This article investigates the ‘glocalization’ of the US TV popular drama series The West Wing, while focusing on one (in some ways) exceptional episode . Because politics is inherently linked to language, discourse and communication, I will take an approach from the perspective of critical discourse analysis (the discourse-historical approach), with a particular focus on elements of argumentation theory and rhetoric, and combine this with media studies. More specifically, I attempt to illustrate how a thorough understanding of the topoi operating within the complex dialogues and interactions helps to reveal the series’ (manifest and latent) political and didactic objectives, embedded in a longstanding tradition of conveying US American liberal values via films and TV.The episode analyzed in this article, Isaac and Ishmael (which was broadcast immediately after 9/11) is exceptional because it explicitly relates to salient real life events; its topical focus on the ‘war on terror’ shifts attention from US domestic politics to an issue that, according to US policy rhetoric, concerns the whole world. Thus, this episode links the debates taking place in one of the world’s most famous institutions, The White House, with those occurring in workplaces across the world: a truly ‘g/local’ moment. The interdisciplinary analysis allows insight into the intricate and complex discursive construction of new glocal narratives, particularly in times of political crisis, revealing which norms are projected and recontextualized both locally and globally, given the many translations of the series worldwide.