PurposeAs women perform most household chores and other nonproductive work, gender-based division of labor in the home has now been identified as a barrier to gender equality. The objective of this study is to assess the effects of gender distribution of housework especially for women and investigate the factors influencing the total hours spent on house chores in Bangladesh.Design/methodology/approachThis study adopted a quantitative approach based on survey data obtained from 200 households in the Madaripur and Gopalganj districts of Bangladesh. To analyze the obtained data, the partial least squares (PLS) regression was used.FindingsAccording to this study, demographic and socioeconomic factors of women, and gender are influencing the total hours spent in housework. Women were observed to have a positive relationship with empowerment but a negative relationship with social perception. Social perception was further observed to have a significant impact on the total number of hours expended by women on house chores.Practical implicationsThe study suggests that the importance of sharing the burden of household work be taught in schools and community-based awareness programs so that it becomes ingrained as a social and cultural practice. Furthermore, the government should conduct a proper assessment that recognizes unpaid housework by women as an important factor in inclusive sustainable development.Originality/valueIssues of inequality in the division of labor in household activities are barely recognized in Bangladesh. Therefore, this study collected primary data to assess the effects of gender on the distribution of housework. The findings of the study will help policymakers and academicians to better understand the gender-based division of household labor.Peer reviewThe peer review history for this article is available at: https://publons.com/publon/10.1108/IJSE-03-2023-0195.