Every user who is using an application should have started somewhere. From HCI perspective, successful onboarding provides an opportunity to realize a return on investment in mobile applications and ensure that newcomers quickly become engaged and productive while onboarding new applications on their smartphones. Onboarding is defined as the process of helping new hires adjust to performance new tasks quickly. This mixed methodology paper aims to understand user preferences and adaptability on new applications and construct a conceptual framework of a successful onboarding experience from a quality mobile application using the FTUX framework.
 Keywords:: 'First Time User Experience (Ftux)' 'Emotional Design' 'Artificial Emotion' 'Onboarding Experience'
 eISSN: 2398-4287 © 2022. The Authors. They were published for AMER ABRA CE-Bs by E-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.
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