how social media platforms encourage innovation procedure between employees within organizations. 210 employees in total will be chosen as sample from various South Punjab government organizations. At the first stage, three divisions of South Punjab will be chosen purposefully. At the second stage, two districts will be selected from each division. In the third stage, five government organizations will be selected using a simple random sample method. At the fourth stage, seven (7) employees will be chosen from each district's government departments, to complete a total of two hundred and ten employees’ sample, so that the conclusion derived from the sample may be general to the full population. Data will be collected using a digital survey questionnaire (created and distributed using Google Forms). After gathering the data, the investigator will utilize the Statistical Package for the Social Sciences (SPSS) software to perform various statistical analyses. The data demonstrates that 52.9% of government office personnel utilized social media to a great extent and 47.1% who used it to some extent. According to collected data it was determined that 61.0% of the respondents used social media. primarily for learning purposes. The bi-variate investigation hypothesis outcomes demonstrates that there is helpful connection among the utilization of social media platforms by employees and openness and Flexibility during interactions. There is a helpful association among official communication and information sharing and employees are motivated and connected. There is the positive Association between social media sites help to overcome communication obstacles and organization work together and share knowledge. Results show that there is a positive correlation between time spent on social media and employees are allowed to express their innovative ideas. Results show that there is a positive link among the use of social media for sharing updates and announcements and employees engage in work-related conversations and discussions. Results show that there is an optimistic link among time spend on social media and opportunities to employees for sharing ideas and expertise.

Impacts of Dacwah Activities of Selected Muslim Scholars on Social Media Platforms on Yoruba Muslims

Social media has become an integral part of Muslims' personal and public lives. Through the advancement of the Internet, Social media networks such as Facebook, Twitter, Instagram, YouTube, WhatsApp, Telegram, Tik-Tok and personal blogs have gloriously allocated space for Dacwah activities. Thus, this study aims to assess the utilization of Social media platforms by selected Yoruba Muslim scholars for Dacwah activities and the impacts they have on Yoruba Muslims. Descriptive and analytical methods of research have been employed in carrying out this research. The descriptive method assists in describing how social media platforms are utilized by selected Yoruba Muslim scholars. The analytical method helps in analyzing the content of social media post by Yoruba Muslim scholars. Participatory observation, as a research tool, is used to follow some Ducāt in order to have access to their discussions and posts as well as get information on their impacts. The paper reveals that, as a result of advance in modern information dissemination, social media has provided innovative platforms for religious leaders to spread their messages and engage with various Muslims conveniently. The paper also reveals the effectiveness of religious scholars’ message in influencing attitudes, behaviors and perceptions among their followers. The paper concludes that the role of Social media in fostering unity, promoting values, and countering misconceptions about Islam cannot be underestimated. Therefore, it is recommended that the Yoruba Muslim scholars should make strategic use of Social media positively to impacts the Nigerian Muslims by disseminating knowledge fostering unity and countering misinformation.

EVALUATING THE EFFECTIVENESS OF SOCIAL MEDIA MARKETING STRATEGIES IN DRIVING SALES: A CASE STUDY OF SNAPDEAL IN THE INDIAN ONLINE MARKETPLACE

This paper investigates the efficacy of social media marketing strategies in bolstering sales performance, with a specific focus on Snapdeal, a prominent player in the Indian online marketplace. In an era where digital connectivity is paramount, social media platforms have become indispensable tools for businesses seeking to enhance their market presence and drive revenue growth. Through a comprehensive analysis of Snapdeal's social media marketing approach, including targeted advertising, customer engagement, influencer partnerships, and content marketing, this study aims to elucidate the impact of these strategies on driving sales in the Indian e-commerce landscape. By examining Snapdeal's utilization of social media platforms to engage with its diverse consumer base, foster brand loyalty, and influence purchase decisions, this research provides valuable insights into the evolving role of social media in shaping consumer behavior and driving business success in the digital age. Keywords:- Social Media, Marketing Strategies, Snapdeal , India , Online Evaluation

Exploring the linkages between social media use, self-esteem, and academic performance among nursing students in Saudi Arabia: A descriptive correlational study.

The prevalence of social media influence in education makes it necessary to investigate how it might affect nursing students' academic achievement and sense of self. To our knowledge, the associations between academic performance, self-esteem, and social media usage among nursing students from Saudi Arabia remain understudied. This study aimed to examine the relationships between academic performance, self-esteem, and the utilization of social media platforms by Saudi Arabian nursing students. This descriptive correlational study employed a convenience sample of 220 nursing students (response rate 95.2%). An online survey with questions about demographics, students' academic performance, social media usage, and self-esteem was used for data collection from 1 March to May 2023. Pearson correlation coefficients, independent t-tests, Analysis of Variance, and hierarchical regression were used for data analysis. Social media use had an average score of 3.60 ± 0.66, self-esteem was 2.13 ± 0.27, and academic performance was 3.95 ± 0.58. The students' academic performance related positively to the utilization of social media platforms (r = 0.210, p <0.01). There were statistically positive correlations between academic purpose and social motives domains of utilizing social media and academic performance (r = 0.304, p <0.01; r = 0.208, p <0.01) respectively. The amount of time students spent on social media was not related to their self-esteem (r = 0.047, p >0.05). The students' self-esteem was unrelated to their academic achievement (r = 0.059, p >0.05). Utilizing social media channels can assist nursing students in improving their academic achievement. Therefore, nursing educators and decision-makers in nursing education have the opportunity to establish collaborative learning environments by integrating social media. This approach aims to improve communication, enhance the learning experience, and ultimately improve the academic achievements of nursing students.

From isolation to interaction: evaluating social media awareness and adoption in a developing construction industry

PurposeAlthough social media has gained prominence as a communication and marketing tool in various sectors, its adoption and utilization within the construction industry remain relatively underexplored. Therefore, this study fills this gap by evaluating the level of awareness and the extent of adoption of social media within the Nigerian construction industry, shedding light on its current status and potential impact.Design/methodology/approachThis objective was attained via a quantitative research approach that utilized a structured questionnaire to obtain responses from construction professionals such as architects, builders, engineers, quantity surveyors and estate managers. Frequencies and percentages and the mean item score (MIS) were used to analyze the questionnaire responses and assess the overall awareness and adoption of social media among construction professionals. Additionally, the Kruskal–Wallis H-test provided valuable insights into the variations in social media adoption levels among different professional categories within the construction industry.FindingsThe results indicate that construction professionals possess a generally high level of awareness regarding various social media platforms. However, despite this awareness, the extent of adoption does not align with the level of awareness, suggesting that adoption rates are not as widespread as anticipated.Practical implicationsThe findings of this study underscore the importance of not just awareness but also effective adoption and utilization of social media platforms. While awareness is a crucial first step, construction firms should focus on implementing strategies to encourage greater adoption and integration of these platforms into their daily operations. This can go a long way in bridging the awareness – adoption gap which was revealed in this study.Originality/valueWhile the limited existing research on social media in the construction industry has predominantly concentrated on areas such as marketing, addressing the root causes of fatalities, data environment tools and business branding, none have undertaken a thorough evaluation of social media awareness and adoption within the sector. This study fills a critical gap by narrowing its focus to the adoption dynamics and the technology’s potential impact on communication, collaboration and knowledge sharing among construction professionals.

Young People and the Fragmentation of Religious Authority: Study of Youth Movements and the Spirit of Islamic Da’wah in Indonesia

The rise of religious authority among young people in Indonesia has become increasingly prominent, particularly with the proliferation of da'wah movements across diverse domains. This trend is evidenced by the surge of Islamic activism initiated by Indonesian youth. This study seeks to explore the methods through which young individuals assert and cultivate their religious influence and the ethos of Islamic resurgence within the public sphere. Conducting field research in Probolinggo, Bondowoso, and Lumajang, supplemented by netnography examining youth social behaviors and existing literature, this paper unveils several key findings. Firstly, young Indonesians establish da'wah communities in various formats, such as majelis shalawat, sarwah, and majlas. Secondly, they exhibit a preference for popular shalawat music in the Indonesian language. Thirdly, there is a widespread utilization of social media platforms as a means of disseminating their da'wah messages. Lastly, young Muslims manifest their religious authority through fashionable and contemporary styles of dress.

Impact of Social Media among School-going Children

Abstract Social media is an online platform that enables social interaction. Social media refers to online communities such as Facebook, Twitter, Instagram, and other game platforms. Today’s school-going kids and teens spend the majority of their time on social media. These sites of social media have provided portals for communication and entertainment in recent years. Excessive use of social media among school-going children is not only affecting their academics but also his or her health. Pediatricians or clinicians are in a unique position to guide the children or their families for healthy use of social media to avoid potential problems along with cyberbullying. An association exists between an individual’s self-esteem and their utilization of social media platforms. There has not been much research on the precise reason for and impacts of the social media on youngsters attending the school. This review article seeks to investigate the influence of social media on children and teenagers of school age.

Role Of Social Media in Stakeholder Engagement in Universities in Kenya

Researchers and practitioners agree that stakeholder engagement is an important aspect of universities in the 21st century. Social media is changing the way people and businesses communicate and collaborate. Research shows that organizations struggle to develop social media management systems to engage with stakeholders. In today's digital age, social media platforms have become powerful tools for communication and engagement. However, there is limited research examining the role of social media in facilitating stakeholder engagement in universities in Kenya. Therefore, this study sought to fill this knowledge gap by exploring how social media is utilized and its impact on stakeholder engagement within the university setting. The research objectives were formulated to guide the study and include: Assessing the current use of social media platforms by universities in Kenya for stakeholder engagements: Identifying the key stakeholders involved in social media engagements by universities: Examining the benefits and challenges associated with using social media for stakeholder engagements: This study used innovation diffusion theory and excellence theory. To achieve the study objectives, a mixed-methods approach was utilized. The target group included 270 participants. The sample size was 161 participants. Stratified random sampling was used to provide representation from the various universities and departments. data were collected through questionnaires, interviews, and focus group discussions. The data were analyzed using SPSS version 26 and thematic analysis to derive meaningful insights. Analyzed quantitative data was presented through mean, frequency, and standard. The assessment of current social media used by universities indicated that they are actively utilizing platforms such as Facebook, Twitter, and Instagram to engage with their stakeholders. The identification of key stakeholders involved in social media engagements highlighted the importance of targeting students, prospective students, alumni, and the wider community. The examination of benefits and challenges associated with using social media for stakeholder engagements revealed that social media platforms provide opportunities for increased reach, immediate communication, and fostering a sense of community. However, maintaining content quality, and managing negative feedback were also identified. Furthermore, the analysis of the impact of social media on stakeholder perceptions and relationships showed that effective use of social media can enhance stakeholder satisfaction, create a positive institutional image, and foster stronger connections between universities and their stakeholders. However, ineffective use or mismanagement of social media can lead to negative perceptions and strained relationships. The paper concluded that social media plays a vital role in facilitating stakeholder engagements in universities in Kenya. Effective utilization of social media platforms leads to improved stakeholder relationships, enhanced reputation, and increased engagement with the university community. The study recommended that universities should develop a comprehensive social media strategy aligned with the university's goals and target audience and regularly monitor and analyze social media engagement metrics to evaluate effectiveness. This study contributes to the existing literature by providing insights specific to the context of universities in Kenya and emphasizing the significance of social media in stakeholder engagements

Competition Analysis of Small Industry in Pekanbaru, Riau

This study aims to analyze the business competition within the Crispy Mushroom industry in Pekanbaru City. The methodology employed in this study adopts a qualitative descriptive approach. The data utilized consists of both primary and secondary sources. Primary data is gathered directly from respondents through interviews, questionnaires, and documentation, while secondary data is obtained from government agencies such as the Central Bureau of Statistics for the City of Pekanbaru and the Department of Trade and Industry of the City of Pekanbaru. The analytical method applied is Porter's Five Forces Analysis, with the population and samples comprising 9 crispy mushroom businesses. The findings of the study reveal that competition within the small crispy mushroom industry in the city of Pekanbaru primarily revolves around promotional strategies. The competition in the crispy mushroom food business is characterized by verbal interactions between consumers and the utilization of social media platforms. To effectively navigate this competitive landscape and boost business sales, actors in the crispy mushroom industry need to strive for excellence in order to dominate the market. It is observed that utilizing promotions on social media yields greater effectiveness in increasing sales compared to solely relying on verbal communication with consumers.

The Influence of Digital - Based Strategic Management in Increasing Consumer Purchasing Interest

The study delves into exploring the impact of digital-based strategic management on consumer purchasing interest, particularly focusing on the local wisdom product "Tedung Bali." Situated within the captivating backdrop of the Mengwi Traditional Village in the Badung Regency, the research embarks on a quantitative journey employing univariate and bivariate analysis techniques. The primary data, collected through meticulously crafted questionnaires administered to 123 enterprising individuals involved in the production of "Tedung Bali," forms the cornerstone of this investigation. Utilizing the Chi-Square test as its analytical tool, the study aims to unravel the intricate relationship between the utilization of social media platforms and consumer inclination towards purchasing "Tedung Bali" products. The findings illuminate a compelling correlation, underscoring the pivotal role of social media engagement in shaping consumer behavior towards these indigenous treasures. Furthermore, the demographic profile of respondents reveals intriguing insights, with a predominant representation of males in the 41-50 age bracket, possessing a high school or equivalent educational background. These demographics serve as invaluable markers, offering nuanced perspectives on consumer preferences and behaviors within the targeted market segment. The implications of this research extend beyond the realms of academia, resonating profoundly in the practical domain. By advocating for the integration of digital-based management strategies in the marketing endeavors of local wisdom products, the study underscores a pathway towards achieving tangible success amidst a fiercely competitive market landscape. This strategic alignment promises not only to elevate the visibility and desirability of "Tedung Bali" products but also to foster a sustainable ecosystem conducive to the preservation and promotion of cultural heritage.

The use of social media and its relationship to national identity among university students

This study investigates the relationship between social media engagement and the formation of national identity among university students in the Kingdom of Saudi Arabia (KSA), with a specific focus on the student population. Through an exploration of the extent of social media use, underlying motivations, and their impact on various dimensions of national identity, this research provides valuable insights into the perceptions and sense of belonging of young individuals in the digital era. We conducted a descriptive and analytical survey, administering a questionnaire to a sample of 386 KSA university students to ensure the generalizability of the findings within the student population. The study reveals a noteworthy level of social media engagement among KSA university students, driven by diverse motives encompassing cognitive, social, recreational, and educational aspects. Furthermore, it highlights the positive influence of social media on the students' national identity, with statistically significant correlations observed across cultural, emotional, social, and affiliative dimensions. The findings indicate that KSA university students exhibit a sense of pride in Saudi history and traditions, demonstrate respect for national symbols, and possess a stronger sense of national affiliation, potentially influenced by their online engagement. Based on these findings, the study recommends the strategic utilization of social media platforms to enhance support among KSA university students and Saudi youth in general, particularly for matters pertaining to national issues. By actively promoting national values, preserving cultural heritage, and cultivating a sense of belonging through social media, institutions can effectively strengthen the national identity of the younger generation.

Social Media Adoption in Tourism Promotion and Tourist Intention: A Diffusion of Invovation Approach

The tourism industry's reliance on social media as a potent marketing and promotional tool is increasingly evident, with platforms offering unparalleled reach and engagement with potential travelers. This research employs the Diffusion of Innovation (DOI) Theory to investigate the adoption and spread of social media platforms within the tourism industry. Using a sample of 300 respondents, selected through snowball sampling, the study employs Structural Equation Modeling (SEM) with Smart PLS to analyze the data. The research aims to understand the relationship between social media usage by different entities—government and official authorities, influencers, and tourism organizations—and its impact on tourism promotion and travelers' plans. Results indicate a significant positive relationship between government and official authorities' adoption of social media and the promotion of tourism. Similarly, social media use by influencers and tourism organizations positively influences tourism promotion. Moreover, this study underscores the substantial influence of government-backed promotions and those supported by tourism organizations on the future travel plans of tourists. Notably, these promotional efforts play a crucial role in shaping the decisions of prospective travelers. In contrast, the research found a negligible impact of influencers' promotion on individuals' travel plans. The study's model, explaining 57% of the variance, attests to its predictive accuracy and concludes that in the contemporary digital era, the tourism industry's adept utilization of social media platforms, particularly through government and tourism organizations, emerges as a powerful force that significantly molds tourists' plans and contributes substantively to the industry's sustainable growth.

Impact of Social Media Marketing on Brand Equity in the United States

Purpose: The aim of the study was to assess the impact of social media marketing on brand equity in the United States. Methodology: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries. Findings: Research on the impact of social media marketing on brand equity in the United States suggests a significant positive relationship between the two variables. Studies indicate that effective utilization of social media platforms by brands enhances brand awareness, brand image, brand loyalty, and overall brand equity. Engaging content, interactive communication with consumers, and consistent brand messaging are identified as key factors contributing to this positive impact. Additionally, the ability of social media to facilitate direct interaction between brands and consumers fosters trust and emotional connections, leading to stronger brand equity. However, the effectiveness of social media marketing strategies varies depending on factors such as industry, target audience, and the specific platforms used, highlighting the importance of tailored approaches for optimal results. Implications to Theory, Practice and Policy: Social Identity Theory, Uses and Gratifications Theory and Cognitive Dissonance Theory may be use to anchor future studies on assessing the impact of social media marketing on brand equity in the United States. Encourage businesses to adopt a holistic approach to social media marketing that aligns with their overall brand strategy and objectives. Advocate for industry-wide standards and guidelines to promote ethical and responsible use of social media marketing techniques.

Marketing Strategy Research in China's Milk Tea Industry: A Case Study of Mixue

This paper delves into the marketing strategies employed within the dynamic landscape of China's milk tea industry, with a specific focus on Mixue as a compelling case study. The milk tea sector in China has witnessed remarkable growth and transformation in recent years, driven by changing consumer preferences and a burgeoning youth demographic. Through a meticulous analysis of Mixue's marketing strategies, this research aims to unravel the key factors contributing to the brand's success in this fiercely competitive arena. The study employs a multifaceted approach that encompasses various dimensions of marketing, including product innovation, branding, pricing, distribution, and promotional tactics. Mixue's ascendancy within the milk tea industry is underpinned by its adept utilization of social media platforms, reflecting the evolving nature of consumer engagement in the digital age. The brand's ability to create compelling content, engage with its target audience, and harness the power of user-generated content has played a pivotal role in bolstering its market presence. Furthermore, this research examines Mixue's strategies for differentiation and brand positioning within the crowded milk tea marketplace. The findings shed light on the brand's unique selling propositions and how these resonate with consumers, ultimately influencing their purchase decisions. As a case study, Mixue's marketing strategies provide valuable insights for both industry practitioners and academics seeking to understand the evolving dynamics of the milk tea sector in China. By examining Mixue's approach, this research contributes to a broader comprehension of successful marketing strategies within the context of China's vibrant milk tea industry.

Cyber-Politics: Social Media's Influence on Political Mobilization

Commencing with the recognition of social media's profound impact on political mobilisation, this research seeks to conduct an in-depth investigation into the intricate relationship between social media and political engagement, acknowledging the significant influence of digital platforms on civic participation. Employing a methodologically rigorous mixed-methods approach, combining qualitative content analysis and secondary data for quantitative analysis, the study systematically examines the nuanced dynamics of political discourse, information dissemination, and network structures within major social media domains. Guided by Social Movement Theory, the theoretical framework illuminates the instrumental role played by online communities and influencers in shaping contemporary political movements. Preliminary findings emphasize the pivotal contribution of social media to information dissemination, community-building endeavours, and activist initiatives. However, the research also identifies challenges related to misinformation and polarization, highlighting the need for a nuanced understanding of the multifaceted relationship between social media and political engagement. Aligned with a referenced study, this research enhances understanding of the influence exerted by digital spaces on civic engagement, providing a holistic examination of policy discourse, information distribution, and network structures across major social media channels. Establishing a foundation for future research, the study offers pragmatic insights to policymakers, facilitating the discerning utilization of social media platforms for constructive mobilization while mitigating deleterious consequences in the contemporary digital milieu.

Exploring the relationship between social media use and academic performance

Social media platforms have altered how individuals communicate, disseminate information, and interact with their surrounding environment. University students at forefront of embracing technology and digital culture exhibit heightened engagement with social media platforms. This phenomenon has generated significant interest and concern among educators, researchers, and parents due to its potential implications for academic achievement. Hence, it is crucial to examine relationship between utilization of social media platforms and academic performance of university students. This study aimed to identify social media use and relationship between the overall academic grade point average (GPA) and patterns of social media use. This study employed a quantitative methodology, and 192 university students were given questionnaire. The results revealed that the students most commonly utilized Telegram, with a usage rate of 85.9%, YouTube (59.9%), and WhatsApp (53.1%). The social media platforms most commonly utilized for educational purposes were YouTube (68.8%), Telegram (53.1%), WhatsApp (21.9%), and Google+ (19.3%), respectively. The results showed that more than 70% of the students spent at least two hours on social media, and most (67.7) spent more than 15 minutes. The results about reasons for social media use showed that the majority of students used social media for entertainment (63.6%), socializing (80.2%), staying up on breaking news (65.1%), shopping among females (48.4%), being productive while studying (46.4%), and distracting themselves from schoolwork (51.0%). Regarding social media use, the results showed that most female (61.1%) and less than half of male (45.5) participants reported being addicted to social media.

Modernisasi UMKM Mie Ayam Mas Nok Melalui Pemanfaatan Media Sosial Dan Pembuatan Logo

Micro, Small and Medium Enterprises (MSMEs) need to compete effectively in the market in terms of increased capacity to adapt to the dynamic business environment. MSMEs need to respond promptly to evolving market trends, technological advances, and changing consumer preferences. However, not all MSMEs have made the necessary adaptations in order to thrive in a dynamic business environment. This community service focuses on Mie Ayam Mas Nok, an MSME that faces specific challenges, especially the lack of social media utilization and the absence of a distinctive business logo. To overcome these problems, community service activities were carried out by providing targeted assistance to MSMEs Mie Ayam Mas Nok. This service activity aims to empower them through effective utilization of social media platforms and the creation of unique business logos, thereby increasing their competitiveness in a dynamic business environment. Using a combination of observation, interviews, and surveys, this community service initiative yielded positive results. MSMEs Mie Ayam Mas Nok successfully integrated social media into their business strategy and obtained a distinctive business logo. These improvements have significantly increased the competitiveness of their businesses, equipping them to thrive in an ever-changing and competitive business environment.

The Role of Social Media in Online Marketing of Halal Products

This study undertakes a descriptive analysis focused on elucidating the pivotal role of social media in the realm of online business marketing. The primary goal is to furnish valuable insights and practical guidance for internet users engaging in the marketing of their online businesses through the utilization of social media platforms. The chosen research methodology for this study is descriptive qualitative. This method is particularly well-suited for accommodating the myriad influences on value patterns, presenting data in the form of words and image. The findings of this research endeavor are anticipated to offer a nuanced understanding of the dynamics at play, shedding light on the various dimensions of leveraging social media effectively for halal online business marketing. Ultimately, the study aspires to equip halal business practitioners with actionable insights to enhance their online marketing endeavors in the ever-evolving landscape of social media

Automatic Detection of Fake News Using Gated Recurrent Unit Deep Model

Nowadays, the utilization of social media platforms continues to rise, as is the dissemination of misleading data. This fake information is damaging to both society and individuals. Hence, it is essential to prevent and detect the dissemination of fake news. Furthermore, the main challenge is the lack of an effective technique for distinguishing between truthful and false reviews; even individuals are usually unable to recognize the difference. In contract to numerous machine learning-based methods, the deep learning-based methods exhibit a superior capacity for accurately detecting fake news. Earlier studies focused on machine learning based and data mining techniques, with limited exploration of deep learning-based methods for automated detecting fake news task. This study attempts to introduce a method based on the GRU deep model in order to detect automatically fake news. Experimental evaluation using a benchmark fake news dataset indicates extremely encouraging results and enhanced performances.

Symbiotic Relationship between Deviant Religious Teachings and Conspiracy Theories: Characteristics, Adaptability, and Impact on the Muslim Community

This paper examines the symbiotic relationship between deviant religious teachings and conspiracy theories, investigating their shared characteristics, adaptability, and impact on the Muslim community. The study objectives encompass analyzing examples of this relationship, exploring the factors driving the utilization of conspiracy theories by deviant teachings, and evaluating the consequences for the Muslim community. Employing a qualitative approach, the research integrates a comprehensive literature review, case study analysis, and examination of online sources. The analysis involves collecting and scrutinizing instances of deviant teachings and their utilization of social media platforms, along with the accompanying conspiracy theories. The roles played by conspiracy theories in fostering group cohesion, legitimizing teachings, mobilizing support, and countering criticism are assessed. The findings reveal the extensive exploitation of social media and the internet by deviant teachings to propagate their ideologies. Conspiracy theories serve as potent tools to augment the appeal and credibility of these teachings, contributing to the formation of group identities, the establishment of legitimacy, and the attraction of followers. Furthermore, the study uncovers indications of potential involvement of proponents of deviant teachings as conspirators, given the proliferation of teachings with unclear sources and the reliance on conspiracy theories. In conclusion, this study emphasizes the necessity of comprehending and addressing the symbiotic relationship between deviant teachings and conspiracy theories. By promoting informed religious education and leveraging social media effectively, it is feasible to mitigate the adverse impact of these ideologies and safeguard the Muslim community against misconceptions and divisive influences.