The article is devoted to the formation of the potential of management of innovative activities of the enterprise, the introduction of the latest technologies in the context of sustainable development. It was determined that in Ukraine there is no single comprehensive approach to the processing and use of general indicators of the effectiveness of the use of innovative potential and innovative activity. For evaluation, we suggest choosing indicators that characterize the direct relationship between the financial condition of enterprises and the increase in values over the years in dynamics. A set of indicators of liquidity, financial stability and profitability will make it possible to evaluate the effectiveness of ordinary activities and its components (operational, investment, financial) and identify potential opportunities enterprises regarding the formation of profit. In order to propose innovative ideas for the enterprise, it is useful to carry out a SWOT analysis in order to collect comprehensive information about the strengths and weaknesses, opportunities and threats that production may face, in order to analyze its opportunities and minimize risks when developing new innovative ideas. A management model is proposed for the development of innovative activities of enterprises using alternative options, namely, a subsystem is created that is directly related to the work of the enterprise, after which a temporary working group is formed from representatives of departments and experts engaged in making creative decisions for the implementation of projects, in case if the innovation management subsystem does not cover all management and control subsystems, the third method is used – a combination of the first and second options.
Read full abstract