Use Of E-marketing Research Articles

WEAKNESSES OF USING E-MARKETING AND STRATEGIES TO OVERCOME THEM

The 2024 Community Service Program was implemented in Meruya Selatan Subdistrict by taking the topic of the obstacles experienced by the community when using e-marketing and e-commerce. This obstacle greatly influences the use of e-marketing and e-commerce technology which is believed to simplify and increase the efficiency of community activities. This program provides input and additional insight for the community to be able to overcome these obstacles so that internet-based technology can be used optimally. The main barriers for participants were access to marketing and funding. Internet technology is believed to be able to resolve participants' barriers, so that the barriers of internet use need to be overcome.

Analisis E-Marketing Instagram Engagement pada Destinasi Wisata Kopeng Treetop Salatiga dan Guci Forest Tegal

Tourism destination business management is starting to merge with technological developments. In an effort to adapt, the use of e-marketing in the tourism destination business is assisted by various digital platforms, one of which is Instagram. Instagram was chosen because it has many users in a wide range and the features it offers really help e-marketing activities in a business. The sample loci used in this research were Kopeng Treetop and Guci Forest. This locus was chosen because both of them have mutually satisfying similarities so that comparisons can be made. Using the mix method, researchers analyzed the data obtained from collecting data on likes, comments and the number of posts, then calculated it using a simple quantitative model and supported it by documentation, then analyzed it using triangulation to get in-depth thinking results. The research results found that there were similarities and differences in the use of Instagram e-marketing from the two loci, each of which has different abilities but also has the same opportunities in business. Through improvement efforts, in the future e-marketing development efforts can be carried out more optimally in order to achieve maximum visit levels.

The Role of People's Business Credit (Kur) and The Use of E-Marketing For The Development of Msmes In Medan Deli District In Medan City

This research aims to find out whether People's Business Credit has an effect on the development of MSMEs in Medan Deli subdistrict in Medan City, to find out whether E-Marketing has an effect on the development of MSMEs in Medan Deli subdistrict in Medan City, and to find out whether People's Business Credit and E-Marketing have an effect on development of MSMEs in Medan Deli sub-district in Medan City. The type of data for this research is quantitative data. Data analysis techniques in this research are validity test, reliability test, descriptive statistics, classic assumption test (normality test, multicollinearity test, heteroscedasticity test), multiple linear regression analysis, hypothesis testing (t test, f test), and coefficient of determination. The results of this research state that the influence of people's business credit and e-marketing on the development of MSMEs in Medan Deli subdistrict in Medan City is shown by the results of multiple linear regression analysis which means that the variables of people's business credit and e-marketing together have an influence on the development of MSMEs in Medan district. Deli in Medan City.

Analysis of E-Marketing Strategy and Business Innovation in Optimizing Improvement of Service Quality and Its Effect on MSME Income

This research aims to analyze e-marketing strategies along with business innovations that can optimize improvements in service quality and their impact on the income of Micro, Small and Medium Enterprises (MSMEs). Improvements in information technology and the internet have changed the way MSMEs run their businesses. The research method used in this research is a survey method, by collecting data from MSME business people through questionnaires related to the use of e-marketing and business innovation in improving service quality and MSME income.The results of this research show that the use of e-marketing strategies, such as creating websites, marketing via social media, and using online advertising, contributes positively to increasing sales and business exposure for MSMEs. Apart from that, business innovation, such as new product development and market expansion, also has a significant influence on service quality and increasing MSME income.This research also found that improving the quality of MSME services, such as good customer service and fast delivery, has a positive impact on customer satisfaction and customer loyalty. This then contributes to increasing MSME income. In the context of MSMEs, the use of e-marketing strategies and business innovation are important factors in improving service quality and income. By adopting the right e-marketing strategies and business innovation, MSMEs can expand their market reach, increase customer satisfaction, and ultimately increase revenue.E-marketing strategies and business innovation have a significant influence on improving service quality and MSME income. This research provides recommendations to MSMEs to adopt e-marketing strategies and business innovation in an effort to optimize improvements in service quality and increase income.

ЭЛЕКТРОННЫЙ МАРКЕТИНГ В ИСЛАМСКИХ БАНКАХ В СВЕТЕ КОЛЕБАНИЙ ОБМЕННОГО КУРСА

This study focuses on the significance of e-marketing in Islamic banks in Syria and its impact on attracting customers and increasing the market share of Islamic banks. In the context of exchange rate fluctuations, which have a significant impact on the financial sector, understanding effective e-marketing tools becomes an integral part of the development strategy of Islamic banks. Islamic banks in Syria face challenges and opportunities presented by a dynamic market and competition. The use of e-marketing can be a key factor in attracting new customers and retaining existing ones by providing them with access to banking services in accordance with the principles of the Islamic financial system. Analysis of effective electronic marketing tools for Islamic banks will identify optimal strategies that will help increase the customer base and improve financial performance in conditions of exchange rate instability. Such an analysis will also make it possible to assess the current position of Islamic banks in the market and offer practical recommendations to improve their competitiveness in the long term.

Tinjauan Atas Strategi E-Marketing Pada Kinasih Resort & Conference Bogor

ABSTRACTE-Marketing is an effort to market products and services using online platforms via the internet. The use of E-Marketing can reach a wider audience than traditional media and is more cost effective in marketing. E-Marketing opens up new opportunities to improve marketing strategies to achieve better results. With the help of E-marketing, companies can implement more practical strategies because potential customers can easily get information about products and services and do business via the Internet.The purpose of this review is to find out: 1) To find out what forms of E-Marketing are implemented at the Kinasih Resort & Conference Bogor; 2) To find out what E-Marketing strategies are implemented at Kinasih Resort & Conference Bogor; 3) What are the obstacles and how to overcome obstacles in implementing the EMarketing strategy at Kinasih Resort & Conference.The results of this review are: 1) Kinasih Resort & Conference Bogor has implemented four types of E-marketing; 2) Kinasih Resort & Conference Bogor has implemented seven E-marketing strategies; 3) In its implementation, there are several obstacles experienced by Kinasih Resort & Conference Bogor, including a lack of human resources in the digital marketing division, a lack of interesting and aesthetic content, and less responsive sales. The efforts made by Kinasih Resort & Conference Bogor to overcome obstacles include making additions and improvements in the field of human resources (HR) for the Digital Marketing division, and increasing the number of variations of interesting and aesthetic content on social media.
 Keywords: E-Marketing, Kinasih Resort & Conference Bogor

The Impact of E-marketing on the Quality of Services Provided to the Customer in Light of the Competitive Advantage

The purpose of this study is to examine the impact of e-marketing on customer service quality. The research methodology involved a review of relevant literature and customers' perceptions of e-marketing practices. The findings indicate that e-marketing has a significant impact on customer service quality, with customers valuing quick and efficient communication through online channels. However, the research also identified limitations in the use of e-marketing, such as potential privacy concerns and the need for effective targeting. The practical implications of this study suggest that companies should prioritize e-marketing strategies to improve customer service quality. The originality and value of this research lie in its focus on the impact of e-marketing specifically on customer service quality.

Utilizing E-Marketing to Increase Sales in Pasireurih Village MSMEs in the Covid-19 Pandemic

The COVID-19 outbreak has now become a global pandemic after it was announced by the World Health Organization (WHO). The negative impact of this pandemic shows that this pandemic has caused many MSMEs difficulties. Almost all sectors are affected, not only health, the economic sector is also seriously affected by this pandemic. In particular, it has an impact on Sandal SMEs in Pasireurih Village, which experienced a decline in sales. The purpose of this study is to provide solutions to SMEs in marketing their products online by using e-marketing to increase sales of sandals production in Kampung Pasireurih during the COVID-19 pandemic. through the Instagram app. This study uses descriptive qualitative methods of observation, interviews, and documentation studies (journals related to research). The results of this study researchers provide solutions to help SMEs by creating business accounts through the Instagram application. With the solution that the researchers put forward, it is hoped that SME players will be able to make the best use of e-marketing to increase sales, expand market reach, and be motivated to continue using the online marketing system as a means of communication and promotion by utilizing social media so that they are able to survive the COVID-19 pandemic situation.

Pengaruh Faktor Penggunaan E-Marketing terhadap Kepuasan Pelanggan pada Hartanimart.Com

Abstract – Advances in internet-based communication and information technology, in the digital era bring major changes in various aspects of life, so that agribusiness actors are also competing to create a digital marketing system in order to maintain or improve the sustainability of their business. This study aims to analyze the factors that influence the use of e-marketing on consumer satisfaction at Hartanimart.com. The research approach is descriptive quantitative, through survey activities with descriptive tabulation methods and PLS-SEM data analysis processed with the help of Excel 2010 software and Smart PLS software version 3.2.1. The findings show that of the 3 hypotheses tested there are 3 accepted/proven hypotheses based on the value (t-test > 1.96) and value (p-value < 0.05), namely H1 = usefulness, H2 = ease of use, H4 = norm subjective influence significantly on the use of e-marketing on online transaction activities at Hartani Farm. Other hypotheses were rejected such as H3 = attitude of use has a significant effect on the use of e-marketing on online transaction activities at Hartani Farm and H5 = factors of e-marketing users have a direct and indirect effect on the level of consumer satisfaction on online transaction activities at Hartani Farm. This indicates that Hartani Farm consumers directly or indirectly do not feel satisfaction from the factor of using e-marketing. While the subjective norm factor has a direct influence on consumer satisfaction. For this reason, the management of the Hartani Farm company must be more creative in finding other ways or breakthroughs in its marketing program activities so that more consumers buy their products and win business competition in the future.Keywords : Customer Satisfaction, Use of e-marketing

Effect Of E-Marketing Implementation And Competitiveness On Msme Business Revenue In Economic Recovery In The Middle Of The Covid 19 Pandemic (Case Study Of Msmes In Medan City)

Micro, Small and Medium Enterprises have a large enough role for the welfare of the community. The existence of economic turmoil during the current Covid-19 pandemic, the conditions of large-scale social restrictions and the imposition of Community Activity Restrictions (PPKM) imposed by the government require business actors to adapt in reaching consumers quickly and consistently. Various marketing communication platforms in online form are a solution for business actors, including small and medium-scale businesses and individuals. The new norm for business people to be technology literate requires business actors to be able to quickly adapt to new norms that involve technology as a tool to carry out the marketing process. The problem is that there are still many MSME actors who are constrained by the lack of e-marketing knowledge and competitiveness. The use of e-marketing and competitiveness is still not maximized and MSME income has decreased since the Covid 19 Pandemic. The purpose of the study is to analyze the effect of e-marketing implementation and competitiveness on MSME business income in economic recovery in the midst of the COVID-19 pandemic (case study of MSMEs in Medan City). The analytical method of this research is descriptive quantitative research. This research uses data analysis with Partial Least Square (PLS) approach. The results of the study show that there is a positive and significant impact on the implementation of e-marketing and competitiveness on MSME business revenues in economic recovery in the midst of the COVID-19 pandemic (case study of MSMEs in Medan City).

Pengaruh Literasi Digital Terhadap Literasi E-Marketing Pada Petani

E-marketing has various advantages and can be used as an alternative for marketing. However, the use of e-marketing in the agricultural sector is still low even though the agricultural sector has the potential to be developed in the form of e-marketing. The use of e-marketing requires farmers to have the ability to master technology or known as digital literacy skills. The higher digital literacy of farmers is expected to increase e-marketing literacy in the agricultural sector. The study aims to measure the level of digital literacy and e-marketing literacy of farmers and analyze the effect of digital literacy on the e-marketing literacy of farmers. The sample used in the study was a 21 samples farmers who partnered with Sayurbox. The level of digital literacy and e-marketing literacy among farmers is measured by Partial Least Square Path Modeling (PLSPM). In addition, the analysis of factors affecting digital literacy and e-marketing literacy of farmers used multiple linear regressions. The results showed that farmers' level of digital literacy and e-marketing literacy was in the moderate category. In the digital literacy section, farmers have weaknesses in the sub-construct of information retrieval and the security and the use of technology. Meanwhile, in e-marketing literacy, farmers have weaknesses in developing information sub-construct that received. Then, digital literacy has a significant positive effect on e-marketing literacy. It showed that digital literacy can measure a farmer's e-marketing literacy. Meanwhile, education significantly affected digital and e-marketing literacy, while age has a significant positive effect on e-marketing literacy.

Researching global digital e-marketing trends

The main goal of the study is to identify global digital e-marketing trends in the world. The paper discusses the main aspects of the functioning of companies on the basis of the formation of the classical concept of marketing. The main constituent elements of the classical marketing concept, its advantages and disadvantages are highlighted. Based on the structuring of the main theoretical aspects of marketing development, the evolution of marketing concepts with historical aspects and their characteristics has been formed. The necessity of rethinking the existing business models of companies, which should be based on innovative e-marketing tools, is argued. The main ways and types of transformation of the classical concept of marketing in modern business conditions are highlighted. It has been shown that constant modernization, optimization and improvement of the efficiency of business processes are ensured through the implementation of key elements of e-marketing. Based on a critical analysis and generalization of existing approaches in organizing marketing activities, it is substantiated that ensuring the competitive position of a company on a world level is impossible without the use of e-marketing. The global trends of digitalization of e-marketing in the world were considered and identified. The presented goal is achieved by using the tools of economic and statistical analysis of modern trends in the development of e-marketing and a theoretical and methodological approach to identifying and structuring the main development trends, their directions, and main types. The obtained results of economic and statistical forecasting can be applied in practice in the formation of a company's marketing strategy, taking into account modern trends in the development of innovations.

E-marketing in MSMEs Managed by Elderly Adults and Young Adults in Aguascalientes, Mexico

The city of Aguascalientes, characterized by having been a pillar in the textile industry in Mexico, has proven to have entrepreneurs who have managed to survive in the face of changes in the economy that redirected productive activities towards industrial manufacturing. The research problem consists of the little knowledge that entrepreneurs have of the digital tools to implement in their businesses and their effects. Thus, the objective of this work is to contrast the impact of the use of e-marketing on business success, according to the age of the people who manage companies in this sector. This research was carried out by means of structural equations, in order to determine the relationship of each of the constructs in the proposed model applied to this group of companies. The results achieved show that E-marketing has a positive and significant influence on business performance; Furthermore, this variable has a greater influence on the micro-enterprises of the textile sector of Aguascalientes managed by young adults.

Economic Activity as a Determinant for Customer Adoption of Social Media Marketing

The issue of an effective use of social media as a tool of responsible and sustainable corporate communication policy has been the subject of intensive research for more than a decade. The presented study examines the issue of customer acceptance of communication activities of organizations in the social media environment. The aim of the study is to identify, through an empirical analysis performed on a sample of 1584 Central Europeans, whether the form of economic activity of the customer has an impact on the degree of acceptance of corporate marketing communication on social media. Based on a thorough statistical analysis, it can be stated that the perception of the use of e-marketing on social media is statistically significantly related to the economic activity of the customer. Social media marketing is perceived as rather positive by customers belonging to the category of students and entrepreneurs, while this form of promotion is evaluated neutrally by customers from the category of the unemployed and retirees. Negative acceptance is recorded only insignificantly across all involved groups. Based on the similarity of the behavior of customer groups, it is possible to more precisely target the online activity of organizations, thereby increasing the efficiency of spending business resources and eliminating market risks in terms of reputational issues.

Peningkatan Kekuatan Jejaring Wirausaha dan E-Marketing UMKM di Banten dalam menghadapi dampak Pandemic Covid-19

This study aims to explore the economic impact, especially UMKM players in Banten on the spread of covid-19, and to identify the strength of entrepreneurial networks and the use of e-marketing by UMKM in Banten during the covid-19 pandemic. The method used in this study was analyzed by sampling using a questionnaire as a data collection tool. This questionnaire includes closed questions, measured on a nominal scale. The collected data were analyzed using the AMOS Statistical Package for the Social Sciences (SPSS) software. The results showed that there had been a decline in the marketing performance of UMKM due to the impact of the Covid-19 pandemic. And it is proven that the quality of entrepreneurial networks and e-marketing can improve the marketing performance of UMKM. From this research, a model for strengthening UMKM in dealing with the impact of the Covid-19 pandemic is obtained by strengthening entrepreneurial networks and the use of e-marketing, so that UMKM in Banten in particular and UMKM in Indonesia in general, do not fall into business collapse caused by the spread of Covid-19. The conclusion of this study is expected to contribute to the development of management science, especially marketing, entrepreneurship and the development of UMKM in dealing with the impact of the Covid-19 pandemic.

The Use of E-Marketing and Innovation as a Means to Achieve Business Success: A Study in the Microenterprises of the Textile Sector of Aguascalientes.

The Use of E-Marketing and Innovation as a Means to Achieve Business Success: A Study in the Microenterprises of the Textile Sector of Aguascalientes.

E-Marketing in Bangladesh: Step towards Digitalization in Business, Major Setbacks and Prospective Views

Businesses are used to sell different strategies they offer products or services. Nowadays, the companies try to create, promote and sell products or services that can satisfy their target customers through electronic means. E-marketing and online marketing strategy is the latest and modern way of exploring and delivering products and services related information to the quality potential customers. This paper addresses the major setbacks and present scenario of E-marketing structures in Bangladesh. This study also emphasis to analyze the trend of use of e-marketing in Bangladesh. The authors have studied the different international journals, Marketing journals, Economics, business and management journals, Information systems (IS) and information technology (IT) journals to conceptualize current scene of e-marketing in Bangladesh. The researcher use secondary data and information by reviewing previously published literatures. This research finds some core impediments which are the terrific interference to reaching the desired goal of e-marketing. This study identifies the forthcoming prospects in the field of E-marketing in Bangladesh and suggests policy recommendation. By developing and implementing e-marketing strategies and techniques at business sectors in Bangladesh and can take part to establish dream digital Bangladesh.

Evaluation of the Influence of E-marketing on Patronage Behaviour and Its Attendant Challenges: A Case Study of Selected Hotels in Ado–Ekiti, Ekiti State, Nigeria

This paper evaluated the influence of E-marketing on patronage behaviour and its attendant challenges in some selected hotels. This study employed a descriptive survey research design. This research work employed the use of structured questionnaire that is closed ended. A total of 22 copies of questionnaire were administered in the research work to elicit information from the respondent. Purposive sampling was used to select 11 three star hotels in the study area. 2 Management staff was selected using purposive sampling technique from each of the 11 selected 3 star hotels in the study area. The data collected were analysed through the use of descriptive method of data analysis such as tables, percentage and charts. The study revealed that E-marketing saves time and increases patronage level, E-marketing enhances patronage increase, quality website improves customer patronage and online advertising improves patronage level. However, it was also revealed that some of the challenges facing E-marketing includes no centrally acceptable payment method, Unstructured Presentation of Information, E-Marketing advertisements are poor, E-Marketing internet domain are weak as well as poor sensitization frustrates E-marketing. The study concluded that E-marketing is an important strategy to capture patrons who are use to online booking system and enhancement of convenient booking for online patrons who are relatively far from the locations of the hotels. However, the study recommended that the use of E-Marketing among establishments especially in hotels should be encouraged in order to capture people from far locations who need reservations at their own convenient time.

Factores que influyen en el uso del e-marketing en las Micro, Pequeñas y Medianas de Empresas del sector automotriz de Aguascalientes

El e-marketing es la aplicación de la mercadotecnia tradicional por medios electrónicos, con una gran tendencia actual dentro de las empresas sin importar el tamaño de estas. El propósito de esta investigaciónes identificar la influencia del género, edad y formación del gerente o director de la empresa, sobre el uso del e-marketing en las MPyMEs del sector automotriz de Aguascalientes. Los resultados se obtienen por medio un análisis cuantitativo que se realizó por medio de un instrumento previamente validado, el cual fue aplicado a 145 empresas. Se optó por aplicar regresiones lineales multivariable para determinar la influencia de las variables independientes sobre la dependiente, así como una comparación de medias para cada uno de los ítems del instrumento en los tres grupos. En donde los resultados determinan que la edad y genero del gerente o director de la empresa no son características que influyan drásticamente sobre el uso del emarketing, mientras que la formación si es un factor determinante.

La adopción de las TIC en restaurantes de Puerto Nuevo, Rosarito, Baja California

El objetivo de la investigación es analizar la adopción de las Tecnologías de la Información y la Comunicación (TIC) en restaurantes de Puerto Nuevo, Rosarito, Baja California. La investigación inicia con la revisión de literatura, seguido de la aplicación de un cuestionario a 23 administradores de restaurantes registrados ante el Comité de Turismo y Convenciones (Cotuco) de Rosarito. Dentro de las consideraciones para aplicar el instrumento, al menos debería utilizar uno de los siguientes tres elementos tecnológicos en la operación del negocio: red social, sitio de Internet o correo electrónico. Los resultados obtenidos muestran un índice de adopción alto de las TIC en la administración del negocio, y un índice de adopción medio en el empleo de e-marketing y en la administración de las relaciones con los clientes; aunado a lo anterior, se encontró una correlación entre las variables analizadas. De esta manera, es necesario incrementar la adopción de las TIC en los restaurantes, con el fin de desarrollar la competitividad del destino ante otras opciones que pueda llegar a tener el visitante, además de buscar la implementación de las nuevas tecnologías en función de satisfacer y facilitar los servicios que requieren los consumidores.