Use Of Archetypes Research Articles

THE INFLUENCE OF ARCHETYPES ON SOCIAL TRANSFORMATIONS

The vision of social transformations, which is a component of the stage of modernization of society, is presented. It is proposed to consider the influence of archetypes on social transformations through the formation of an archetypical and institutional mechanism for regulating socio-economic relations, which is proposed to be considered as an ordered set of institutional levers, incentives and measures aimed at ensuring the effective use of archetypes on the basis of a combination of factors of the micro- and macroeconomic environment by means of public administration. The emphasis is placed on the strengthening of the role of state and supra-national regulatory archetypical-institutional entities in the design of social transformations. Based on the existing theoretical and conceptual provisions for determining the content of the process of institutionalization of archetypes, it has been determined that the mechanism of regulation of institutional transformations of the national market should be considered in three main aspects, corresponding to the economic and social nature of the inter-subjective interaction of market participants. It is noted that the system-reflexive paradigm of regulation of the development and management of transformational changes of complex open socio-economic systems is based on the definition of the active nature of the influence of archetypes, subjects, as well as the reflexive procedures of their interaction, both on the choice of directions and ways of implementation, and on the dynamics of the flow of these processes. The composition of the main provisions that determine the feasibility of using a system of reflexive paradigm in the field of regulation of socio-economic relations, includes a set of assumptions. The main provisions defining the expediency of using the system-reflexive paradigm in the sphere of regulation of socio-economic relations are determined. It is established that the main institutional conflicts are manifestations of inconsistency between archetypes and elements of institutional environment.

The Effect of Hero Archetype in Advertising on Perceived Product Efficacy

This study aimed to examine the effect of the hero archetype in advertising on perceived product efficacy and purchase intention. The hero character was tough and brave to overcome a great trial; he was fighting to achieve a noble goal, and successfully demonstrated the pride's superiority. The use of archetype in advertising attempts to convey meaning to products ; the universal archetype characters can help tell the story of a brand in an easier way. The results of this study suggested that the use of hero archetype in an ad can trigger anthropomorphism, and had a positive effect on perceived product efficacy and purchase intention. Further, the results indicated that the warrior character in a hero had positive effects on perceived product efficacy for male consumers and for consumers with less power.

Interoperable Electronic Health Records (EHRs) for Ecuador

Since September 2013 the Ministry of Public Health (MSP) in Ecuador has integrated a computerized solution for Integral Health Management called Sisalud. By 2014, the MSP and the National Institute for Standardization (INEN) adopted the ISO 13606 standard. In 2014 the Medical Informatics Research Program (PROMEINFO) was implemented at Universidad de Guayaquil. This article is the result of four years of research and development led by PROMEINFO at Universidad de Guayaquil in Ecuador. Objectives: Several attempts have been made to develop a Standardized Ecuadorian Electronic Powered by Editorial Manager® and ProduXion Manager® from Aries Systems Corporation Health Record (EHR), to meet the Ministry of Health standard. These prior attempts failed mainly due to interoperability issues. This document presents a proposal for the development of compatible archetypes to interoperate EHR in Ecuador. Methods: The project is based on the conventional engineering cycle for software development. Results: PROMEINFO has developed a proposal for the new implementation of the Sisalud System, using a semantic interoperable system that complies with all of the Ecuadorian standards. The proposal operates through the use of archetypes based on ISO 13606 and SNOMED CT terminology for semantic interoperability. Conclusion: It is expected that the present article will contribute to promote the interoperability of the medical records implemented in Ecuador, which will result in a timely and comprehensive attention of the patients and to improve their quality of health care.

Landscape archetypes for ecological classification and mapping

We propose the use of archetypes as a way of moving between conceptual framings, empirical observations and the dichotomous classification rules upon which maps are based. An archetype is a conceptualisation of an entire category or class of objects. Archetypes can be framed as abstract exemplars of classes, conceptual models linking form and process and/or tacit mental models similar to those used by field scientists to identify and describe landforms, soils and/or units of vegetation. Archetypes can be existing taxonomic or landscape units or may involve new combinations of landscape attributes developed for a specific purpose. As landscapes themselves defy precise categorisation, archetypes, as considered here, are deliberately vague, and are described in general terms rather than in terms of the details that characterise a particular instance of a class. An example outlining the use of archetypes for landscape classification and mapping is demonstrated for granitic catenas in Kruger National Park, South Africa. Some 81% of the study area can be described in terms of archetypal catenal elements. However, spatial clustering of two classes that did not correspond to the archetypes prompted development of new archetypes. We show how the archetypes encoded in the map can be used to frame further knowledge in an ongoing, iterative and adaptive process. Building on this, we reflect on the value of vagueness in conservation science and management, highlighting how archetypes that are used to interpret and map landscapes may be better employed in the future.

A methodology based on openEHR archetypes and software agents for developing e-health applications reusing legacy systems

Background and objectiveIn Pervasive Healthcare, novel information and communication technologies are applied to support the provision of health services anywhere, at anytime and to anyone. Since health systems may offer their health records in different electronic formats, the openEHR Foundation prescribes the use of archetypes for describing clinical knowledge in order to achieve semantic interoperability between these systems. Software agents have been applied to simulate human skills in some healthcare procedures. This paper presents a methodology, based on the use of openEHR archetypes and agent technology, which aims to overcome the weaknesses typically found in legacy healthcare systems, thereby adding value to the systems. MethodsThis methodology was applied in the design of an agent-based system, which was used in a realistic healthcare scenario in which a medical staff meeting to prepare a cardiac surgery has been supported. We conducted experiments with this system in a distributed environment composed by three cardiology clinics and a center of cardiac surgery, all located in the city of Marília (São Paulo, Brazil). We evaluated this system according to the Technology Acceptance Model. ResultsThe case study confirmed the acceptance of our agent-based system by healthcare professionals and patients, who reacted positively with respect to the usefulness of this system in particular, and with respect to task delegation to software agents in general. The case study also showed that a software agent-based interface and a tools-based alternative must be provided to the end users, which should allow them to perform the tasks themselves or to delegate these tasks to other people. ConclusionsA Pervasive Healthcare model requires efficient and secure information exchange between healthcare providers. The proposed methodology allows designers to build communication systems for the message exchange among heterogeneous healthcare systems, and to shift from systems that rely on informal communication of actors to a more automated and less error-prone agent-based system. Our methodology preserves significant investment of many years in the legacy systems and allows developers to extend them adding new features to these systems, by providing proactive assistance to the end-users and increasing the user mobility with an appropriate support.

Aspiring to the Creative Class: Reality Television and the Role of the Mentor

Aspiring to the Creative Class: Reality Television and the Role of the Mentor

Leadership off the pitch: the role of the manager in semi-professional football

ABSTRACTResearch question: The first-team manager’s position in semi-professional or professional football clubs can be viewed as the de-facto leadership role. Although there has been considerable research conducted in relation to leadership on the pitch, in a coaching or in-game context, the football manager’s leadership off the pitch remains an underexplored topic. The purpose of this study was, therefore, to explore the manager’s off the pitch leadership role, utilising semi-professional football in Ireland as the research setting.Research methods: The participants in this study were four first-team managers, four players, and three board members from semi-professional football clubs in the League of Ireland. The qualitative method of semi-structured interviews was used in this study to gain a rich, in depth exploratory insight on the manager’s role from a variety of perspectives.Results and findings: Six key leadership themes were identified relating to the manager’s role with players off the pitch. These were: team vision, setting performance expectations, establishing behavioural expectations, effective communication, individual consideration, and use of archetypes. Leadership themes were also identified in relation to the manager’s role with other key stakeholders, including: cooperation with the board, leadership through support staff, and influencing through the media.Implications: Practically, it is anticipated that the findings will encourage managers, football clubs, and national associations to place more emphasis on the leadership skills required by managers away from their on-pitch activities, and address these appropriately through professional development.

Анализ эффективности интернет-рекламы и использование архетипов

В статье автором дается определение понятия архетипа, объясняется необходимость их использования в рекламе в интернете, описана суть нейромаркетинга. Автором выстроена схема воздействия на современного человека средств коммуникации и сделан вывод, что восприятие архетипических образов в рекламе преломляется в процессе обработки информации человеком. Описано использование архетипов в брендинге и рекламе. Сформирована система использования инструментов и показателей оценки эффективности интернет-рекламы в зависимости от цели рекламной кампании в интернете, которая может быть причиной повышения уровня осведомленности о продукте/компании либо повышения уровня вовлеченности пользователей. Рассмотрена система показателей оценки эффективности интернет-рекламы в соответствии с задачами маркетинга, возможными решениями и инструментами.

Bohater, wojownik i panna: użycie archetypów i mitów w stworzeniu wizerunku ukraińskich polityków

Hero, Warrior and Virgin: Using Archetypes and Myths for Producing the Images of the Ukrainian Politicians An important role in the process of image cultivation is played by the technologies, related to the appeal to the archaic layers of mass consciousness, in particular, to the use of archetypes. Analysis of the images of the leading Ukrainian politicians – Arseniy Yacenyuk, Yuliya Timoshenko and Vitaliy Klichko – in 2009–2014 testifies that all of them used as a basis of image-building the archetypes of Hero and Warrior in different variations, such as Hero-warrior, Cultural hero, Lady-warrior. The progress of the use of this technology depends significantly on the personal qualities of each politician, as well as on the social and the political circumstances.

Consumer storytelling of brand archetypal enactments

The study here probes the perspective that consumers use certain brands as actors that play roles in the consumers’ lives and that help consumers as protagonists to enact roles that give them the feelings of achievement, well-being, and/or emotional excitement. The method enables the uncovering of archetypes as unconscious forces that drive consumers to specific actions implicitly and to a less extent, explicitly. The study employs two techniques: degrees-of-freedom analysis (DFA) to test whether or not consumer stories fit a given archetypal theme and visual narrative art (VNA) to confirm whether or not consumer’s own stories enact a specific archetype and how such enactments are done. This study offers an alternative for survey auditing consumer-brand relationships; the study here describes and explains the importance of narratives in consumer behaviour and the use of archetypes as universal themes that aid understanding of brand-consumer relationships. The study describes DFA and VNA with two examples of the use of these analytics.

Античные мотивы в поэтическом мире Максимилиана Волошина. Aрхаизм или архаизирование ?

In Maksimilian Vološin’s poetry and criticism classical antiquity does not predominate over other themes, yet at the same time we can argue that Greek antiquity reverberates throughout his work. Vološin tackled the theme of archaism in an essay published in the first issue of Apollon. Pavel Muratov criticized it harshly, considering unacceptable its confusion of archaism and archaicization. Vološin was not actually archaicizing antiquity : he was refashioning it through the use of archetypes. It is thus necessary to study antiquity in Vološin not only in the light of classical philology and mythology, but also through the prism of archetypes, with a particular focus on the archetypes linked to stiffness, to the rigidity of stones. In Athens, for instance, Vološin reacted to the Acropolis with an astonishment that was not associated with the point of view of the philologist or the art scholar, but privileged instead the point of view of the stonecutter-phenomenologist.

On the use of archetypes as the initial values for the K-means clustering

On the use of archetypes as the initial values for the K-means clustering

El uso de los arquetipos en la industria de la moda en Colombia

Archetypes have emerged as a powerful tool for defining brand personality, and are especially useful in the marketing of fashion brands. The present study aims to determine the use of archetypes as a brand management tool in Colombian fashion companies. It also presents the perception of this tool, and identifies motivators and barriers for its implementation. A total of 16in-depth interviews were carried out, mostly with fashion businesses that are implementing or wish to implement archetypes. Colombian fashion brand managers present various motivations for using the tool, however, the use of archetypes is limited, and has many obstacles for its implementation.

UMA ABORDAGEM PARA O DESENVOLVIMENTO DE APLICAÇÕES NO CUIDADO DE SAÚDE PERVASIVO ATRAVÉS DO USO DE ARQUÉTIPOS

This paper proposes an approach to develop applications in the Pervasive Healthcare environment, through the use of Archetypes. Materials and methods: Pervasive Healthcare focuses on the use of new technologies, tools, and services, to help patients to play a more active role in the treatment of their conditions. Pervasive Healthcare environments demand a huge amount of information exchange, and specific technologies have been proposed to provide interoperability between the systems that comprise such environments. However, the complexity of these technologies makes it difficult to fully adopt them and to migrate Centered Healthcare Environments to Pervasive Healthcare Environments. Results: This approach was demonstrated and evaluated in a controlled experiment that we conducted in the cardiology department of a hospital located in the city of Marilia (Sao Paulo, Brazil). Conclusion: An application was developed to evaluate this approach, and the results showed that the approach is suitable for facilitating the development of healthcare systems by offering generic and powerful approach capabilities.

Developing archetypes for domestic dwellings—An Irish case study

Stock modelling, based on representative archetypes, is a promising tool for exploring areas for resource and emission reductions in the residential sector. The use of archetypes developed using detailed statistical analysis (multi-linear regression analysis, clustering and descriptive statistics) rather than traditional qualitative techniques allows a more accurate representation of the overall building stock variability in terms of geometric form, constructional materials and operation. This paper presents a methodology for the development of archetypes based on information from literature and a sample of detailed energy-related housing data. The methodology involves a literature review of studies to identify the most important variables which explain energy use and regression analysis of a housing database to identify the most relevant variables associated with energy consumption. A statistical analysis of the distributions for each key variable was used to identify representative parameters. Corresponding construction details were chosen based on knowledge of housing construction details. Clustering analysis was used to identify coincident groups of parameters and construction details; this led to the identification of 13 representative archetypes.

Developing an electronic health record (EHR) for methadone treatment recording and decision support.

BackgroundIn this paper, we give an overview of methadone treatment in Ireland and outline the rationale for designing an electronic health record (EHR) with extensibility, interoperability and decision support functionality. Incorporating several international standards, a conceptual model applying a problem orientated approach in a hierarchical structure has been proposed for building the EHR.MethodsA set of archetypes has been designed in line with the current best practice and clinical guidelines which guide the information-gathering process. A web-based data entry system has been implemented, incorporating elements of the paper-based prescription form, while at the same time facilitating the decision support function.ResultsThe use of archetypes was found to capture the ever changing requirements in the healthcare domain and externalises them in constrained data structures. The solution is extensible enabling the EHR to cover medicine management in general as per the programme of the HRB Centre for Primary Care Research.ConclusionsThe data collected via this Irish system can be aggregated into a larger dataset, if necessary, for analysis and evidence-gathering, since we adopted the openEHR standard. It will be later extended to include the functionalities of prescribing drugs other than methadone along with the research agenda at the HRB Centre for Primary Care Research in Ireland.

Reclaiming the Maiden: Use of Archetypes in a 6-Week Women's Empowerment Group

The purpose of this article is to describe a 6-week, semi-structured group counseling experience for university women students (undergraduate and graduate) from diverse backgrounds exploring archetypes and using group empowerment skills. Theoretical perspectives on women's empowerment groups and the use of archetypes in counseling are discussed as a foundation for the structure of the group. Group design, marketing, process, and evaluation are described. Practice implications and limitations are discussed.

Cabu Reporter

French editorial cartoonist and comic-strip artist Cabu (pen name of Jean Cabut) is interviewed by Tanitoc, French cartoonist and contributing artist to European Comic Art. They talk about the evolution of political caricature in France, differing reactions of people to being caricatured by a cartoonist or being filmed, and the use of archetypes in caricature. Cabu also discusses the influences of other cartoonists on his own art, the high points of his cartooning career, his cartoon reportages, and various book publications of his work

On the use of archetypes as benchmarks

AbstractBenchmarking plays a relevant role in performance analysis, and statistical methods can be fruitfully exploited for its aims. While clustering, regression, and frontier analysis may serve some benchmarking purposes, we propose to consider archetypal analysis as a suitable technique. Archetypes are extreme points that synthesize data and that, in our opinion, can be profitably used as benchmarks. That is, they may be viewed as key reference performers in the comparison process. We suggest a three‐step data driven benchmarking procedure, which enables users: (i) to identify some reference performers, (ii) to analyze their features, (iii) to compare observed performers with them. An exploratory point of view is preferred, and graphical devices are adopted throughout the procedure. Finally, our approach is presented by means of an illustrative example based on The Times league table of the world top 200 universities. Copyright © 2008 John Wiley & Sons, Ltd.

Using Picture Books to Provide Archetypes to Young Boys: Extending the Ideas of William Brozo

In his book To Be a Boy, To Be a Reader: Engaging Teen and Preteen Boys in Active Literacy, William Brozo suggested that many adolescent boys have become mentally and academically detached from school. While Brozo acknowledges that a solution to these problems is multifaceted, he asserts that engaging boys in literature that makes use of archetypes can contribute to their resolution.This article extends Brozo's ideas to boys in the years before adolescence. If educators wait until the middle grades to engage boys in literacy and books, they risk losing many to the detachment Brozo describes. Boys can and should be introduced to archetypes earlier, and this can be accomplished with picture books. The author presents a list of picture books arranged by archetype, along with strategies for creating boy‐friendly classrooms.