How do organizational networks respond to changing environments? Specifically, do networks fracture, with organizational actors and units splitting into balkanized clusters, or do they consolidate, becoming more connected? This study seeks to address this question by examining network change in the online community Reddit in response to two major events, the 2008 US Presidential Election and the 2009 Swine Flu Pandemic. To do so, this study focuses not just on change in structural networks, but also change in cultural networks. In doing so, the aim of this study is to paint a more complete picture of network change. Findings are largely consistent across both events, with structural and cultural networks consolidating around the time of the events. While structural and cultural trends resemble one another, differences emerge, painting a fuller picture of network change. Notably, some elements of cultural change appear to be longer-lasting compared to corresponding elements of structural change.
Read full abstract