Over the last three decades, farmland transfers in rural China have significantly increased. Despite this rise, informal farmland transfers within social networks continue to be common in many villages, underscoring the need for a more nuanced understanding of their determinants. Existing literature extensively explores the influence of social networks on farmland transfers, it often overlooks the distinction between formal and informal transactions and primarily focuses on binary relationships. Limited data availability and constraints in econometric methodology have impeded quantitative estimation of the impact of farmers’ interactions on informal farmland transfers at the local levels. To address this issue, we developed a framework that integrates embeddedness theory and social interaction theory to uncover the mechanism between multiplex relationship and informal farmland transfers from a network perspective. Using survey data collected from all 341 households in a village in central China, we constructed both relationship networks and informal farmland transfer network among peasant households. We then employed the logistic regression quadratic assignment procedure (LRQAP) to quantify the impact of multiplex relationships and network structures on informal farmland transfers. The results reveal a significant positive correlation between multiplex relationships and informal farmland transfer behaviors among peasant households. Specifically, households are more likely to engage in informal farmland transfer through relationships characterized by emotional connections and reciprocal exchanges, rather than through relationships based on cooperative support. Furthermore, our findings indicate that multiplex relationships influence informal farmland transfer behaviors through network structure effects, such as reciprocity and preferential attachment, rather than through transitivity. These results highlight the importance of leveraging multiplex relationships to facilitate and regulate informal farmland transfers amid rural decline and land use change.