Use Of Banners Research Articles

The cinefication of museums: from exhibitions to films. The case of Tate Modern

Since the end of the 20th century, museum institutions have been adopting the logic of communication, promotion, and administration typical of cultural industries, mainly Cinema. In 1994, Andreas Huyssen argued that the museum, as an elitist place of preservation of canon and high culture, gave way to the museum as a mass medium. Cinema became the paradigm of contemporary cultural activities whose new exhibition practices respond to the changing expectations of the public and their constant search for stellar events.Since the end of the 20th century, museum institutions have been adopting the logic of communication, promotion, and administration typical of cultural industries, mainly Cinema. In 1994, Andreas Huyssen argued that the museum, as an elitist place of preservation of canon and high culture, gave way to the museum as a mass medium. Cinema became the paradigm of contemporary cultural activities whose new exhibition practices respond to the changing expectations of the public and their constant search for stellar events. This process is evident in the increasing use of banners, marquees, and all manner of resources aimed at promoting the temporary exhibitions gaining their place as the main attractions of art museums. Moreover, with the advent of social media, the phenomenon of cinefication of the museum has accelerated. Exhibitions are now titled, conceived, promoted, and distributed as films, while artists, adorned by the figure of the genius, are presented as parts of the art history star system. In order to highlight this phenomenon, we present an analysis of the programming and promotion of temporary exhibitions at Tate Modern, the paradigm of 21st-century museums. This institution not only titles its exhibitions in a cinematographic manner but also produces trailers and posts them on its website and social media. Our work focuses on one exhibition in particular: Picasso 1932, Love, Fame, Tragedy. To this end we observed both the curatorial discourse and the communication strategies applied by Tate. This paper is part of a research project that includes MoMA, Malba, Centre Pompidou, and Reina Sofia. The study of this phenomenon will provide an overview of the epochal style of modern art museums in the conception and communication of modern and contemporary art exhibitions.
 This process is evident in the increasing use of banners, marquees, and all manner of resources aimed at promoting the temporary exhibitions gaining their place as the main attractions of art museums. Moreover, with the advent of social media, the phenomenon of cinefication of the museum has accelerated. Exhibitions are now titled, conceived, promoted, and distributed as films, while artists, adorned by the figure of the genius, are presented as parts of the art history star system.
 In order to highlight this phenomenon, we present an analysis of the programming and promotion of temporary exhibitions at Tate Modern, the paradigm of 21st-century museums. This institution not only titles its exhibitions in a cinematographic manner but also produces trailers and posts them on its website and social media. Our work focuses on one exhibition in particular: Picasso 1932, Love, Fame, Tragedy. To this end we observed both the curatorial discourse and the communication strategies applied by Tate.
 This paper is part of a research project that includes MoMA, Malba, Centre Pompidou, and Reina Sofia. The study of this phenomenon will provide an overview of the epochal style of modern art museums in the conception and communication of modern and contemporary art exhibitions.

Level of Public Acceptance of Covid-19 Information in Batu Bara Regency of North Sumatra

he Covid-19 pandemic has had a far-reaching impact on people's lives, causing stagnation, recession or depression in the economic, education and other sectors. Public trust must be built and maintained so that there is no panic in the midst of a pandemic situation. In addition, communication must also run simultaneously using a mix of face-to-face communication, group communication, mass communication and digital communication. The goal is that public communication can take place optimally in multicultural communities in Batu Bara Regency. This study used a quantitative descriptive method with a population of 410,678 people and a sample of 130 people taken by stratified random sampling. Data collection techniques through the dissemination of questionnaires and interviews. The results showed that the level of public trust was quite high in the Covid-19 information provided in villages, sub-districts and sub-districts. Communication through religious activities is considered the most effective in the delivery of Covid-19 information. The level of community satisfaction in handling Covid-19 is in the good category. The use of banners, posters and social media such as Facebook is in great demand by the public so that it can be maximized as Covid-19 information. However, there are several things that need to be addressed, namely access to information on the Coal website about Covid-19 still needs to be increased in frequency, Radio and television are not effective media for the public about Covid-19 information.

Representation of the image of the minor in the publicity circulated via the Internet

The representation of the minor in advertisements is a topic that is scarcely studied and reflected in the bibliography, in social paediatrics as well as audio-visual communication. The aim of the present study is to describe how the minor is represented in the publicity that is conveyed through the internet, and whether or not that representation is adequate. An analysis was made of all the advertisements in which minors appeared during a period of two months, on three days a week, on the most visited web pages in Spain. The evaluation on how the minor was represented was carried out with an evaluation tool, constructed by the authors, based on European and Spanish legislation, which showed a high concordance between evaluators. A descriptive analysis was performed on the categorical variables, and the inter-dependent relationship was established between them using the chi-squared test. A total of 173 advertisements were identified in which at least one minor appeared, which was generally represented solo (63.5%), in a natural environment (36.9%) and of school age (44.5%). The web pages of the "general press" are those that most frequently show advertisement in which minors are represented, through the use of banners (82%). In the majority of cases the inadequate use of the figure of the minor takes place using tactical representation, and not just strategic. The image of the minor in the publicity that is conveyed via the most visited web pages in Spain is inadequate in 3 of every 3 advertisements. This misuse of the minor is usually seen in as unjustifiably strategic, and favouring non-positive values or that they favour situations of inequality.

Representation of the image of the minor in the publicity circulated via the Internet

IntroductionThe representation of the minor in advertisements is a topic that is scarcely studied and reflected in the bibliography, in social paediatrics as well as audio-visual communication. The aim of the present study is to describe how the minor is represented in the publicity that is conveyed through the internet, and whether or not that representation is adequate. Material and methodsAn analysis was made of all the advertisements in which minors appeared during a period of two months, on three days a week, on the most visited web pages in Spain. The evaluation on how the minor was represented was carried out with an evaluation tool, constructed by the authors, based on European and Spanish legislation, which showed a high concordance between evaluators. A descriptive analysis was performed on the categorical variables, and the inter-dependent relationship was established between them using the chi-squared test. ResultsA total of 173 advertisements were identified in which at least one minor appeared, which was generally represented solo (63.5%), in a natural environment (36.9%) and of school age (44.5%). The web pages of the “general press” are those that most frequently show advertisement in which minors are represented, through the use of banners (82%). In the majority of cases the inadequate use of the figure of the minor takes place using tactical representation, and not just strategic. ConclusionsThe image of the minor in the publicity that is conveyed via the most visited web pages in Spain is inadequate in 2 of every 3 advertisements. This misuse of the minor is usually seen in as unjustifiably strategic, and favouring non-positive values or that they favour situations of inequality.

Iklan Layanan Masyarakat Dalam Mengurangi Kecelakaan Lalu Lintas di Polres Pematangsiantar

A problem of traffic accident and to an accident into a a result of the current social problem .Human sacrifices in this case it could be in a state of died , suffered severe injuries , minor injuries and can cause material loss and damage to the vehicles involved in .Public relations pematangsiantar through police accident unit in reducing an accident for riders with put advertising banners appeals addressed to the message of the banners that affected attitude the rider when read it .Research methods that were used method of qualitative descriptive .This research result indicates that persuasive communication public relations pematangsiantar police largely through advertising banners in reducing an accident for the rider been going very well . n the use of banners required characteristic of banners as installment area banners , design banners , clarity editor and size of banner for attracted the interest of the rider within view and read banners persuasive so the message delivered with good to motorists who saw it.

Effects of Advocacy Banners after Abandoning Products in Online Shopping Carts

Aim/Purpose: This study empirically analyzed and examined the effectiveness of the online advocacy banners on customers’ reactions to make replacements with the similar products in their shopping carts. Background: When a product in a shopping cart is removed, it might be put back into the cart again during the same purchase or it may be bought in the future. Otherwise, it might be abandoned and replaced with a similar item based on the customer’s enquiry list or on the recommendation of banners. There is a lack of understanding of this phenomenon in the existing literature, pointing to the need for this study. Methodology: With a database from a Taiwanese e-retailer, data were the tracks of empirical webpage clickstreams. The used data for analyses were particularly that the products were purchased again or replaced with the similar ones upon the advocacy banners being shown when they were removed from customers’ shopping carts. Few pre-defined Apriori rules as well as similarity algorithm, Jaccard index, were applied to derive the effectiveness. Contribution: This study addressed a measurement challenge by leveraging the information from clickstream data – particularly clickstream data behavior. These data are most useful to observe the real-time behavior of consumers on websites and also are applied to studying click-through behavior, but not click-through rates, for web banners. The study develops a new methodology to aid advertisers in evaluating the effectiveness of their banner campaign. Findings: The recommending/advocating titles of “you probably are interested” and “the most viewed” are not significantly effective on saving back customers’ removed products or repurchasing similar items. For the banners entitled “most buy”, “the most viewed” might only show popularity of the items, but is not enough to convince them to buy. At the current stage on the host website, customers may either not trust in the host e-retailer or in such mechanism. Additionally, the advocating/recommending banners only are effective on the same customer visits and their effects fade over time. As time passes, customers’ impressions of these banners may become vague. Recommendations for Practitioners: One managerial implication is more effective adoption of advocacy/recommendation banners on e-retailing websites. Another managerial implication is the evaluation of the advocacy/recommendation banners. By using a data mining technique to find the association between removed products and restored ones in e-shoppers’ shopping carts, the approach and findings of this study, which are important for e-retailing marketers, reflect the connection between the usage of banners and the personalized purchase changes in an individual customer’s shopping cart. Recommendation for Researchers: This study addressed a new measurement which challenges to leverage the information from clickstream data instead of click-through rates – particularly retailing webpages browsing behavior. These data are most useful to observe the real-time behavior of consumers on websites and also are applied to studying click-through behavior. Impact on Society: Personalization has become an important technique that allows businesses to improve both sales and service relationships with their online customers. This personalization gives e-marketers the ability to deliver real effectiveness in the use of banners. Future Research: The effectiveness is time- and case-sensible. Business practitioners and academic researchers are encouraged to apply the mining methodology to longevity studies, specific marketing campaigns of advertising and personal recommendations, and any further recommendation algorithms.

Trade union banners and the construction of a working‐class presence: notes from two labour disputes in 1980s Glasgow and North Lanarkshire

This paper draws on a project ‘Banner Tales of Glasgow’, which is the result of an ongoing collaboration between geographers, museum staff and trade unionists. The paper draws on testimonies from workers involved in two labour disputes in the mid 1980s. We use these testimonies to think about the use of banners in the construction of working‐class solidarities. This discussion is used to illuminate the relations between the formation of a working‐class presence and the role of discourses of a moral economy in shaping particular community‐making practices. Through doing so, we use a focus on banners to illuminate different aspects of the spatial practices of labour organising and argue that the construction of a working‐class presence and articulations of a moral economy can be mutually reinforcing.

GameFoundry: Social Gaming Platform for Digital Marketing, User Profiling and Collective Behavior

Traditional marketing has been using the Internet as a mean of transport for advertising, usually through the use of banners or sponsored links. However, new tendencies in digital marketing are focusing on added interactivity, where the use of games as a marketing tool is not new. Moreover, the portion of population engaged in social networks is quickly increasing, turning these into preferred targets for marketing actions, considering the potential of retrieving valuable personal, demographic and geographic data. Forwarding recent advances in data mining and knowledge extraction to this model would therefore turn it into a powerful tool to measure the impact of marketing and branding actions, while reinforcing marketing strategy. In this paper we present GameFoundry, a new online platform that aims at creating an innovative Web Game Engine and Game Distribution system, which will provide support for knowledge management and game activity monitoring based on simple network games. It is intended to give the users the possibility of playing games in several environments, platforms and social networks, and to provide the clients of this product the ability to create, independently, a set of games with proprietary contents, distribute them over the network and have constant access to game activity, statistics and advanced user profiling, collective behavior and predictive models.

The Contemporary St. Cuthbert's Banner

ABSTRACTThis paper reports on the context for the creation of a contemporary St. Cuthbert's Banner, replacing the original artifact, which was intentionally destroyed in the mid-1500s. The four-year project concluded on the saint's feast day, March 20, 2012, when the banner was dedicated in a ceremony in Durham Cathedral and welcomed into its new resting place, at the shrine of St. Cuthbert. The men and women of Northumbria have a long history of marching under banners, both through the centuries of warfare fought mainly against the Scots, and more recently in association with the vast coal mining industry that once flourished in North East England. This paper aims to contextualize the new St. Cuthbert's Banner as an important artifact, and attempts to frame it within the North East's legacy of banner-bearing. These writings report on the use of banners, primarily as tools of a movement and latterly as material culture to be displayed and appreciated as art.

Recall and Recognition of Static vs. Animated Banner Advertisements

The most common medium for advertising on the World Wide Web (WWW) is through the use of banners. This study investigated recall and recognition of animated and static online banner advertisements. It was found that regardless of a banner's animation state, fewer than half the participants were able to recall the presence of an ad. Overall recall was lower than recognition, however, participants unable to successfully recall the ads were still able to effectively recognize them. Results also suggest that the use of animation may enhance user memory of banner advertisements.

Measuring the effects of street pole banners on consumer awareness and preference.

The authors used a relatively new advertising medium to increase public awareness of their children's hospital. They found that street pole banners, a form of outdoor advertising, made a measurable, positive impression on consumer consciousness. Banners effectively supplemented a product awareness campaign that included more traditional media. This study is the first documentation of the use of banners to market health care services. Using a two-phase approach, respondents were surveyed via telephone before and after exposure. Results of the follow-up survey show significant increases in levels of awareness and preference. The authors hope their report on the successful use of street pole banners will spur further research on the use of this innovative media.