ABSTRACT Located in the southwest of Jakarta, Pagedangan has been known as one of the hotspots for large-scale residential complexes or ‘new town’ in the Jakarta Metropolitan Area, Indonesia. By using a diachronic approach, we aim to examine spatial transformations of rural Pagedangan at micro-scale from 1901 to 2022 which shows the trajectory of new-build gentrification in the study area. This study thoroughly examines how land conversion transforms the rural Pagedangan into gentrifying urban landscape using historical maps and multitemporal imageries. During the last decade, Pagedangan has experienced massive agricultural land conversion which increased land price in the area. It has become gentrified seen by the rise of new town’s urban economy. Meanwhile, pre-existing irregular settlements, or kampungs, have remained as an assemblage of enclaves in a new town, a realm that completely differs from their previous rural environment. Despite displacement has not yet been the main issue in Pagedangan, kampungs are still possibly at risk of disappearance. This study delivers a comprehensive empirical study on physical gentrification process to provide insights into urban studies discourse, especially in urban Asia. This study proposes kampung as an important spatial entity which government should consider in Indonesian land use planning and urban policy making.