The spatial transformation of cities in recent years, following on from the ever more pervasive digitalisation of urban infrastructures and the proliferation of networked and location-aware portable devices, has become an extremely popular, if not outright fashionable, topic of research across the social sciences and humanities. One indication of the surge in scholarly interest is the increasing number of international conferences dedicated to these subjects, not to mention the special issues in journals that discuss these topics from a variety of angles. More particularly, the urban context has begun to fascinate communication and media researchers even beyond an interest in mobile media (McQuire, 2008). Among other things, scholars in these fields have come to notice that networked digital technologies augment the already overwhelming presence of mass media in the cityscape. This multiplies the moments and situations of urban mass media reception. A related perception concerns how personalised use of smart handheld devices contributes to the simultaneous restructuring and endurance of the physical urban environment as a public stage for people’s self-presentations and interactions (McQuire, 2011; Ridell, 2010). Consequently, researchers concerned with studying mass communication have started to extend their gaze beyond households, the place that originally framed the scholarly