The secondary energy consumption is forurban & rural sectors. The electricity generated at power plants at 11KV is transmitted & distributed to end utilities through 11/220, 220/110/33, 110/33, 33/11 transformers. In urban areas the major district energy distribution is planned by on demand through LT, HT distribution system. On an average LT HT consumer is further classified as Residential, Commercial, Industrial, & Agricultural/ others having consumptions of 25% , 13%, 53%, & 9% respectively. In urban areas the micro level preliminary studies shows that Agricultural (1%), Street light (2%) Water works 4%, Shopping malls / Advertising /Temporary supply etc. (2%), cumulatively contributes 9% energy consumptions. Due to deficiencies in energy supply side management demand is not met & load shedding & equivalent measures are taken. A case study for local energy distribution company urban division was taken & evaluated for shortfall in Electrical energy supply. A mathematical model is developed taking into consideration the objectives like least load shedding, supply & demand side management,& was analyzed for consumption patterns in end utilities & was optimized for decision making . The model helps to forecast demand side load management system including growth rate analysis.