Due to the high mobility of vehicles and the high dynamics of SIoV network topology, the communication between users will be frequently interrupted, thus affecting the service quality of users. In addition, due to the open nature of the SIoV wireless channel, any user can broadcast messages in the system. However, unreliable users pose serious security threats to other users on the network. In order to solve these problems, we propose a feature cluster-based secure data transmission method (FC-SDTM) to ensure safe and stable data transmission between vehicles. This method creates feature clusters according to the feature similarity of users, which provides the stability of communication between users and improves users’ reliability in the cluster. Second, consortium blockchains store the transmission data sent by the sender in the cluster for the receiver to verify, further ensuring the security of intra-cluster communication. Finally, the random number key reduces the running time of the proposed method and solves the security problem caused by cluster topology updates. The experimental results demonstrate that this method can reduce the system running time and the message exposure rate, while also improving transmission accuracy.