UTAUT Theory Research Articles

Designing an acceptance model and using public health apps by Iranian users.

Nowadays, there are hundreds of mobile applications related to sports, health and fitness. The benefits of using mobile phones in physical activity can be seen in the increasing use of mobile health applications. The purpose of this study was to design a behavioral model of acceptance and use of public health apps by Iranian users. The present study was a qualitative and exploratory approach that was conducted based on the theme analysis method (team). The statistical population included programmers and designers of sports programs and academic specialists in the field of sports and computers. Data collection was performed through review of documents, backgrounds and semi-structured interviews. The interviews were conducted in person or by telephone and each interview lasted about 20 to 40 minutes. In total, 249 key points with marker codes were extracted from 14 interviews which were classified into 21 sub-themes and 6 main themes (app quality, digital literacy, social influences, facilitating conditions, intention to use, trust and accept the app. Finally, the pattern of acceptance and use of health apps by Iranian users were presented in accordance with UTAUT theory. The results of this study can help the officials of the federation, public sports boards and clubs to use information and communication technology as a media in their strategies and programs to develop sports and health at the community level. It also contributes to social vitality and improves the quality of life of individuals.

Adoption of digital marketing among tourism industry of Uttarakhand in India

Tourism industry is an imperative segment in society, as it provides growth and support in economy and social life of most of the countries. Digitisation has become imperative part of businesses now days. It has changed the working scenario of businesses and provided one the fastest platform to interact with customers. Digitisation have brought significant transformation in the tourism industry. Digitisation has transformed the role of traditional tourism into an updated, innovatively and technically upright industry. Our study attempts to find out the research gap by the assessment of adoptability of digital marking in tourism industry and proposing a method to enhance digital marketing adoptability in organisations in tourism industry of Uttarakhand in India. This learning depicts the theoretical model and empirically attempts to find out the association between mentioned entities. For that, we followed UTAUT theory.

Z Generation's Intention to Use Zakat Digital Payment: The Mediating Effect of Trust

<p><em>The goal of this study was to examine the variables that may affect Muslims in the Z generation's desire to make digital zakat payments. The UTAUT theory was employed in this study. PLS-SEM was used to analyze the data and test the hypothesis. 158 users of digital payment systems responded to the survey in total. The study's findings indicate that while performance expectancy has no impact on the intention to pay zakat through digital payments, effort expectancy, social influence, conducive conditions, and trust do. Additionally, trust promotes conditions and mediates social effects on behavioral intention, but it does not mediate performance expectations or effort expectations.</em></p>

A Study on Consumer’s Behavioral Intention and Use Behavior Based on UTAUT Theory: Centered around Mobile Delivery Apps

Purpose – The growth of mobile delivery apps is expanding further due to the increase in nonface- to-face consumption due to social distancing in the COVID-19 situation. It is essential to understand what factors are causing this mobile delivery app market to grow significantly. Design/Methodology/Approach – To achieve the purpose of the study, independent variables were selected by searching for prior literature on UTAUT, and a questionnaire was designed according to the situation in Korea. The survey was conducted through Google Online, and statistical analysis of the research model was conducted using SPSS 25.0. Findings – According to the results of this study, the factors that significantly influence the intention to use mobile delivery apps were Performance Expectancy (PE), Effort Expectancy (EE), Social Influence (SI), and Facilitating Conditions (FC). In addition, the result indicated that Behavioral Intention (BI) had a statistically significant effect on Use Behavior (UB). Research Implications – This study will predict the user behavior of mobile delivery apps by dealing with the technical attributes of mobile delivery apps and the influencing factors that consumers recognize. In addition, as a mobile delivery app company, it is expected to play a role in establishing the marketing direction of mobile delivery apps.

Potential of spherical virtual-based video reality (SVVR) through smartphone in learning Indonesian in the vocational education system

In the lens of technology used in classroom instruction, the 360-video virtual reality begins to use in the education field. This study aimed to identify the Indonesian language students in the higher education level perceptions of the use of SVVR (Spherical Virtual-based Video Reality) which was operated through the smartphone. The performance expectancy (PE) and effort expectancy (EE) in the UTAUT theory was employed to assess the data. There were 131 sophomores who learn the Indonesian language in the tourism department in the State Polytechnic of Bali involved to provide specific arguments through the questionnaire. The result of the study explained that learners in the Polytechnic education system were keen to engage SVVR (Spherical Virtual-Video Based Reality) during the teaching and learning process. Additionally, this learning medium elevated students’ urge significantly in learning the Indonesian language. Subsequently, the SVVR will be a promising tool employed by the lecturer who teaches the learners in the applied education system. These learning materials ought to be explored and developed more systematically by lecturers in underpinning students’ demand for knowledge and materials understanding in vocational education.

The Effects of Omnichannel Strategy on Purchase Intention in Furniture Companies

Omnichannel integrates technology into the customer journey by combining multiple physical and digital platforms into a single hub. Under this model, retailers strive to offer synchronized sales deals to provide customers with a holistic shopping experience. Customers expect the use of integrated online, offline, and mobile touchpoints during their shopping journey. This change in customer behavior opens new avenues for retailers to create maximum customer value. This study aims to determine the effect of the omnichannel strategy in terms of performance expectations, business expectations, and social influences in UTAUT theory. Also, the effects of perceived security, perceived risk, and perceived trust and users have their effect on purchase intention. The calculation in this study uses the Solving formula with a margin of error of 5% and the results obtained are 399 samples used in this study. The structural Equation Model (SEM) was also chosen as an analytical method using PLS software with the results finding that effort expectations & perceived security have a positive impact on purchase intention. Meanwhile, other metrics such as performance expectations, social influence, perceived risk, and perceived trust show that these results have no significant effect on purchase intention.

Research on the application behavior of smart tourism of tourists in the context of pandemic prevention and control

<p>The outbreak of the COVID-19 has severely damaged the tourism industry. However, smart tourism has become a new support for the development of the current tourism industry by virtue of its advantages in epidemic prevention and control and tourism format innovation. Tourists are the core of smart tourism services. Therefore, based on UTAUT theory, this paper discusses the application behavior of tourists’ smart tourism during the epidemic. The factors that affect the application willingness of tourists’ smart tourism are perceived security, effort expectation, performance expectation and social impact. The impact of the epidemic has a positive effect on the social impact and performance expectation, which makes more people familiar with, affirm and promote smart tourism, thus enabling the transformation, upgrading and development of the tourism industry, making rational tourism planning.</p><div><p> </p></div>

A comparative study of fintech payment services adoption among malaysian and indonesian fresh graduates: through the lens of UTAUT theory

The Covid-19 pandemic had changed the business model in various industries. Companies have switched to digital business processes in order to survive in this challenging situation. Financial Technology (Fintech), especially digital payment services, has become the most preferred solution for handling financial transactions in conditions of limited mobility and interaction. The phenomenal emergence of Fintech has captured the attention of the world and the Asian region, including Malaysia and Indonesia. Despite various benefits offered by Fintech, the adoption rate is still relatively low, especially for IT-savvy groups of fresh graduates in both countries. This comparative study aims to analyze the adoption of Fintech payment services in Malaysia and Indonesia using the UTAUT theory approach. The research measures the relationships between performance expectancy, effort expectancy, social influence, consumers’ trust, and national culture with the adoption of Fintech. Each indicator of national culture, such as individualism, power distance, uncertainty avoidance, masculinity and long-term orientation, was measured to see its relationship with the adoption rate. The quantitative method was employed, and the data were collected via an online survey of a total of 486 respondents. Using multivariate regression analysis, 57.9 % behavioral adoption of Fintech payment services both in Malaysia and Indonesia was explained through performance expectancy, effort expectancy, social influence, customer trust and national culture. The study revealed that performance expectancy and the cultural factor individualism had the highest effect on the decision to adopt digital payment services. This study contributes to the Fintech ecosystem in both countries by providing some recommendations to Fintech providers, financial institutions, and governments in policy making. It is also expected that the research will support the government’s goal to become a cashless society as a strategy to increase financial inclusion.

방위사업 통합사업관리시스템의 사용의도에 영향을 미치는 긍정적, 부정적 요인 연구

This study aims to analyze positive and negative factors determining the behavioral intention in using the Integrated Project Management System(IPMS), which is the main information system since 2009 regarding project management of defense acquisition. For this, an integrated research model was constructed with the factors from Information System Success Model, Knowledge Sharing Climate, UTAUT theory, Work Stress and carried out empirical study with IPMS users. As a result, it was verified that independent variable of Information System Success Model and Knowledge Sharing Climate affect the intermediary variables of UTAUT theory, subsequently to the behavioral intention. Among all factors, Effort Expectancy was the most dominant one so it was recommended that data standardization and other system revisions to be applied for the users in terms of easy access in timely manner. Besides, external system factors, Knowledge Sharing Climate and Work S tress, don't affect t he b ehavioral intention, which m eans a dditional efforts should b e taken into account to activate user intention in the involuntary environment.

How a Successful Implementation and Sustainable Growth of e-Commerce can be Achieved in Developing Countries; a Pathway Towards Green Economy

Apart from the goal of the digital world and other benefits of e-commerce, it becomes the need of time during this COVID-19 pandemic. Successful implementation and sustainable growth of e-commerce in developing countries is a challenge. The goal of the digital world without the implementation and sustainable growth of e-commerce in developing countries is incomplete. Based on UTAUT theory, we have developed an integrated model to study the developing countries’ consumers’ adoption intentions towards e-commerce. We collected a valid useable sample of 796 respondents from a developing country, applied the SEM-ANN two-step hybrid approach to testing the proposed hypothesis, and ranked the antecedents according to their importance. Results revealed that Trust in e-commerce, Perceived risk of using e-commerce, Ease of use in e-commerce, Curiosity about e-commerce, Facilitating Conditions, and Awareness of e-commerce benefits influence the adoption intentions of developing countries’ consumers. Sensitivity analysis results revealed that Ease of use in e-commerce platforms and awareness of e-commerce benefits are the two most crucial factors behind the adoption intentions in developing countries. The study’s findings help authorities adopt sustainable e-commerce, multinational companies effectively market their goods online, and academics better understand how inhabitants of developing nations perceive e-commerce.

Acceptance of tourism blockchain based on UTAUT and connectivism theory

With advances in internet technologies, innovative industrialization applying big data-based artificial intelligence is leading Industry 4.0. However, opportunities for the public to learn about virtual cryptocurrency or utilities based on blockchain technology are limited, except for Bitcoin. This lack of opportunities generates misunderstandings. This study ascertained and examined the determinants affecting the acceptance of new technologies on Jeju Island, Korea, where tourism is the dominant business. A total of 537 Jeju-do residents and potential visitors from the mainland were analyzed by conducting a partial least squares (PLS)- structural equation modeling (SEM) and one-group pretest–posttest design through a survey after observing a video clip on blockchain implementation on YouTube. The empirical analysis results showed the effect of blockchain trust transparency on the performance and effort expectancy. Facilitating conditions were found to be the most influential in blockchain technology acceptance. Following a video experiment introducing blockchain implementation as a currency for Jeju tourism, a significant positive change towards the implementation of blockchain was observed. This paper presents a concrete application of blockchain technology and shows the possibility of using social media (YouTube) to elicit user awareness and potential interest in the domestic tourism market.

Exploring Polytechnic Learners’ Perception on Multimodality in MALL in Business Administration Instruction

This paper aimed to analyze Polytechnic learners’ perception of multimodality in Mobile-Assisted Language Learning (MALL) in an English instructional context. This research was a survey with a quantitative approach. Purposive sampling was employed and considered only for students who learned English language lessons at eight classes in the Business Administration Department, Politeknik Negeri Bali. Questionnaires focused on the Performance Expectancy (PE), Effort Expectancy (EE), and Behavior Intention (BI) of UTAUT theory. The result of the study indicated that internet technology was prevalent to be used by the students and there was a keen exploration of the English materials in a multimodal perspective that is a combination of technology-based learning materials with various modes, involving audiovisual, pictures, realia, in different formats. The usefulness of the device and the ease of technology used contribute to the use of mobile-assisted language learning (MALL) in learning the English language. The result also revealed the entrepreneur candidates tended to choose MALL with multimodal immersion as a fruitful combination to escalate their English language skills. Policies, subject matter expertise, appropriate pedagogies, and relevant use of technology support are suggested to explore the usefulness of MALL for students in Polytechnic education.

Factors Driving the Purchase of Mobile Phone Top-Ups Services on Social Commerce Based on a Modified UTAUT Theory

This study explored the factors influencing the behavioral intention of Chinese citizens to purchase mobile-phone top-up services on social commerce from the perspective of WeChat users. The UTAUT was applied as the theoretical framework for the research. A questionnaire instrument was used to acquire the research data from 477 respondents. The data analysis was undertaken by the use of Smart PLS by employing the structural equation modeling (SEM) technique. The results indicate that performance expectancy had a direct significant impact on the purchase of mobile phone top-ups on social commerce. In addition, effort expectancy, electronic word of mouth (eWOM), peer influence, and trust in mobile phone top-up services were respectively positive predictors of both performance expectancy and purchase intentions of mobile phone top-up services on social commerce. Further, the results demonstrate that security was significant in moderating the impact of trust in mobile phone top-up services on the purchase of mobile phone top-up services on social commerce.

Intrinsic Antecedents to mHealth Adoption Intention

Healthcare is not left behind in the technological era, where almost every industry uses technological advances to serve customers' needs and wants. Increasingly, patients and doctors are using modern technological infrastructure to deliver care services. This study focuses on the intrinsic factors that lead to provider adoption of mHealth. The study uses PLS-SEM and neural networks to build on UTAUT theory. Study collects data from 316 care providers practicing in government and private health canters, hospitals and clinic found that intrinsic factors like self-efficacy, personal innovativeness, and performance expectancy positively related to mHealth adoption by physicians, whereas technology anxiety negatively related to adoption behaviour. Effort expectancy is not significant, indicating that m-Health adoption is driven by usefulness and result rather than convenience. If the expertise is not easily available, the physician's best interest for the patient may often drive them to adopt m-Health.

Determinant Factors of Adoption of Fintech Payment Services in Indonesia Using The UTAUT Approach

The advancement of digital technology has affected many industries, including digital payment services. The objective of this study was to analyze the adoption of Fintech payment services in Indonesia using the UTAUT theory approach. This study also considered the important role of national culture in strengthening the effect of the social influence variable in creating trust. The study added the government policy variable in strengthening the effect of facilitating a condition in creating trust. The study was conducted by distributing 310 questionnaires to freshly employed graduates who were digital payment services users. Further analysis was conducted with linear multiple regression using IBM SPSS 26. The study found that trust had the highest effect in creating the adoption decision in digital payment services, followed by government policies in strengthening the facilitating conditions. Meanwhile, performance and effort expectancy, social influence and facilitating condition did not have a direct influence on customer trust. Uncertainty avoidance, masculinity and long-term orientation also did not have a strengthening effect of social influence in gaining trust. Keywords: UTAUT, national culture, government policy, trust, adoption in digital payment

Impact of Digital Shariah Banking Systems on Cash-Waqf amongst Muslim Millennials

This study has two objectives, the first is to explore the variables that affect the intention to pay cash waqf online and the second is to investigate the moderating effect of experience on the variables that affect the intention to pay cash waqf online using mobile learning of Indonesian Islamic banks in Indonesia millennials in Surabaya. This study uses a quantitative approach, using a questionnaire survey on Muslim millennials in six big cities in Indonesia to collect the required data from the target group using purposive sampling method, and then the data is analyzed using the Structural Equation Modeling-analysis technique. Partial Least Square (PLS-SEM) with the help of SmartPLS. This study is one of the first studies to investigate the factors that influence online cash waqf donations among millennial Muslims in Surabaya using UTAUT theory.

Determinants of the Intentions of Indonesian Muslim Millennials in Cash Waqf Using E-Payment

This study aims to explain the factors that influence the intention of Indonesian Muslim millennials in paying cash waqf using e-payment. This study uses the UTAUT theory where Religious Belief, Level of Knowledge, and Image are added to the main components. As well as testing the Effort Expectancy variable as a moderator between Performance Expectancy and Behavioral Intention. This research was conducted through an online survey involving 310 respondents who have never had cash waqf. Quantitative analysis based on PLS-SEM shows that Performance Expectancy, Effort Expectancy, Social Influence, Level of Knowledge, and Image variables significantly affect the millennial generation's intention in paying cash waqf using e-payment. However, the variables Facilitating Condition and Religious Belief were found to be insignificant, as well as Effort Expectancy as a variable moderator between Performance Expectancy and Behavioral Intention was found to be insignificant on the millennial generation's intention in paying cash waqf using e-payment.

The Effect of UTAUT and IRT Factors on the Digital Fishery Platforms Acceptanc

The background of this research is the weakness of the marine product supply chain which reduces the interest of the Indonesian people to consume abundant fish. The purpose of this study was to examine the effect of UTAUT and IRT factors on digital fishery platform acceptance. The study was conducted in the provinces of Banten and West Java using a convenience sampling technique. The data collected were 240 samples, consists of 151 samples from Banten province, and 89 samples from West Java province. The results of the study prove that three UTAUT factors, namely performance expectancy, effort expectancy, and social influence significantly affect the intention to use digital platforms. Three IRT factors have a significant effect on resistance to using digital platforms. However, this study also shows low resistance and high acceptance on the digital fishery platform, so that the effect of resistance on the intention to use digital fishery platforms is proven to be negative and significant. The novelty of this research is the combination of UTAUT and IRT theory on digital platform acceptance. The practical benefits of this research can be used as a basis for decision-making to build a digital fishery platform that will benefit marine fish consumers and fishermen.

A Study on the Factors Influencing Users’ Online Knowledge Paying-Behavior Based on the UTAUT Model

With the explosive growth of information and the increase of people’s fragmented time, the knowledge payment industry’s market size is growing. However, the heterogeneity between online knowledge payment behavior and traditional consumption gradually comes to the fore. It is of great practical significance to analyze the factors influencing users’ online knowledge payment behavior and clarify users’ online knowledge payment mechanism. Based on UTAUT theory, this study uses statistics, structural equation modeling, and mediating effect analysis to construct a theoretical model of the influencing factors of users’ payment behavior of knowledge payment platform from the user level, knowledge-provider level, and platform level. The findings show that content quality, peer influence, KOL influence, perceived interaction, effort expectation, and perceived trust significantly affect users’ willingness-to-pay and have an indirect effect on users’ paying behavior through their willingness-to-pay. Perceived cost, perceived interaction, content quality, peer influence, performance expectation, and effort expectation directly and significantly affect user paying behavior. By regulating the above elements, the improvement of customer attraction ability of online knowledge platforms can be realized.

Minat Menggunakan E-Wallet pada Generasi Milenial dengan Pendekatan UTAUT (Unified Theory of Acceptance Use of Technology)

This study aims to examine the influences of the factors contained in the UTAUT theory to the interest in using e-wallets for the millennials. This study used the analysis of Structural Equation Modeling (SEM) with SmartPLS software. The sample used is 100 millennials respondent in Kota Bengkulu. The sampling technique used was purposive sampling. The purposive sampling is used because this study requires certain criteria such as the age of the respondents in the birth range 1981-2000, using an e-wallet and live in Kota Bengkulu. The data collection technique used google form questionnaire and shared to millennials through social media such as WhatsApp, Instagram, and Facebook. The results of this study indicate that three of the factors in the UTAUT tested consisting of business expectations, social influences, and facility conditions have a positive and significant influences to the interest of the millennials to use e-wallets in Kota Bengkulu, while the performance expectation factor does not have a positive and Significant influences to millennials interest in using e-wallets in the Bengkulu City