Use Of Social Media Research Articles

Exploring the effects of social media on body dysmorphic disorder among citizens of Bahrain: a cross-sectional study

BackgroundThis study assessed the relationship between social media use and body dysmorphic disorder (BDD). We calculated the prevalence of BDD in our sample and explored factors that may be associated with BDD. Various factors that we explored include sociodemographic characteristics, body image perceptions, and specific social media platforms used. The key focus of our study is understanding the impact of social media on mental health, specifically in the context of BDD.MethodsThis was a cross-sectional online survey that included the standardized Body Dysmorphic Disorder Questionnaire (BDDQ). Data on social media use were collected through self-reported usage patterns. Statistical analysis was conducted to identify associations.ResultsIncreased overall social media use was associated with BDD (p = 0.030). The prevalence of BDD in our sample was 1.8%. Age, being single and being a student were associated with BDD, with p values of 0.004, 0.023, and < 0.001, respectively. BDD was associated with comparing one’s body image with that of people on social media (p = 0.001). BDD was associated with judging other people based on their appearance (p < 0.001). Using social media in the fields of celebrities (p = 0.020), fashion (p = 0.025), music and songs (p < 0.001) were associated with BDD.ConclusionsIncreased social media use is associated with BDD, but different patterns of social media use may affect this relationship, indicating the need for further research in this field.

Long-term use of social media is significantly associated with the prevalence of mental illness

Abstract. These days, people's lives would not be the same without their mobile phones, and the Internet serves as a vital conduit for communication. The creation of social media has given everyone the opportunity to express themselves, make friends, and have fun in their daily lives. However, it also has its drawbacks and can be an important factor in a person's development of mental illness. The purpose of this research is to prove that social media can have a significant impact on developing mental illness. This paper will also give measures and suggestions on how to plan the use of social media. This paper will use linear regression and select data from the outputs of surveys of different ages and questionnaire formats to examine the argument, in addition to the data selected from the Kaggle website. This provides a new perspective on the study of mental health in order to develop new psychological treatments in the future.

The effect of social media usage and the quality of information from the instagram account @DITJENPAJAKRI on the fulfillment of tax information needs of PKN STAN students

This study aims to analyze the influence of Instagram social media usage and the information quality of the @ditjenpajakri account on fulfilling the tax information needs of PKN STAN students. Using a quantitative method with a survey approach, data were collected from 97 active PKN STAN students through a questionnaire. The analysis results indicate that social media usage and the information quality of @ditjenpajakri significantly influence the fulfillment of PKN STAN students' tax information needs, with an F-test value of 0.0000. The four social media indicators—context, communication, collaboration, and connection—were well-rated by respondents, who agreed that these factors effectively meet their information needs. Most respondents agree that the content uploaded by @ditjenpajakri meets the criteria for high-quality information, including accuracy, timeliness, relevance, and completeness. It is expected that the Directorate General of Taxes will maintain and improve the quality of content on Instagram, particularly in terms of accuracy, timeliness, and relevance of information.

Research on the Effect of Social Media Implementations for Improved Customer Relations and Services

The primary motivation of this study is to examine the increase in social media usage and the primary reasons behind it. The effects of social media implementations (SMI) on customer relations and services have been investigated in this context. Data were collected from 195 firms operating in Turkey and analyzed using regression analysis. The findings revealed that Social Media Usage (SMU) is essential to customer relations and services. Additionally, it was found that SMIs have a positive impact on improving customer relationships and that the customer engagement initiatives (CEI) and social media strategies (SMS) implemented by firms are strongly associated with improved customer relations and services (ICRS). This research is expected to contribute to the literature by analyzing the effects of social media usage at the firm level.

Social media use by teachers during work and its effects on their performance: the role of teacher’s wellbeing and social media addiction

BackgroundAlthough extant literature has investigated the impacts of social sites on employees’ job performance in different sectors, scholars have given little attention to teachers’ job performance (TJoP) in higher educational institutes.PurposeWe aimed to investigate the direct and mediating impact of social media use (SMU) on TJoP. Based on social cognitive theory, this study proposed a model that consists of six hypotheses.Methodology: To empirically test the model, we develop a survey link to collect data from respondents working in universities in Jiangsu province, China. Partial least square structural equation modeling (PLS–SEM) using SmartPLS 4 has been used for analyzing 454 respondents.ResultsResearch findings demonstrate the significant effects of SMU on TJoP, well-being, and social media addiction (SMAdd). In addition, teachers’ well-being and SMAdd have a positive and negative significant effect, respectively, on TJoP. Moreover, this research evidenced a significant partial mediation of teachers’ well-being and SMAdd.ConclusionThis study points out the key role of SMU in the direct and indirect influences of TJoP through well-being and SMAdd. Further, it brings into view the urgency of higher education to prudently consider the implications of SMU on performance and general well-being among its faculty.

Local Coffee Product Development Strategy

Kopi Kali Place is one of the popular coffee shops in the North Jakarta area that has been established since 2019. The purpose of this study is to determine the market penetration and development of local coffee products of Coffe shop Kopi Kali. This study uses a descriptive qualitative approach to understand the development of local coffee products in Kopi Kali Coffee shop. The research methods used include in-depth interviews, participatory observation, documentation, and data triangulation. The results of the research show that Kopi Kali Coffee shop, since its establishment in 2019 until 2024, has undergone an impressive evolution in facing challenges and changes in the coffee industry. With strong adaptability and a high commitment to innovation, Kopi Kali has successfully developed an effective market penetration strategy. The main focus on innovative product development such as the transformation of "Kopi Belies" into a non-alcoholic version and the introduction of a variety of excellent coffee menus demonstrates a dedication to maintaining quality and creating a variety of flavors that appeal to customers. Smart marketing strategies, including the use of social media and partnerships with influencers, have been successful in increasing brand awareness and reaching a wider market segment.

Mobile phone ownership, social media use, and substance use at ages 11–13 in the ABCD study

Mobile phone ownership, social media use, and substance use at ages 11–13 in the ABCD study

Global digital overload: how Snapchat communication cycles influence workplace efficiency

Purpose This paper aims to explore the growing integration of social media, specifically Snapchat, into workplace environments and its impact on communication behaviors, especially among Generation Z and Millennials. The focus is on analyzing how Snapchat’s communication cycles, such as notifications, Snap streaks and best friend rankings, affect workplace efficiency. This study also investigates how cultural variations around connectivity and work-life balance amplify or mitigate these effects in global settings. Design/methodology/approach This research uses social comparison theory and self-determination theory to examine the psychological and social impacts of Snapchat’s features on workplace productivity. Drawing on qualitative and quantitative literature, the paper explores how different cultural contexts influence employees’ interaction with Snapchat during work hours. Theoretical frameworks are applied to understand the cognitive and social disruptions caused by social media, while practical strategies for human resource management are explored. Findings Snapchat’s design fosters continuous user engagement, often leading to fragmented attention and reduced productivity, particularly in work environments. Cultural norms surrounding social media usage and work-life boundaries either intensify or alleviate the disruptive effects of Snapchat. For example, the pressure to maintain social ties amplifies workplace distractions in collectivist cultures. In contrast, individualistic cultures may emphasize productivity over social connection, allowing for more effectively managing these distractions. Originality/value This paper contributes to the growing body of literature on social media’s impact on workplace dynamics by offering a culturally nuanced approach to understanding digital distractions. By focusing on Snapchat, a platform with unique features that encourage habitual interaction, the study provides novel insights into how global human resource strategies can be tailored to different cultural settings. The findings suggest practical solutions for managing digital overload and optimizing employee performance in increasingly interconnected work environments.

Unveiling the Factors Influencing Social Media Usage Among A'Sharqiyah University Students: Exploring Impacts and Pathways to Optimization

Unveiling the Factors Influencing Social Media Usage Among A'Sharqiyah University Students: Exploring Impacts and Pathways to Optimization

The Role of Emotional Intelligence in Social Media Usage and interpersonal interactions: A Survey-Based Analysis.

This study explores the relationship between Social Media usage and Emotional Intelligence (EI) among individuals aged 11 to 58. By employing a Survey-Based approach, we examine how different social media platforms influence emotional well-being and the extent to which EI moderates these effects. The results suggest that while social media can significantly affect emotions, interpersonal interactions have an even greater impact. The findings underscore the importance of emotional regulation and conscious social media consumption. Future research directions and implications for enhancing EI are discussed.

A Study on Determine How Mobile Apps can Help Promote the Growth of the Fashion Industry

The usage of smartphones has increased after covid-19 for many purposes, including shopping. Hence raising awareness about online shopping apps and their advantages to the general public will pave the way to increases sales, which leads to economic development. Technology breakthroughs and shifting customer behavior are driving a major transition in the fashion business. This paper looks at how mobile applications can help the fashion industry increase sales, improve brand engagement, and streamline processes. Nowadays, due to stiff competitor that prevails in the fashion industry, there has been a tremendous increase in the usage of social media, and the promotion of various mobile shopping apps creates a zest for processing the product. The study’s main goal is to determine how mobile apps can help promote the growth of the fashion industry. The main advantage of using mobile apps is that it saves time, and customers can always the information about different products and make comparisons easily. The study is useful for manufacturers, wholesalers, retailers and various distribution channels of the utilize mobile platforms and increase their sales and profits. We identify important characteristics of successful fashion apps, including social integration, augmented reality functions, and tailored purchasing experiences, using a mixed-methods approach incorporating case studies and survey data. According to our research, mobile applications help organizations make wise decisions by enhancing consumer satisfaction and loyalty as well as offering useful data analytics. The report offers suggestions at the end on how fashion companies might use mobile technology to achieve long-term growth.

Normalizing junk food: The frequency and reach of posts related to food and beverage brands on social media.

Food and beverage marketing on social media contributes to poor diet quality and health outcomes for youth, given their vulnerability to marketing's effects and frequent use of social media. This study benchmarked the reach and frequency of earned and paid media posts, an understudied social media marketing strategy, of food brands frequently targeting Canadian youth. The 40 food brands with the highest brand shares in Canada between 2015 and 2020 from frequently marketed food categories were determined using Euromonitor data. Digital media engagement data from 2020 were licensed from Brandwatch, a social intelligence platform, to analyze the frequency and reach of brand-related posts on Twitter, Reddit, Tumblr, and YouTube. The 40 food brands were mentioned on Twitter, Reddit, Tumblr, and YouTube a total of 16.85M times, reaching an estimated 42.24B users in 2020. The food categories with the most posts and reach were fast food restaurants (60.5% of posts, 58.1% of total reach) and sugar sweetened beverages (29.3% of posts, 37.9% of total reach). More men mentioned (2.77M posts) and were reached (6.88B users) by the food brands compared to women (2.47M posts, 5.51B users reached). The food and beverage brands (anonymized), with the most posts were fast food restaurant 2 (26.5% of the total posts), soft drink 2 (10.4% of the total posts), and fast food restaurant 6 (10.1% of the total posts). In terms of reach, the top brands were fast food restaurant 2 (33.1% of the total reach), soft drink 1 (18.1% of the total reach), and fast food restaurant 6 (12.2% of the total reach). There is a high number of posts on social media related to food and beverage brands that are popular among children and adolescents, primarily for unhealthy food categories and certain brands. The conversations online surrounding these brands contribute to the normalization of unhealthy food and beverage intake. Given the popularity of social media use amongst of children and adolescents, policies aiming to protect these vulnerable groups need to include the digital food environment.

SWOT ANALYSIS FOR DEVELOPING COMPETITIVE ADVANTAGES FOR ONLINE FOOD BUSINESS VIA DIGITAL MARKETING

Cencan Food, as an online food business that serves chicken dishes, snacks, and modern drinks, faces challenges in maintaining competitiveness in the increasingly competitive online food industry. This study aims to analyze the strengths, weaknesses, opportunities, and threats (SWOT) faced by Cencan Food, as well as formulate the right strategy to build competitive advantage through digital marketing. The SWOT analysis identified several key strengths of Cencan Food, such as the ability to adopt new technologies and the appeal of its products to various customer segments. However, several weaknesses found were inconsistencies in product quality and limitations in marketing resources. Key opportunities that can be utilized include increasing the use of social media and food delivery applications, while threats faced include intense competition and healthier food trends. The proposed strategies include menu diversification and implementation of a quality control system. Cencan Food can contribute to the Sustainable Development Goals (SDGs), especially for responsible consumption and production by prioritizing the use of sustainable raw materials and reducing food waste. Through this approach, Cencan Food is expected to strengthen its position in the market and achieve sustainable business growth. This study provides important insights for online food businesses in facing market challenges and taking advantage of digitalization opportunities.

Transformation Of The MSMe Business Of Processed Chicken Grilled Today Through Digital Media Based Marketing Communications

This study discusses the business transformation of the Modern Fried Chicken MSME through digital media-based marketing communication strategies amidst increasingly tight competition and technological developments. The purpose of this study is to examine the impact of using social media, such as Instagram and Facebook, on increasing brand awareness, customer interaction, and loyalty and sales. This study uses a qualitative method with a case study approach on the Modern Crushed Chicken UMKM, with data collection techniques in the form of in-depth interviews and digital content analysis. The results of the study show that the use of social media effectively increases market reach, customer engagement, and contributes directly to increasing short-term sales and long-term customer loyalty. This finding emphasizes the importance of adopting digital communication strategies in supporting the growth of MSMEs in the digital era. The implications of this research provide practical insights for MSMEs in utilizing digital technology to strengthen competitiveness and improve business performance.

ASSOCIATION BETWEEN DISORDERED EATING BEHAVIOURS AND SOCIAL MEDIA USAGE IN YOUNG ADULTS A CROSS SECTIONAL STUDY

Background: Disordered eating behaviours(DEB) have increased significantly in recent times, especially among young adults. These behaviours are the result of several variables, including conventional beauty ideals. Social media plays a significant role by popularizing unrealistic beauty standards. The correlation between DEB and the use of social media has not been adequately explored in young adults. Methodology: Data from engineering students (n = 690 mean age = 19.5) was collected. Eating Attitudes Test (EAT-26) was used to determine DEB and social media disorder (SMD) scale was used to determine disordered social media usage. Chi-square test was applied to find the association between DEB and problematic usage of social media. Results: Out of 690 sample size, 53.6 % of the sample were female and 46.4% were male. DEB were reported by 44.2% of which 15.2% were female and 29.0% were male with dieting being the most common disordered eating behavior. A total of 31.9% reported problematic or disordered social media usage of which 15.2% were female and 16.7% were male. A Significant association was found between DEB and disordered social media usage with p value=0.000 and ᵡ² value= 15.06. A Significant association was also found between DEB and male sex with p value=0.000 and ᵡ² value= 16.2. Conclusion: The results of this study point to a correlation between DEB and problematic usage of social media in young adults.

Social media‐enabled crisis response in Vietnam: A tương thân tương ái perspective

AbstractA growing amount of information systems (IS) research is examining the use of social media to enable effective crisis response. However, existing studies have overlooked the impact of indigenous concepts, which play an important role in crisis response. Our study intends to offer an indigenous perspective to this research stream by examining how social media‐enabled crisis response is enacted in Vietnam. We used COVID‐19 as the focal crisis and collected a rich set of discussion threads from social media. By analysing the data through the grounded theory method, our study identifies the indigenous theoretical concept of tương thân tương ái. We further unveil a process model consisting of six mechanisms through which tương thân tương ái inspires crisis response on social media and three roles assumed by social media during this process. Our study contributes to the literature on social media‐enabled crisis response by providing an indigenous perspective and a context‐specific explanation. It also enriches IS theory in the Association of Southeast Asian Nations (ASEAN) by investigating how the indigenous concept of tương thân tương ái influences Vietnam's crisis response on social media. Our findings also provide guidelines that can help communities beyond Vietnam to promote the values of tương thân tương ái during crisis response.

ADOPTION OF MEDIA INNOVATIONS FOR MARKETING COMMUNICATIONS FOR UMKM FOR THE LATEST COLD DRINK IN THE DIGITALIZATION ERA

The implementation of innovation in digital communication media by MSMEs in the cold beverage sector faces several significant challenges, including lack of technical knowledge, limited resources, and limited access to digital training. This study aims to investigate the effect of digital technology adoption on MSME business performance, especially in terms of increasing customer engagement, sales, and expanding market reach. The methodology applied is a qualitative approach through in-depth interviews with MSME owners in the cold beverage industry. The research results revealed that despite the challenges faced, the use of social media can increase interaction with customers, expand market reach beyond local areas, and increase sales by up to 40%. The findings of this study indicate that support in the form of digital training and access to resources is essential to optimize the use of digital media by MSMEs. Implementing the right digital strategy has the potential to strengthen the competitiveness of MSMEs amidst increasingly tight global market competition.

Engaging men aged 18-24 in Learning Development through social media

Our usage data demonstrates that men aged 18-24 have lower rates of engagement with Learning Development. Furthermore, statistics show that men are more likely to drop out of university than their female counterparts (Hillman and Robinson, 2016). A possible reason for this could be the social stigma around seeking help that generally effects men. In contrast, evidence suggests men aged 18-24 engage with social media readily; the most popular sites being Instagram, with around 14 million users in 2023, and TikTok, which has around 9.1 million users. Data from January 2023 suggests that the number of men engaging with social media is significantly increasing (Kemp, 2023). Learning Development Student Mentors at the University of Northampton have been exploring how social media use can be harnessed to increase engagement with our services. Holding a unique position to be change agents as they are active both as students and staff members, they enable Learning Development to create links with ‘hard to reach’ students such as men aged 18-24. This talk will discuss the interview findings in relation to men’s use of, and engagement with, social media and the types of content with which men engage, and considers how Learning Development might use these insights to improve engagement with our services. This session would be of interest to Learning Developers who wish to discuss and explore engaging men aged 18-24 using social media.

The Role of Stress as a Mediator in the Relationship Between Problem-Solving and Life Satisfaction: A Comparative Analysis of Social Media Usage Across Multiple Groups

The Role of Stress as a Mediator in the Relationship Between Problem-Solving and Life Satisfaction: A Comparative Analysis of Social Media Usage Across Multiple Groups

Marketing Strategy via Facebook and Instagram to Achieve Brand Awareness at Movenpick Resort &amp; Spa Jimbaran Bali

The aim of this research is to formulate a social media strategy using the Insights feature, the REAN model and the 10 C Digital Marketing Theory at Movenpick Resort &amp; Spa Jimbaran Bali. Experiments were carried out on content uploaded to Facebook and Instagram. The results of the analysis are strategies prepared with indicators in the REAN model which are focused on managing social media Facebook and Instagram and the 10 C Theory is used as a basis for managing content from social media. The results of the strategy formulation are activities that can be carried out to improve social media management so that it is more optimal and achieves high reach and engagement values, as well as improving content content to achieve indicators in the 10C theory and achieve brand awareness of social media users.