Use Of Facebook Research Articles

Factors that Influence the Use of Facebook in Service Delivery: A Case of Kisumu County Government, Kenya

Organisational communication needs to be effective for organisations to meet their objectives. This study examined Facebook as a communication tool for enhancing government service delivery in Kisumu County. It sought to determine the factors that influence the use of Facebook in service delivery in Kisumu County. The study used a descriptive research design. The population was 307,702 members of the public in Kisumu town. The Krejcie and Morgan tables was used to get the sample size. This study employed mixed methods in data collection which includes administered 399 questionnaires to service seekers and 5 interview guides to service providers in the county. Data analyses involved the utilization of the Statistical Package for Social Sciences (version 26). Descriptive statistics was used to analyze quantitative data, while for qualitative data, a thematic analysis approach was applied, where responses were grouped into themes and sub themes and analyzed Facebook's role in the County Government of Kisumu service delivery was influenced by factors like internet penetration, demographic information, infrastructure, government policies, and economics. This study recommends that the County Government of Kisumu should develop comprehensive initiatives aimed at expanding internet coverage and improving connectivity, especially in underserved areas.

Social Media and Pathology: A Powerful Intersection for Visibility

Abstract Introduction/Objective The employment of social media usage for visibility efforts in the field of pathology is a relatively new practice, yet this strategy for both individual practitioners and departmental promotion is growing each day. Social media is being implemented for use in recruiting faculty, staff, and trainees, sharing cases and educational resources, establishing communities, and serving as a source of news for research breakthroughs and accolade recognition. A deeper look into one pathology department’s usage of social media across several platforms lends broad insight into the distinction of which forms of content perform well more consistently on each platform, and how these analytics continue to expand. The current study will examine the growth of one pathology department over the course of six months and determine which content forms made the most impact in increasing departmental visibility. Methods/Case Report The use of Instagram, X, LinkedIn, and Facebook is examined over the course of six months. Two reporting periods of three-month intervals are used for comparison: October–December 2023 and January–March 2024. The social media management system Sprout Social is used to gather reports of change in metrics over these periods. Results (if a Case Study enter NA) The audience growth rate increased 4.3% in the second reporting period (January-March 2024), with a 34.7% increase in net audience growth rate (total gained followers), an 8.6% increase in published posts, a 16.1% increase in impressions and a 55.3% increase in engagements. Conclusion Based on the data analysis provided above, trainee content and cases of the week perform best on X. On Instagram, reels excel in performance. On LinkedIn, faculty accolades, research news, and group photos perform best. People-centered content and educational resources increase audience, impressions, engagement, and, in turn, departmental visibility. A focus on this content and an increase in total posts is the definitive cause for growth in the second reporting period.

The first AI-based Chatbot to promote HIV self-management: A mixed methods usability study.

We developed MARVIN, an artificial intelligence (AI)-based chatbot that provides 24/7 expert-validated information on self-management-related topics for people with HIV. This study assessed (1) the feasibility of using MARVIN, (2) its usability and acceptability, and (3) four usability subconstructs (perceived ease of use, perceived usefulness, attitude towards use, and behavioural intention to use). In a mixed-methods study conducted at the McGill University Health Centre, enrolled participants were asked to have 20 conversations within 3 weeks with MARVIN on predetermined topics and to complete a usability questionnaire. Feasibility, usability, acceptability, and usability subconstructs were examined against predetermined success thresholds. Qualitatively, randomly selected participants were invited to semi-structured focus groups/interviews to discuss their experiences with MARVIN. Barriers and facilitators were identified according to the four usability subconstructs. From March 2021 to April 2022, 28 participants were surveyed after a 3-week testing period, and nine were interviewed. Study retention was 70% (28/40). Mean usability exceeded the threshold (69.9/68), whereas mean acceptability was very close to target (23.8/24). Ratings of attitude towards MARVIN's use were positive (+14%), with the remaining subconstructs exceeding the target (5/7). Facilitators included MARVIN's reliable and useful real-time information support, its easy accessibility, provision of convivial conversations, confidentiality, and perception as being emotionally safe. However, MARVIN's limited comprehension and the use of Facebook as an implementation platform were identified as barriers, along with the need for more conversation topics and new features (e.g., memorization). The study demonstrated MARVIN's global usability. Our findings show its potential for HIV self-management and provide direction for further development.

Public Perception of Hate Speech on Social Media (Facebook) during the 2023 General Elections in Nigeria

In the contemporary global landscape, the advent of information and communication technology has interconnected societies, fostering increased civic engagement. Notably, social media platforms, a manifestation of this technological innovation, play a vital role in political discourse, drawing active participation from politicians, political parties, and their supporters. However, the utilization of these platforms in the context of electoral campaigns, particularly in nations like Nigeria, has raised concerns due to the dissemination of political information carrying adverse repercussions. This study delves into the examination of the public's perceptions regarding hate speech on Facebook during Nigeria's 2023 general elections. Employing a survey research strategy and leveraging convenient sampling, data were collected from residents within the geographical scope of Kwali Area Council, Abuja, Nigeria. The research framework drew upon the public sphere theory to elucidate its core objectives. Findings underscored the prevalence of hate speech on Facebook during the 2023 elections, attributing it to factors such as financial inducements, conspiracies, lack of citizen journalist training, religious interests, and sectional, tribal, and political influences. Notably, Facebook emerged as a platform for disseminating speeches that fueled animosity toward politicians, tribes, religions, and sections, instigating widespread antipathy without substantial knowledge of the targeted individuals or candidates. The research also highlighted the use of Facebook for insults, harassment, and the propagation of divisive narratives, contributing to tribal and religious conflicts, heightened tensions, attacks, disparities, and internal discord. This study's implications suggest a potential undermining of Nigeria's democratic progress. As a remedy, the study advocates for the responsible and positive use of social media platforms by users, especially during critical events such as elections.

Predicting the Transition From Depression to Suicidal Ideation Using Facebook Data Among Indian-Bangladeshi Individuals: Protocol for a Cohort Study.

Suicide stands as a global public health concern with a pronounced impact, especially in low- and middle-income countries, where it remains largely unnoticed as a significant health concern, leading to delays in diagnosis and intervention. South Asia, in particular, has seen limited development in this area of research, and applying existing models from other regions is challenging due to cost constraints and the region's distinct linguistics and behavior. Social media analysis, notably on platforms such as Facebook (Meta Platforms Inc), offers the potential for detecting major depressive disorder and aiding individuals at risk of suicidal ideation. This study primarily focuses on India and Bangladesh, both South Asian countries. It aims to construct a predictive model for suicidal ideation by incorporating unique, unexplored features along with masked content from both public and private Facebook profiles. Moreover, the research aims to fill the existing research gap by addressing the distinct challenges posed by South Asia's unique behavioral patterns, socioeconomic conditions, and linguistic nuances. Ultimately, this research strives to enhance suicide prevention efforts in the region by offering a cost-effective solution. This quantitative research study will gather data through a web-based platform. Initially, participants will be asked a few demographic questions and to complete the 9-item Patient Health Questionnaire assessment. Eligible participants who provide consent will receive an email requesting them to upload a ZIP file of their Facebook data. The study will begin by determining whether Facebook is the primary application for the participants based on their active hours and Facebook use duration. Subsequently, the predictive model will incorporate a wide range of previously unexplored variables, including anonymous postings, and textual analysis features, such as captions, biographic information, group membership, preferred pages, interactions with advertisement content, and search history. The model will also analyze the use of emojis and the types of games participants engage with on Facebook. The study obtained approval from the scientific review committee on October 2, 2023, and subsequently received institutional review committee ethical clearance on December 8, 2023. Our system is anticipated to automatically detect posts related to depression by analyzing the text and use pattern of the individual with the best accuracy possible. Ultimately, our research aims to have practical utility in identifying individuals who may be at risk of depression or in need of mental health support. This initiative aims to enhance engagement in suicidal ideation medical care in South Asia to improve health outcomes. It is set to be the first study to consider predicting participants' primary social application use before analyzing their content to forecast behavior and mental states. The study holds the potential to revolutionize strategies and offer insights for scalable, accessible interventions while maintaining quality through comprehensive Facebook feature analysis. DERR1-10.2196/55511.

Investigating the links between objective social media use, attentional control, and psychological distress

Social media use (SMU) has been associated with negative mental health outcomes and has been implicated in inhibitory attentional control deficits. However, findings have been inconsistent, in part due to methodological limitations in past studies (e.g., over-reliance on self-report SMU and attentional control measures). Therefore, the aim of the present study was to examine the associations between SMU, psychological distress (including depression, anxiety, and stress), and inhibitory attentional control, using objective measures of SMU and inhibitory attentional control. Participants (N = 425) completed the DASS-21 and an antisaccade task, and SMU data was accessed via mobile phones, as minutes/week spent using TikTok, Instagram, Snapchat, Facebook, and Twitter/X. Bivariate correlations were examined, and a moderation analysis was conducted to determine whether attentional control moderated the association between SMU and psychological distress. Our findings revealed that SMU was positively associated with attentional control and anxiety, while TikTok use was positively associated with attentional control, and Facebook use with psychological distress. However, the observed associations were very small, suggesting that the links between SMU and both psychological distress and attentional control may be over-stated, particularly in studies that have utilised self-report SMU measures. No moderating effect of attentional control on the relationship between SMU and psychological distress was observed. These findings highlight the importance of utilising objective SMU and cognitive measures when examining the links between SMU, mental health, and cognitive processes (like attentional control), and to corroborate findings based on associations with self-report SMU indicators.

Analyzing Facebook's Use of Natural Equivalents to Preserve Cultural Integrity and Reduce Meaning Shifts in Expressions

Analyzing Facebook's Use of Natural Equivalents to Preserve Cultural Integrity and Reduce Meaning Shifts in Expressions

Facebook increases political knowledge, reduces well-being and informational treatments do little to help.

Nearly three billion people actively use Facebook, making it the largest social media platform in the world. Previous research shows that the social media platform reduces users' happiness, while increasing political knowledge. It also may increase partisan polarization. Working to build a scientific consensus, we test whether the potential negative effects of Facebook use can be overcome with the help of minimalist informational interventions that a parallel line of research has shown to be effective at inducing people to be more accurate and civil. We conducted a pre-registered well-powered Facebook deactivation experiment during the 2022 French presidential election. In line with previous research, we find that deactivating Facebook increases subjective well-being and reduces political knowledge. However, deactivating Facebook had no overall effect on the level of political or social polarization during the election. Moreover, we find little evidence that minimalist informational interventions in a field setting helped individuals who deactivated Facebook to become better informed.

The use of social networks Facebook and Instagram in the digital communication strategy of educational institutions

This paper focuses on the analysis of educational institutions’ communication on social media, with an emphasis on the individual type of content used by these institutions to increase engagement and interaction with current and potential students. The authors examine how educational institutions tailor their communication content on Facebook and Instagram to meet the expectations and needs of their target audience. The analysis includes content evaluation, frequency of posts, user interaction, and integration of multimedia elements. In our research we focused on private school segment from kindergartens, through primary to secondary schools. The paper also presents an analysis of the differences of communication on different platforms (Facebook and Instagram) and their impact on the digital communication strategy of private schools. The results suggest that despite the increasing popularity of Instagram and higher interaction, educational institutions are communicating more on Facebook.

Pemanfaatan Media Sosial Facebook Sebagai Media Pemenuh Kebutuhan Informasi Bagi Penyandang Tunanetra

This study aims to find out how the use of social media, especially Facebook, as a means of fulfilling information needs for people with visual disabilities at the Bina Netra Tuah Sakato Social Home and what are the obstacles in its use. Technological developments, including social media, have provided wide access to users from all walks of life to communicate, share content, and get information. For people with visual impairments, the accessibility of social media such as Facebook can be important in filling their free time, sharing activities, and finding information relevant to their interests. The method used in this study is a qualitative research method. The results showed that the informants have various different motivations in using Facebook based on the purpose of each informant. The use of Facebook provides satisfaction for each informant. And from the interview results the results obtained that Facebook provides satisfaction in accordance with the purpose of using each informant. And obstacles in the utilization of Facebook by blind people cannot be separated from the limitations they have.

Online Social Comparison and Impostor Phenomenon Among Music Education Undergraduates

The purpose of this study was to investigate online social comparison and impostor phenomenon (IP) in undergraduate music education students. In Phase 1, participants provided demographic information and completed measures of online social comparison, Facebook use, and the Clance Impostor Phenomenon Scale (CIPS). Facebook social comparison emerged as the only significant predictor of IP in participants accounting for 13.3% of the variance in CIPS scores. In Phase 2, I conducted focus groups to investigate participants’ perceptions of how they engaged in online social comparison. I identified four themes in the data: (a) comparing to peers online, (b) using Facebook for professional purposes, (c) psychological effects of online comparison, and (d) withdrawing from social media to avoid adverse effects. The findings provide insight for music teacher educators into how online social interactions among students may influence music educator identity and well-being during the undergraduate degree.

The Impact of Adopting Facebook on Developing Descriptive and Narrative Paragraph Writing Skills of ESL Young Adult Learners

Facebook, as one of the popular social media sites worldwide and in Sri Lanka, has been highlighted as a powerful influencer on language learning. While Sri Lanka is working to modernize its paper-based traditional education system and follow global trends of incorporating technology and social media into teaching methods, Facebook use by students for learning reasons is a rarely explored area. The current study's problem stems from students' poor performance in English writing assessments and decreased interest in paper-based education. The objective of this study was to see how using Facebook assisted tertiary-level ESL students build descriptive and narrative paragraph writing skills. The study used an intervention research approach, with data obtained through pre and post-tests. The study included 60 intermediate-level ESL students from the University of Kelaniya who studied in the first-year "English for Social Sciences" course. Participants were chosen after the pre-test, and the experimental group's 30 students were taught for six weeks through a closed Facebook group, whereas the control group's 30 students were taught using paper-based method in regular classes. The similar lessons on descriptive and narrative paragraph writing were delivered to the students on the Facebook group and for the controlled group employing the conventional paper-based approach. The findings demonstrated statistically significant differences between scores of the controlled group and the experimental group, in favour of the experimental group subjected to Facebook learning, proving that Facebook is a modern arena that should be promoted as an appealing online platform to refine students' language skills.

Optimalisasi Penggunaan Media Sosial Facebook dalam Meningkatkan Pemasaran UMKM Bawang Merah di Desa Ngasem

Effective marketing is the key to success for shallot farmers in increasing sales and obtaining optimal profits. Social media, especially Facebook, can be an effective tool for promoting and marketing shallot products. This research aims to analyze the optimization of the use of Facebook social media in increasing shallot marketing in Ngasem Village. The use of social media Facebook can effectively increase shallot marketing in Ngasem Village. The optimization strategies carried out include creating a Facebook business page, managing interesting content, utilizing advertising features, as well as intensive interaction activities with customers. By implementing this strategy, shallot farmers and traders can increase product visibility, expand marketing reach, and encourage increased sales.

Exploring Perceived Usefulness and Ease of Use of Facebook as a Tool for Continuous Assessment in a Sri Lankan State University

This study aimed to explore how a group of English as a second language students (ESL) of a Management Faculty at a state university in Sri Lanka perceived the usefulness and ease of use of Facebook (FB) as a tool for Continuous Assessment (CA). It was imperative to assess students' perceptions regarding the implementation of FB for CA, as it represents a novel concept within the institute where this study took place. The study involved 257 participants, 191 females and 66 males. Data were collected through two open-ended questions, and the measurement scales developed and validated by Davis (1989) were used to analyze the usefulness and ease of use of FB. Findings indicate that most of the participants perceive FB as a useful tool for CA. As for its ease of use, only a few participants commented. The study's conclusion suggests that while FB has potential as a tool for CA, improvements are necessary regarding its ease of use. This study contributes to the current debate on the use of social media platforms as tools for CA, in higher educational contexts.

Social media marketing strategies: an empirical study in the hotel sector

The objective of this study is to analyze the use of the social network Facebook by clients of the Hotel RZR, located in the city of Cúcuta, Colombia. The study is quantitative, follows a cross-sectional design and the questionnaire was applied to a sample of 102 hotel guests. The descriptive statistics reflect a standard deviation of 0.579, which indicates that there is a low dispersion of the data with respect to the average value. The results show that age, the level of study and gender are aspects related to customers' preferences in the use of Facebook. It is concluded that Facebook's social network has become a valuable digital marketing tool and the RZR Hotel must innovate in the network, to boost communication with customers and exploit other benefits offered by Facebook, such as segmentation, branding, online reputation and traffic generation.

Parody Facebook Accounts as Facilitators of Fake News: Perceptions of South Africa

The purpose of this study was to examine the use of Facebook as a platform for reporting fake news. Researchers investigated the following problem: Facebook users tend to disseminate fake news, adversely affecting the credibility of content posted on Facebook as factual information. Facebook is misused by individuals who post fake news fabricated to degrade the integrity and credibility of others. However, organizations and other community groups are also drawn to the platform because it connects them to the public in valuable ways. This occurs as participation increases and the amount of data generated improves the platform's ability to advise, recommend, and share information among all parties. Therefore, the study was underpinned by practice theories. An exploratory research design was implemented to provide a strong and robust connection between a cause and an outcome. This exploration represents how Facebook users tend to use this platform to address social problems and their attitudes toward each other, as it was originally meant for socialization, entertainment, and education. Hence, the need to inquire about the use of Facebook for fake news was qualitatively researched. For the data collection process, semi-structured interviews were conducted with Facebook users. Thematic analysis was used to analyze the data and develop themes. The key conclusion of the study is that there has been an increase in the quantity of fake news on Facebook across the country. This study aims to theoretically contribute to the existing body of knowledge in media and communication studies. It indicates that in the future, researchers will discover current knowledge regarding parody Facebook profiles as facilitators of fake news perceptions from Polokwane Municipality, Limpopo South, in the field of media and communication studies.

Participación y redes sociales: el uso de Facebook en tiempos de Covid-19 en una ciudad intermedia

The objective of the paper is to know the predominant modes and uses of the social network Facebook by socio-political organizations in intermediate cities, such as Río Cuarto, Argentina. Specifically, it seeks to show how the social organizations La Marcha de la Gorra and La Huella use, in the context of the Covid-19 pandemic, the social network Facebook to make their actions visible in the local public sphere and promote scenarios participatory. Appealing to the specialized literature on social networks and based on a methodological convergence between digital ethnography and discourse analysis, the study investigates the Facebook pages belonging to each of the social organizations to reveal the topics considered important to publish, the social, political and institutional actors involved, the discursive strategies considered at the time of creating the content, and the participation of Internet users in the messages received. The results of the study show uneven use of the social network Facebook by the organizations La Huella and La Marcha de la Gorra during the Covid-19 pandemic. With a varied participation of Internet users before the messages received and with a marked difference in the discursive formulation.

Co-occurrence of problematic facebook and video game use: prevalence and association with mental health disorders among adolescents

IntroductionThe rapid proliferation of technology and its impact on adolescents’ lives have raised concerns about addictive behaviors and its potential consequences, including behavioral and mental health problems. This study investigates the prevalence and risk factors associated with the co-occurrence of Problematic Facebook Use and Problematic Video game Use among Tunisian adolescents.MethodologyWe conducted a cross-sectional study in the urban area of Sousse governorate in Tunisia during the 2018/2019 school year. We selected a representative sample of high school students enrolled in public educational institutions in Sousse. Data collection was performed through a self-administered structured questionnaire, which gathered information on sociodemographic characteristics, lifestyle behaviors, and mental health disorders. Problematic Facebook Use was assessed using the validated Arabic version of the Bergen Scale, while Problematic Video Game Use was measured using the 21-point Lemmens Scale, which was translated into Arabic. Statistical analysis was carried out using the SPSS program (version 20).ResultsWe enrolled a total of 1342 high school students in our study, of whom, 63.2% were female with a mean age of 17.5 ± 1.44 years. The prevalence of Problematic Facebook Use and Problematic Video Game Use was 28.3% and 13% respectively. Regarding the co-occurrence of the two problematic behaviors, 31.3% of participants faced a singular addictive behavior, either related to problematic Facebook or video game use, while 5% had both addictive behaviors simultaneously. In a multivariate analysis, risk factors for the co-occurrence of Problematic Facebook and Video Game Use, in decreasing order of significance, included severe depression (AOR = 4.527; p = 0.003), anxiety (AOR = 4.216; p = 0.001), male gender (AOR = 4.130; p < 0.001), problematic internet use (AOR = 3.477; p = 0.006), as well as moderate depression (AOR = 3.048; p = 0.007).ConclusionOur study found that Problematic Facebook and Video Game Use were prevalent among Tunisian adolescents. The co-occurrence of these disorders is strongly linked to male gender, problematic internet use, depression, and anxiety disorders. These findings underscore the urgency of implementing tailored and effective awareness and prevention programs to address these emerging challenges.

How to Keep Millennial Social Network Users Active? Millennial Social Network Usage on Mobile Devices Across Cultures

ABSTRACT Despite the continuous upsurge in the use of social networks by consumers and marketers, the empirical research investigating their economic value in different cultures still lags. This study develops an extended Theory of Reasoned Action (TRA) model that includes trust in the social network community, perceived enjoyment, and Hofstede’s cultural factors (masculinity/femininity, power distance, individualism/collectivism, and long-term objectives). Using survey methodology across three countries (Kuwait, Tunisia, and Italy), data is analyzed using a structural equation model. The results of this study empirically extended the TRA model by including the significant impact of perceived enjoyment and attitude on the use of Facebook across different cultures. Trust in the social network community and its impact on the use of Facebook was only significant in Arab culture and not European culture. Hofstede’s factors moderate the relationship between subjective norms and usage of Facebook, and their impact is varies across different cultures. The study highlights the differential impact of cultures on social network use and the importance of understanding the type of culture the business is targeting. Commercial organizations should guide their marketing efforts to manage their marketing differently across cultures to enhance their consumer engagement.

Malaysian English Language Teachers’ Engagement With Instrumental Support on Facebook

This study investigates how Malaysian English language teachers utilize networking sites for social support. It focuses on the social and discursive practices of Malaysian English language teachers as they co-construct social support on Facebook Timelines. The data was collected through semi-structured interviews with 20 Malaysian English language teachers to identify the value of social networking sites for teachers’ development. The findings revealed that the majority of the teachers interviewed had a positive view of the engagement with instrumental support on Timelines even though some teachers questioned the efficacy of Timelines as a platform for the co-construction of instrumental support. The teachers mainly engaged with informational support on Timelines as they perceived the usefulness of Facebook in facilitating the exchange of informational resources. The teachers associate obtaining informational support on Timelines with the ability to communicate important information, communicate immediately, and participate as a lurker, which is useful when teachers want to obtain informational resources without having to engage in conversation with others. This paper argues that teachers' postings on Facebook serve as tools to obtain desirable support, facilitating the improvement of their practices and helping them navigate daily challenges in the workplace.