The article devoted to the analysis of the institute of protection of the right to the image of an individual as a personal intangible right. The paper examines the features of protection of the right to the image of an individual, the features of the image itself as an object of intellectual property rights, its main features, and so on. Interest in the chosen topic arose due to the fact that in modern times is gaining popularity photos and videos (personal photo shoots, professional photo shoots, the use of video clips for advertising, to promote certain content or use in social networks). However, in the process of exercising the right to an image of an individual, it is necessary to determine what opportunities an individual has in case of violation of his right to image, use and disclosure without his permission, and what actions an individual can take to protect his personal non-property right. At the same time, civil legislation, which should regulate the protection of the person and contain effective means of protecting the rights of persons to their image, does not sufficiently provide for this. Therefore, the main purpose of this article was first: to identify the features of the right to an image as an object of intellectual property rights; secondly: to analyze the legislation governing copyright in images; thirdly: to analyze domestic and international practice of protection of the right to images; fourthly: to identify ways to protect the right to depict an individual as a personal non-property right. When studying and analyzing both legal acts and works of legal scholars dealing with the problem of copyright protection, including the right to images, it became clear that the right to images contains several powers that may need protection, namely: the right to conduct photo, film, television or video shooting; the right to use the image; the right to distribute the image; the right to individuality, etc. Therefore, the right to an image is a set of powers, each of which may need protection in case of violation. Thus, in this paper we try not only to identify and outline the problem of application of remedies for the right to the image of an individual, but also to provide recommendations for the implementation of such a right.
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