Psychological foundations of human activities have changed. This applies to Economy. If before the foundation of human behavior was the fact that is hidden and open sexuality, but now her value is reduced. Aggressiveness comes to the fore. The notion of aggressiveness is coming to the forefront. Its components can be approximately express in the indicators by G.Hofstede. Poverty can be linked to the rate of development through indicators of aggressiveness. The use of psychological approaches will clarify many of the models. Management of the human community, in spite of numerous attempts ideological, is based on approaches. However, the features of behavior cannot be considered separately from human nature. The vast majority of theories are based on ideas about the validity of the model of economic man. That is, on the notion that human behavior is fully determined by its condition. This is partially true, but it reduces human till the role of a kind of vending machine, to which you can invest money and get the product, for example, a of cigarettes. In the case of the model of economic man in the role of a pack of cigarettes performs behavior of the individual. Nevertheless, the human psyche is much more difficult, especially since the behavior of people in the society is as a minimum an order of magnitude more complex. That is why the existing theories so bad predict basic events of development like defaults, crises, periods of stagnation and recovery, the uneven development of the countries and the emergence of the debtor countries, etc. In connection with this fact, scientists are constantly making efforts in area the integration of economics and psychology, as evidenced, for example, the subjects of the works that have received the last three Nobel Prize in economics. 2. Literature Review But and this approach does not cover all the features of the analysis of behavior of people. There appear new discoveries, which narrow down all of the complexity of the economy to the physiological aspects of the life of the organism. In particular, according to J. Coates (1) such hormones as testosterone, so influence the behavior of bankers that financial booms and bankruptcy almost inevitable. The level of testosterone increases aggression and self-confidence, but also leads to an exaggeration of its own values, which leads to unjustified risks. Furthermore, the opinions expressed and the fact that the economy is not an exact science. (2). Anyone, who thinks that this is an area of knowledge have deal only with the mathematical relations, is