Usaha Mikro Kecil Research Articles

Pelatihan E-Commerce Pada Pelaku Usaha Mikro Kecil Menengah Di Kebon Kosong Jakarta Pusat

There are still many UMKM who do not know the existence of e-commerce, and there are still many UMKM who make transactions manually. Currently the emergence of e-commerce has a very positive impact on UMKM and is very helpful in supporting effective and efficient promotion and sales activities. This research aims to find out the influence of e-commerce on the increase in sales of Usaha Mikro Kecil dan Menengah (UMKM). The object of this research is the Zona Warkop in Kebon Kosong, Central Jakarta City. The purpose of this service activity is to introduce and practice e-commerce in the implementation of sales activities, and is expected to develop its creative ideas to balance the lifestyle of the people today. The data collection techniques used include observation, interview, and documentation. The advantage of selling through e-commerce is that it is easily accessible to UMKM through their mobile phones and it is very easy to share photos and videos and provide interesting product descriptions so that consumers are interested.

PERAN LEMBAGA KEUANGAN SYARIAH DAN DAYA TARIK MASYARAKAT TERKHUSUS PADA SEKTOR UMKM

The Islamic Financial Sector (IFS) is a rapidly growing sector in the Islamic economy. IFS operates on Islamic law, so it must always adhere to Islam. IFS plays a crucial role in implementing Islamic principles aimed at helping society achieve prosperity, honesty, and fairness through a profit-sharing system. One of the key players in the Islamic financial sector is Islamic banking, which has a low credit risk, resulting in a sufficient margin for MSMEs. MSMEs, also known as Usaha Mikro Kecil dan Menengah (UMKM), are a type of productive business owned by individuals or corporations and regulated by Law No. 28 of 2008. UMKM has a significant role in Indonesia's economy. This potential is what motivates Islamic banks to facilitate the provision of loans to MSMEs. As time passes, Islamic banks have become capable of supporting MSMEs, which in turn attract MSMEs to conduct transactions at Islamic banks.

Pendekatan Manajemen Strategi Berbasis Perspektif terhadap Pengembangan Jiwa Wirausaha Bagi Pelaku UMKM dalam Mengelola Potensi Usaha Kuliner di Kabupaten Sampang

Usaha Mikro Kecil, dan Menengah (UMKM) are the pillars of the economy in Indonesia, especially for the people of Sampang Regency. According to Law No. 20 of 2008, Usaha Mikro Kecil, dan Menengah (UMKM) are business activities that are able to increase employment opportunities and provide broad economic services to the community, in addition, they can assist in the process of equitable distribution and increase in community income, encourage economic growth, and maintain national stability. The purpose of this study is to determine the Perspective-based Strategy Management Approach to the Development of the Entrepreneurial Spirit of UMKM Actors in Managing Culinary Business Potential in Sampang District. This research uses a descriptive qualitative method by observing UMKM actors in Sampang Culinary District. The results show that UMKM players already have an entrepreneurial spirit in managing culinary business potential in Sampang District. However, in some aspects, it is still necessary to develop the entrepreneurial spirit.

Marketing Management Training for UMKM Assisted by Baznas Microfinance Village (BMD) Gunungsari

Usaha Mikro Kecil Menengah (UMKM) play a strategic role in Indonesia's economic growth, but they still face various obstacles, especially in product marketing. This research aims to identify and address the challenges in marketing the products of UMKM, particularly those under the guidance of Baznas Microfinance in the Gunungsari Village, NTB. The main focus of this research is marketing management training as a solution to enhance the marketing capabilities of UMKM. This research employs a qualitative descriptive approach to collect data through in-depth interviews, observations, and analysis of related documents. The findings indicate that marketing constraints for UMKM involve a lack of human resources understanding effective marketing concepts. Therefore, the Community Service Team initiates marketing management training as a concrete effort to strengthen the marketing capacity of UMKM. The training aims to improve the understanding of UMKM actors regarding marketing strategies, branding, and the application of technology in product promotion. The results of the training are expected to make a positive contribution to the development of UMKM, enhance product competitiveness, and expand market reach. This article provides a systematic, factual, and accurate overview of the role of marketing management training in empowering UMKM. By publishing this article in Lumbung Inovasi, it is hoped to contribute to a broader understanding of UMKM marketing literacy and inspire relevant parties in the development of similar training activities in various regions.

ISU STRATEGIS TERKAIT PENGEMBANGAN USAHA MIKRO KECIL MENENGAH PADA KAWASAN BOROBUDUR SEBAGAI DESTINASI SUPER PRIORITAS

Small and Medium-Sized Enterprises (SMEs) or Usaha Mikro Kecil Menengah (UMKM) have significant role in tourism sector during COVID-19 Pandemic. SMEs was the main income generator for the tourism sector due to the limited movement of people, so there are no tourists in the destinations. Despite the fact, SMEs in many tourists destinations in Indonesia are still facing many issues. There are also limited study that identified the issues facing by the SMEs in tourist destinations. This study try to identify the strategic issues facing by the SMEs. This study was conducted using qualitative approach and data were obtained from the results of Focus Group Discussions (FGD), interviews, and observations. This study used the Nvivo analysis tool version 12 to process the data. The processed data is qualitative data obtained from questionnaires and FGD results. Qualitative data processing methods carried out are data reduction, data presentation, and drawing conclusions. The results shows that the issuses are experiencing not only by the SMEs but also by another industry player related. The SMEs are experiencing strategic issues in resources, both capital and human resouces. There are assistance program by the government regarding this issues, but the effectiveness of the programs are still low as feel by the SMEs.

Implementasi Manajemen Sumber Daya Manusia Digital Pada UMKM Studi Kasus di Kemari Coffee

The Covid-19 pandemic cannot be told as it’s over, life is still going on. People need to adapt with new life habit especially Usaha Mikro Kecil dan Menengah (UMKM) where it needs to be experiential seriously by all of the people in supporting national economy in Indonesia. One of the most important adaptation processes done by UMKM is the human resource management by digitalization program to make more efficient and relevant in the future. Digitalization study implementation in UMKM will be the most important thing to do soon. In that case, this research analyzed digital human resource management implementation in UMKM with case study in Kemari Coffee. Descriptive qualitative method is used in this research to clarify the concept of digital human resource management that has applied in UMKM Kemari Coffee. The journal concluded that Kemari Coffee has not applied digital human resource management overall. Part of digital human resource management that already has applied namely E-Recruiment & Selection, E-Selection & Induction, and E-Reward & Compensation Management, meanwhile those haven’t applied namely E-Performance Appraisal, E-Training & Development, and E-Learning & Talent Management.

Peran PLUT - UMKM Dalam Proses Pendampingan dan Kerjasama Permodalan UMKM di Kabupaten Tulung Agung

This study was triggered by the emerging of the developing of UMKM in Tulungagung Regency. UMKM or Usaha Mikro Kecil dan Menengah is considered as an economic unit which needs enhancement, guiding from related stakeholders in order to enable at earning products and service to sell towards the common people or community. This study deployed a descriptive qualitative method by displaying a case study design which showed research procedure and gained descriptive data as the written text. The study’s objective was to analyze the role of PULT-UMKM in enhancing UMKM in Tulungagung Regency. The result of study showed that PULT provided various services to UMKM entrepreneurship by delivering guidance facilitate business permit such as Business Identity Number (NIB), Food Household Industry (PIRT), Halal Certification and other permits in order to support UMKM products of Tulungagung Regency, including obtaining legalization and recognition of society that those products were affordable to consume. Besides, the guidance or enhancement of marketing of UMKM products digitally as well conventionally was done by PLUT-UMKM toward any in pursuance of increasing selling volume of UMKM Tulungagung Regency. Instead of those services, PLUT-UMKM also provides UMKM entrepreneurship to establish capitalization cooperation not only from financial or depository institutions but also non depository institutions (LKNB), including any assistance of the government and the Corporate Social Responsibility (CSR).

Menganalisis Industri UMKM dan E-Commerce Pada Teknologi

The background of this reseacrh is that there is a significate in the use of the internet lately that UMKM (Usaha Mikro Kecil dan Menengah) must be aware of, the impact of whisch is urgency of digital marketing as a solution to marketing media anxiety in supporting the promotion of sales of goods. This stigma strengthens the marketing carried out by UMKM actorst to be advanced and important to implement. Among them is the emergence of the use of social chat, E-businnes, social media, E-commerce, and so forth. The purpose of this research is so identify the use of capcin and jus 89 UMKM after applying digital marketing. This research method uses qualitative methods with a case study approach. Data collection techniques obtained through documentation, interviews, and observation. Meanwhile, checking the validity of the data is based on triangulation of techniques and sources. This data analysis here is applying Milles and Huberman’s data analysis. As for the results of this study, data was obtained that the effect of digital marketing on the income of UMKM capcin and jus 89 in Kediri City was significate, which was known from the increase in sales and high consumer interest.

Community Empowerment Through Utilization of Moringa (Moringa Oleifera Lam.) Plants as Nutritious Food In Balombong Village, Pamboang District, Majene Regency, West Sulawesi Province

Moringa (Moringa Oleifera Lam.) is a functional food with high nutritional value that thrives and has long been domesticated by people in Balombong Village, Pamboang District, Majene Regency, West Sulawesi Province. This activity aims to provide education, and introduce moringa-based processed products. The method of community service activities (PKM) uses training, and assistance related to the use of moringa plants as nutritious food. This activity was attended by 29 participants from among housewives and 5 students from the Universitas Sulawesi Barat (UNSULBAR). The PKM activities are carried out by disseminating the content of nutritional value, benefits for health, and introducing various moringa-based processed food products such as moringa meatballs, noodles, tea, pudding, chips, pukis, candies, and nuggets. Furthermore, involving all participants in processing one of the food products, namely moringa meatballs. Utilization of moringa can help people improve family health. In addition, processed moringa can be used as Usaha Mikro Kecil dan Menengah (UMKM) products so that they can add to the economy of rural communities. The evaluation results showed that the community service activities carried out had a positive influence on the participants. This can be seen from the percentage value which reached 91.3% of the participants, expressed their strong agreement with the training activities carried out. Most of the participants also revealed that the PKM activities were able to improve the learning experiences and skills.

The Effect of Income Level on the Financial Behavior of Micro, Small and Medium Enterprises in Lubuklinggau City

This research was conducted to see The Effect of Income Level on the Financial Behavior Usaha Mikro Kecil dan Menengah di Kota Lubuklinggau. Sampling, using a purposive side. The number of samples was 98 respondents. The analysis tool used was SEM which was run with SmatPLS3.0 software. The results of this study are related to the theme of Influence of Income Level on the The Effect of Income Level on the Financial Behavior Usaha Mikro Kecil dan Menengah di Kota Lubuklinggau.The number of samples in this study used 98 respondents of Micro, Small and Medium Enterprises (MSMEs) in Lubuklinggau with the willingness of respondents to fill out questionnaires with valid data totaling 89 respondents. After testing, it can be concluded that: This study found that income levels had a positive effect on financial behavior. This was due to the results of testing the hypothesis which shows that the income level with financial behavior shows the path coefficient value of the original sample estimate of 0.451 with a significance below 5% which is indicated by the t-statistic value of 5.625 which is greater than the t-table value of 1.984. the P-Value is 0.000. P-value (0.000) < α = 5 This study found that the level of income has a positive effect on financial behavior. This means that the higher the level of income, the better the financial behavior will be and this will have an impact on better financial management. This study made modifications to the data testing because there were several indicator results that did not meet the requirements so dropping or elimination had to be carried out on each variable indicator that did not meet the discriminant validity requirements. This research was useful for the academic environment and MSME managers in Lubuklinggau

ANALISIS PENERAPAN HYBRID WORKING DALAM MENINGKATKAN PRODUKTIVITAS KERJA PEGAWAI PADA DINAS KOPERASI & UMKM PROVINSI SULAWESI TENGGARA

This study aims to find out how the application of hybrid working in increasing employee work productivity. The method used in this study is a type of qualitative research with case studies at the Dinas Koperasi, Usaha Mikro Kecil dan Menengah (UMKM) of Southeast Sulawesi Province. The data collection techniques used in this study were observation, interview and documentation. Data analysis techniques through data reduction, data presentation, and drawing conclusions. The results showed that the application of hybrid working runs optimally and has a good impact on employee work productivity. This can be seen from several factors that support the implementation of the hybrid work concept such as the availability of infrastructure and technology is enough to do digital-based work. The work productivity of employees during the implementation of hybrid working is also good which can be seen from the aspects of knowledge, skills, abilities and attitudes that employees have are also very good. Employees are able to adapt when work that is usually done conventionally must be done online or virtually. By using digital-based infrastructure, employees can work effectively and efficiently, so the results of this study show that employees can adapt and be able to work well during the implementation of hybrid working.

Impact and survival strategies of UMKM in cakung sub-district during the covid-19 pandemic

UMKM (MSMEs) or Usaha Mikro Kecil dan Menengah (Micro, Small and Medium Enterprises) are productive business units that can be carried out by individuals or business entities in all economic sectors. UMKM have driven Indonesia's economy and development. Through UMKM, new jobs are created, there is an increase in tax revenue, an increase in GDP (Gross Domestic Product) as well as its contribution to exports and the creation of fixed capital/investment. The number of UMKM in Indonesia is 64.19 million, where the composition of micro and small enterprises is very dominant, namely 64.13 million or around 99.92 percent of the total business sector.The covid-19 pandemic has made the economy in the world, including in Indonesia, fall into a crisis. UMKM, which is usually able to survive when hit by an economic crisis, turned out to be the sector that was affected during the pandemic. The difficulties faced by UMKM players during the covid-19 pandemic are declining sales, difficulties with capitalization, obstacles to product distribution and difficulty in obtaining raw materials. During the Covid-19 pandemic, there were restrictions on activities so that UMKM players had to carry out the right strategy to continue to do business in this situation. E-commerce is carried out to continue to serve consumers and also so that the business being managed can survive. In addition to e-commerce, innovating makes business people or business actors, including UMKM,still able to survive during the Covid-19 pandemic. The government provides support incentives for UMKM through the National Economic Recovery (PEN) program in 2020 and continued in 2021.The purpose of this study was to determine the impact of the covid-19 pandemic on the businesses of UMKM Cakung players, and to determine the effect of e-commerce, innovation, government policies on the survival position of UMKM Cakung. The sample of this study was 35 UMKM Cakung players who were randomly selected. Data analysis was carried out descriptively and by regression and correlation. The results showed that the covid-19 pandemic had an impact on the businesses of UMKM Cakung players. E-commerce and innovation partially have no effect on the survival position of UMKM Cakung, but government policies affect the survival position of UMKM Cakung . Simultaneously, e-commerce, innovation and government policies have an influence on the survival position of UMKM Cakung.

OPTIMALISASI PENGGUNAAN INSTAGRAM SEBAGAI UPAYA UMKM NAIK KELAS Di DESA KUBANG JAYA

Usaha Mikro Kecil dan Menengah (UMKM) has recently become a trend in the field of entrepreneurship. It becomes a business choice for beginners. The variety of product types in UMKM increases the competition. Minimum stock and medium facilities become the obstacles in developing their business. Social media such as Instagram (IG) can be used as alternative media promotion due to their accessibility and low cost. This community services activity aims to educate the UMKMs in the village of Kubang Jaya about the use of social media Instagram as promotion product media. In addition, this activity also conducts training in taking product photos to increase the selling price. This activity uses a contextual approach method such as; a theoretical class and workshop. The participants can directly update their photo products on their own Instagram. The results of this activity were their understanding the Instagram as a marketing media.

PELATIHAN PEMBUATAN ABON IKAN LELE KEPADA IBU-IBU PKK DAN MASYARAKAT DI LINGKUNGAN PTPN III GUNUNG PAMELA SUMATERA UTARA

Shredded catfish is an instant, fast and practical food that uses catfish meat as the main raw material which is added with spices and then fried. Shredded catfish product is an alternative to extend the shelf life and increase its economic value. In the PTPN III Gunung Pamela, North Sumatra environment, many people in PTPN III Gunung Pamela have catfish ponds, so it is possible to empower the surrounding community to become Usaha Mikro Kecil dan Menengah (UMKM) so that they can improve the community's economy. The shredded catfish product has its own advantages compared to other shredded fish, namely it has high nutrients, especially protein, while the cholesterol level is low, besides that it also contains leucine and lysine.

ANALISIS KEBERHASILAN USAHA MIKRO KECIL MENENGAH

Usaha Mikro Kecil dan Menengah (UMKM) are an important part of the economy of a country or a region, including in Indonesia. The priority of national economic development in Indonesia is UMKM. The success of the business shows a situation that is better / superior than in the previous period. Three factors that affect the performance of small businesses, especially for new businesses according to the level of influence. These factors are industry structure, business strategy, and entrepreneurial characteristics. This study aims to determine the effect of entrepreneurial characteristics, business capital, marketing strategy, and self efficacy on business success in Usaha Mikro Kecil dan Menengah (UMKM) in North Denpasar District. The population of this study was 11,069 UMKM in the entire North Denpasar District. The sample calculation method was carried out using the slovin method with a sample of 100 UMKM. The sampling method is proportional random sampling method. The data analysis technique used is multiple linear regression analysis. The results of this study indicate that the characteristics of entrepreneurship, business capital, and marketing strategy have a positive effect on business success. Meanwhile, self efficacy have no effect on business success.

Productive Economic Improvement in the time of COVID-19 Pandemic for the People of Kampung KB Gandul with Innovation of "Mi Jaren" (Palm Sugar Ginger Lemongrass Drink)

Coronavirus disease originating from Wuhan, China, has spread throughout the world, including in Indonesia. Covid-19 patients were first detected in Depok, Cinere, West Java, and increased on June 20, 2020. There have been 45,029 positive cases of Covid-19 on June 2021. Gandul Cinere village is located bordered by South Jakarta. Jakarta has a relatively high number of Covid-19 positive patients. Many people lost their jobs during the pandemic, including in the Jakarta and surrounding areas. Anis Baswedan, the governor, expects the unemployment rate due to the Covid-19 Pandemic in the DKI Jakarta area will reach 10 percent in 2021. This shows that economic problems cannot be ruled out easily. Therefore, efforts are needed to improve the economy of UMKM (Usaha Mikro Kecil dan Menengah) to further strengthen Indonesia's economy, especially in the DKI Jakarta and surrounding areas. Red Ginger (Zingiber officinale var Rubrum) and lemongrass (Cymbopogon citratus) are easy to find in Indonesia. Palm Sugar Ginger Lemongrass (MI JAREN) instant drink is an excellent herbal product to be studied and marketed in the Gandul village community. This instant herbal drink-making training was provided online, along with how to package it. The activity results showed that society in Kampung KB Gandul has good knowledge, only still requires guidance for the marketing, especially online. It is hoped that this community service activity can improve the economy in Kampung KB Gandul while also keeping the people of Kampung KB Gandul to avoid COVID-19 infection.

Klasifikasi Usaha Mikro Kecil Menengah Menggunakan Jaringan Syaraf Tiruan Backpropagation

Nowadays, the development of Usaha Mikro Kecil Menengah (UMKM) is quite rapid. Updating data is very necessary to find out how far the development of UMKM is every year.UMKM are divided into three criteria, namely: micro, small, and medium. The problem is to determine the criteria for an UMKM based on several attributes such as: No, District, Kelurahan, Company Name, Owner's Name, Address, Telephone/HP, Type of Business, Number of Employees, Assets, Turnover, Year of Establishment, and criteria as labels. This takes a long time for the Government to determine the criteria for UMKM. This study uses data from the 2018 UMKM in the city of Bandung. ThisUMKM data will be used for classification so that criteria data can be obtained faster. The classification method used is backpropagation. The data used in this study amounted to 5219 data with 12 attributes and 1 criteria label. The 12 existing attributes are then selected into 4 attributes according to the attribute ranking. Data testing using 3-fold cross validation resulted in an accuracy of 98.4294% with the most optimum network architecture: 30 neurons, using two hidden layers, logsig activation function, trainlm training function, input layer 4 nodes and output layer 2 nodes.

Pelatihan Pengolahan Limbah Tutup Botol Plastik dan Sosialisasi Digital Marketing di UKM Craft Pati

There are not many Usaha Mikro Kecil dan Menengah (UMKM) in Pati are utilizing the marketplace and digital promotion media to marketing their products. Based on the survey, 56% reasoned that they lacked understanding of digital promotional media, 42% said they did not have time to create content for digital marketing and 2% had difficult to access the Internet. Therefore through current service activities, providing skills to UKM Craft Pati through making accessories by utilizing plastic waste (mineral water bottle caps). The sales system uses digital marketing trends as a medium for promoting UKM products. Digital marketing is chosen as a means of promotion and sales because consumers can search for more products on the internet to find the best offers from all sellers compared to traditional methods. This activity get positive response from UMKM actors in Pati with an acceptance rate of UMKM as big as 86.15%.

PENGENALAN TEKNOLOGI INFORMASI PADA UMKM TEH KELOR AGAR MAMPU BERSAING DI MASA PANDEMI COVID-19

The COVID-19 pandemic has had a very significant impact on all lines of human life. Usaha Mikro Kecil dan Menengah (UMKM) which were originally able to conduct sales conventionally through stalls or shops, which with limitations must transform to selling online. The method used is the activity socialization stage, preparation stage, implementation stage and reporting stage. Pengabdian Kepada Masyarakat (PKM) activity in Pidada Village, Panjang District, Bandar Lampung Regency, we carried out activities on developing UMKMs based on local wisdom, by providing an introduction to the use of information technology. Kelor tea is one of the SMEs in Pidada village which in its production process empowers local women to increase the economic income of Pidada villagers. During PKM at UMKM Teh Kelor we made several innovations, packaging by labeling and branding products, as well as marketing products online. The use of information technology for the sale of Moringa tea is carried out so that MSMEs of Moringa Tea are able to compete during this COVID-19 Pandemic

Oil Spinner Machine to Improve the Quality of UMKM Chips Products in the Community of Food and Beverage Processed Association (IMO) of Sumatera Utara

Home industry is now increasingly in demand by the community as a form of "Usaha Mikro Kecil Menengah (UMKM) " that have simple concepts and promising results. Many business ideas and opportunities that can be realized into a home industry business, one of which is food processing. UMKM have a major contribution to the rolling of the economy of a country, not only as a seed that generates the growth of big business but also provides certain services for the community which for large businesses are considered to be less cost-efficient. The IMO (Ikatan Makanan Minuman Olahan) of Sumatera Utara is one of the communities that oversees several UMKM entrepreneurs spread across Sumatera Utara. Types of snack products that are quite popular are cassava chips, banana chips, and crackers. Almost all chips processing is done by frying. A problem that is often experienced is the level of oil in chips that are still included in the packaging. This is due to the process of draining the oil which is still done manually. It takes a touch of technology to replace the manual process into a mechanical system that is with a spinner or known as a cooking oil drainer. The target and output of this activity is to achieve an increase in the quality of chips production under the IMO through the use of appropriate technology, namely a simple and low-cost oil-spinning machine.