The filled tetragonal tungsten bronze (Sr1−xBax)4(La0.85Ho0.025Yb0.125)2Ti4Nb6O30 (SBLTNx: Ho-Yb) ceramics with different Ba substitution levels (x) are prepared. The upconversion photoluminescence (UC-PL) and dielectric permittivity are investigated. The substitution of Sr2+ ions at the A2-sites by larger Ba2+ ions results in substantial variation of the UC-PL intensity as a function of substitution level x. Furthermore, the dielectric response to the substitution of Sr2+ by Ba2+ suggests a close correlation between the UC-PL intensity and dielectric permittivity. The origin for this correlation is discussed based on the random stress field (RSF) model.