Long diagnostic delay remains an unsolved problem in many autoimmune rheumatic diseases (ARDs). One of the major contributing factors is poor symptom appraisal and the resulting delayed help-seeking by patients themselves. We thus aimed to understand the experience of symptom appraisal and help-seeking among patients with ARDs in a multi-ethnic urban Asian population and to explore its influencing factors. Semi-structured interviews with 33 patients with ARDs were audio recorded and transcribed verbatim. We coded the transcripts deductively using the reported three stages of symptom appraisal (detection, interpretation and response) as the framework and inductively for newly emerging (sub)themes. All three stages of the symptom appraisal and help-seeking journey, i.e., symptom detection (by self and by others), symptom interpretation (causes, consequences and actions required) and symptom response (no action, self-management, help-seeking from non-healthcare professionals and help-seeking from healthcare professionals), were observed among patients. Interactions among these three stages were also observed: symptom interpretation was found to influence subsequent symptom detection, and the outcome of symptom response was found to influence both subsequent symptom detection and symptom interpretation. Various personal and social environmental factors (e.g., knowledge and cultural beliefs about the symptom) influencing the symptom appraisal and help-seeking journey were identified from the interviews. The symptom appraisal and help-seeking journey of patients with ARDs is an iterative process of detection, interpretation and response and is influenced by various personal and social environmental factors. Addressing modifiable factors could shorten the symptom appraisal and help-seeking interval and improve patient outcomes.