The article discusses the best practices for studying the political values of respondents in the context of a high degree of digitalization. In the process of increasing the role of the Internet, there is a need to study the patterns of user behavior in the network space. The purpose of this article is to develop an optimal design of a scientific work for the study of the cognitive-value structure of worldview models of a modern Russian. The article is based on the analysis of regulatory legal acts. The author suggests that a hybrid research strategy and triangulation of methods is a key factor in the development of a scientific work program in the context of the digital transition in society. The reviewed materials contain important for understanding the approaches and methods of studying the political values of the respondents.