AbstractThis article updates and further develops the reflections of “Urbanization and Sustainability after the COVID-19 Pandemic” (Motta 2020). It is now even more urgent to focus on the urban–rural relationships that are being modified by the pandemic, climate change, and the impacts of conflicts, causing serious human insecurities and increasing precarious circumstances worldwide. The fast-changing situation and recurrent emergencies confirm the need for a new urban development approach, related to the specificities of the surrounding environment and based on the revival of towns and settlements spread over territories. This should function as a complementary tool to mitigate urbanization flows and urban–rural gaps, identifying new relationships. This requires the review of current urban paradigms, which are no longer able to respond to modified conditions and demands with an innovative vision. This is actualized on the basis of the principles of the social quality theory (SQT) and approach (SQA) and their emphasis on processes in and between the four relevant dimensions of societal life. In the past decade, these principles have been developed tentatively in working papers about sustainability and urban issues from a social quality perspective.