The practice of breastfeeding is influenced by several aspects, such as age, education, breast complications, use of pacifiers, and professional guidance. Moreover, due to globalization and the introduction of various technologies, social networks have become a factor that can influence women's decision to start and maintain breastfeeding. The objective of this study was to evaluate the influence of social media on the practice of breastfeeding. This is a quantitative study, exploratory in nature, carried out through the breastfeeding support room of the Estácio do Ceará University Center. The data was collected through a semi-structured interview, which sought to assess the influence of social media on the breastfeeding process. The sample of women interviewed had a mean age of 28.5 years. The prevalence of the marital status of the participants was married, with a family income of over two minimum wages, and with an education level of over ten years. The prevalence of primigravidae was evident. It was concluded that among the mothers interviewed the most used social media is Instagram, and that these mothers who seek information on social media were successful in the tip obtained, thus facilitating the breastfeeding process.