Usability Of Augmented Reality Research Articles

Application of augmented reality navigation in oral surgery. A clinical trial.

Background. Augmented reality (AR) is a potential alternative for surgical navigation, as it can provide visualisation of various anatomical structures of maxilla-facial region.We have developed a specific platform for 3D model management and intraoperative AR-navigation during surgical procedures. Objective. The aim of this study was to evaluate the surgeons’ perceptions and usability of AR- navigation for most common surgical procedures in oral surgery. Materials and Methods. We performed a phantom study to determine the accuracy of the AR system in the maxillofacial region. Registration errors are typical in image-guided surgery were measured: Fiducial Registration Error (FRE), Target Registration Error (TRE), and Fiducial Localization Error (FLE). Thereafter we conducted a clinical trial with several surgeons performing surgical procedures on jaws using AR-technology. AR- navigation usability was evaluated with the User Experience Questionnaire (UEQ) (scores range from -3 to +3 for each scale). Results. Mean value of the Fiducial Registration Error was 0.9 mm with SD = 0.7 mm (95% CI 0.4–1.3 mm). Target Registration Error was 1.3 mm (SD= 0.5 mm, 95% CI 1.1–1.5 mm). Fiducial Localization Error was the most significant – 2.2mm (SD= 0.9, 95% CI 1.9–2.5 mm). The higher rankings in the UEQ were related to the novelty and excitement of using an AR-navigation in maxillofacial surgery. The pragmatic quality aspect explains the technical focus of perception to achieve goals in a product, system, or service design. Efficiency was expected to be slightly higher, but in our opinion this is due to the technical difficulties of the system for novel AR technology. Conclusion. Based on our results, accuracy of the AR system in the maxillofacial region and the user experience of the AR-navigation system for oral surgery is good enough.

Designing AR Interfaces for Enhanced User Experience

Augmented Reality (AR) interfaces are transforming biological education and research by providing immersive and interactive learning environments that increase user engagement and learning results. This study analyzes the use of augmented reality (AR) technology in biological sciences, highlighting the importance of User Experience (UX) design concepts in improving AR interfaces for educational effectiveness. The research provides a comprehensive overview of designing AR interfaces tailored to biological education, highlighting intuitive navigation, interactive feedback mechanisms, and personalized learning experiences. By examining current advancements and future trends in AR technology, the paper identifies key opportunities for innovation in educational settings. A poll of sixty students was conducted to collect data on demographics, AR usage experience, educational efficacy, user satisfaction, and perceived advantageous features. The data indicate that AR is well-received, with high scores for simulation realism, ease of use, and engagement. This lecture finishes by bringing together information about augmented reality's transformative potential in biology education and research. It proposes avenues for further research and development to harness the full capabilities of AR technology, shaping the future of learning in the biological sciences.

Augmented reality technology in tourism and hospitality research: a review from 2010 to 2024

Purpose Augmented reality (AR) is revolutionizing the tourism and hospitality industry by offering immersive experiences as well as creating more engaging, informative and accessible travel experiences that attract tourists from around the globe. From virtual tours and immersive historical site recreations to navigation assistance and cultural education, AR technology is transforming the way we explore and interact with the destinations. This study aims to identify benefits, risks, tools and techniques of AR in the tourism and hospitality literature. Design/methodology/approach The authors conducted a systematic literature review to answer six research questions. The authors also identified 33 primary studies, dated from January 2010 to February 2024 and coded them via a thematic analysis. Related studies were obtained through searching in Web of Science and Scopus. Findings The results identified nine themes for benefits, eight themes for risks/disadvantages and four tools and applications-related themes. Through the thematic analysis, the major benefits of AR in the tourism and hospitality were found to be differentiated travel experiences, improved performance of tourism value chain, more effective marketing efforts of tourism businesses, enhanced tourists’ engagement, enhanced performance of tourism destinations, stimulated behavioral intentions, tourist empowerment and providing more value, interactivity and integrity. Furthermore, eight risks were identified: physical, privacy and security, social, service failure, technical, psychological, managerial, information and knowledge gaps. The authors also recognized four tools and applications-related themes, namely, AR-enabled tools, AR applications, AR-enabled apps and AR-based techniques. Originality/value To the best of the authors’ knowledge, this review provides the first systematic exploration of the existing literature on usage of AR in the context of tourism and hospitality value chain.

Extended Reality for Mental Health Evaluation: Scoping Review.

Mental health disorders are the leading cause of health-related problems worldwide. It is projected that mental health disorders will be the leading cause of morbidity among adults as the incidence rates of anxiety and depression grow worldwide. Recently, "extended reality" (XR), a general term covering virtual reality (VR), augmented reality (AR), and mixed reality (MR), is paving the way for the delivery of mental health care. We aimed to investigate the adoption and implementation of XR technology used in interventions for mental disorders and to provide statistical analyses of the design, usage, and effectiveness of XR technology for mental health interventions with a worldwide demographic focus. In this paper, we conducted a scoping review of the development and application of XR in the area of mental disorders. We performed a database search to identify relevant studies indexed in Google Scholar, PubMed, and the ACM Digital Library. A search period between August 2016 and December 2023 was defined to select papers related to the usage of VR, AR, and MR in a mental health context. The database search was performed with predefined queries, and a total of 831 papers were identified. Ten papers were identified through professional recommendation. Inclusion and exclusion criteria were designed and applied to ensure that only relevant studies were included in the literature review. We identified a total of 85 studies from 27 countries worldwide that used different types of VR, AR, and MR techniques for managing 14 types of mental disorders. By performing data analysis, we found that most of the studies focused on high-income countries, such as the United States (n=14, 16.47%) and Germany (n=12, 14.12%). None of the studies were for African countries. The majority of papers reported that XR techniques lead to a significant reduction in symptoms of anxiety or depression. The majority of studies were published in 2021 (n=26, 30.59%). This could indicate that mental disorder intervention received higher attention when COVID-19 emerged. Most studies (n=65, 76.47%) focused on a population in the age range of 18-65 years, while few studies (n=2, 3.35%) focused on teenagers (ie, subjects in the age range of 10-19 years). In addition, more studies were conducted experimentally (n=67, 78.82%) rather than by using analytical and modeling approaches (n=8, 9.41%). This shows that there is a rapid development of XR technology for mental health care. Furthermore, these studies showed that XR technology can effectively be used for evaluating mental disorders in a similar or better way that conventional approaches. In this scoping review, we studied the adoption and implementation of XR technology for mental disorder care. Our review shows that XR treatment yields high patient satisfaction, and follow-up assessments show significant improvement with large effect sizes. Moreover, the studies adopted unique designs that were set up to record and analyze the symptoms reported by their participants. This review may aid future research and development of various XR mechanisms for differentiated mental disorder procedures.

The role of augmented reality in the customer shopping experience

Purpose This article aims to explore the potential of augmented reality (AR) to enhance the customer shopping experience in the furniture industry. It aims to investigate how AR mobile apps can be used to provide a hedonic and utilitarian shopping experience for customers. Design/methodology/approach W administered an online questionnaire to 180 customers of the company “Cubitte Concept” (www.cubitteconcept.com), which specializes in the manufacture and design of furniture. This company allowed us to contact these customers to disseminate the questionnaire for gathering relevant information. Data collection lasted approximately three months, from July 3rd to October 5th, 2023, yielding 150 valid responses, which represented 85% of all collected questionnaires. The small sample size is justified by the problem of access to our target group, who are reluctant to be questioned in any way and try at all costs to protect their opinions and privacy. The following table describes the main characteristics of the sample. Findings The results indicate that customer experience, with its three hedonic, cognitive and utilitarian dimensions – along with interactivity, performance expectancy and effort expectancy – have a significant impact on purchase intention. Research limitations/implications The limitations of this investigation may open up future avenues of research where we can further explore the impact of AR technology on customer experience and purchase intention in other sectors, as well as study the moderating effects individual, social and cultural factors. Practical implications While the practical implications can help retailers develop effective strategies for integrating AR into their online shopping experiences. By understanding the potential benefits and challenges associated with AR, retailers can make informed decisions about its implementation and design effective AR applications that improve customer engagement and satisfaction. Therefore, these findings present an opportunity for a comprehensive understanding of how AR influences consumer behavior, empowering stakeholders to refine and optimize their AR marketing strategies. Notably, in Tunisia, AR usage is commonplace in the furniture industry. However, based on this study’s insights, we advocate for broader adoption and integration of AR across diverse sectors, including education, tourism, ready-to-wear and beyond. Originality/value This study presents a unique and novel analysis of AR in the furniture industry and contributes to the current understanding of the use of technology to enhance the customer experience and provide recommendations to professionals looking to implement augmented reality in their marketing strategy.

The Adoption of Mobile Augmented Reality in Tourism Industry: Effects on Customer Engagement, Intention to Use and Usage Behaviour

The purpose of this study is to examine the consumer adoption of mobile augmented reality (AR) in the tourism industry in Malaysia. Drawing on the extended Technology Acceptance Model (TAM), interactivity, vividness, and information content factors are examined in relation to perceived usefulness (PU). and perceived ease of use (PEOU). Subsequently, both PU and PEOU are hypothesised towards customer engagement (CE), behavioural intention to use (BIU) and usage behaviour (UB). The study consists of 500 samples from consumers who have experienced the usage of mobile AR in the tourism industry in Malaysia. Using a quantitative approach, structural equation modeling (SEM) was applied to analyse the collected data. The findings revealed that interactivity, vividness, and information content have positive effects on the PU and PEOU. PU and PEOU have positive effects on the CE, BIU, and UB. In theoretical contributions, the study contributes to the extension of TAM by adding interactivity, vividness, and information content as antecedents to PU and PEOU. This research also validated CE as the new dimension for consumer behavioural engagement that affects BIU and UB in the extended TAM. In practical contributions, the findings will assist tourism providers in strategic marketing planning and formulation to enhance mobile AR.

A user experience survey of an augmented reality android application for learning Coulomb’s law

In recent years, the COVID-19 pandemic has necessitated social distancing measures, prompting a greater interest in augmented reality (AR) as a means to facilitate accessible physics experiments for students. Recognizing this, we have recently developed an Android mobile application that harnesses AR technology. The application named CoulombsLawAR allows users to investigate how electrical charges and their distance influence the electrical force between them. The primary objective of our study was to assess students’ experiences while using this AR application. To achieve this, we engaged 156 undergraduate students from the Faculty of Chemical Engineering and Technology from University of Zagreb in the evaluation process. They were requested to utilize our AR application to complete a task specifically designed to enhance their understanding of Coulomb’s law. Subsequently, the participants were given a series of questionnaires, comprising five open-ended questions and 30 close-ended questions. These questionnaires included the System Usability Scale, User Experience, and Handheld Augmented Reality Usability Scale. In-depth analysis of the students’ feedback provided valuable insights. The majority of the participants found the application to be user-friendly, consistent in its performance, self-explanatory, and enjoyable to use. Additionally, students provided constructive feedback regarding potential enhancements that could be made to the application. Overall, the study findings indicate that the AR application we developed was well-received by undergraduate students, highlighting its potential as an effective tool for teaching and learning physics concepts.

The impact of augmented reality on consumer behavior: a focus on value development, leading to brand engagement and purchase intention

PurposeThis study investigates the impact of augmented reality (AR) on consumers’ shopping process, focusing on value creation, brand engagement and purchasing intents.Design/methodology/approachThis quantitative deductive study analyzed 393 questionnaires through non-probability sampling. A cross-sectional timeframe was applied; data collection took place in May 2023 to provide a snapshot of Egyptian consumers’ responses to AR. Once the needed data were collected, statistical analyses were conducted through the statistical package for social science (SPSS).FindingsThis study shows that in the shopping process, AR vividness, interactivity and informativeness lead consumers to develop utilitarian values toward the technology, and AR interactivity generates hedonic values towards the technology. When consumers sense the hedonic and utilitarian values, it impacts consumers purchase intention. Hedonic value in AR leads to consumers’ brand content consumption and creation; utilitarian value in AR leads to consumers’ brand content consumption, contribution and creation.Practical implicationsAR developers, brand managers and marketers may use this study to understand the current AR landscape and consumer responses toward AR (value development, purchase intention and brand engagement). With these insights, they can make better strategic decisions that include AR usage in brand marketing tactics.Originality/valueThis study develops conclusions to grasp more clearly and in-depth why and how AR impacts consumers’ shopping process. This study addresses various literature gaps, enhancing the understanding of AR: the salient AR attributes that offer consumers hedonic and utilitarian values and how AR influences consumer behavior, specifically when it comes to the development of brand engagement and purchase intents.

Examining the effects of augmented reality on sport event experiences and revisit intention: a comparative analysis between AR and non-AR users

ABSTRACT The emergence of immersive technology, such as Augmented Reality (AR), in tourism events has grown exponentially in recent years. Yet, its effectiveness remains largely unknown as limited research is available to reveal a comprehensive comparison between AR usage and non-usage. To that end, the present study aims to explore the effects of AR on tourism event experience and attendees’ revisit intention through a comparative analysis between users and non-users of AR. Data were collected from 204 participants who used AR at the Beijing Winter Olympics and 248 participants who attended the event but did not use AR. The results showed that all core dimensions of event experience significantly influenced revisit intention except novelty. Cognitive engagement was significantly higher in the AR group and exerted greater influence on revisit intention. These results add to the existing body of knowledge in AR and provide managerial insights to enhance the immersive and engaging aspects of the event.

DESIGN AND ANALYSIS ON IMAGE COMPRESSION USING NEURAL NETWORKS

Due to the explosion of video based information proliferating in the world due to the ubiquitous usage of video cameras the amount of video based information that is currently being generated around the world is huge. And due to security purposes it is becoming imperative that these video data needs to be stored in computer memory for an extended period of time for referrals by security agencies. Because of the advancement of imaging technologies that is being used nowadays it is possible to capture extremely detailed high definition images. But it is not physically possible to store all these high-definition images in computer memories for a long time because infrastructure providers will run out of memory. Image compression is a technology which assists us in this regard. Nowadays this technology has moved from image compression to video compression to compression of 3- dimensional videos which is now becoming more and more popular due to the ever increasing usage of Augmented Reality, Virtual Reality and Ec The quantity of image data produced in modern surveillance networks is rising exponentially year on year which necessitated development of novel schemes for reducing the sizes of the images captured by CCTV cameras while not compromising on the image quality increases when the images are decompressed. This paper proposed a novel Deep Neural Network based method of compressing images in which the image accuracy is not lost but the space it occupies in the memory storage of the computes is reduced greatly compared to other image compression schemes, this proposed scheme is best suited for usage in CCTVs and other networks using Internet of Things which record images and videos continuously.

Feasibility and Usability of Augmented Reality Technology in the Orthopaedic Operating Room.

Augmented reality (AR)has gained popularity in various sectors,including gaming, entertainment, and healthcare. The desire for improved surgical navigation within orthopaedic surgery has led to the evaluation of the feasibility and usability of AR in the operating room (OR). However, the safe and effective use of ARtechnologyin the OR necessitates a proper understanding of its capabilities and limitations. This review aims to describe the fundamental elements of AR, highlight limitations for use within the field of orthopaedic surgery, and discuss potential areas for development. To date, studies have demonstrated evidence that AR technology can be used to enhance navigation and performance in orthopaedic procedures. General hardware and software limitations of the technology include the registration process, ergonomics, and battery life. Other limitations are related to the human response factors such as inattentional blindness,which may lead to the inability to see complications within the surgical field. Furthermore, the prolonged use of AR can causeeye strain and headache due to phenomena such as thevergence-convergence conflict. AR technology may prove to be abetter alternative to current orthopaedic surgery navigation systems. However, the current limitations should be mitigated to further improve the feasibility and usability of AR in the OR setting. It is important for both non-clinicians and clinicians to work in conjunction to guide the development of future iterations of AR technology and its implementation into the OR workflow.

Usage of Augmented Reality in Physics Education: Erasmus+ KA201 Project ARphymedes

School physics is often mentioned as one of the least preferred subjects because the concepts can be complex and difficult to understand. At the same time, experiments are an important aspect to illustrate the process/concept/phenomenon, but there is often not enough time to do so. An interactive way that could increase students’ motivation during these times and allow them to deepen their knowledge of physics is through the use of augmented reality. The aim of this paper is to present the project AR Physics made for students (acronym: ARphymedes), which addresses the above problem.

Evaluating Students’ Acceptance Intention of Augmented Reality in Automation Systems Using the Technology Acceptance Model

This study aims to evaluate the factors influencing the acceptance of augmented reality among students within an automation system. The researchers of this study adopted the technology acceptance model (TAM) and gathered data to examine the path relationships among key variables: perceived usefulness, perceived ease of use, attitude toward use, and behavioral intention to use, all of which impact system acceptance. A survey was administered to students to gauge their perspectives on integrating augmented reality into the automation system. The study sample consisted of 41 students enrolled in the automation system course where augmented reality was utilized in teaching. Utilizing the partial least square approach, the hypothesis model was analyzed. The results revealed a lack of significant correlation between perceived ease of use and perceived usefulness in relation to augmented reality usage. However, perceived ease of use positively influences students’ behavioral intention to use, while perceived usefulness significantly affects behavioral intention to use through augmented reality. Notably, perceived usefulness exhibits a significant relationship with both behavioral intention to use and attitude toward use in the context of augmented reality usage. Moreover, perceived ease of use positively affects attitude toward use for students within the context of automation systems with augmented reality. Furthermore, no significant relationships were observed between attitude toward use and behavioral intention to use, nor between perceived ease of use and perceived usefulness regarding augmented reality usage. This study offers valuable insights for educators in the field of engineering and technology who are engaged in training and sustainability development programs.

A collaborative AR application for education: from architecture design to user evaluation

Augmented reality applications can be used in an educational context to facilitate learning. In particular, augmented reality has been successfully used as a tool to boost students’ engagement and to improve their understanding of complex topics. Despite this, augmented reality usage is still not common in schools and it still offers mostly individual experiences, lacking collaboration capabilities which are of paramount importance in a learning environment. This work presents an application called ARoundTheWorld, a multiplatform augmented reality application for education. It is based on a software architecture, designed with the help of secondary school teachers, that provides interoperability, multi-user support, integration with learning management systems and data analytics capabilities, thus simplifying the development of collaborative augmented reality learning experiences. The application has been tested by 44 students and 3 teachers from 3 different educational institutions to evaluate the usability as well as the impact of collaboration functionalities in the students’ engagement. Qualitative and quantitative results show that the application fulfils all the design objectives identified by teachers as key elements for augmented reality educational applications. Furthermore, the application was positively evaluated by the students and it succeeded in promoting collaborative behaviour. These results show that ARoundTheWorld, and other applications built using the same architecture, could be easily developed and successfully integrated into existing schools curricula.

ARvolution: Decoding consumer motivation and value dimensions in augmented reality

Recent technological advancements, notably in augmented reality (AR), have disrupted the marketing landscape, arousing interest in immersive experiences for consumers. In particular, AR has emerged as a powerful tool for marketers across various industries for bridging the imagination gap. Despite this potential, many managers grapple with how to strategically integrate AR. The literature on AR marketing highlights its ability to inspire, engage, increase sales, induce impulse buying, and enhance customer–brand relationships. However, a comprehensive understanding of the value AR provides to users remains lacking. This study addresses this gap by applying consumption value theory to identify the dimensions influencing AR usage. By integrating this theory into the technology acceptance model, we establish a coherent framework for analyzing the values driving AR adoption. The study uncovers the importance of convenience value and informational value, in particular, for closing the imagination gap. While emotional hedonic value was only significant for female consumers, there was no statistical support for monetary value and social value in the present study. Thus, this study uncovers motivational values that people seek when they use AR.

EYE-R : Augmented Reality as Mobile Based Helper Application for Colorblinds

The ability to identify color is a basic ability for a human to live easily. Unfortunately not all humans have normal sight, there are some humans who have an eye disorder called color blindness. Color blindness is an eye disorder that affects color perception of the affected person in everyday life, therefore the person that has color blindness needs a device to help them to identify some colors. In the medical world, the usage of Augmented Reality is still limited for education for medical practitioners, so the application of AR as a tool to help patients is still considered to be minimal. Augmented Reality as a Mobile Based Colorblind Helper Research aims to find out how effective a color detection system using AR as a tool to help the colorblinds identify color in an application called “EYE-R”. The research method employed in the research and development of this application is the Waterfall method that involves the stages of Requirements, Design, Programming, Testing, and Implementation. The main feature of “EYE-R” is chosen using a survey which is Real Time Color Detection which is developed using the Unity engine and implemented using Android. The research results show that the majority of users can operate the Real Time Color Detection system accurately. The user satisfaction results recorded using USE Questionnaire shows that the EYE-R Real Time Color Detection system really helps users’ daily lives and can be used very well.

Augmented reality for intracranial meningioma resection: a mini-review.

Augmented reality (AR) integrates computer-generated content and real-world scenarios. Artificial intelligence's continuous development has allowed AR to be integrated into medicine. Neurosurgery has progressively introduced image-guided technologies. Integration of AR into the operating room has permitted a new perception of neurosurgical diseases, not only for neurosurgical planning, patient positioning, and incision design but also for intraoperative maneuvering and identification of critical neurovascular structures and tumor boundaries. Implementing AR, virtual reality, and mixed reality has introduced neurosurgeons into a new era of artificial interfaces. Meningiomas are the most frequent primary benign tumors commonly related to paramount neurovascular structures and bone landmarks. Integration of preoperative 3D reconstructions used for surgical planning into AR can now be inserted into the microsurgical field, injecting information into head-up displays and microscopes with integrated head-up displays, aiming to guide neurosurgeons intraoperatively to prevent potential injuries. This manuscript aims to provide a mini-review of the usage of AR for intracranial meningioma resection.

THE USAGE OF AUGMENTEDCLASS APPLICATION FOR GRAPHIC COMPETENCE DEVELOPMENT OF STUDENTS OF THE 5th-7th GRADES IN THE PROCESS OF CREATING AUGMENTED REALITY PROJECTS

The article examines the usage of the AugmentedClass application for graphic competence development of students of the 5th-7th grades while creating augmented reality projects. The application’s main functions and interface are described. Methods and techniques that contribute to students’ graphic skills development are presented as well. The advantages of using augmented reality technology in the educational process are considered, in particular, increasing students’ interest in learning and stimulating their creativity. The need to integrate the AugmentedClass application into the educational process is emphasized, which will improve the quality of education and provide active and exciting educational activities for students of the 5th-7th grades. Attention is focused on the fact that the main aspects of graphic competence development are interest, creativity, and skills in using graphic tools, which can be successfully developed with the help of the AugmentedClass application.
 It has been found that the usage of augmented reality in the field of education provides students with a significant number of advantages: augmented reality stimulates students’ interest in educational material thanks to interactive content and expands the educational process by providing new competencies and innovative forms of working with the audience, gamification, competitive elements, and cognitive stimuli used in augmented reality activate and motivate students to more independent educational and cognitive activities. Also, the usage of innovative educational tasks, including augmented reality, helps to stimulate students’ educational activity and makes the learning process more exciting and attractive, as well as the usage of augmented reality promotes students’ personal quality development, which is of particular importance for Ukrainian general secondary education institutions, helping to increase their self-esteem and positive attitude to learning.

Comparing Usability of Augmented Reality and Virtual Reality for Creating Virtual Bounding Boxes of Real Objects

This study conducts a comparative analysis of user experiences of Augmented Reality (AR) and Virtual Reality (VR) headsets during an interactive semantic mapping task. This task entails the placement of virtual objects onto real-world counterparts. Our investigation focuses on discerning the distinctive features of each headset and their respective advantages within a semantic mapping context. The experiment employs a user interface enabling the creation, manipulation, and labeling of virtual 3D holograms. To ensure parity between the headsets, the VR headset mimics AR by relaying its camera feed to the user. A comprehensive user study, encompassing 12 participants tasked with mapping six tabletop objects, compares interface usability and performance between the headsets. The study participants’ evaluations highlight that the VR headset offers enhanced user-friendliness and responsiveness compared to the AR headset. Nonetheless, the AR headset excels in augmenting environmental perception and interpretation, surpassing VR in this aspect. Consequently, the study underscores that current handheld motion controllers for interacting with virtual environments outperform existing hand gesture interfaces. Furthermore, it suggests potential improvements for VR devices, including an upgraded camera feed integration. Significantly, this experiment unveils the feasibility of leveraging VR headsets for AR applications without compromising user experience. However, it also points to the necessity of future research addressing prolonged usage scenarios for both types of headsets in various interactive tasks.

Exploring the Utilization of Augmented Reality in Higher Education Perceptions of Media and Communication Students

The present study aims to explore the perceptions and usage of Augmented Reality (AR) technology among media students in Palestinian universities. A quantitative approach was adopted, and data was gathered from a web-based survey of 237 media students. The Technology Acceptance Model (TAM) was utilized to gauge participants' perceptions of AR, and descriptive statistics were used for analysis. The findings reveal a generally positive perception of AR as a beneficial tool for skill enhancement, with mean scores ranging from 3.70 to 4.04 indicating strong agreement. The study also found moderate to high AR usage among participants, particularly for translating texts using Google Translate, but noted that usage patterns were more individual-oriented. Additionally, 91.1% of respondents attributed the COVID-19 pandemic to increased technology usage in higher education. The novelty of this study lies in providing insights into the perception and application of AR in higher education within the Palestinian context, an under-researched area. The study sheds light on the potential for integrating AR more formally into curricula, which could foster a more engaging and immersive educational experience. However, it also highlights the need to address barriers such as lack of technical support and possible discomfort with technology. Doi: 10.28991/ESJ-2023-SIED2-016 Full Text: PDF