Use Of Corporate Social Responsibility Research Articles

Building a society conducive to the use of corporate social responsibility as a tool to develop disaster resilience with sustainable development as the goal: an interpretive structural modelling approach in the Indian context

The indomitable spirit of growth of mankind has led to rapid urbanisation and development, steered by industries and corporates. Whether development begets disaster or disaster begets development, is still a matter of on-going discussions and debates, but, each time the society takes a catastrophic hit, humanity begs to question the role of corporate in disaster mitigation, management and rehabilitation. The Companies Act, 2013 of India has steered India into becoming one of the few countries with a mandatory CSR regime. This study finds its genesis in the logical question that follows this premise; since expenditure through CSR is already mandatory in India and is directed towards sustainable development, why not channel such investments in such a manner that disaster resilience becomes inclusive of the final objective of sustainable development? The purpose of this study is to identify those crucial elements of our society and their inter-dependencies which when ideally tweaked and nurtured will lead to a social setup where CSR investments would lead to sustainable development inclusive of disaster resilience.Extensive literature followed by questionnaire survey and interviews were used as a tool to judge and evaluate societal enablers and then they were subjected to interpretive structural modelling which brought out the contextual relationships among the enablers.The resultant model is a hierarchical structure of enablers, revealing their inter-dependencies and relations with each-other. This can help enterprises, corporates, policymakers to understand how to leverage the mandatory CSR regime of India in their favour as well as to create disaster resilience.

Strategic corporate social responsibility, imperfect competition, and market concentration

We examine the strategic use of corporate social responsibility (CSR) in imperfectly competitive markets. Before firms decide upon supply, they choose a level of CSR which determines the weight they put on consumer surplus in their objective function. First, we consider Cournot competition and show that the endogenous level of CSR is positive for any given number of firms. However, positive CSR levels imply smaller equilibrium profits. Second, we find that an incumbent monopolist can use CSR as an entry deterrent. Both results indicate that CSR may increase market concentration. Finally, we show that CSR levels decrease as the degree of product heterogeneity increases in Cournot competition and are zero in Bertrand Competition.

Effect of target-and-incentive-consistency of unexpected positive earnings news on investors’ responses to corporate social responsibility performance

Purpose This study examines the effect of target-and-incentive-consistency of unexpected positive earnings news on investors’ use of corporate social responsibility (CSR) performance information in their pricing decisions. Design/methodology/approach A 2 × 2 full factorial between-participants experiment is conducted. Findings Target-and-incentive-consistency of unexpected positive earnings news moderates the effect of CSR performance on investors’ pricing decisions. Research limitations/implications Its findings shed insights on investors’ use of a mix of CSR, financial and governance information, support the financial information elasticity effect and add to the effect of financial information on investors’ use of nonfinancial information. Practical implications The effect of inelastic financial information in mitigating the CSR information effect can benefit investors who do not plan to use a CSR investment strategy. Knowledge of investors’ conditional use of CSR information can benefit firm managers and policy makers. Originality/value Its findings support a heretofore unexamined theoretical underpinning for the effect of financial information on investors’ use of nonfinancial information.

Investment Professionalss Use of Corporate Social Responsibility Disclosures

We conduct an experiment to examine investment professionals’ use of corporate social responsibility (CSR) disclosures when making personal investment decisions or Investment recommendations to clients. We predict and find that investment professionals are more willing to personally invest and recommend investment to a client when a firm discloses positive CSR performance than when it makes no CSR disclosures. Investment professionals’ decisions and recommendations are influenced by CSR disclosures both because, on average, they believe that better CSR performance results in better current and longer-term financial performance and because they value the societal benefits of CSR activities. We also find that Investment professionals’ general beliefs regarding whether CSR activities benefit society affect how they assess firms’ CSR performance and their view of the relation between CSR performance and financial performance. Finally, investment professionals’ experience appears to protect them from the potential biasing effect of appealing pictures that accompany many CSR disclosures.

Gestionando el neoextractivismo en un conflicto ambiental en el sur de Chile

La presente propuesta discute el modelo neoliberal y extractivo que se ha implementado en los países latinoamericanos por efecto del desarrollo de la economía de mercado mundial, tomando el caso del capitalismo verde y la utilización estratégica de la Responsabilidad Social Empresarial (RSE). Se utilizó la técnica de análisis de discursos argumentativos sobre la RSE de ENDESA, en el contexto de un conflicto hidroeléctrico en la comuna de Panguipulli al sur de Chile, para lo cual se realizaron entrevistas semiestructuradas a actores gubernamentales y locales. Finalmente, se discuten las relaciones discursivas para proponer que las estrategias empresariales buscan introducir y socializar este tipo de inversiones, a través de la gestión de un neoextractivismo y de una determinada función estatal.

Politicized CSR: How corporate political activity (mis‐)uses political CSR

In this article, we posit that corporate political activities (CPA) such as lobbying make use of corporate social responsibility (CSR) to advance instrumental goals. We juxtapose the theoretical foundations of the normative concept of political CSR and the strategic notion of nonmarket strategy to show that they are in opposition conceptually regarding the role of corporations in public policy. Using a systematic theoretical comparison along seven dimensions, we discuss the juxtapositions and identify the common ground of the two theories. Building on examples from the alcohol industry, we describe how CPA uses instrumental CSR to advance goals in public policy—we call this politicized CSR. Hence, we illustrate the shift from political to politicized CSR, a misuse of CSR for purposes of CPA, and discuss consequences for the theory and practice of public affairs and CSR.

Corporate Social Responsibility a Tool in Building Sustainable Relationships with Customers

This study aims at identifying the role of the use of Corporate Social Responsibility (CSR) as a marketing tool in building sustainable relationships with customers in Algerian companies. An appropriate random sample was taken, composed of (65) Algerian companies located in the industrial areas of M’Sila (and its environs) and Bordj Bou Arreridj, from different types, activities, and sizes. And to achieve the objectives of the study a questionnaire was designed as a principal research tool for the purpose of collecting data from the managers and owners of these companies, it was the use of statistical Package for Social Sciences (SPSS) for data analysis questionnaires depending on the averages and standard deviations, etc. The study has found that the Algerian companies under study recognize the importance of the application of Corporate Social Responsibility as a marketing tool, and that Corporate Social Responsibility contributes in the Algerian companies under study in building sustainable relationships with customers, through the achievement of customer’s attraction, trust, commitment, satisfaction, retention and loyalty.

Strategic Corporate Social Responsibility

We examine the strategic use of Corporate Social Responsibility (CSR) in imperfectly competitive markets. The level of CSR determines the weight a firm puts on consumer surplus in its objective function before it decides upon supply. First, we consider symmetric Cournot competition and show that the endogenous level of CSR is positive for any given number of firms. However, positive CSR levels imply smaller equilibrium profits. Second, we find that an incumbent monopolist can use CSR as an entry deterrent. Both results indicate that CSR may increase market concentration. Third, we consider heterogeneous firms and show that asymmetric costs imply asymmetric CSR levels.

Corporate Social Responsibility as a tool to ensure sustainability and competitiveness of the monotowns

Learning the basics and trends of the development of corporate social responsibility is connected with the need to identify the reasons for its humanization and globalization in today’s business environment. Sustainability and competitiveness is one of the important characteristics of the company today. The characteristic of the Russian practice of corporate social responsibility highlights its features, levels and forms of development. Monotowns are a highly vulnerable category of Russian communities; they are in constant risk due to their specific characteristics and largely the underdeveloped economic base. The problems of monoprofile towns usually do not have simple solutions. They require a comprehensive approach and taking account of the existence and development of each monotown. The article deals with the concept of a monoprofile town, stages of formation and evolution of this phenomenon in the Russian economy. There is the problem of application of corporate social responsibility in the practice of Russian monotowns. There is the characteristic advantage of social responsibility in the monotowns. There is the influence of the organizations activities operating in a monotown on the quality of life of the population. There is the necessity of the use of corporate social responsibility in monotowns to enhance their sustainability and improve competitiveness.

How Corporate Social Responsibility Can Contribute To Growth Strategy

Abstract The slow growth of the economy requires an adequate response, even from companies in the hotel industry. In order to achieve an increase in turnover, they can react with a change of strategy, or cost cutting. The use of corporate social responsibility has been identified as one potential strategy of growth. Corporate social strategy is based on three traditional crucial factors that include social, economic and ecological values. The authors of this contribution analyse the possibilities to achieve an outstanding reputation of a company in the field of corporate social responsibility in order to gain the support of the public and stakeholders. They refer to the fact that corporate social responsibility is one possible way to achieve long-term profitable growth in the field of the hotel industry, even in a complex economic development.

The need to apply new theories to “Sport CSR”

Purpose This paper aims to highlight how critical theory and political CSR might be applied to deepen our examination of the complexities associated with ‘sport CSR’. The debate on the use of corporate social responsibility (CSR) in the sports industry is starting to move beyond “mapping the territory”, which characterized the initial examination of this new direction in CSR. This viewpoint suggests that it is time for “sport CSR” to turn to a range of CSR perspectives found in mainstream management debates as they are under-applied at the moment.

Upholding labour standards through corporate social responsibility policies in China

The use of corporate social responsibility (CSR) concepts and practices including voluntary codes of conduct in China has grown considerably over the past decade, providing an opportunity to examine the dynamics and impacts of codes of conduct in stemming labour abuses. This article uses an in-depth case study of the implementation of codes of conduct at a Chinese supplier factory for Reebok, a leading brand in the global athletic footwear industry, to explore how and why codes of conduct, as a privatised form of global labour regulation, are effective in some respects but also ineffective in other respects in terms of improving labour standards in the global production system. This article sheds light on the influences of a variety of related factors that are embedded in overlapping international, industrial, national and local contexts to contribute to a more comprehensive understanding of the effectiveness of codes of conduct at curbing labour abuses.

The Use of Corporate Social Responsibility in Corporate Strategy in Nigeriaas Oil and Gas Industry: Emerging Trends

Corporate Strategy is concerned with managing information that is systemic for quick decision making in organizations. Corporate Social Responsibility (CSR) programs are increasingly becoming popular in use as an element in the overall corporate strategy of many companies today. Over the years, CSR has been a subject of debate so much so that organizations are unclear on how to build CSR into their overall strategy. The general consensus is that classic approaches to CSR are too limited and self-justifying that they actually do not fit into the strategy in the real sense of it. This paper examines the development of the concept of corporate social responsibility from the early beginning down to our day. The relevance of achieving social goals alongside competitive advantage has made the term corporate social strategy popular in highlighting the strategic features of CSR. The emerging trends of ‘no cash payment’ and to ‘speak up’ in contrast to ‘corrupting silence’ to aid visibility and agility of CSR initiatives are gaining popularity in contributing to the fight against corruption and propensity to reach out to the ‘real’ people of target – women, children, youth and the elderly – amongst others. This paper concludes by proposing that CSR strategic features can be utilized to manage CSR opportunities that link social actions to superior financial performance in as much as it is done voluntarily.

Studying the Influence of Airlines Corporate Social Responsibility on Consumers Loyalty

Nowadays, integrating corporate social responsibility (CSR) initiatives into business is an important challenge facing organizations development. Corporations that embrace this concept reap many benefits including customer loyalty, positive attitudes toward brands, customer trust, positive publicity and better financial performance.Increased spending on CSR initiatives is expected to increase customer satisfaction and build competitive advantage. In today’s competitive airline business environment, companies are striking to retain their existing customers and gain the repurchase intention of customers. As a result, an increasing number of airlines have implemented CSR initiatives. CSR programs become active channels for building customer loyalty as customers appear to provide greater support for companies that are socially and environmentally responsible. Accordingly, Customer loyalty becomes one of the most essential consumers behaviors that airlines endeavor to influence through the use of corporate social responsibility as a marketing tool in their strategies.Therefore, this paper aims at exploring the relationship between corporate social responsibility and customer loyalty in the airline industry. It also tries to discover the main critical factors that have more effect on social responsibility in the airline industry. To achieve the purposes of this paper, a model was developed to measure the influence of airlines corporate social responsibility activities in customer loyalty andairline image. This model includes 16 attributes, which have been selected to cover airlines CRS activities, and 21 initial items for measuring customer loyalty. The proposed model was presented as a self administrated questionnaire. The sample chosen in this study includes mainly international airlines passengers (727 passengers). Furthermore, the analysis of simple linear regression and spearman correlation are applied. The results of this study confirm that there is a significance statistical relationship between airlines CRS activities and customer loyalty. The results also determine that social responsibility activities related to customers and community are the most important factors affecting customer perception of the airline image.

Responsible Leadership

Academy of Management PerspectivesVol. 28, No. 3 From the EditorResponsible LeadershipDonald S. SiegelDonald S. SiegelCo-EditorPublished Online:28 Aug 2014https://doi.org/10.5465/amp.2014.0081AboutSectionsView articleView Full TextPDF/EPUB ToolsDownload CitationsAdd to favoritesTrack Citations ShareShare onFacebookTwitterLinkedInRedditEmail View articleREFERENCES Aguinis H. , Glavas A. (2012). What we know and don't know about corporate social responsibility: A review and research agenda. Journal of Management, 38, 932–968. Google Scholar Ambec S. , Lanoie P. (2008). Does it pay to be green? A systematic overview. Academy of Management Perspectives, 22(2), 45–62. Google Scholar Baron D. (2001). Private politics, corporate social responsibility, and integrated strategy. Journal of Economics and Management Strategy, 10(1), 7–45. Google Scholar Christensen L. J. , Mackey A. , Whetten D. (2014). Taking responsibility for corporate responsibility: The role of leaders in creating, implementing, sustaining, or avoiding socially responsible firm behaviors. Academy of Management Perspectives, 28(2), 164–178. Google Scholar Devinney T. M. (2009). Is the socially responsible corporation a myth? The good, bad, and ugly of corporate social responsibility. Academy of Management Perspectives, 23(2), 44–56.Abstract , Google Scholar Margolis J. D. , Walsh J. P. (2001). People and profits: The search for a link between a company's social and financial performance. Rahway, NJ: Lawrence Erlbaum Associates. Google Scholar McWilliams A. , Siegel D. (2000). Corporate social responsibility and financial performance: Correlation or misspecification? Strategic Management Journal, 21(5), 603–609. Google Scholar McWilliams A. , Siegel D. (2001). Corporate social responsibility: A theory of the firm perspective. Academy of Management Review, 26(1), 117–127.Link , Google Scholar Morgeson F. , Aguinis H. , Waldman D. A. , Siegel D. S. (2013). Extending corporate social responsibility research to the human resource management and organizational behavior domains: A look to the future. Personnel Psychology, 66(4), 805–824. Google Scholar Orlitzky M. , Schmidt F. L. , Rynes S. (2003). Corporate social and financial performance: A meta-analysis. Organization Studies, 24, 403–411. Google Scholar Pless N. M. , Maak T. , Waldman D. A. (2012). Different approaches toward doing the right thing: Mapping the responsibility orientations of leaders. Academy of Management Perspectives, 26, 52–65. Google Scholar Siegel D. S. (2009). Green management matters only if it yields more green: An economic/strategic perspective. Academy of Management Perspectives, 23(3), 5–16. Google Scholar Siegel D. S. , Vitaliano D. (2007). An empirical analysis of the strategic use of corporate social responsibility. Journal of Economics and Management Strategy, 17, 773–792. Google Scholar Sully de Luque M. , Washburn N. T. , Waldman D. A. , House R. J. (2008). Unrequited profit: How stakeholder and economic values relate to subordinates' perceptions of leadership and firm performance. Administrative Science Quarterly, 53, 626–654. Google Scholar Waldman D. A. (2011). Moving forward with the concept of responsible leadership: Three key caveats to guide theory and research. Journal of Business Ethics, 98, 75–83. Google Scholar Waldman D. A. (2014). Bridging the domains of leadership and corporate social responsibility. In Day D. (Ed.), Handbook of leadership and organizations (pp. 541–557). New York: Oxford University Press. Google Scholar Waldman D. A. , Siegel D. S. (2008). Defining the socially responsible leader. Leadership Quarterly, 19(1), 117–131. Google ScholarFiguresReferencesRelatedDetailsCited byDeclining Trust in Capitalism: Managerial, Research, and Public Policy ImplicationsR. Michael Holmes, David A. Waldman, Donald S. Siegel and Justin A. Pepe10 November 2022 | Academy of Management Perspectives, Vol. 36, No. 4Campus Leadership and the Entrepreneurial University: A Dynamic Capabilities PerspectiveSohvi Leih and David Teece17 May 2016 | Academy of Management Perspectives, Vol. 30, No. 2 Vol. 28, No. 3 Permissions Metrics in the past 12 months History Published online 28 August 2014 Published in print 1 August 2014 Information© The Academy of Management PerspectivesDownload PDF

Is corporate social responsibility an entrenchment strategy? Evidence in stakeholder protection environments

By using international data, we analyze the effect of managerial discretion on socially responsible practices with the aim of demonstrating the use of corporate social responsibility (CSR) as an entrenchment strategy in order to conceal unethical behavior. The results confirm the positive relationship between managerial discretion and CSR. Therefore, by employing CSR, a company’s managers that employ poor accounting practices attempt to compensate stakeholders. We also demonstrate that institutional factors influence the above relationship. Concretely, the entrenchment strategy is moderated by the stakeholder protection in the country of origin and CSR dimension analyzed.

Effectiveness of Corporate Social Responsibility in Organizational Change Management

This paper explains the concept of corporate social responsibility and examines the use of Corporate Social Responsibility in organizational change management. The concept of CSR is well researched but implementation of CSR is not well researched. Here we examine the role of ICT and how it affects CSR. In this paper we see how ICT and CSR facilitate the implementation of change in organization along with the issues which an organization faces in the processes of managing change.

Corporate social responsibility effects on social network sites

This online experiment investigates how marketers could maximize favorable consumer responses to brand pages on social network sites (SNSs) through the strategic use of corporate social responsibility (CSR). Two types of CSR, cause-related marketing (CRM) and cause sponsorship (CS), and the control group (control) are compared. The results reveal the following major findings: (1) CRM leads to the greatest consumer intention to join the SNS brand page, followed by CS and control; (2) CRM results in the greater intention to invite friends to the brand page than either CS or control; (3) such effects of CSR are mediated by the consumer expectancy to be seen as favorable; and (4) the effect of CSR on the intention to join is moderated by the type of brand, but not the type of self-friend gender composition. The study provides a theoretical discussion and practical implications.

Socially responsible supplier development: Construct development and measurement validation

Chinese manufacturing has recently been plagued by a raft of product safety problems such as melamine-tainted milk, lead-tainted toys, toxic toothpaste, defective tyres, and fake medicines. A probable cause of these incidents is a lack of business ethics in the suppliers concerned. In the literature much has been suggested on the use of corporate social responsibility (CSR) to improve firms’ ethical behaviors and on the use of supplier development (SD) to improve suppliers’ capabilities. This research integrates the literature on CSR and SD to develop a new approach, called socially responsible supplier development (SRSD), to address suppliers’ ethical problems. SRSD suggests leveraging a buying firm's concerted supplier development efforts to improve its important suppliers’ capabilities in CSR implementation. We develop and validate scales for measuring SRSD practices. In addition, we provide empirical evidence on the validity of existing CSR scales for Chinese manufacturing firms. Our results are based on analysis of the data of 160 pairs of buyer–supplier relationships in four manufacturing industries in China. The results indicate that all the scale items possess adequate reliability and validity to reflect SRSD and CSR. We also discuss the implications of our findings for research and practice.

“Too Good to be True!”. The Effectiveness of CSR History in Countering Negative Publicity

Corporate crises call for effective communication to shelter or restore a company’s reputation. The use of corporate social responsibility (CSR) claims may provide an effective tool to counter the negative impact of a crisis, but knowledge about its effectiveness is scarce and lacking in studies that consider CSR communication during crises. To help fill this gap, this study investigates whether the length of company’s involvement in CSR matters when it uses CSR claims in its crisis communication as a means to counter negative publicity. The use of CSR claims in crisis communication is more effective for companies with a long CSR history than for those with a short CSR history, and consumer skepticism about claims lies at the heart of this phenomenon.