This study aims to examine the use of Problem-Based Learning Model and Social Entrepreneurship approach in learning packaging design in Visual Communication Design (VCD) Study Program to increase students' personal social responsibility. Data collection instruments consisted of observation sheets and questionnaires. The test subjects in this development research were 70 students. Data collection methods were interviews, questionnaires, and observations. The trial was carried out through a field trial which was analyzed by means of qualitative and quantitative descriptive analysis. The results showed that the mean or average value of personal social responsibility increased to 30.77 higher than conventional learning which was only 24.57 and post-test control group design testing with a significance value of 0.000 < 0.05, it can be stated that the use of the Problem-Based Learning model and the Social Entrepreneurship approach can increase students' personal social responsibility in the VCD Packaging course. This finding makes an important contribution to the development of the VCD curriculum, especially in integrating problem-based learning and social entrepreneurship to produce graduates who are competent and ready to face the challenges of the growing creative industry.
Read full abstract