Impact Of Usage Research Articles

Mobile App Usability, Data Privacy, Brand Loyalty, and Customer Retention in Indonesia's Online Transportation Services Industry

This study investigates the relationship between mobile app usability, data privacy, brand loyalty, and customer retention in Indonesia's online transportation services industry. Using partial least squares structural equation modeling (PLS-SEM) to analyze data from a sample of users, the results show that both mobile app usability and data privacy significantly affect brand loyalty, which, in turn, strongly predicts customer retention. Additionally, usability and privacy have direct effects on retention. The mediation analysis highlights the role of brand loyalty in amplifying the impact of usability and privacy on retention. These findings offer practical insights for online transportation service providers seeking to improve customer experiences, loyalty, and retention.

The Impact of Usability, Security, and Service Quality on User Satisfaction and Experience in Digital Platforms: A Correlation Study

The Impact of Usability, Security, and Service Quality on User Satisfaction and Experience in Digital Platforms: A Correlation Study

Talk to engage: The influence of smartphone voice assistants on consumers’ brand engagement

ABSTRACT This study aims to investigate how smartphone voice assistants (SVAs) impact brand engagement among Malaysian university students, who are leading in digital consumption trends. The study aims to investigate how brand characteristics such as appeal, attachment, perceived utility, and usability impact consumer behaviour by utilising Brand Identity and Technology Acceptance models. Analysed using structural equation modelling (SEM) in AMOS, data from 500 students experienced with voice assistants was collected through a survey. The results show strong connections in all studied relationships, emphasising the crucial importance of various brand attributes in promoting engagement. Usability and perceived utility are essential factors, indicating that businesses should focus on creating products that are both functional and user-friendly. The study provides distinctive perspectives on improving student engagement and brand partnerships in a competitive environment. It highlights the necessity for more research to help voice assistant professionals and academics enhance consumer-brand connections, especially among the digitally adept youth population in Malaysia.

Video Consultations and Environmental Sustainability - Usability's Impact on Long-Term Use.

The rapid shift to digital healthcare, accelerated by the COVID-19 pandemic, holds promise for sustainable healthcare delivery and climate change mitigation. This study evaluates the Alltid öppet application through the lens of usability and patient satisfaction and their correlation with the intention for continued use. A cross-sectional analysis of primary care patients revealed that alignment with user needs significantly predicts long-term adoption, while frustration during use discourages it. Ease of use did not significantly affect the intention to continue, suggesting that usability alone is insufficient to drive sustained engagement. These findings highlight user-centred design's importance in digital healthcare solutions, suggesting that enduring adoption hinges on value perception and reducing user frustration. As the healthcare sector navigates its digital future, this study offers crucial insights into the design and implementation strategies that could underpin the environmental sustainability and resilience of healthcare systems.

The impact of trust, comfortability, usability and technophobia factors on acceptance of health information technology

In the contemporary landscape of healthcare, the rapid integration of digital technologies is reshaping traditional practices. As healthcare systems increasingly embrace digitalization, there arises a critical need to comprehend the dynamic and ever-evolving role played by Information and Communication Technologies (ICTs). Amidst the rapid digitization of healthcare systems, understanding the evolving role of Information and Communication Technologies (ICTs) is paramount. This study explores the impact of Information and Communication Technologies (ICTs) on healthcare, with a focus on Health Information Technology (HIT) and its role in enhancing patient-centered care. Specifically, the research centers on Personal Health Records (PHRs), which empower patients to control their health information securely. The study aims to identify key features influencing patients’ behavioral intention to adopt HIT, utilizing a structured questionnaire and a conceptual framework based on the Technology Acceptance Model (TAM). Feature selection analysis, conducted using the Weka tool, employed various classifiers to predict users’ perceptions and behavioral intentions towards HIT adoption. Results highlight the significance of trust, comfort, usefulness, and technophobia in shaping patients’ acceptance of HIT, with Random Forest and Bayes Net classifiers emerging as key predictors. This research provides valuable insights into the critical factors driving patients’ acceptance of HIT, contributing to the ongoing discourse on the adoption of healthcare technologies.

Examining the mediating role of customer empowerment: the impact of chatbot usability on customer satisfaction in Jordanian commercial banks

Examining the mediating role of customer empowerment: the impact of chatbot usability on customer satisfaction in Jordanian commercial banks

The Usable Quality of Information as an Element of the Humanization of Work in the Development of Modern Organizations

Theoretical background: In the article, the authors discuss research on aspects of the human centric approach to the process of implementing IT devices due to the specificity of human resources. The authors emphasize the importance of the dynamic development of modern information technologies (IT), which is of fundamental importance for the sustainable development of enterprises. The authors indicate the possibility of integrating various company resources, and above all, the phenomenon of creating an environment for the increase in the importance of human resources in the process of business digitization. A special place in this process is occupied by IT, which activate the employee through various forms. The authors present research that captures the above aspect in terms of the systemic assessment of the usability of interaction and communication processes. The scope of the work concerns communication with the use of IT devices used in the implementation of the goal-oriented tasks. The authors identified factors contributing to the development of job humanization through the flexible improvement of IT devices in a task related context. Purpose of the article: The aim of this article is to present the findings of a study on the impact of usability on the development of the phenomenon of job humanization among positional employees involved in the manufacturing process. Additionally, it discusses the results of in-depth research seeking to answer the question: Do multifunctional information devices, not dedicated to the profile of professional activities, hinder the employee’s work? If not, what are the consequences for job humanization? Research methods: The objective of the study was achieved through the use of structured interview methodology. Subsequently, in-depth research was conducted. Main findings: The results obtained indicate a relationship between the usability of information technology devices and the frequency of their use in the workplace. The outcomes of relational interviews highlight the significant importance of sophisticated, multifunctional information tools that enhance employee engagement and their interest in implementing forms of job humanization, such as job enrichment and enlargement, autonomous groups, and flexible work methods. The main conclusion drawn from the research is that high usability quality of information technology devices forms the basis for the organizational improvement process. This occurs bottom-up, through the personal engagement of employees and their openness to multifunctional, intuitive information tools. For organizations, these are favorable conditions for implementing various forms of organizational humanization. However, a question arises about the limits of this phenomenon due to the limited psychophysical capabilities of humans. This topic will be further developed in the subsequent planned research.

Tourism Value Chain Determinants Toward Destination Competitiveness and How Increases Tax Base; Mobile Application Usage as a Mediating Variable: A Case of Tanzania

The research paper investigates the influence of tourism value chain determinants on destination competitiveness and tax base, focusing on the mediating role of mobile application usage. It emphasizes the importance of technology, particularly mobile apps, in enhancing the tourism sector's competitiveness and increasing tax revenue. Key factors include perceived advantages, technological self-efficacy, market capabilities, and ICT usage in Tanzania. Despite the lack of an official regional mobile application and low web-based marketing ratings, the study highlights the mediation effect of mobile apps on the relationship between the tourism value chain and destination competitiveness. The proposed model examines mobile app usage's impact on pre-travel, during-travel, and post-travel experiences. Data collected via questionnaires from May to July 2022, with 89 responses, support the theoretical model, showing that mobile app usage enhances destination competitiveness. The study concludes that to compete with other African destinations, Tanzania needs to adopt official mobile applications.

Introducing a Remote Patient Monitoring Usability Impact Model to Overcome Challenges.

Telehealth and remote patient monitoring (RPM), in particular, have been through a massive surge of adoption since 2020. This initiative has proven potential for the patient and the healthcare provider in areas such as reductions in the cost of care. While home-use medical devices or wearables have been shown to be beneficial, a literature review illustrates challenges with the data generated, driven by limited device usability. This could lead to inaccurate data when an exam is completed without clinical supervision, with the consequence that incorrect data lead to improper treatment. Upon further analysis of the existing literature, the RPM Usability Impact model is introduced. The goal is to guide researchers and device manufacturers to increase the usability of wearable and home-use medical devices in the future. The importance of this model is highlighted when the user-centered design process is integrated, which is needed to develop these types of devices to provide the proper user experience.

Bridging the Gap: Usability's Role in Connecting Simplicity, Interactivity, and Brand Trust

The rapid increase in mobile device usage worldwide presents a significant challenge for brands aiming to attract and retain customers. Building customer trust in a brand is essential for achieving this goal. However, the wide variety of mobile devices and intense competition compel manufacturers to incorporate more features into a single device, often resulting in complexity and reduced interactivity, which adversely affects the device's usability. Moreover, mobile devices have profoundly transformed customers' lifestyles, complicating the task of marketers to measure buying behavior trends accurately. Consequently, a deep understanding of customers is necessary for effective segmentation. This research aims to fill this gap by providing a roadmap for academics and practitioners to build brand trust in mobile devices, thereby enhancing the user experience by improving usability and brand trust. This quantitative, cross-sectional, and explanatory study utilized an adapted scale to collect data from a population of mobile device users. A sample size of 534 respondents was gathered through online sources and self-administered questionnaires. The study hypothesized that simplicity, interactivity, and brand trust impact usability, which in turn leads to increased brand trust. Additionally, the study examined the direct impact of simplicity and usability on brand trust. It also sought to explore the mediating effect of usability between its antecedents (simplicity and interactivity) and the consequent brand trust. All hypotheses were accepted, except for the direct impact of simplicity on brand trust. Unlike most existing marketing studies that focus primarily on the direct relationship between brand trust and loyalty, this study introduced a novel model. This model elucidates the relationships between simplicity, interactivity, and usability, demonstrating how these factors collectively influence brand trust.

Unveiling Customer Contentment: A Study on Customer Satisfaction with Reference to Amazon

This research delves into the realm of customer satisfaction, focusing on the e-commerce giant Amazon. Recognizing the significance of customer satisfaction in the online retail landscape, this study employs a mixed-methods approach, incorporating qualitative insights and quantitative analyses, to comprehensively explore the factors influencing customer satisfaction and their overall shopping experiences with Amazon. The qualitative aspect of the study involves interviews, surveys, and customer testimonials to capture nuanced perspectives on what contributes to customer satisfaction during their interactions with Amazon. Simultaneously, quantitative data analysis will be utilized to identify trends, correlations, and statistical patterns associated with customer satisfaction metrics. Various dimensions of customer satisfaction will be investigated, including the impact of service quality, delivery efficiency, website usability, customer support, and product quality on overall satisfaction levels. The study aims to provide insights into how Amazon maintains high levels of customer satisfaction and navigates challenges in the highly competitive e-commerce market. His findings from this research are anticipated to offer valuable insights for Amazon, e-commerce professionals, and businesses seeking to enhance customer satisfaction. By understanding the intricacies of customer satisfaction with reference to Amazon, stakeholders can refine strategies, improve service offerings, and contribute to the ongoing evolution of customer-centric practices in the online retail industry. This study serves as a foundation for informed decision-making and future research within the realm of customer satisfaction in the context of e-commerce.

The impact of usability in information technology projects

The impact of usability in information technology projects

The impact of usability in information technology projects

Achieving success in information system and technology (IS/IT) projects is a complex and multifaceted endeavour that has proven difficult. The literature is replete with project failures, but identifying the critical success factors contributing to favourable outcomes remains challenging. The triad of Time-Cost-Quality is widely accepted as key to achieving project success. While time and cost can be quantified and measured, quality is a more complex construct that requires different metrics and measurement approaches. Utilizing the PRISMA Methodology, this study initiated a comprehensive search across literature databases and identified 142 relevant articles pertaining to the specified keywords. A subset of ten articles was deemed suitable for further examination through rigorous screening and eligibility assessments. Notably, a primary finding indicates that despite recognizing usability as a critical element, there is a tendency to neglect usability enhancements due to time and resource constraints. Regarding the influence of usability on project success, the active involvement of end-users emerges as a pivotal factor. Moreover, fostering the enhancement of Human-Computer Interaction (HCI) knowledge within the development team is essential. Failure to provide good usability can lead to project failure, undermining user satisfaction and adoption of the technology.

The impact of usability in information technology projects

Achieving success in information system and technology (IS/IT) projects is a complex and multifaceted endeavour that has proven difficult. The literature is replete with project failures, but identifying the critical success factors contributing to favourable outcomes remains challenging. The triad of Time-Cost-Quality is widely accepted as key to achieving project success. While time and cost can be quantified and measured, quality is a more complex construct that requires different metrics and measurement approaches. Utilizing the PRISMA Methodology, this study initiated a comprehensive search across literature databases and identified 142 relevant articles pertaining to the specified keywords. A subset of ten articles was deemed suitable for further examination through rigorous screening and eligibility assessments. Notably, a primary finding indicates that despite recognizing usability as a critical element, there is a tendency to neglect usability enhancements due to time and resource constraints. Regarding the influence of usability on project success, the active involvement of end-users emerges as a pivotal factor. Moreover, fostering the enhancement of Human-Computer Interaction (HCI) knowledge within the development team is essential. Failure to provide good usability can lead to project failure, undermining user satisfaction and adoption of the technology.

The impact of usability in information technology projects

The impact of usability in information technology projects

From clicks to carts: Examining the role of perceived flow and customer satisfaction as mediators in social media e-commerce

Customer satisfaction is the bedrock of e-commerce. This study identifies the factors and consequences of the perceived flow of consumers with shopping websites. The research scrutinizes the association linking purchase intentions arising from customer satisfaction, website quality and perceived flow by incorporating the model of Stimulus Organism Response. The data were collected from online shoppers using purposive sampling targeted through social media. The data from 270 respondents have been analyzed using SmartPLS incorporating the Partial Least Square-Structural Equation Modeling. The assessment showed an important beneficial impact of website usability, their security, functionality, and privacy features on the perceived flow of customers. Furthermore, perceived flow has been found to affect customers’ purchase intentions as well as satisfaction, and lastly, purchase intention is induced by how satisfied customers are with their shopping experience. The findings identify how important perceived flow functions in enhancing purchase intentions and customer satisfaction online. The findings can be noteworthy for online businesses and banks to improve online shopping experience and transactions.

Exploring the impact of ChatGPT usability on attitudes and beliefs among Indian higher education students: a structural analysis

Exploring the impact of ChatGPT usability on attitudes and beliefs among Indian higher education students: a structural analysis

Effects of AI and Logic-Style Explanations on Users’ Decisions Under Different Levels of Uncertainty

Existing eXplainable Artificial Intelligence (XAI) techniques support people in interpreting AI advice. However, although previous work evaluates the users’ understanding of explanations, factors influencing the decision support are largely overlooked in the literature. This article addresses this gap by studying the impact of user uncertainty , AI correctness , and the interaction between AI uncertainty and explanation logic-styles for classification tasks. We conducted two separate studies: one requesting participants to recognize handwritten digits and one to classify the sentiment of reviews. To assess the decision making, we analyzed the task performance, agreement with the AI suggestion, and the user’s reliance on the XAI interface elements. Participants make their decision relying on three pieces of information in the XAI interface (image or text instance, AI prediction, and explanation). Participants were shown one explanation style (between-participants design) according to three styles of logical reasoning (inductive, deductive, and abductive). This allowed us to study how different levels of AI uncertainty influence the effectiveness of different explanation styles. The results show that user uncertainty and AI correctness on predictions significantly affected users’ classification decisions considering the analyzed metrics. In both domains (images and text), users relied mainly on the instance to decide. Users were usually overconfident about their choices, and this evidence was more pronounced for text. Furthermore, the inductive style explanations led to overreliance on the AI advice in both domains—it was the most persuasive, even when the AI was incorrect. The abductive and deductive styles have complex effects depending on the domain and the AI uncertainty levels.

Papers with code or without code? Impact of GitHub repository usability on the diffusion of machine learning research

Open Science initiatives prompt machine learning (ML) researchers and experts to share source codes - "scientific artifacts" - alongside research papers via public repositories such as GitHub. Here we analyze the extent to which 1) the availability of GitHub repositories influences paper citation and 2) the popularity trend of ML frameworks (e.g., PyTorch and TensorFlow) affects article citation rates. To accomplish this, we connect ML research publications indexed by Papers with Code (PwC) to Microsoft Academic Graph (MAG) and collect repository-level metadata using the GitHub API. Applying nearest-neighbor matching and econometric considerations, we estimate that papers enjoy approximately 20% advantages in monthly citation rates after the creation of the first GitHub repositories, accounting for paper-level fixed effects and ages. We also find that the temporal popularity trends for frameworks used in the first associated repositories could influence the monthly citation rate for papers. The results highlight the importance of technological artifacts and infrastructure latent to the diffusion of research.

The Importance of Website Usability in Digital Marketing- A Review

The effectiveness of any digital marketing strategy is strongly dependent on the user experience of the website being promoted. A website that is difficult to browse, confusing or slow to load the content can result in a poor user experience and, as a result there is a loss in leads or consumers. A website that is easy to use, well-organized and optimised for mobile devices, on the other hand can help improve user engagement, raise conversion rates and ultimately boost the success of digital marketing initiatives. This paper shows the significance of website usability in digital marketing and explores the impact of website usability on user experience and how it can affect the key performance indicators such as bounce rates, session duration and conversion rates. By emphasising the importance of website usability in digital marketing, this paper intends to give actionable insights for business looking to improve the user’s website’s user experience and maximise the digital marketing campaigns. Understanding the impact of website usability on the performance of digital marketing efforts allows organisations to make informed decisions regarding website design and functionality to create good user experience that increases engagement and conversion.