Use Of Hashtags Research Articles

Framing to Make an Argument: The Case of the Genocide Hashtag in the Russia-Ukraine war

This study tackles hashtags as framing devices which shape public arguments and controversies in computer-mediated communication environments. It focuses on the use of the genocide hashtag on Twitter in the context of the Ukraine-Russia war. It proposes and showcases a methodology to surface how the semantic and discourse properties of the term genocide affect its framing properties as a hashtag which bears argumentative functions, directly or indirectly calling for action.

ANIES BASWEDAN'S POLITICAL COMMUNICATION STYLE ON INSTAGRAM

The purpose of this research is to examine Anies Baswedan's political communication style on Instagram. The research methodology utilized in this study is qualitative research, specifically a case study. The use of a case study is justified as it allows the researcher to gain an in-depth understanding of the context, processes, and complexities of the phenomenon under investigation. The research findings elucidate that Anies Baswedan, a prominent political figure in Indonesia, utilizes Instagram as a primary tool for communicating with his constituents. The analysis of Anies Baswedan's Instagram content, the use of hashtags and visual style, and the impact of his communication on voters and Indonesian politics are relevant and significant topics.

Strategi Pemasaran Digital dan Branding Rawon Premium By Salina Kitchen Melalui Instagram

This community service program focused on enhancing branding and digital marketing strategies for Salina Kitchen, a culinary business in Jakarta. The primary objectives were to optimize packaging sticker design and to boost engagement through the business's Instagram account. Conducted from September 23 to December 15, 2023, the program involved consumer surveys and SWOT analysis. Results indicated a significant improvement in customer satisfaction with packaging design and digital marketing performance. Effective use of hashtags on Instagram expanded the reach to non-followers. The program successfully identified key strategies in branding and digital marketing that can be implemented to enhance the performance of culinary businesses.

Latent and explicit mnemonic communities on social media: studying digital memory formation through hashtag co-occurrence analysis

Abstract This article explores the nature and dynamics of mnemonic communities within the context of social media platforms and proposes to identify mnemonic communities using hashtag co-occurrence analysis. The article distinguishes between ‘explicit’ and ‘latent’ mnemonic communities, arguing that while some digital mnemonic communities may exhibit characteristics of offline communities, others exist latently as discursive spaces or semiospheres without direct awareness. On platforms like Instagram, hashtags function as semiotic markers, but also as user-chosen indexes to the content. As hashtags link the social and semantic aspects of community formation, hashtag co-occurrence analysis offers a robust framework for understanding and mapping these communities. This method allows to detect and analyse patterns of hashtag use that suggest the presence of networked community structures that may not be apparent or conscious to the social media users themselves. Additionally, a metric is introduced for determining the degree of ‘latentness’ of communities that quantifies the cohesion within communities compared to their external connections. The article demonstrates this approach by applying hashtag co-occurrence analysis to a dataset of Instagram posts tagged with #Juneteenth, a popular hashtag used to commemorate the ending of slavery in the United States. It identifies 87 mnemonic communities that reflect the diversity and complexity of how platforms facilitate memory-sharing practices and the role of semiotic markers in forming (latent) mnemonic networks.

Kultura otkazivanja na tviteru - otkazivanje Rusa i Ukrajinaca u kontekstu rusko-ukrajinskog rata

This research deals with the analysis of the phenomenon of cancel culture on the social network Twitter in the context of the Russian-Ukrainian war. Cancel culture as a social phenomenon is becoming increasingly important on social networks, and Twitter has become the key environment for expressing and sharing opinions on this topic. The aim of this research is to understand how Twitter users shape the discourse on cancel culture during the current Russian-Ukrainian war, as well as to assess the intensity of this phenomenon in two different time periods - March 2022 and March 2023. The quantitative-qualitative method of content analysis and discourse analysis was used in the research. The research findings indicate that cancel culture intensified in March 2023 compared to March 2022. The research results highlight that a greater number of tweets were written in a negative tone, manifested in aggressive and insulting comments and sharp polarization into two opposing camps, which corresponds to the characteristic patterns of cancel culture when it comes to Twitter. The use of hashtags has proven to be a powerful tool for promoting ideologies and constructing meaning, enabling the creation of a particular narrative and eliciting connections with like-minded people. The research provides a deeper insight into the dynamics of cancel culture on Twitter in the context of the Russian-Ukrainian war, demonstrating how social and political events shape the perception and opinions of Twitter users.

The Role of Museums in the Process of Creating a Brand City: The Case of Ankara

It is crucial to evaluate the usage practices of social networks in sustaining the urban brand. In this study, we discussed how museums as social memory spaces are subject to social media posts. The study is noteworthy because it gives an opinion about social media posts of museum visitors and determines the approach to museums in the formation of an urban brand. Accordingly, we examined the Instagram posts of social media users related to museums in Ankara via content analysis. We found that the posts shared were mainly photos. Museums were the greatest data source for the corporate Instagram accounts according to sharing frequency and they were all foundation and private museums. Examining the purposes of sharing, we determined a multidirectional social media use in the dimensions of communication via announcement, publicity and informing. Analysing the use of hashtags related to museums in the process of creating a brand city revealed that museums highlighted themselves, their activities and the city where they are located. The experience of visiting the museum creates the opinion that there is an impression of the brand value of the city where the museum is located. As a result of the study, we found that it is necessary to organize a campaign based on a specific motto to be shared by corporate accounts of museums, personal accounts of visitors, and Instagram content creators to strengthen the positioning of Ankara museums related to the city.

Communication Through Hashtags in Social Movements: A Systematic Literature Review

The hashtag #MeToo was launched by activist Tarana Burke in 2006 to create "empowerment through empathy," expressed on Twitter in response to various allegations of sexual harassment. The use of hashtags in social movements is an approach to initiate connecting actions. This research aimed to examine the development and interconnectedness of communication through hashtags in social movements. The methodology employed was a literature review following the Preferred Reporting Items for Systematic Review and Meta-Analysis (PRISMA) guidelines across sixty selected journals. The findings of this study indicate that hashtags have become a significant means of communication in various social movements, discussing a wide range of topics and fields. The research from 60 selected journals emphasizes the crucial role of hashtags in modern social movements, enabling communication and expression on social media platforms. Hashtags empower support, protests, and discussions on various social issues, exemplified by trends like #MeTooInceste, encouraging survivors to share traumatic experiences. The study recognizes the internet's dual role in criminology, serving as a space for crimes and supportive communities for victims. Notably, the research highlights decentralized information dissemination, centralized data collection, and hashtag activism's global influence. Despite their limitations, social media platforms facilitate critical conversations and social actions. Ultimately, hashtag activism legitimizes social media, underscoring its vital role in contemporary social movements.

The discursive logics of online populism: social media as a “pressure valve” of public debate in China

ABSTRACTThis paper explores online bottom-up populism in China by examining the discursive logics of populism that emerge within expressions of populist discontent. Through a conceptualization of the affordances of social media that considers what they enable alongside what they constrain, it uses a computational grounded theory approach to examine individuals’ posts and the use of hashtags in online communication on Sina Weibo around the #DrivingIntoThePalaceMuseum case. Through its analysis, three discursive logics of online populism are identified: antagonistic logic, polarization logic and protest logic. However, while the affordances of social media enable populist discourse polarization, they also enable “depolarization” through the government’s censorship mechanisms. This results in a dynamic bottom-up populism articulation that reflects an awareness of China’s censorship mechanisms. Within the Chinese media environment, this functions as a “pressure valve” releasing the buildup of populist sentiment in a Chinese “social volcano.”

Social media communication of the spa industry during the four waves of the COVID-19 pandemic

Tourism and the spa industry have been heavily affected by the Covid-19 pandemic. The social media strategies of top spa destinations were studied during the period from March 1, 2020, through February 28, 2022. Together There are 2,539 posts of selected spas (from Iceland, Austria, Slovakia, and Hungary). Based on former research, four major themes emerged: (i) Facebook versus Instagram communication during the two years of the pandemic; (ii) Live Vividness of the social media communication; (iii) Activity of the followers; (iv) Use of hashtags. Findings show that social media plays a significant role in fighting against the negative impacts of a crisis. Communication on social media is especially effective when emotional, affective images and positive emotions are presented to the target customers. Our findings extend not only crisis management theory, but also provide valuable insights into tourists’ psychometrics, which is essential for tourism destinations in developing their communication strategies.

Localization and Global Marketing: Adapting Digital Strategies for Diverse Audiences

In an increasingly interconnected world, businesses aiming for global success must navigate the intricate landscape of localization and global marketing. This manuscript delves into the pivotal strategies required to adapt digital marketing approaches, reaching and engaging diverse audiences worldwide. It emphasizes the significance of adapting digital marketing strategies through localization techniques to effectively cater to diverse global audiences. Staying informed is paramount, as a deep understanding of local news, cultural events, and ongoing conversations within a region is essential for creating content that remains timely and relevant. Active engagement in conversations related to local trends amplifies brand visibility and engagement within the community. Collaborating with local influencers provides an authentic bridge to regional audiences, offering valuable insights into the pulse of local trends. Aligning content with local values, interests, and sensitivities ensures that marketing materials resonate positively with diverse audiences. Additionally, the strategic use of localized hashtags enhances content discoverability. Encouraging user-generated content serves a dual purpose: fostering engagement and authentic endorsements, thereby bolstering brand credibility.

Analisis Fenomenologi Tagar #AnalogSwitchOff terhadap Polarisasi Media Sosial Twitter pada Generasi Z

Twitter is a social media platform that allows its users to share messages using a special feature called hashtag. These features allow users to expand the reach of their tweets and attract more followers. This study aims to analyze the phenomenon of the hashtag #AnalogSwitchOff and its impact on polarization on Twitter. The research method used is a qualitative approach with phenomenological analysis techniques. The data used are tweets that use the #AnalogSwitchOff hashtag during a certain period, as well as data from in-depth interviews with eight active Twitter users. The results of the study show that the #AnalogSwitchOff hashtag triggers polarization among Twitter users, especially in terms of political and social differences. This hashtag is also used as a means of expressing opinions and criticism of government policies regarding broadcasting digitization. This study provides a deeper understanding of the use of hashtags in influencing public opinions and views on Twitter. Keywords: Twitter, social media, hashtag, polarization, #AnalogSwitchOf

Communication Through Hashtags in Social Movements: A Systematic Literature Review

The hashtag #MeToo was launched by activist Tarana Burke in 2006 to create "empowerment through empathy," expressed on Twitter in response to various allegations of sexual harassment. The use of hashtags in social movements is an approach to initiate connecting actions. This research aimed to examine the development and interconnectedness of communication through hashtags in social movements. The methodology employed was a literature review following the Preferred Reporting Items for Systematic Review and Meta-Analysis (PRISMA) guidelines across sixty selected journals. The findings of this study indicate that hashtags have become a significant means of communication in various social movements, discussing a wide range of topics and fields. The research from 60 selected journals emphasizes the crucial role of hashtags in modern social movements, enabling communication and expression on social media platforms. Hashtags empower support, protests, and discussions on various social issues, exemplified by trends like #MeTooInceste, encouraging survivors to share traumatic experiences. The study recognizes the internet's dual role in criminology, serving as a space for crimes and supportive communities for victims. Notably, the research highlights decentralized information dissemination, centralized data collection, and hashtag activism's global influence. Despite their limitations, social media platforms facilitate critical conversations and social actions. Ultimately, hashtag activism legitimizes social media, underscoring its vital role in contemporary social movements.

Strategi Komunikasi Pariwisata Melalui Instagram @PARIWISATANGAWI Sebagai Media Informasi Pariwisata Di Kabupaten Ngawi

Tourism is an important sector in the economic development of a region. In the digital era like now, social media has become an effective tool for promoting tourism destinations. Instagram, as one of the most popular social media platforms, has great potential to become an effective tourism information medium. This research aims to explain the tourism communication strategy used by the Instagram account @PariwisataNgawi in promoting Ngawi Regency as a tourism destination. This research uses qualitative methods to identify the type of content posted, hashtag use, interaction with users, and posting frequency. In addition, this research concludes that Instagram @PariwisataNgawi has succeeded in implementing an effective tourism communication strategy in promoting Ngawi Regency as a tourism destination. By making good use of social media, Ngawi Regency can continue to increase its tourism appeal and attract more tourists to visit this area. It is hoped that this research can provide valuable insight for local governments and related parties in developing their tourism communication strategies through social media.

Optimizing Instagram Engagement Strategies for Sustainable Tourism: A Case Study of Ciburial Village

The aim of this study is to explore the Instagram content management within Ciburial Village, a thriving tourist destination in Bandung Regency, West Java. In the evolving landscape of sustainable tourism, the role of social media platforms, especially Instagram, is pivotal in shaping the narratives of tourist destinations. This study utilizes quantitative content analysis by scrutinizing 134 Instagram uploads from 2021 to unravel the patterns of photo and video uploads, caption messaging, geotagging, and hashtag usage. The findings reveal a preference for photo uploads, predominantly showcasing the vibrant activities of Ciburial Village. Informative captions, while prevalent, lack persuasive elements that can enhance user engagement. The analysis highlights a limited utilization of interactive features, leading to a low engagement rate, a crucial metric for evaluating online presence. Notably, the study identifies the sparse interaction with other accounts and the predominant use of branded hashtags contributing to the account's engagement challenges. The study underscores the importance of fostering a user-centric approach in Instagram content management. Encouraging active participation from followers in content creation and caption ideation can stimulate increased interaction and bolster community bonds. The research contributes significantly to enhance engagement, nurture a vibrant online community, and contribute significantly to sustainable tourism practices by adopting a more inclusive and participatory strategy.

Strategi pemasaran dalam membangun brand awareness produk Camille Beauty melalui platform Tiktok

The cosmetic industry in Indonesia has grown very rapidly from year to year with various brands, both imported and local. One local brand that is growing rapidly is Camille Beauty. One of the factors that has boosted the popularity of Camille Beauty products is the marketing carried out using the tiktok platform. This study aims to analyze marketing strategies in building brand awareness for Camille Beauty products through the TikTok platform. This study uses a qualitative approach. The research data uses secondary data. The data was obtained from searches on various official and popular sites as well as various scientific publications. Data is presented by using descriptive data analysis techniques. The results of the study show that there are several marketing strategies in building brand awareness for Camille Beauty products through the TikTok platform, namely first, Camille Beauty creates creative and interesting content; second, implementing the use of hashtags that are relevant to their products and the beauty industry in general; third, using the live feature on TikTok which really helps Camille Beauty in promoting its products directly through online networks; Fourth, give discounts. It can be concluded that Camille Beauty has implemented its marketing strategy appropriately and in accordance with its targets.

Minat Beli Produk Fashion: Penggunaan Hashtag Dan Review Produk Pada Aplikasi TikTok

The trend of tiktok poisoning has resulted in consumptive behavior towards Gen Z.. This can be seen in theaii_collection account in utilizing social media through the tiktok application by making product reviews using thehashtag #racuntiktok which attracts consumer interest thereby increasing interest in buying fashion products ataii_colection. This study aims to examine and analyze the factors that influence the intention to buy fashion productsat aii_collection. Sampling was taken using a purposive sampling technique, which was only taken for those whowatched the video review with the hashtag #racuntiktok, with a quantitative approach. The data analysis techniqueused was validity, reliability, multiple linear regression analysis, classical assumption test, hypothesis testing (t testand f test), and R determination. The results of testing the variable use of hashtags (X1) partially has a positive effectbecause t count < t table (2.898 < 1.984) so that it has a significant effect on interest in buying fashion products.While the results of testing the product review variable (X2) have a positive and significant with t count < t table(5.097 < 1.984) so that it influences the intention to buy fashion products.

Pemanfaatan Media Sosial dalam Membangun Brand Image Lembaga Dakwah Kampus Al-Izzah UINSU

This journal aims to analyze the role and impact of using social media in building the brand image of the UINSU Al-Izzah Campus Da'wah Institute. In today's digital era, social media has become an important platform for organizational communication and promotion. UINSU's Al-Izzah Campus Da'wah Institute as an institution engaged in the field of da'wah on campus has the need to build a strong brand image to attract the interest of students and the wider community. This study used a qualitative method by collecting data through literature studies and interviews with members of the UINSU Al-Izzah Campus Da'wah Institute and campus social media managers. In addition to the benefits, this research also identifies some of the challenges faced in using social media to build brand image. These challenges include difficulties in reaching the right audience, obtaining active participation from followers, and maintaining the consistency and integrity of da'wah messages on social media. Therefore, this journal also discusses strategies for UINSU's Al-Izzah Campus Da'wah Institute in utilizing social media effectively, such as compiling relevant content, optimizing the use of hashtags, and holding interactive programs that involve followers. 
 Keywords: Social Media, Brand Image, Building campus reputation, Al-Izzah campus da'wah institute, Uinsu.

Digital social movement: Using social media to reject Indonesia's draft criminal code (RUU KUHP)

This research tries to explore the use of social media as part of the digital social movement to reject the draft Indonesian Penal Code (RUU KUHP). In this case, social media were used in different social movements. This research uses a qualitative approach to know what kind of value of the phenomena. This research uses analysis Q-DAS (Qualitative Data Analysis Software), which uses social media data, and the tool is Nvivo 12 Plus. This research finds: First, the dominant social media theme is relevant to the legal theme area and aspect. In addition, the social media themes themselves have been made from the content used in social media as a reaction of netizens about the rejection of the Indonesian draft criminal code. Second, the narrative is dominated by the use of hashtags, but some of them use accounts and topics of law. Third, the hashtags have a relationship with other hashtags that tend to be strong, indicating that there are using the hashtag as a marker and possibly using more than 2 hashtags in one post with the same goal to reject the Indonesia Draft Criminal Code.

Tweeting with colleagues: A study of an institutional hashtag

Higher education work is often conducted in silos without the in-person interactions that characterize other educational settings. This is increasingly evident since the COVID-19 pandemic led to a significant shift in online communication and remote work. Educators might grow from understanding the types and quality of interactions that social media could facilitate. We investigate a dataset of 557 tweets from 51 participants over 2-years of an institutional hashtag in a College of Education. We analyze who tweets, the frequency of interactions, and supportive reasoning from seven participant interviews. Shaped by networked participatory scholarship utilizing a mixed-method research design, we discern tweeting differences based on role and found the most common reason to tweet is for affective reasons. Faculty and the college Twitter account encompass 66% of Tweets, with the least likes from the college, department, and university. Tweets receiving the most likes were generally positive and focused on faculty and student accomplishments. Individual interviews indicate the institutional hashtag led to a sense of connectedness, with regret toward not using the hashtag more frequently. We describe why participants tweeted, and offer benefits, drawbacks, possibilities, and suggestions for the use of an institutional hashtag to connect a networked institutional community.

Unraveling the use of disinformation hashtags by social bots during the Covid-19 pandemic: a networks analysis and community detection (Preprint)

Unraveling the use of disinformation hashtags by social bots during the Covid-19 pandemic: a networks analysis and community detection (Preprint)