the University of WisconsinGreen Bay (UWGB) was chartered by the state legislature in 1965, it was charged with a special mandate: to forge an innovative approach to the concerns of the future. Reflecting the rising public sentiments of the sixties, its curriculum was to focus on solving problems related to the environment. The campus is located near the mouth of Lake Michigan's Green Bay, in a region rich with farmland, forests, and small cities and abundant with wildlife, waterfowl, and commercially important fish. The region's thriving paper industry presented an opportunity to examine and deal with water and air pollution, while natural areas, such as the Bay Beach Wildlife Sanctuary, could serve as laboratories for studying ecological systems. But Green Bay's emphasis on the environment has not been limited to biophysical characteristics. Social, cultural, and aesthetic questions all enter into a curriculum that studies environmental issues in their broadest context. Chancellor Edward W. Weidner cites the business administration or accounting student who would look not only at techniques for financial success but also at the impact of industry on water and air quality: Is the most efficient and most cost-effective way of conducting business consistent with responsible resource management and environmental protection? Or the art student who might examine business's support of the arts/' Weidner says, because in a city like Green Bay, support from business may mean the difference between having or not having the arts. The undergirding philosophy at UWGB is that students should be taught to apply knowledge rather than simply to amass it. Avenues for exploration are ple tiful, among them: pollution of the Great Lakes, environmental home design, the development of solar energy devices, and the search for an ideal balance between recreation and the natural environment.