Utilization Of Media Research Articles

Exploring millennials’ digital CSR communication expectations from Indonesian unicorn companies

Corporate Social Responsibility (CSR) communication is a conduit for companies to engage with the public. This research delves into millennials’ digital CSR communication expectations from Indonesian unicorn companies. Digital CSR initiatives aim to bridge the gap between corporate needs and public expectations. Public expectations encompass beliefs, attitudes, and anticipations. The study focuses on five Indonesian unicorn companies—Gojek, Tokopedia, OVO, Traveloka, and Bukalapak. Data collection involved interviews with millennials who follow the Instagram accounts of unicorn companies. Findings reveal diverse millennial expectations generated through CSR communication on Instagram, spanning visual message representation, media utilisation, and prospective CSR programs. Storytelling emerges as a pivotal method for conveying expectations via Instagram accounts. Moreover, Instagram is not the sole medium utilised for CSR communication. Follower interest underscores the necessity for sustained, long-term CSR programs. Positive engagement, such as likes, shares, and comments, represents a tangible manifestation of the millennials’ positive response to the content shared by these companies.

The role of social media in the professional sphere of Finnish registered dietitians.

With the widespread use of social media, understanding how healthcare professionals, such as dietitians, utilise these platforms for their work has gained interest. The aim of the current study was to describe how Finnish registered dietitians utilise various social media channels for professional purposes. The study also investigated the perceived social media skills of dietitians. A cross-sectional study was conducted using an online survey administered between December 2022 and February 2023. The participants were 107 Finnish registered dietitians who held a master's degree suitable for the profession. The Fisher's exact test was employed for categorical variables, whereas the Kruskal-Wallis test was used for ordinal variables with multiple groups. Out of the 107 participants, 62 (58%) reported using social media for professional purposes. The primary purposes across various social media channels were interaction with colleagues (80%) on Facebook, networking with professionals from other fields (86%) on LinkedIn and general monitoring of the field on Instagram (91%), Twitter (77%) and YouTube (58%). Dietitians' perceived social media skills were found to have a statistically significant relationship with age (p < 0.05) for all channels, except Twitter. The findings suggest that Finnish dietitians predominantly utilise social media for passive monitoring of the field, rather than actively sharing content with the public. Professional communication tends to take place within their own professional groups. Incorporating social media use into the official job description could serve as an encouraging factor to enhance the professional utilisation of social media among dietitians.

Development and evaluation of e-comic nervous system app to enhance self-directed student learning

Technological developments in various fields are the key to progress in the digital era. The utilization of technology-based learning media in education makes learning more interactive and supports independent learning. This study aims to develop and test the practicality and effectiveness of storyline-based nervous system e-comics media to support students' independent learning. This research uses the Research and Development (RnD) method with the Lee &amp; Owen model, consisting of the analysis, design, development, implementation, and evaluation stages. The research was conducted with the subjects in this study, class XI MIPA SMA Negeri 2 Malang students, totalling 60 people. A pre-experimental design of one group pretest-posttest was used to test the effectiveness of the media. Data were collected through questionnaires and tests. The media validation results obtained 100%, material validation 100%, and student response results 98.7% in the class trial. The effectiveness test used a Pretest-Posttest Control Group Design. The results showed a significant difference between the posttest of both classes with Sig. (2-tailed) 0.00 &lt;0.05, there is a significant difference between the control and experimental classes. Storyline-based nerve e-comic media can facilitate independent learning more interestingly and interactively.

Student’s physical activity engagement through social media: A study in COVID-19 lockdown

The use of social media is increasingly prevalent for many reasons and academic literature suggests that social media helps encourage physical activity. This research investigated how social media content affected the physical activity of students during the COVID-19 lockdown and subsequent COVID-19 pandemic restrictions. This descriptive cross-sectional study took place between February 2021 and May 2021 at three different academic institutions located in various states in India. A self-made questionnaire consisting of 10 close-ended and 3 open-ended questions was designed to assess students’ utilization of social media to gather knowledge of physical activities from different platforms. A web-based survey was used to collect data from 606 students (of whom 361 (59.57%) were male and 243 (40.10%) were female) from different courses and degree levels using criterion-based purposive sampling. Close-ended questions were analyzed using the percentage method and open-ended questions were analyzed with a collaborative data analysis approach which revealed three themes namely interest, self-care and impact. The results of this study indicate that students are taking help from social media to carry out their physical activities. The outcomes of this study will serve as the baseline information which is helpful in developing and validating methods that best capture the diverse needs of teachers and students within the context of online delivery of physical activities.

Impact of Social Media on Consumer Buying Behavior

This research is about the study of the Buying process of consumer’s complex purchases, that keeps a special emphasis on how the process is being influenced by the use of social media. Here, the complex buying behavior refers to the infrequent purchases by the consumer with their high involvement that makes a significant brand difference. Social media is becoming a new trend. Over the last decade, the World Wide Web has seen a burgeoning in user generated web technologies like blogs, social networks and social media websites. All in all, that is known as social media and these technologies are the actual reason in the enablement of expansion in the user generated content, a community that is worldwide. The marketers try to understand the utilization of Social media by the consumers and their deciding pattern on the basis of the content showed there that can change their decision process. The research also explores that how the abundance of the content and the user generated information can change the buying pattern of the consumers. The six phases of customer decision process, also known as EBM model has been used. The research has also been done to know the relevance of the model in the context of Social media usage.

PEMANFAATAN MEDIA DIGITAL DI KALANGAN MAHASISWA PRODI ILMU KOMUNIKASI FAKULTAS ILMU SOSIAL DAN ILMU POLITIK UNIVERSITAS MALIKUSSALEH

The utilization of digital media has become increasingly widespread among students nowadays no exception students of communication sciences malikussaleh university. Digital media such as the internet, social media, and mobile applications have become integral parts of students' daily lives. This research aims to investigate how students of communication sciences utilize digital media in the contexts of education, communication, and social activities. The research method employed is an online survey involving student respondents from various disciplines. The collected data are analyzed using qualitative and quantitative approaches. The results of this study indicate that students of communication sciences malikussaleh university use digital media to acquire information, communicate with peers and professors, and stay updated with the latest developments in their fields of study. Digital media is also utilized as an additional learning tool and a platform for collaborative group projects. However, there are also some negative impacts of digital media utilization, such as concentration disruptions and addiction. This study provides a better understanding of how students utilize digital media, thereby offering guidance and recommendations for educational institutions to optimize the use of digital media in an academic context.

MZ세대의 소셜미디어 이용 동기가 헤어관리에 미치는 영향

This study attempted to investigate the influence of motives to use social media on hair care against Gen MZ who have recently emerged as a powerful force in the national economy. For this, an online questionnaire survey was performed against adult men and women in their 18-41 living in Gwangju Metropolitan City from September 20 to October 20, 2022, using NAVER Forms. Among a total of 320 questionnaires distributed, 308 copies excluding 12 poorly answered ones were used for final analysis. The collected data were analyzed by frequency analysis, exploratory factor analysis, Cronbach’s alpha and linear regression analysis, using SPSS 21.0, and the results found the followings: First, the motives to use social media were divided into 4 categories: social motivation, hedonic motivation, self-expression motivation, information-functional motivation. In addition, hair care was classified into hair-interpersonal orientation, pursuit of hair personality, hair consistency and hair conformity. Second, the motives for social media use had a statistically significant influence on hair care (p&lt;.05, p&lt;.01, p&lt;.001). The above results confirm that motives for using social media affect hair care as MZers’ interest in the utilization of social media and hair care is rapidly growing. These days, they tend to express and appeal themselves more actively, using social media. This study also found that such tendency is reflected on their hair care. The study results show that there should be more active marketing and advertisement strategies against Generation MZ who have great purchasing power in beauty industry.

Utilization of Traditional Hide and Seek Learning Media to Enhance English Learning Outcomes for Elementary School Students in Tana Toraja

This research aims to describe the effectiveness of utilizing the traditional hide and seek learning media to improve English learning outcomes for fourth-grade students at SDN 117 Rorre, North Makale District, Tana Toraja Regency. This research is a qualitative descriptive study with data collection through interviews, questionnaires, and direct field observations. The data analysis process involves data reduction, data presentation, and conclusion drawing. The population of this research includes fourth-grade students at SDN 117 Rorre, teachers, and the school principal. Hide and seek is a traditional game played by a minimum of two people. However, in this study, the traditional hide and seek game is modified into a learning model that can be used during the teaching and learning process. This study examines the improvement of English language skills among students in the topic of numbers. The research design is a classroom action research (CAR) that cycles through planning, implementation, observation, and reflection. Data collected includes children's activities and learning outcomes related to the traditional hide and seek learning model. Data is obtained through observation and tests. The results indicate a significant improvement in both teacher and fourth-grade student activities in SDN 117 Rorre in English using the traditional hide and seek model. Improvement is evident in both cycles I and II, with qualifications rated as fair in cycle I and improved in cycle II. This research concludes that utilizing traditional hide and seek learning media can enhance the learning outcomes of fourth-grade students at SDN 117 Rorre.

The Use of Social Media to Enhance Critical Thinking in Online Learning Among Higher Education Students

In higher education, fostering critical thinking skills is crucial for students because they are among the most sought-after employability skills. Recognizing the importance of cultivating critical thinking skills among online learners, educators are exploring innovative strategies to harness the power of social media platforms to enhance students’ critical thinking abilities. Therefore, this study investigates these issues using survey methods on final-year undergraduate students from two public universities. A total of 128 students who had experiences in learning online during the pandemic have been randomly chosen. The survey includes two constructs related to social media and critical thinking during online learning. The findings show that majority students agree with the utilization of social media for their online classes. They also agree that social media can serve as a platform to discuss and collaborate for postclass sessions. Furthermore, the regression analysis illustrates demographic factors such as gender, age, and university program that significantly predicted the perception of social media for teaching and learning. However, these factors were not found to be significant predictors of the activities applied in social media to enhance students’ critical thinking. Therefore, this study conclusively demonstrates that students’ critical thinking can be elevated through the integration of social media into online learning. However, it is imperative that learning activities are meticulously designed to ensure the effectiveness of the learning process.

Pemanfaatan Media Google Colaboratory Pada Mata Pelajaran Informatika di SMA Negeri 5 Pekanbaru

This research aims to fill the knowledge gap by analyzing the utilization of Google Collaboratory learning media on utilization of Google Collaboratory learning media in informatics subjects in the high school environment. informatics in a secondary school environment. Through a deeper understanding about the experience of using this platform, it is expected to be identified benefits, constraints, and effective strategies in optimizing the utilization of Google Collaboratory as a learning media. Google Collaboratory as an effective and efficient learning media in informatics learning. This research will use a qualitative approach with a case study research design. with a case study research design. The qualitative approach is chosen to get an in-depth understanding of the experience of using Google Collaboratory in informatics learning. Collaboratory in informatics learning. The case study design was chosen because it allows researchers to investigate phenomena in a real context, such as the utilization of Google Collaboratory in a learning situation in a secondary school. secondary school. This research provides a deeper understanding of the potential and challenges in the utilization of Google Collaboratory as a medium for learning Informatics in secondary school. Informatics in secondary schools. The findings of this research can be the basis for the development of more innovative and effective learning practices in the future. context of information technology education in the future.

Online Marketing Strategy Optimization to Increase Sales and E-Commerce Development: An Integrated Approach in the Digital Age

In the face of the challenges of intensifying competition in the rapidly growing world of e-commerce, this research focuses on investigating, identifying, and optimizing online marketing strategies to increase sales and support the growth of the e-commerce industry. This research aims to provide in-depth insights to online business owners by thoroughly understanding consumer behavior, technology trends, and digital market dynamics.This research adopts a mixed qualitative and quantitative approach by analyzing data from multiple sources. Customer surveys, sales data analysis, and case studies on successful e-commerce platforms provide the foundation for exploring consumer needs and preferences. Special emphasis is placed on assessing the sustainability of digital marketing strategies, utilization of social media, and implementation of the latest technologies in the e-commerce ecosystem.The research results are expected to provide comprehensive guidance for online marketing practitioners and e-commerce business owners. The findings not only include an in-depth understanding of consumer desires and market opportunities, but also provide valuable information on the effective use of social media, content strategies, and the latest ways to increase brand awareness, consumer engagement, and sales conversion. The use of technology is also emphasized as a key element in improving the competitiveness of e-commerce companies in the era of increasing digitalization.

Impact of Social Media on Society

This paper offers a comprehensive analysis of the effects of social media on society, businesses, and especially adolescents. The study emphasizes the rapid advancement and widespread adoption of social media technologies, with Facebook alone boasting 3.03 billion users in 2023. The research demonstrates that teenagers are particularly engaged in social networking, with 22% accessing platforms around 10 times daily. Additionally, the paper points out that over half of teenagers check in more than once a day using their mobile phones, and 75% of them possess their own devices. Nevertheless, the study also underlines the growing threat of cybercrime via mobile phones, as RSA documented a 173% surge in such incidents between 2020 and 2023. The paper examines the consequences of social media on society and businesses, discussing how social media plays a part in mounding public opinion and affecting consumer behavior. It also investigates the advantages of social media can offer businesses, such as increased exposure, enhanced customer interaction, and the capacity to target specific demographics. Lastly, the paper centers on the implications of social media for teenagers, addressing the dangers of cyberbullying, privacy issues, and potential adverse effects on mental health. The study recommends that parents and educators work together to instruct teenagers on responsible social media usage and the potential hazards involved. In conclusion, the paper stresses the importance of a balanced approach to social media utilization, acknowledging both its positive aspects and potential drawbacks.

Analysis of Social Media Usage in Enhancing Communication and Collaboration in Educational Environments

In this rapidly evolving digital era, the use of social media has become an integral part of daily life, including among students, teachers, and parents in educational environments. This study aims to conduct an in-depth analysis of social media usage in efforts to enhance communication and collaboration in educational settings. The method employed in this research is a qualitative literature review utilizing data sourced from Google Scholar spanning from 2020 to 2024. Key search terms included social media, communication and collaboration, and education environment. The data analysis technique used in this research is qualitative data analysis. The qualitative data analysis process involves several steps, such as organising the data, forming themes or patterns, and interpreting the findings from the scientific articles used. The study's findings reveal that in the continuously evolving digital era, social media usage has become a crucial aspect across various domains, including education. The analysis of social media usage in enhancing communication and collaboration in educational environments highlights its significant potential to increase participant engagement, facilitate the exchange of ideas, and broaden the reach of educational information. However, the utilization of social media also necessitates a careful and responsible approach to address associated challenges and risks.

A Study on Mass Media Preferences and Constraints Faces by the Farmers in Imphal East District Manipur

A research study was conducted during March–April, 2023 at Imphal East, Manipur, India to gain insights into the preferences and constraints of farmers concerning their utilization of mass media. Two blocks were select randomly and from each block two villages were selected randomly; a total 120 respondents were interviewed through structured scheduled. Mean, frequency, percentage and garret ranking method were used to analysis the data and to find out the appropriate result. The outcomes illuminated that, among the farmers, mobile phones emerged as the most favored mass media, trailed by television, radio, newspapers, and agricultural magazines. The major constraints faced by farmers in the case of television were a lack of market availability of suggested inputs (59.16%), a lack of use of a complex technical word (44.16%) in radio, a lack of use of a complex technical word (46.66%) in newspapers, no one subscribe to any farm magazine (94.16%) in farm magazines, and a lack of awareness of mobile applications related to agriculture (56.66%) on mobile phones. This study underscores the pivotal role of mass media in rural areas and highlights the challenges tied to specific mass media.

The rise of digital platforms as a soft power apparatus in the New Korean Wave era

By employing digital soft power as a theoretical framework, this article examines the increasing role of domestic digital platforms in the New Korean Wave and their contributions to cultural diplomacy. It discusses the ways in which digital soft power becomes the primary vehicle in cultural diplomacy related to the Korean Wave. As there are tensions and conflicts between these private platforms and the Korean government, this article critically analyzes the crucial relations between these two major parties in executing cultural diplomacy and digital soft power. As its methodological framework, the utilization of social media by the Korean government, particularly by the Ministry of Foreign Affairs, was used. It selects the Ministry of Foreign Affairs’ Facebook posts between 1 January and 31 December of 2022 to determine the ways in which the Korean government utilizes social media as a soft power tool. It develops discourse analysis in tandem with the Ministry of Foreign Affairs’ Facebook posts to determine several major strategies the Korean government has advanced in the digital platform era.

PENGGUNAAN MEDIA KANTONG BILANGAN UNTUK MENINGKATKAN HASIL BELAJAR MATEMATIKA SISWA KELAS 1 MADRASAH IBTIDAIYAH AL-ISLAM RINGINANOM

The community service activity aims to enhance the quality and motivation of mathematics learning in Grade 1 at Al-Islam Ringinanom Madrasah Ibtidaiyah, particularly focusing on addition concepts. This service was conducted on August 8-9, 2023. The object or target of this community service activity is 10 students from Grade 1 at Al-Islam Ringinanom Madrasah Ibtidaiyah in the Tempuran district. The stages involved in this community service included field observation, coordination with partners, program socialization, program implementation, and evaluation. The utilization of the number pocket media in teaching mathematics to Grade 1 students at Al-Islam Ringinanom Madrasah Ibtidaiyah has proven to have a positive impact on students' learning outcomes. Before the intervention, the classical completion percentage was 50%, whereas in Cycle II, this figure surged to 90%. These results indicate an improvement in both the grades and the classical completion rate of students after the implementation of the intervention

The Influence of Interactive Learning Media Usage on Student Learning Motivation in Islamic Religious Education at Elementary Schools

&#x0D; &#x0D; &#x0D; In the realm of elementary education, particularly in the context of Islamic Religious Education (IRE), the integration of interactive learning media has emerged as a promising strategy to enhance student engagement and motivation. This study investigates the impact of utilizing interactive learning media on student learning motivation in IRE at the elementary level. Employing a qualitative approach, this research conducts an extensive literature review and library research to explore existing studies, theories, and models related to interactive learning media and student motivation. The findings reveal that the integration of interactive learning media in IRE instruction positively influences student learning motivation. Interactive media, such as educational games, multimedia presentations, and virtual simulations, offer dynamic and engaging learning experiences, stimulating students' interest and intrinsic motivation. Furthermore, interactive learning environments provide opportunities for active participation, collaboration, and personalized learning, catering to diverse learning styles and preferences among elementary students. The utilization of interactive media fosters a sense of autonomy, competence, and relatedness, which are key components of self-determination theory and motivational frameworks. This heightened motivation leads to increased attentiveness, enthusiasm, and persistence in learning IRE topics. The implications of these findings underscore the importance of integrating interactive learning media into IRE pedagogy to cultivate a supportive and motivating learning environment for elementary students. This research contributes to the existing literature by highlighting the significant role of interactive media in promoting student motivation and engagement in religious education contexts.&#x0D; &#x0D; &#x0D;

Influence of Cosmetic Advertising on Purchasing Patterns: An Examination of Beauty Product Impact on Female University Students in Punjab

In order to reach the target markets, advertisements are being used as main tool by the marketers. These advertisements present a capitative picture of the world, and usually women become victim of these fascinating advertisements. The main objective of this research was to study university female students’ buying behavior towards cosmetic products. This research was conducted in Lahore city and a survey method was used. Cosmetic companies are which are mostly used in different saloons. The findings show that commercials are effective in raising consumer awareness. Different marketing divisions of cosmetic corporations employ TV commercials and billboards to target above the line through these mediums. This study has both theoretical and practical implications. The study suggests the ongoing utilization of newspaper media for advertising, emphasizing the enduring belief and trust people place in it. Advertisers are encouraged to prioritize creativity in the design of print advertisements.

A Systematic Review of Self-Regulated Learning Approach through Digital Learning Media in Enhancing Students' EFL Speaking Competences

This study explores the substantial role of digital learning media in ensuring continuous learning regardless of location or circumstances. With many digital platforms available for teaching and learning, this paper investigates the benefits and characteristics associated with the utilization of digital learning media. Employing self-regulated learning approaches, the study aims to enhance students’ English as a Foreign Language (EFL) competencies. Conducting a systematic literature review covering the period from 2018 to 2023, the research follows the Preferred Reporting Items for Systematic Review and Meta-Analysis (PRISMA) guidelines. Examining 25 articles from reputable databases (i.e., Scopus, Science Direct), the study identifies a positive correlation between the use of digital learning media, including Learning Management Systems (LMS) and Android-based smartphone applications, and improved student achievements. The findings emphasize the significance of digital tools that meet specific qualifications: being beneficial, organizing indicators effectively, and featuring robust and interactive visualizations. This research offers valuable insights for educators, policymakers, and researchers to enhance technology-based learning experiences in EFL education.

Level of Computational Thinking and Technological Literacy Skills to Improve pre-Service Teacher Learning Innovation

This study aims to assess the extent to which teachers' technology literacy skills contribute to their ability to implement innovative teaching methods through computational thinking. This study used a quasi-experimental method with a 2x2 factorial design. This research used 84 samples of prospective teacher students from the Educational Technology Study Program. The instrument used questionnaires to assess the level of instructional innovation demonstrated by aspiring teachers, utilizing three indicators: the utilization of interactive learning media, the incorporation of information technology, and the diversity of learning resources. The statistical method employed to examine the hypothesis is a two-way analysis of variance (two-way ANOVA). The results of this study showed significant correlation between the level of students' Instructional Learning Innovation skills and Computational Thinking; the statistical analysis reveals a p-value greater than 0.05. Additionally, the research findings indicate that the level of Technological Literacy Skills has an impact on Instructional Innovation Learning skills. This research made significant contributions, such as the introduction of the Computational Thinking Level, which enables teachers to enhance their capacity to create effective learning strategies that align with the most recent advancements in technology. Technological Literacy Skills assist educators in incorporating digital tools and resources into the educational process, fostering a cutting-edge and dynamic classroom setting.