Use Of Communication Strategies Research Articles

An Examination of the Use of Oral Communication Strategies by Second-Year University Undergraduate Students in Intensive Speaking Class

For many university-level EFL students, speaking in a second language can be quite a challenge. It often involves grappling with the complexities of the L2 language. To help tackle these hurdles and boost students' speaking confidence, Oral Communication Strategies can be quite beneficial. In this research, we used a mixed-method approach, which included surveys via questionnaires and in-depth interviews. We received responses from 110 completed questionnaires and gained further data by interviewing 10 students. The findings revealed that students tend to rely on Oral Communication Strategies when they face difficulties in communicating in a second language. They often resort to such strategies, such as using gestures, facial expressions, miming, or sound imitation, especially when they struggle to explain a vocabulary item. These results are anticipated to be a valuable resource for educators and practitioners, assisting them in tailoring the curriculum and providing a more enriching learning experience for students learning a second language. The study's findings can help language learners and educators in higher education by using oral communication strategies to create effective learning environments for improved communication.

Decades old communication training influences seen in patient-centric communication skills of transplant hematologists.

12099 Background: Competency in communication skills was added as a requirement for residencies in 1999. Numerous strategies have since been incorporated into all phases of medical education and beyond. “Ask-tell-ask” and “NURSE” are commonly taught strategies used to guide conversations between physicians and patients. “Ask-tell-ask” provides a structure for assessing and delivering medical knowledge to a patient. “NURSE” outlines methods for incorporating empathy into the medical provider’s statements. We evaluated for the presence of these communication strategies in a high-stakes discussion between a transplant hematologist and a simulated patient facing a new diagnosis of high-risk myelodysplastic syndrome (MDS). Methods: This is a sub-analysis from a mixed-methods, observational study. Our team recruited hematologists who routinely perform hematopoietic cell transplants and designed a patient scenario of a 67-year-old man with recently diagnosed high-risk MDS referred to hematology. Video-recorded virtual encounters simulated an initial hematology consultation appointment between the hematologist and an actor trained to portray the patient. We analyzed transcripts and coded for themes in the discussion content and structure. We evaluated for the use of known communication strategies “ask-tell-ask”, and “NURSE” empathic responses. Results: Of 37 hematologists from 25 academic centers who participated, 73% reported receiving at least some formal communication training. Hematologists ” when teaching patients about their disease and treatment options. For example, nearly all hematologists opened the encounter by asking the patient a perception question regarding their understanding of their disease; nearly all incorporated at least one "NURSE" empathic statement after telling the patient about their disease and its prognostic implications. Most explored the patient’s goals for treatment and described treatment options utilizing an “ask-tell-ask” approach. Nearly all concluded the encounter with a summary and strategy for next steps. Conclusions: While it is commonly held that teaching communication is difficult, these conversations between hematologists and patient actors show the impact of communication training delivered over the past twenty years through the routine incorporation of well-described strategies of “ask-tell-ask” and "NURSE". This observational study provides a window into how these teachings have permeated into medical practice and hematology/oncology specifically. The incorporation of commonly taught communication strategies into these physician-patient encounters provides evidence that teaching high-quality communication may change physician behavior in a sustained and diffuse way.

A qualitative assessment of influenza vaccine uptake among children in Kenya

BackgroundInfluenza is a significant contributor to acute respiratory infections (ARI), and children < 5 years are at increased risk of severe influenza disease. In Kenya the influenza vaccine is not included in the Kenya Expanded Programme on Immunization (KEPI). To inform roll-out of a national influenza vaccination program, we implemented an influenza vaccine demonstration project in Nakuru and Mombasa counties in Kenya from 2019 to 2021 and set out to establish factors driving influenza vaccine acceptance and hesitancy among caregivers of children aged 6–23 months. MethodsUsing semi-structured questionnaires, we conducted eight focus group discussions among community members and twelve key informant interviews among healthcare workers to elicit both lay and expert opinions. Thematic analysis of the interviews was conducted using the World Health Organization’s “3 Cs” model of vaccine hesitancy to determine reasons for acceptance or hesitancy of the influenza vaccine. ResultsThe influenza vaccine was well received among community members and healthcare workers though concerns were raised. Vaccine hesitancy was fuelled by misconceptions about reasons for introducing the vaccine (confidence), perceptions that influenza was not a serious disease (complacency) and administrative fees required at some facilities (convenience). Despite the use of various advocacy, communication and social mobilisation strategies targeted at educating the community on the influenza disease and importance of vaccination, there remained a perception of inadequate reach of the sensitization among some community members. Contextual factors such as the COVID-19 pandemic affected uptake, and parents expressed concern over the growing number of vaccines recommended for children. ConclusionDespite lingering concerns, caregivers had their children vaccinated indicating that vaccine hesitancy exists, even among those who accepted the vaccine for their children. Efforts targeted at increasing confidence in and reducing misconceptions towards vaccines through effective communication strategies, are likely to lead to increased vaccine uptake.

Linguistic and pragmatic aspects of communication in the modern media world

Taking into account the purposeful activity of modern man, his acquisition of huge masses of information during a short period, the communication aspect of communication in the business sphere has gradually turned from a means of enjoyment, length, and unhurried language interaction into a means of accurate, short and simultaneous full communication of a problem, initiative, proposal. Communication pragmatics came to the aid of such language transformations. The article proves that pragmalinguistics studies speech communication as a manifestation of speech activity – purposeful influence on each other (persuasion, persuasion, request for information, etc.) using language. To achieve their communicative goals, depending on the context and situation, their communicative roles, the speaker and the addressee use certain speech acts (written as sentences) corresponding to these goals – stating facts, encouraging action, etc. It is scientifically determined that the emergence of ecolinguistics is due to the need to solve the problems of interaction between language, man and nature. It is indicated that it covers extremely diverse research that reflects the importance of environmental issues in society. The attention paid to issues of environmental protection at all levels of society, and as a result, the relevance of environmental issues, as well as the peculiarities of communication in the field of environmental protection, allow us to distinguish a separate type of discourse - ecological, which is characterized by the constant addition of the ecological glossary, the emergence of special axiological units, the presence of separate status models - role configuration, which determine the use of certain communicative strategies in specific communicative situations. It was highlighted in practice that the main discourse-creating concepts in environmental discourse are environment, pollution, energy, and climate change, which constitute the semantic base of communication in the field of environmental protection.

Analysis of Laneige Marketing Communication Strategy on Tokopedia and Shopee

The current state of internet access has proven to have apparent beneficial impact across a wide range of sectors, particularly in the e-commerce scene. Laneige, a leading cosmetics brand, effectively employs the digital landscape to broaden its market reach via e-commerce sites such as, Tokopedia and Shopee. Through qualitative descriptive analysis, reveales that Laneige effectively develop its brand image and boost sales performance by systematically adapting marketing strategies to each platform's unique qualities. This strategic alignment is achieved by thorough execution of the 4P framework (Product, Price, Place, Promotion). The results show that through the Shopee platform, Laneige has leading sales numbers when compared to sales numbers on Tokopedia. On Shopee, Laneige targets consumers with attractive visuals, short videos that are informative, a comprehensive description in the description column, and competitive prices. In addition, the use of the "Shopee Mall" feature and strong promotions also add more value in contributing to their success in selling their products through this platform. Laneige's success through the Shopee platform shows the use of effective communication strategies in understanding the characteristics of the platform and its users. The right marketing method, supported by a good promotional strategy, is able to strengthen the brand image and sales success of Laneige products in the e-commerce market.

Positive effects of speech and language therapy group interventions in primary progressive aphasia: A systematic review.

Primary progressive aphasia (PPA) is a neurodegenerative condition characterised by a prominent and progressive deterioration in language abilities, which significantly impacts quality of life and interpersonal relationships. Speech and language therapy plays a crucial role in offering interventions. Group intervention is one mode of delivery that could benefit communication functioning and overall wellbeing of people with PPA (pwPPA) and their care partners. Group interventions are also more efficient than one-to-one intervention and may facilitate peer support. The aim of this review was to systematically evaluate the current evidence for the effectiveness of speech and language therapy groups for pwPPA and their care partners. Specifically, this paper considered three questions: 1.What evidence-based speech and language therapy groups for pwPPA and their care partners have been reported to date? 2.Are group communication interventions effective in improving quality of life and communication function for pwPPA and their care partners? 3.Are group communication interventions that are designed for people with communication difficulties of other aetiologies (such as stroke) effective for pwPPA? In addition, this review aimed to describe the structure and content of groups, including aims, disciplines involved, size and frequency of group meetings, and outcome measures. MEDLINE, CINAHL and PsycINFO were used to retrieve articles of interest. A total of 10 studies published between 2009 and 2022 met the eligibility criteria and therefore were included in this study. Data were extracted from the articles regarding the structure and content of groups. Although evidence is currently limited, results suggest that speech and language therapy group intervention can improve specific linguistic processes, the use of communication strategies and psychosocial well-being. The importance of multidisciplinary input and care partners' involvement in groups was highlighted, along with the benefits of creative non-verbal activities as tools for self-expression. There is also initial evidence that telehealth group provision and one-off group sessions may be feasible and can benefit psychosocial well-being. Lastly, intentional recruitment and explicit education on different aphasia types are described as important when pwPPA participate in groups with mixed diagnoses. The literature on speech and language therapy group interventions for PPA shows promise of positive effects on communication function and psychosocial well-being of both pwPPA and their care partners. Speech and language therapists can consider these published interventions when designing and implementing similar groups, but more robust evidence is required to confirm the relative effectiveness of this approach. What is already known on this subject Speech pathology led group intervention shows some promise in benefitting communication functioning and overall well-being of pwPPA and their carers, but there has been no systematic evaluation of all the evidence regarding the efficacy of speech and language therapy led groups. Establishing feasibility, acceptability and efficacy of speech and language therapy group interventions for pwPPA and their carers may present a valuable addition for managing this progressive language disability. What this paper adds to existing knowledge Although evidence is currently limited, results from this systematic review suggest that speech and language therapy led group intervention can improve specific linguistic processes, the use of communication strategies and psychosocial well-being for pwPPA and their carers. The importance of multidisciplinary input and carers' involvement in groups was highlighted, along with the benefits of creative non-verbal activities as tools for self-expression. There is also initial evidence that telehealth group provision for carers may be feasible and can benefit psychosocial wellbeing. Lastly, intentional recruitment and explicit education on different aphasia types are described as important when pwPPA participate in groups with mixed diagnoses. What are the potential or actual clinical implications of this work? A synthesis of the evidence base for speech and language therapy led PPA groups, as well as a description of the group components and formats, will be valuable for clinical service planning, and will guide future examination of group options for pwPPA and their carers. Speech and language therapists can also consider the research findings from this systematic review when designing and implementing similar groups in their local context.

The Influence of Communicative Strategies in Social Media Discourse on the Development of Communication Conflicts

The article analyzes the use of communication strategies in social media discourse. The paper highlights the significant impact of such strategies on audience engagement, public opinion, and corporate image. The study is relevant and vital in the digital era since social media serve not only as a means of information exchange but also as powerful tools for influencing opinions, decisions, and behavior. The study aims to systematically analyze and evaluate the effectiveness of various communication strategies used in multiple sectors. According to the study, there is a significant correlation between online strategies and offline users' behavior. It is reflected in the way digital content influences people's real actions and decisions as far as purchases and consumer behavior to participation in civic and political initiatives. These findings emphasize the need to integrate online and offline components in the planning and execution of marketing and communication strategies, as well as the importance of adapting to the changing digital environment.

The Curious Personality Cult of Abu Bakr Al-Baghdadi: At the Crossroads of Religion, Politics, and Communication Strategies and Technologies

Abstract This paper studies the construction of the personality cult of Abu Bakr al-Baghdadi, the deceased leader of the Islamic State (is) organization that ruled large territories in Iraq and Syria in the mid to late 2010s. Examining a range of is primary sources, I argue that al-Baghdadi sought to develop a distinct personality cult by cultivating auras of holiness and mystique around his personae. While he flaunted putatively exceptional religious leadership credentials, it is al-Baghdadi’s use of communication strategies and technologies for projecting his personality cult that distinguishes his case and this study. Al-Baghdadi sought to strategically mystify himself by rarely appearing in public and largely avoiding visual self-revelation in the media messages he released. Ultimately, given his defiance of regional and international powers and his group’s notoriety, al-Baghdadi’s low visibility and self-enigmatization worked to his advantage by generating much interest about him among supporters and the global media.

Support-Seeking Strategies, Family Communication Patterns, and Received Support Among Chinese Women with Postpartum Depression: A Content Analysis of Zhihu Posts

ABSTRACT The incidence of postpartum depression (PPD) among Chinese women surpasses the global average, and this disparity is closely associated with the level of social support they receive. Using Sensitive Interaction Systems Theory and Family Communication Patterns Theory as guiding frameworks, we conducted a content analysis of 705 posts gathered from the hashtag #PPD (chanhou yiyu) on Zhihu, a popular Chinese social media platform. Our findings reveal that postpartum women primarily seek social support from their husbands and mothers-in-law through indirect nonverbal and direct verbal communication strategies. They tend to receive more problem-focused support than emotion-focused solace. Moreover, the use of direct verbal communication strategies promotes potential support providers’ problem-solving behaviors, while the use of indirect nonverbal strategies elicits their avoidance behaviors. In addition, the conversation-oriented family communication pattern strengthens the positive association between direct verbal communication and support-providing behaviors, whereas the conformity-oriented family communication pattern weakens this relationship. This study contributes to the applicability of the abovementioned theories in the Chinese context and provides insights for future interventions aimed at addressing PPD among women.

Use of Crisis Communication Strategies by Food Bank Network During a Global Pandemic

Abstract During the novel coronavirus pandemic (COVID-19), nonprofits needed to quickly rethink their strategies concerning the sustainability of their organizations along with communication regarding the crisis. The pandemic presented unique opportunities for understanding how service-oriented nonprofits, who must share timely and accurate information across stakeholders and work closely with partner organizations, can deliver services during crisis periods. Utilizing a case study approach, the focus of this study is the impact of COVID-19 on the Federation of Virginia Food Banks (FVFB), which is a 501(c)(3) nonprofit state association of food banks affiliated with Feeding America, by examining the use of crisis communication strategies utilized or not-utilized during the crisis response and recovery activities. The findings present practical implications for nonprofit organizations and their crisis response and recovery networks and a better understanding of the needs for nonprofit organizations to engage in crisis communication planning for diverse crises and planning resources.

تأثير الكفاءة الاستراتيجية على محادثات طلاب الجامعات العراقية في مجال اللغة الإنجليزية كلغة أجنبية

Conversation is the most fundamental means we have of interacting with others. Through conversation, people share information, form relationships, solve problems, and accomplish a multitude of everyday goals. Thus, writing and speaking are one of the more traditional aspects of effective communication.&#x0D; Strategic competence is one of the competencies that contribute in communicative competence. It is the ability to convey information to a listener and correctly interpret information received. It includes the use of communication strategies to solve problems that arise in the process of conveying the information.&#x0D; Thus, the current study aims to evaluate EFL students' conversational performance in accordance to competence in the written and spoken conversation. In order to accomplish these objectives, the following research questions are formulate: Is there statistical significance in strategic competence as a general dimension between university students' performances at Tikrit and Samarra universities? Is there statistical significance among Iraqi EFL university students' conversational performances in strategic competence at both spoken and written levels? To achieve these research questions, the following aims are posed: Identify and compare influences of strategic competence on Iraqi EFL university students' conversational performance between two universities (Tikrit and Samarra). Moreover, Identify and compare strategic competence levels in spoken and written acts between the two universities (Tikrit and Samarra).&#x0D; Conversation is the most fundamental means we have of interacting with others. Through conversation, people share information, form relationships, solve problems, and accomplish a multitude of everyday goals. Thus, writing and speaking are one of the more traditional aspects of effective communication.&#x0D; Strategic competence is one of the competencies that contribute in communicative competence. It is the ability to convey information to a listener and correctly interpret information received. It includes the use of communication strategies to solve problems that arise in the process of conveying the information.&#x0D; Thus, the current study aims to evaluate EFL students' conversational performance in accordance to competence in the written and spoken conversation. In order to accomplish these objectives, the following research questions are formulate: Is there statistical significance in strategic competence as a general dimension between university students' performances at Tikrit and Samarra universities? Is there statistical significance among Iraqi EFL university students' conversational performances in strategic competence at both spoken and written levels? To achieve these research questions, the following aims are posed: Identify and compare influences of strategic competence on Iraqi EFL university students' conversational performance between two universities

Investigating English textbooks used in Taiwanese senior high schools from an ELF perspective

English textbooks are the major learning resources for Taiwanese students to gain access to the target language. This study examines the English textbooks used in senior high schools (Grade 10 to Grade 12) in Taiwan from the perspective of English as a lingua franca (ELF). To prepare students to use English for international communication, it is worthwhile to examine how English textbooks incorporate an ELF orientation. Through textbook analysis, I investigated the following questions: (1) how the English textbooks used in senior high schools in Taiwan integrate an ELF perspective, and (2) how ELF attributes are manifested in the textbooks through various subject matter, exercises, and activities. The study finds that the examined textbooks partially incorporated an ELF orientation, and the ELF attributes were manifested to different extents. The main ELF attributes in the textbooks were helping learners understand the use of ELF and encouraging English use in relation to learners’ experiences and localities. Additionally, the study reveals that the ELF attributes were displayed in various types of activities and exercises, while the subject matter of the textbook units covered a wide range of topics. In light of the findings, I make suggestions for the development of ELF-oriented textbooks at the senior high school level, such as helping English learners to understand the use of ELF by introducing English varieties, encouraging the use of intercultural communication strategies, taking into account of learners’ experience in learning English, and promoting learners’ awareness of ELF.

Explicit Training in Systematic Communication Strategies: A Pilot Study Exploring the Incorporation of Communication Tools by First-Year Residents in Simulation and in Clinical Practice.

Educational approaches for training physicians in clinical communications vary, and whether physicians apply the communication skills they learn or find them useful in the clinic is not well known. The aim of this study was to determine how first-year residents who received explicit instruction in 7 communication strategies would apply them in a simulation exercise and in clinical practice. First-year Internal Medicine residents at an urban teaching hospital received instruction in 7 systematic communication strategies: Ask-Tell-Ask, Teach-back, open-ended questioning, NURSE, open body language, pausing, and plain language. Residents were evaluated on their use of specific communication behaviors associated with the 7 strategies during a simulation exercise of disclosing a medical error to a standardized patient. Control group residents who did the simulation before attending the training program and training group residents who did the simulation after the training were compared. Residents were queried 6 months after the training program on their use of communication strategies during clinical practice. A total of 27 residents participated (n = 13 control group; n = 14 training group). The training group performed behaviors for "establishing patient understanding" significantly more often than the control group. Both groups used non-verbal communication and behaviors for addressing patient emotions at similar levels. Of the 24 residents who responded to the 6-month follow-up questionnaire, 24 (100%) reported using Ask-Tell-Ask, open-ended questioning, and Teach-back, and 22 (92%) reported using NURSE statements and non-verbal communication. Most respondents reported using the strategies in clinical practice often or very often (79%) and found the strategies useful or very useful (96%). Providing explicit instruction in systematic communication strategies, particularly those focused on establishing patient understanding, may be an efficient approach for helping early career physicians develop effective communication skills that can be readily implemented during clinical training and practice.

Early Intervention for Children with Cleft Palate Using Language ENvironment Analysis

Objectives: This study aimed to verify the effectiveness of early intervention for children with cleft palate using the Language ENvironment Analysis (LENA), and to investigate whether LENA’s automated measures reflect the effects of early intervention.Methods: Thirteen children with cleft palate (CP) and their parents participated in all sessions of an early intervention program. Twelve children with CP and their parents were involved as a control group, participating only in pre- and post-intervention assessments. The intervention included five direct training sessions and interventions implemented by parents at home for 3 months. As part of the training, parents were instructed to record a one-day LENA recording before and after the assessments and during each session of direct training. During these sessions, parents reviewed their language stimulation and interaction skills, analyzing the results of automated LENA measures reflecting the language environment.Results: Children in the intervention group demonstrated a significantly greater change in expressive vocabulary size and consonant inventory after the intervention. Parents who received training exhibited significantly increased contingent utterances, such as imitation, expansion, and recast, in response to their children’s communication acts compared to those who did not receive the training. Children who received early intervention exhibited a significant improvement in conversation turn counts and child vocalization counts, as measured by automated LENA measures.Conclusion: The results support that using LENA technology can improve early intervention for children with CP. LENA measures can monitor positive changes in children’s speech-language development and parents’ use of communication strategies.

Contrastive Study of Lexical Profiles of International and U.S. Lectures Delivered in English

International academic contexts where English is used as a lingua franca (ELF) have become ubiquitous. ELF lectures have been studied from a number of perspectives, but they have not been lexically profiled. We depart from the assumption that the lexical profile of academic lectures delivered in international settings may differ from that of lectures delivered in Anglophone contexts, and that these differences have pedagogical implications for the teaching and learning of academic English from an ELF-perspective. We lexically profile a corpus of fifty university lectures delivered in English in five European countries and compare them against sixty-two lectures delivered in English in the U.S. We find that 3,000 words are needed for good listening comprehension in both sets of lectures, while ideal comprehension is reached at 11,000 words for international and 7,000 words for U.S. lectures, which suggests differences between the two in terms of variation in low-frequency vocabulary. Some function words are much more frequent in international than in U.S. lectures. International lectures also feature less high-frequency and more mid-frequency academic vocabulary than U.S. lectures. These differences mostly reflect the use of ELF-specific communicative strategies in international lectures. Focusing on them and potentially making academic ELF-specific word lists may ensure the more efficient teaching of academic English from an ELF-perspective.

Teacher perspectives on the use of augmentative and alternative communication systems for learners with complex communication needs

For learners with complex communication needs (CCN), teachers in special schools are encouraged to use a variety of communication techniques to help them participate in various classroom activities. Studies show limited data on the use of effective augmentative and alternative communication (AAC) strategies in special schools. The primary purpose of this study was to describe teacher perspectives on the use of AAC devices that they use in their classrooms in rural areas. We employed a qualitative methodology that included in-person interviews and focus groups. The focus group and face-to-face sessions each had 3 and 8 participants, respectively. Three main themes, namely modes of communication, training, and challenges and 12 subthemes were identified. We found that teachers employed pictures to improve communication of learners with CCN. We also discovered that since teachers didn’t use speech generating devices (SGD) frequently, they had trouble using them. The use of SGDs, one of the assistive technology tools that could be used to improve communication of learners with CCN, requires extensive teacher training, according to research. Further research is required to establish the efficacy on the use of AAC devices in special schools in rural areas.

The Use of Communication Strategies in The Context of English Teaching

In the context of English teaching and learning, teachers can employ communication strategies to facilitate students' comprehension of the study material. The aim of this study is to outline the categories of communication strategies used by an English teacher at SDN 2 Jatiluwih. This investigation takes a descriptive qualitative approach, focusing on an English teacher within the SDN 2 Jatiluwih setting. During the observations in the 6th grade English class in SDN 2 Jatiluwih, the teacher not only use simple English but also employed body language. Moreover, the students there were quite unique because they tended to use the Indonesian language. Therefore, the teacher, in this case, it was required to use various communication strategies in teaching. The theoretical framework for this study relies on Dornyei's communication strategies theory. The research outcomes reveal that the teacher employed five distinct communication strategies in the classroom to support student learning, namely stalling or time-gaining strategies (1.724%), literal translation (1.724%), prefabricated patterns (5.17%), non-linguistic signals (12.07%), and code-switching (79.31%).

Exploring indirect communication strategies in the educational organisation: perspective from Jakarta, Indonesia

This study investigates the use of indirect communication strategies within an educational institution in Jakarta, Indonesia, focusing on discussing their significance in achieving communication objectives within professional contexts. The primary emphasis is on how these indirect communication strategies are applied to cultivate supportive relationships and create a favourable professional environment within educational settings. The following research questions guide the ethnographic study: 1) How are indirect communication strategies employed in educational organisations? and 2) What factors influence the adoption of these communication strategies? This research utilised four data collection methods: participant observation, in-depth interviews, focus group discussions, and document analysis. Participants in this study included school principals, vice-principals, teachers, support staff, students, and parents from a state primary school in Jakarta, Indonesia. The study's findings reveal that indirect communication strategies are predominantly employed to achieve various communication objectives, such as conveying humour, expressing frustration, delivering implied messages, seeking assistance, and expressing uncertainty. These strategies are deeply rooted in the cultural context, particularly influenced by Betawi culture, which strongly emphasises preserving social harmony and promoting respectful interactions. Several influential factors, including shared cultural values, power dynamics, and age, were identified as elements affecting the adoption of these indirect communication strategies.

Elevating community voices through inclusive science communication: a case study of the We are Water program in the Southwestern United States

Science communication plays a pivotal role in cultural engagement and life-long science learning. However, historically marginalized communities remain undervalued in these efforts due to practices that prioritize specific individuals, such as those who are affluent, college-educated, able-bodied, and already scientifically engaged. Science communicators can avoid these practices by acknowledging the intersecting historical and cultural dimensions surrounding science beyond those of the majority culture and practicing inclusive science communication efforts. Here, we define and describe the importance of inclusive science communication and outline how we use an asset-based community engagement framework in a place-based education program's communication practices with rural communities in the Southwestern United States. We describe how we designed our communication spaces, found our voice, and effectively communicate with non-English speaking and bilingual communities. We provide examples from the We are Water program, demonstrating how we utilize inclusive science communication practices to engage more widely with diverse communities and create space for community voices to be heard and shared. We conclude that the use of inclusive science communication strategies and an asset-based community engagement framework has allowed the We are Water program to connect with rural communities while communicating in a way that elevates historically marginalized voices, creates space for communities to share their own experiences through memories and stories, and honors diverse perspectives and ways of knowing.

Crisis Management and Communication in Public Relations

In the era of globalization, the implementation of crisis management has become essential for ensuring the long-term viability of any organization. This paper seeks to provide novel qualitative findings regarding the significance of public relations in crisis communications strategies within organizations. This paper makes a significant contribution by offering a comprehensive review of the use of comprehensive crisis communication strategies throughout the governmental and corporate sectors across specific disciplines. The researcher employs a theoretical framework on problem management to examine the function of public relations in the context of strategic communication planning. The essay examines the function of public relations in strategic crisis communication, focusing on the viewpoints of public relations managers inside these businesses. The study included the use of 19 comprehensive electronic interviews to gather data from public relations managers working as public relations business consultants as well as in the governmental and commercial sectors. This study examines the many possibilities and problems associated with the implementation of strategic crisis communication planning within public relations departments. The article suggests that there is room for improvement in the implementation of crisis communication planning inside organizations. It emphasizes the need to integrate crisis communication planning with proactive communication techniques in the field of public relations, as opposed to relying only on reactive methods. In summary, the essay provides a comprehensive theoretical analysis and practical insights on the enhancement of public relations' role in strategic crisis communication planning inside an organization.