An extensive analysis of nonlinearized thermal radiation & Lorentz force on an unsteady flow of Non-Newtonian fluid taking the Maxwell model over a permeable nonuniform stretchable sheet in a porous media has been presented. Appropriate analogous transformations are introduced to develop the ordinary differential equations from the fluid flow governing equations. Numerical method Lobatto IIIa is used to solve these ODEs and programmed in mathematical software MATLAB to obtain the graphical and numerical details. The effectiveness of non-linearity in thermal radiation, unsteadiness of the flow and magnetic field on Nusselt number, skin friction, heat & fluid motion are tabulated and represented in graphs with an elaborate discussion of the consequences. It is found that the Lorentz force and nonlinearity in thermal radiation have an adverse impression on the heat propagation throughout the flow. Further, a comparative inspection is also carried out proving the relevance of the current technique.
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