Gear transmission is crucial in mechanical engineering, extensively used in automobiles, ships, machine tools, and airplanes. However, as gear systems advance towards higher speeds, heavier loads, and smaller sizes, the tooth surface becomes more prone to pitting, wear, and other failures. The use of laser surface texturing technology has shown great promise in enhancing the hydrophobic and lipophilic properties of material surfaces. Thus, this paper presents a novel approach for machining equally spaced parallel and perpendicular microgrooves on the surface of gear steels (20CrMnTi) to facilitate lubricant storage and enhance the material’s surface lipophilicity. Laser power and scanning speed are optimized as parameters for laser processing to investigate the lipophilic properties, including the contact angle, diffusion velocity, and contact behavior of oil droplets. Comparative analysis of the processed and unprocessed specimens revealed that both static and dynamic contact behaviors are significantly changed. Compared with the unprocessed specimens, the static contact angle of the processed specimens decreases from 47° to 0° and is super lipophilic at different temperatures; the oil droplet diffusion distance increases by a maximum of 1.27 times; the vertical diffusion height increases by a maximum of 2.8 mm; and the wetting hysteresis coefficient increases by a maximum of 2.55 times. Additionally, the friction coefficient decreases during the stable wear phase, and the wear depth is reduced by 33.53 %. The research has demonstrated that the oil-attracting properties of 20CrMnTi can be greatly enhanced using laser micro-nano texture technology. This improves lubrication conditions and wear resistance, providing a novel approach to mitigating failure risks such as pitting and wear in various gear mechanisms. Furthermore, this method effectively extends the service life of gears, making it a valuable tool for gear engineering applications.