ЭЛЕКТРОННЫЙ МАРКЕТИНГ В ИСЛАМСКИХ БАНКАХ В СВЕТЕ КОЛЕБАНИЙ ОБМЕННОГО КУРСА

Abstract

This study focuses on the significance of e-marketing in Islamic banks in Syria and its impact on attracting customers and increasing the market share of Islamic banks. In the context of exchange rate fluctuations, which have a significant impact on the financial sector, understanding effective e-marketing tools becomes an integral part of the development strategy of Islamic banks. Islamic banks in Syria face challenges and opportunities presented by a dynamic market and competition. The use of e-marketing can be a key factor in attracting new customers and retaining existing ones by providing them with access to banking services in accordance with the principles of the Islamic financial system. Analysis of effective electronic marketing tools for Islamic banks will identify optimal strategies that will help increase the customer base and improve financial performance in conditions of exchange rate instability. Such an analysis will also make it possible to assess the current position of Islamic banks in the market and offer practical recommendations to improve their competitiveness in the long term.